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PODCAST

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

business marketing

All Episodes

00:06:09

One word that describes the status of market research...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/05/16

Building a consistent brand voice is a growing challenge. Nataly Kelly, CMO of Zappi, shares how marketers can effectively encode their brand voice using AI tools. She discusses the disruption-worthy state of market research, explains how connected and continuous consumer feedback loops improve decision-making, and offers practical guidance on when AI should—and shouldn't—be used in content creation.Show NotesConnect With:Nataly Kelly:Website//LinkedInThe MarTech

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00:04:29

The benefits of writing with a co-author

MarTech Podcast ™ // Marketing + Technology =... ·

2025/05/15

Creating consistent brand voice across platforms is challenging. Nataly Kelly, CMO of Zappi, shares insights from co-authoring "Brand Global, Adapt Local" with Katherine Zobre. She explains how co-authoring benefits from complementary writing styles, discusses techniques for adapting personal writing to match a partner's tone, and demonstrates how collaborative writing produces more engaging content than solo projects.Show NotesConnect With:Nataly Kelly:Website//LinkedInThe MarTech

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00:02:59

How to connect global and local messaging for your brand

MarTech Podcast ™ // Marketing + Technology =... ·

2025/05/14

Balancing global brand consistency with local market relevance. Nataly Kelly, CMO of Zappi and co-author of "Brand Global, Adapt Local," shares strategies for encoding brand voice across markets. She explains how AI tools can maintain brand integrity while adapting to cultural nuances, and why the increasing global connectivity of consumers demands stronger alignment between global messaging and local execution.Show NotesConnect With:Nataly Kelly:Website//LinkedInThe MarTech

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00:16:19

Why AI in GTM presents massive opportunities

MarTech Podcast ™ // Marketing + Technology =... ·

2025/05/08

Co-founder & CEO Daniel Saks from Landbase, a leading agentic AI platform for go-to-market strategies, delves into the vast opportunities presented by AI in GTM. Discover how Landbase's GTM-1 Omni suite, powered by specialized AI models, streamlines sales and marketing workflows to enhance lead generation and conversion at scale. Explore the vision shared by a team of seasoned founders and operators to revolutionize go-to-market processes through automation, unification, and

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00:17:18

How Agentic AI Will Transform Sales & Marketing

MarTech Podcast ™ // Marketing + Technology =... ·

2025/05/07

Co-founder & CEO of Landbase, Daniel Saks, delves into the transformative impact of Agentic AI on sales and marketing strategies. Discover how Landbase, the world’s first agentic AI platform, revolutionizes go-to-market processes with its GTM-1 Omni suite. Gain insights from Daniel Saks on leveraging AI to automate, unify, and optimize sales and marketing workflows for scalable lead generation.Show NotesConnect With:Daniel Saks:Website//LinkedInThe MarTech

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00:17:54

PR's Role In Marketing

MarTech Podcast ™ // Marketing + Technology =... ·

2025/05/06

Jerry Touslee, Head of Marketing at Business Wire, discusses the evolving role of PR in marketing, emphasizing its human element. He highlights that PR extends brand footprint through earned media, which is crucial for credibility and trust. Touslee stresses the importance of collaboration with PR professionals to craft authentic, humanized stories. He also notes that PR is not just for branding but for building trust and relationships. For smaller businesses, relevant media coverage is

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00:19:24

Landscape Of PR Tech

MarTech Podcast ™ // Marketing + Technology =... ·

2025/05/05

Jerry Tousley, Head of Marketing at Business Wire, discussed the evolving role of PR in marketing and the landscape of PR tech. He emphasized the importance of a tech stack that includes media monitoring, relationship building with journalists, and targeted news distribution. Tousley highlighted tools like Meltwater, Muck Rack, and Business Wire for enhancing PR efforts. He also touched on the future impact of AI on PR, particularly in generative content and analytics. Measuring PR's

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00:03:53

Do Consumers Want Brands To Slide Into Their DMs?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/29

Social media marketing faces a consumer-brand disconnect. Scott Morris, CMO at Sprout Social, shares research revealing the gap between marketer assumptions and actual consumer preferences on social platforms. His data shows consumers expect personalized responses in DMs when they initiate contact, but resist unprompted brand messages, highlighting how timely, relevant engagement builds loyalty while intrusive approaches damage relationships. Show NotesConnect With:Scott

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00:24:17

Social Disconnect Between Brands & Consumers

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/28

Social media creates a disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research revealing how consumers use social platforms as discovery engines and customer service channels. Brands must balance cultural relevance without chasing every trend, maintain platform diversification to reach audiences authentically, and deliver personalized interactions within 24 hours to prevent customers from switching to competitors. Show NotesConnect With:Scott

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00:05:24

Long-Form Content Vs Social Shorts For Lead Gen

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/25

Organic YouTube lead generation vs. paid ads, with insights from Nate Woodbury, CEO, Be the Hero Studios.

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00:04:12

Too Expensive For Startups To Produce Quality Content...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/24

DIY YouTube marketing tactics for startups — Nate Woodbury, CEO, shares lean production secrets.

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00:03:21

YouTube Ads Vs Organic Content Strategies

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/23

Optimize lead funnels faster — organic vs. paid debated by Be the Hero Studios CEO Nate Woodbury.

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00:04:35

Is YouTube Presence Important For Every Brand?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/22

Target long-tail YouTube search for lead gen with Nate Woodbury, CEO of Be The Hero Studios.

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00:25:00

Extracting Leads From YouTube Views

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/21

Converting YouTube viewers into qualified leads is a persistent marketing challenge. Nate Woodbury, CEO of Be The Hero Studios and producer of over 60 successful YouTube channels, shares his proven approach for using YouTube as a lead generation tool rather than an ad revenue platform. His strategy focuses on creating highly specific search-optimized content that answers targeted questions, building relationships with viewers before implementing strategic calls-to-action, and offering

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00:15:08

Optimizing Organic Marketing Channels

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/15

Christian Ashlock, Senior Director of Product Marketing at Branch, discusses optimizing organic marketing channels.

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00:18:23

Thinking beyond the old way of “bean counting”...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/14

Christian Ashlock, Senior Director of Product Marketing at Branch, discusses thinking beyond the old way of “bean counting” measurement.

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00:03:51

Game Plan For Handling A Sudden Drop In Lead Generation

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/11

Founder of Blueprint, Jordan Crawford, delves into the Game Plan For Handling A Sudden Drop In Lead Generation Show NotesConnect With:Jordan Crawford:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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00:04:12

Diversifying Into Alternative Channels For GTM

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/10

Founder of Blueprint, Jordan Crawford, delves into the strategy of diversifying into alternative channels for GTM.Show NotesConnect With:Jordan Crawford:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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00:04:07

Investing In Clay Vs Sourcing Your Own Data

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/09

Founder of Blueprint, Jordan Crawford, takes a closer look at Investing in Clay vs. Sourcing Your Own DataShow NotesConnect With:Jordan Crawford:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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00:04:18

Is AI-Led Personalization Is The Future Of Marketing?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/04/08

Jordan Crawford, Founder of Blueprint, explores the question: Is AI-driven personalization the future of marketing? Show NotesConnect With:Jordan Crawford:Website//LinkedInThe MarTech Podcast:Email//LinkedIn//TwitterBenjamin Shapiro:Website//LinkedIn//TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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2,219 results

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