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PODCAST

Marketing Tips for Photographers | The Tog Republic Podcast

Welcome to The Tog Republic Podcast! Every week I will share with you an easy to implement marketing strategy for your photography business. Some episodes will be casual chats with industry leaders where they will be sharing a tip or two to help you grow your own photography business

business marketing

All Episodes

00:17:43

203: Do You Need To Send Gifts To Your Clients?

Marketing Tips for Photographers | The Tog Republic... ·

2022/09/06

Friend, to gift or not to gift, that is the question. This is a hot take on a topic that very often appears on Facebook groups and conversations: “do I need to send my new bookings a gift?”, “What should I send them?”, “Is this ok for a gift? I have done it all! I have gifted my clients and I have skipped it too, and it today’s episode I’m sharing with you my experience and some things to consider whether you gift or you don’t -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching

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00:14:44

202: Clarity on Your Marketing Goals

Marketing Tips for Photographers | The Tog Republic... ·

2022/08/30

Friend, I keep seeing all over Facebook Groups fellow photographers being stressed about their marketing efforts not delivering results, and when I ask them what specifically are they doing, or not working, their answer tends to be along these lines “I‘ve done it all and I have no clients” I know it’s really easy to attempt to measure our marketing efforts’ success on the number of clients we book; however, this will add frustration to your life, as there are so many components and smaller goals we

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00:46:44

201: Content Creation Over Traditional Blogging With...

Marketing Tips for Photographers | The Tog Republic... ·

2022/08/16

Friend, meet the talented Nina Larsen, an elopement photographer based in Boulder, Colorado. She’s done over 200 weddings and elopements since her start in 2017, is passionate about SEO and content creation and loves helping other photographers with all things marketing and business strategy. Nina has been a guest on the podcast before, so I recommend you also check out that episode. 97: HOW TO CREATE A STRATEGY FOR YOUR SEO WITH NINA LARSEN In today’s episode, we are talking about content creation

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00:23:21

200: One Piece of Content Every Wedding Photographer...

Marketing Tips for Photographers | The Tog Republic... ·

2022/08/09

Friend, if you are not blogging, you are missing out! Blogging is definitely not dead, and in fact, it is alive and well! In today’s episode, I chat about why having a yop list of venues to get married in your city is crucial not only for SEO but most importantly to set yourself as an expert and connect with couples even before they realize they need a photographer. Listen to this episode where I break down the strategy and give you some tips on how to get this post done. And if you get inspired and

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00:42:41

199: How To Relocate Your Business To A New Location...

Marketing Tips for Photographers | The Tog Republic... ·

2022/08/02

Friend meet the talented McKenzie Bigliazzi, an alternative colorado elopement photographer & planner for punk-rock, van-obsessed, non-traditional couples who want to elope with an amazing mountain backdrop without the complicated planning stuff! In 2020 McKenzie moved her business from Illinois to Colorado and in today’s episode, we chat about the steps she took to start from zero in a new location. This episode is for anybody that’s considering moving and it’s afraid about losing clients and

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00:50:45

198: Boundaries & Chasing Your Own Version Of Success...

Marketing Tips for Photographers | The Tog Republic... ·

2022/07/26

Friend, meet the talented Sabrina Gebhardt, a lifestyle family and newborn photographer of more than 11 years in Fort Worth, Texas. She has found a passion in coaching photographers and other creative entrepreneurs on running a business that is both sustainable and successful. In today’s episode, we are chatting about creating your own definition of success and setting some boundaries that will help you live your best life, while also running a business in a positive and healthy way. After listening

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00:20:52

197: Errores Que Estás Cometiendo En Tu Página De Inicio

Marketing Tips for Photographers | The Tog Republic... ·

2022/07/21

iBuenos amigos y rompemos el silencio de más de un año sin crear episodios en español con este episodio que está lleno de valor y superimportante para que le ponga un poco de cuidado a su página de inicio. Después de hacer más de 100 revisiones de páginas web, veo que muchos fotógrafos están cometiendo los mismos errores que no solamente les está afectando su posicionamiento en Google, sino también la clase de experiencia que visitantes tienen en su página web. Con este episodio espero entienda lo

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00:19:35

196: Six Major Mistakes You Are Making on Your...

Marketing Tips for Photographers | The Tog Republic... ·

2022/07/19

Friend, I’m going to continue talking about websites, because I know firsthand what a great tool it is to get your name out there and connect you with amazing clients! In today’s episode, I cover six major mistakes I keep seeing on Portfolio pages! These mistakes are not about photography, but instead, they are mistakes about branding, website functionality, and visitors’ experiences. These mistakes can be costing you money because if a visitor doesn’t find your website easy to use, guess what? They

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00:13:09

195: The Benefits Of Setting Up A Google Business...

Marketing Tips for Photographers | The Tog Republic... ·

2022/07/12

Friend, if you are not using Google Business Profile you are definitely missing out! This free tool is a great asset! In this episode, I cover some of the major benefits of getting this account set up right away. I also address some of the hesitations you might have. For my friends on Patreon, I have an extra present and I’m sharing with them two email templates I use to easily collect reviews! Want to access them? Join today! -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching

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00:18:40

194: Five Major Mistakes You Are Making On Your Homepage

Marketing Tips for Photographers | The Tog Republic... ·

2022/06/21

Friend, after reviewing hundreds of websites, I”m here to share with you five major mistakes the majority o photographers are making on their homepages! But I’m not only pointing out the mistakes, obviously, I’m also giving you tips on how to fix them! If you find this episode helpful, perhaps you are interested in having me do a full review of your site, if so you can find all the information here: All you need to know about booking a website review And if you want to ease into this topic, perhaps

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00:36:48

193: Do You Really Need A Mentor?

Marketing Tips for Photographers | The Tog Republic... ·

2022/06/14

Hi friend! Today is a solo episode and I want to talk to you about mentors and the different ways you can be a mentee (you will hear that I had a bit of a problem with this word 🤣) In this episode, I share with you my own experiences after paying thousands of dollars in mentorships, classes, and subscriptions. Are they worth it? Do you need them to grow your business? Listen now to find out! -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching program: This coaching photogram is

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00:44:59

192: How To Create Disruptive Work with Eugene Drake

Marketing Tips for Photographers | The Tog Republic... ·

2022/05/31

Friend, meet Eugene Drake the founder and creative director of The Drakes, award-winning filmmakers and photographers, specializing in wedding cinematography. Eugene was born in Venezuela. He is passionate about storytelling, human connections, and keeping memories. Early in life, he felt a calling for the arts which led him to study Graphic Design. While exploring arts, he started a clothing brand, organized a local design market, and acted in theater for almost ten years. Eventually, he

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00:21:55

191: Why Unplugging Is Great For Your Business

Marketing Tips for Photographers | The Tog Republic... ·

2022/05/24

After unplugging from my business and the internet, for two weeks I came back recharged and ready to work! In this episode I chat about why unplugging is great for creativity, how to set boundaries with your clients so you can disconnect and some of the systems you should have in place before doing so. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? 1:1 coaching program: This coaching photogram is designed for photographers that haven’t been able to book consistent clients, make lasting

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00:43:35

190: How to be a good second shooter with Wild Heart...

Marketing Tips for Photographers | The Tog Republic... ·

2022/05/03

Friend meet Casey + Mandy two friends and fellow photographers that saw a need in the industry and created a workshop catering to photographers that want to be better second shooters. In today’s episode, we talk about how to approach photographers that you want to work with, and how to do a great job as a second photographer. Casey + Mandy also shared some tips to lead photographers on how to have good communication and set expectations with second photographers. YOU CAN FIND MORE ABOUT WILD HEART

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00:43:44

189: Creative Sustainability & How To Avoid Burnout...

Marketing Tips for Photographers | The Tog Republic... ·

2022/04/26

Friend, meet John Dolan a photographer that has been successfully capturing couples for over 30 years. If you have been wondering if your business has an expiration date, then this conversation is for you. John candidly shared his experience as a photographer and how he keeps himself excited about the work he produces. This chat is great if you are experiencing burnout and want to find a way to make more soulful work. John is also the author of The Perfect Imperfect, An intimate exploration of the

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00:43:24

188: Editing Your Images With ImagenAI

Marketing Tips for Photographers | The Tog Republic... ·

2022/04/19

Friend, if you want to present beautiful work to your clients, and also have time off to pursue the things you love, or to invest that time back into marketing your business, the ImagenAI might be what you are looking for. ImagenAI is a photo editing desktop app for Adobe Lightroom Classic! The future is here and this software does the editing for you! In today’s episode, I had the chance to speak with Scott Wyden-Kivowitz, he is the Content and Community Manager at ImagenAI, and we covered the

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00:50:25

187: Building Lasting Connections with Vendors With...

Marketing Tips for Photographers | The Tog Republic... ·

2022/04/05

Friend, meet John Mansfield the owner and a lead photographer at All Heart Photography, a Houston, TX-based wedding photo + video team with a passion for relationships! In addition, John is the host of Light and Dark Photography Podcast where he shares weekly podcast episodes filled with actionable insight to up-level your business and create a more fulfilled lifestyle. In today’s episode, John is bringing his passion for relationships and sharing with all of us how t build lasting connections with

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00:38:39

186: Let's Chat About Money

Marketing Tips for Photographers | The Tog Republic... ·

2022/03/29

“We’re not supposed to talk about money” I’ve heard that phrase many times in my life and no wonder, I used to feel so awkward when the conversation about money with my clients arose. But the reality is that if you are running a business, you better get comfortable having conversations about money, after all, if you make no money with your photography business you might be back at that boring corporate job you once had. In this solo episode, I answered some great questions regarding money and

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00:53:15

185: From Vision to Execution. Tackling New Ideas...

Marketing Tips for Photographers | The Tog Republic... ·

2022/03/22

Friend, meet Gavin Wade a photographer and founder of CloudSpot. In this episode, Gavin shares with us how to execute ideas, prioritize what’s important, stay motivated and how to avoid “shiny syndrome object” As the founder and CEO of CloudSpot, Gavin and his team have turned CloudSpot into the fastest, easiest, and most customizable way for photographers to deliver and sell their work online. You can find more about Gavin Wade here: CloudSpot ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY

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00:55:35

184: How To Integrate Newsletters Into Your Marketing...

Marketing Tips for Photographers | The Tog Republic... ·

2022/03/15

Friend, meet the talented (and super fun) Rachel Larsen Weaver. She runs a fantastic business, documenting clients across the country in a long-form style (her sessions are 24 hours long). In this episode, we dived into how she uses Newsletters to create connections and trust with future clients and how you can do it too! Let me be honest, a newsletter strategy is not for the faint of heart, but if you choose to embark on this adventure, the results can be very beneficial for your business. Rachel

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