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PODCAST

Smarter Marketer

Hosted by James Lawrence - Co-Founder of Rocket Agency and B&T Marketer of the Year finalist, each episode features candid conversations with marketers, leaders and innovators on what’s really working in today’s fast-changing landscape. This is the definitive podcast for Australian Marketers.

business marketing

All Episodes

38:35

45. Career Advice from 2022 Australian CMO of the...

Smarter Marketer ·

2023/08/15

Aimee Engelmann, 2022 Australian Marketing Institute CMO of the Year, shares her career advice for marketers: experience on managing senior stakeholders, picking the right job, networking with those in the industry, the value of mentorship and coaching, as well as what businesses look for in the hiring process.Guest:Aimee Engelmann is a recent graduate of Australian Institute of Directors (2019) GAICD, CMO of the Year (2022) Fellow and CPM all awarded by the Australian Marketing Institute. She is

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21:46

44. Local SEO in 2023: 7 Ways to Improve Your Local...

Smarter Marketer ·

2023/08/01

With the rise of local and "near me" searches, local SEO is becoming increasingly important for most businesses. Daniel Costa, Head of SEO at Rocket Agency, shares the 7 most important Local SEO actions you need to implement to improve results from organic search.Guest:Daniel Costa is an experienced Search Engine Optimization Consultant with a demonstrated history of working in the marketing and advertising industry, and is currently Rocket’s Head of SEO. He has been involved in numerous complex SEO

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41:39

43. How To Build Your Personal Brand As a Marketer w....

Smarter Marketer ·

2023/07/18

Building your personal brand as a marketer is crucial for career advancement, establishing credibility, obtaining salary increases and creating professional opportunities. This week, James interviews Fleur Brown, celebrated author of ‘The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities’. Fleur shares why you should be building your personal brand reputation and practical tips for marketing yourself within a competitive industry.Guest:Fleur Brown is a creative entrepreneur who

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27:21

42. Is Google on the Decline in Australia? w. Kayley...

Smarter Marketer ·

2023/07/04

The rise of Amazon, "social search" and ChatGPT offer the greatest threat to Google in Australia for almost 20 years. Resident Smarter Marketer and Rocket’s in-house Marketing Coordinator, Kayley Melham, discusses with James Lawrence what marketers need to know about the evolving search industry.Guest:Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and informative copy, organise their webinar events, and manage the company’s organic social

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22:25

41. How to Nurture Existing Customers w. Kieran Krohn

Smarter Marketer ·

2023/06/20

It’s 5x more cost-effective to win business from an existing customer than having to land a new one. Kieran Krohn, Senior Sales Manager at Hubspot, shares how businesses can better engage existing customers.Guest:Kieran Krohn is currently the Senior Sales Manager at Hubspot, where he has worked for over 7 years. Previously, he was the Principle Channel Partner Manager and Senior Partner Acquisition. With a strong background in both sales and marketing, Kieran is a member of both the Founders Club

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43:10

40. B2B Marketing in 2023 with Stuart Jaffray

Smarter Marketer ·

2023/06/06

In this episode James and Stuart Jaffray, MD of highly regarded Australian B2B marketing agency, Green Hat, discuss the state of B2B marketing as we near the halfway mark of 2023. They discuss what the best performing B2B marketing teams are doing to increase leads and sales.Guest:Stuart Jaffray is the Managing Director at Green Hat, an integrated marketing agency specialising in Business-to-Business. He worked for BMW for over 10 years as Brand Communication & Marketing Services Manager as well

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40:53

39. Balancing Brand and Performance w. Lindsay Rogers...

Smarter Marketer ·

2023/05/23

Three agency founders discuss how marketers should balance brand building v performance marketing. The value of creating a long-term marketing strategy and how to educate stakeholders on the role and relationship between longer-term and shorter-term marketing activities. As well as the importance of telling a story to effectively connect with your audience. Listen now.Guest:On the podcast this week we have Co-Founders of branding and content agency Chello; Lindsay Rogers (Managing Director) and

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33:22

38. Marketing to a Chinese Audience w. Ophenia Liang

Smarter Marketer ·

2023/05/09

Whether marketing into mainland China or Chinese speakers in Australia, a differentapproach to digital is needed. In this pod, Ophenia Liang shares practical and insightful advice for marketing to a Chinese audience. From the different media platforms you need to be across, to audience segmentation and online behaviours. If you’re marketing to a Chinese audience in Australia or internationally, then this episode is a must-listen!Guest:Ophenia Liang is an entrepreneur with a focus in building

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29:08

37. What Marketers Need to Know About Spotify Ads w....

Smarter Marketer ·

2023/04/25

Discover everything you need to know about Spotify Ads in 2023. Simon Connolly, Head of SMB at Spotify ANZ, shares insights on boosting brand awareness with Spotify’s targeting options, ad specs, and how to master the Spotify Ad studio.Guest:Simon Connolly is Head of SMB, Australia and New Zealand at Spotify. Previously, Simon was a Team Lead SMB at TikTok, and was an Account Manager at both Yahoo and Oath. He has over 11 years of digital marketing experience working across manual, programmatic

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27:40

36. How To Run Successful Webinars w. Eshita Durve

Smarter Marketer ·

2023/04/12

Webinars can be an excellent top-of-funnel promotional activity! Eshita Durve shares practical advice for running successful webinars, including how to choose an interesting topic, setting up your event day checklist, and how to turn your registrants into paying customers!Guest:Eshita Durve leads the in-house Marketing team at Sydney-based, award-winning marketing agency, Rocket. As a marketer with a strong background in sales, she is passionate about using marketing technology to drive tangible

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32:51

35. Influencer Marketing w. Sharyn Smith

Smarter Marketer ·

2023/03/28

We interview the Founder of Australia’s largest influencer marketing company, Sharyn Smith, on influencer marketing in Australia. She discusses what influence is, how to choose the right influencer, the importance of content creation, and what you need to do to succeed in the space.Guest:Sharyn Smith is the CEO and Founder of Social Soup, Australia’s largest, award-winning, influencer marketing company. Social Soup has pioneered the influencer marketplace, having conducted 500+ influencer campaigns,

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35:35

34. Digital Marketing Campaign Deep-Dive | LIV Mirvac...

Smarter Marketer ·

2023/03/14

In this episode, we take a deep dive into one of the most successful digital marketing campaigns in Australia over the past 5 years - Mirvac's LIV launch. Winner of multiple awards including 'Best Advertising Campaign' at Semrush Awards 2021 and 'Best use of Data' at APAC Search Awards 2022, we explore how this brand new category achieved a 15.9x ROI and a 720% increase in conversion rate MoM with an integrated digital marketing strategy. Tune in to discover the secrets behind this phenomenal

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33:45

33. ChatGPT Emergency Pod - What Australian Marketers...

Smarter Marketer ·

2023/02/28

ChatGPT is changing the face of marketing (and the world). David Lawrence is on the pod to confirm that all is not lost - and if you use ChatGPT effectively, it can actually make your job easier! If you don’t use it well, you’ll be stuck with mediocrity. This episode discusses ChatGPT’s limitations, how to perfect your writing prompts, and how it can be used to its best potential.Guest:David Lawrence is the MD and Co-Founder of Rocket, an award-winning Australian digital marketing agency. He is also

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34:41

32. Your Most Asked Marketing Questions for 2023 w....

Smarter Marketer ·

2023/02/14

How is AI like ChatGPT going to impact marketing? Where should you spend your marking dollars with a small budget? Any advice on attribution? Kayley Melham interviews James Lawrence on your 10 most asked marketing questions for 2023.Guest:Kayley is the Marketing Coordinator at Rocket Agency, and works with the team to deliver insightful and informative copy, organise their webinar events, and manage the company’s organic social channels. She also produces the Smarter Marketer Podcast, the definitive

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43:33

31. What You Need To Know About SEO in 2023 w. Daniel...

Smarter Marketer ·

2023/01/31

With Google organic driving over 50% of web traffic to sites in Australia everyday SEO gets more important each year. Daniel Costa, Head of SEO at Rocket, discusses SEO trends in 2023 and the top 10 actions you need to take this year to succeed.Guest:Daniel Costa is an experienced Search Engine Optimization Consultant with a demonstrated history of working in the marketing and advertising industry, and is currently Rocket’s Head of SEO. He has been involved in numerous complex SEO campaigns

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33:34

30. Masculinity in Marketing and B&T Best Advertising...

Smarter Marketer ·

2023/01/17

Simon Lee, one of the leading creative minds in Australian advertising, shares his groundbreaking and award-winning campaign 'Boys Do Cry'. Winner of 2022 B&T Best Advertising Campaign the 'Boys Do Cry' campaign has become a globalmovement that has changed the conversation about men’s mental health. Listen to how Simon created an anthem for a new mold of masculinity - rewriting The Cure’s famous song ‘Boys Don’t Cry’ into Boys Do Cry.Guest:Simon Lee is the Chief Creative Officer (CCO) and

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33:05

(Repeat) Marketing to Generation Z w. Katy Richardson

Smarter Marketer ·

2023/01/03

Here is a replay of the #2 most downloaded episode of 2022. Katy Richardson is the Creative Services & Marketing Director at UNiDAYS, a website giving university students and graduates discounted deals on products and services. She shares how to best market to Gen Z consumers, and most importantly, what doesn’t work. You can follow her on LinkedIn [https://www.linkedin.com/in/katyrichardson1/] or visit the UNiDAYS website [https://www.myunidays.com/AU/en-AU].Guest:Katy is the Creative Services

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54:08

(Repeat) How to Hire Great Marketers w. Alicia Lykos

Smarter Marketer ·

2022/12/20

Here is a replay of the #1 most downloaded episode of 2022. Struggling to hire and keep talented marketers in Australia? Recruitment expert Alicia Lykos reveals where you should advertise open positions, how to be recruitment ready, and why a graduate program could be the best thing for your business!Guest:Alicia Lykos is the owner and founder of Red Wolf Group and is the trusted advisor to CEO’s across the country, helping them to optimise their talent to deliver on their strategy. Alicia has been

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30:54

29. What PR Is (And What It Isn't) As We Enter 2023...

Smarter Marketer ·

2022/12/06

Andy Scales, Founder of highly decorated Australian PR agency CampaignLab, discusses how PR has changed over the past 10 years. Andy deep-dives earned media, where media mentions sit as we near 2023, and what activities are generally undertaken in leading PR campaigns. Guest:Andy Scales is the Founder and Director at CampaignLab, a PR and brand engagement agency established to help clients join conversations its customers are having. At CampaignLab, Andy has won and worked on accounts for Fiji

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45:20

28. Why Great Marketing Starts with Research w. Nick...

Smarter Marketer ·

2022/11/22

CEO of leading Australian market research company, Nick Palmer, shares the value in conducting research for your company. From segmenting, targeting and positioning, to conducting effective qualitative and quantitative research… this episode is full of practical takeaways.Guest:Nick is a career brand and communications researcher and strategist, and recognised specialist in measuring advertising effectiveness, with global experience in agencies ranging from Millward Brown to Hall & Partners

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107 results

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