Small Efforts - with Sean Sun and Andrew Askins

(0:27) Laptops and remote work go hand in hand(3:27) But Sean and Andrew are not about that digital nomad life(6:10) Setting the right goals is a constant struggle(8:24) Andrew's therapist is a surprisingly awesome business coach(11:35) Time Measurement: Think about your to-dos, but don't go super, super in detail(14:03) Andrew shares some of his goals(19:24) Life with a Co-Founder: No shared values? Good luck(24:49) Success is success(28:56) Sean’s latest pitch: A one-stop-shop service for

(0:27) Sean doesn't know how to pronounce "Michelob"(1:12) Andrew and Sean’s Relationship: It’s been a long two years, man(4:37) Andrew and Sean are pretty much risking their lives to be at DEF CON(14:30) It can be mad hard to sell B2B tech products(17:57) Connections in Security: It can help with even the most unrelated things(20:43) Choosing Your Company’s Differentiator: Better data and better AI is not the answer(24:15) Choosing Your Company’s Differentiator: Less bad guy, more on

(0:25) Getting out of a Funk: It's hard to stop feeling scattered(8:17) Zoom fatigue is real(9:22) Andrew's gotten really into rock climbing recently(13:12) Sean tries to pitch liquid chalk(16:28) Tensions Within Security Twitter: We need to express more empathy(20:15) The beverage and security industries are kinda related(23:34) Andrew pitches DART (working title)(30:02) There's surprising a lot of security content on TikTok(33:31) Media and Paid Ads: it's weird to get unrelated ads on

In episode 2, we talk about the new MITRE D3FEND framework and an internal project at Krit to answer the question, "What defines good design in InfoSec?" We also touch on marketing strategy, learning not to overcommit, expanding your team, camping, and exit plans.(0:21) Andrew is giving Sean major FOMO.(3:04) An empty office: You don’t know what you’re missing until it’s gone.(4:20) Only a part of us misses having an in-person team.(6:23) Hiring Notice: Sean’s looking for a project

(0:22) Case Studies: Timing Case Studies can be mad hard.(1:57) What Andrew is doing for lead gen. (2:57) Hiring Notice: Andrew's looking to hire some accountability to keep his writing on track. (5:23) Connecting with people in security should be organic.(8:59) Someone owes me a Chick-Fil-A: Motivating your co-host by bribing them with Chick-Fil-A.(9:46) Misophonia and why Sean can’t listen to ASMR Mukbangs(11:01) Sean's UX in Cybersecurity Presentation: It's the little things that make a

Small Efforts is a podcast about cybersecurity, design, and the continuous small efforts it takes to build a business.Join hosts Sean Sun (founder of Miscreants) and Andrew Askins (founder of Krit) as they share the ups and downs of growing design agencies in the cybersecurity industry. Sean knows a lot about cybersecurity, Andrew knows a lot about running an agency. But they both have a lot to learn.