Product Mastery Now for Product Managers, Leaders, and Innovators

21:58

2025 Special: My favorite product innovation...

Product Mastery Now for Product Managers, Leaders,... ·

2025/08/04

The 2025 PDMA Ignite Innovation Summit Watch on YouTube TLDR Today I’m sitting down with Bill Reed and Spike Ross-Corbett, PDMA board members and co-chairs of the 2025 Ignite Innovation Conference planning committee. We reflect on top takeaways from past PDMA conferences, including invaluable lessons on customer research, adaptive product development, building cultures of innovation, and leveraging networking opportunities. Spike and Bill also offer a sneak peek into this

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38:38

551: Make innovation work using ISO 56001 – with...

Product Mastery Now for Product Managers, Leaders,... ·

2025/07/28

Why product managers need a systematic framework to de-risk innovation Watch on YouTube TLDR This episode dives deep into the new ISO 56001 standard for innovation management with Dr. Magnus Karlsson, a global leader in the field and a key contributor to the standard. Learn why systematic innovation matters, how ISO 56001 can help organizations move beyond ad hoc creativity to reliable business results, and what practical steps product managers and leaders can take to build

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43:19

550: Why most product launches fail and how to ensure...

Product Mastery Now for Product Managers, Leaders,... ·

2025/07/21

How product managers can master go-to-market strategies Watch on YouTube TLDR Most product launches fail not because the product is flawed, but because the launch strategy misses the mark. In this episode, product marketing expert Rebecca Shaddix shares a blueprint for go-to-market strategies that drive real impact. Discover why product and marketing must build launch plans together, how to create alignment through ongoing collaboration, and the pillars of an effective go-to-market

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42:01

549: Mastering product innovation, based on 60 years...

Product Mastery Now for Product Managers, Leaders,... ·

2025/07/14

A product management methodology that guarantees market success Watch on YouTube TLDR This episode is a deep dive into practical product innovation with Walter and Scott Herbst—a legendary father-son duo boasting over 230 patents and decades of product success. They share their proven, data-driven methodology, pivot stories, and the importance of truly understanding customer problems. Listeners learn how to avoid common innovation pitfalls, leverage multiple solution paths, and set

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33:55

548: Building a culture of fearless product...

Product Mastery Now for Product Managers, Leaders,... ·

2025/07/07

How Snap-On puts customers at the center of product management Watch on YouTube TLDR In this episode, Ben Brenton, Chief Innovation Officer at Snap-on, joins me to share practical strategies for fostering a sustainable, fearless culture of innovation. Ben reveals how Snap-on transformed a traditional manufacturing mindset into one deeply centered on real customer insight. He details actionable systems that drive continual breakthrough products—not through motivational rhetoric, but

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40:27

547: Why product leaders need to understand the...

Product Mastery Now for Product Managers, Leaders,... ·

2025/06/30

Vertical and horizontal alignment in product management Watch on YouTube TLDR In this episode of Product Mastery Now, I’m interviewing Mark Reich, senior coach at Lean Enterprise Institute and former Toyota executive, to demystify hoshin kanri—a Japanese strategic framework that transformed organizations like Toyota and powered major innovations such as the Lexus launch. Mark outlines how hoshin kanri enables both top-down and bottom-up alignment, creating a culture where

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36:41

546: Strategic foresight gives product managers a...

Product Mastery Now for Product Managers, Leaders,... ·

2025/06/23

How product managers can see around corners Watch on YouTube TLDR In this episode of Product Mastery Now, I’m interviewing Jod Kaftan, service design leader at Launch by NTT Data and former head of product design and research at Oracle, to explore strategic foresight—a methodology that moves product managers beyond traditional road mapping to anticipate and shape the future their products will compete in. Jod explains how evidence-based imagination creates competitive advantage

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22:35

545: A product management case study on unlocking...

Product Mastery Now for Product Managers, Leaders,... ·

2025/06/16

How PDMA used VOC research to drive innovation Watch on YouTube TLDR In this episode, Kristyn Corrigan shares insights from a recent Voice of the Customer (VOC) research project for the Product Development and Management Association (PDMA). We explore how product professionals can move beyond assumptions to capture meaningful customer insights, the methodologies behind robust VOC research, and actionable findings that can transform both products and organizations. Key takeaways

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35:51

543: Product leadership in complex tech companies –...

Product Mastery Now for Product Managers, Leaders,... ·

2025/06/09

A product manager’s journey to Product VP Watch on YouTube TLDR In this episode, I talk with Adam Feinstein, Vice President of Product at AppFolio, about what makes a great product leader in technology organizations. Adam shares his journey from electrical engineering in semiconductors to leading product teams in software, discussing the transitions, challenges, and valuable lessons he’s learned along the way. We explore topics like transitioning between industries, moving from

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16:38

542: Research methods that drive smarter product...

Product Mastery Now for Product Managers, Leaders,... ·

2025/06/02

UX research practices to maximize product team resources Watch on YouTube TLDR During my conversation with Nick Cawthon, a UX research expert who drives innovation at Gauge and teaches at the California College of Arts, we explored how product teams can strengthen their customer research capabilities without slowing down development. Nick emphasized that while technology is accelerating design and development at unprecedented speeds, successful product managers must balance this

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40:10

541: What product managers need to understand about...

Product Mastery Now for Product Managers, Leaders,... ·

2025/05/26

Product portfolio management skills that transform product managers into strategic leaders Watch on YouTube TLDR Innovation portfolio management is the bridge between strategy and execution that many product managers overlook, yet mastering it becomes essential for both successful idea championing and career advancement into senior leadership roles. Colin Nelson, Chief Innovation Consultant at Hype Innovation, explains how effective portfolio management requires strategic alignment

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53:41

540: The essential strategic role of modern product...

Product Mastery Now for Product Managers, Leaders,... ·

2025/05/19

How to be a future-proofed product manager Watch on YouTube TLDR In my recent conversation with Steve Johnson, former lead instructor at Pragmatic Marketing and product management coach with 30 years of experience, we explored how AI is reshaping product management. Steve emphasized that while AI will automate many tactical aspects of product management, the strategic role becomes even more critical. Product managers must focus on understanding customer problems rather than jumping

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32:09

539: How to cultivate an environment where innovation...

Product Mastery Now for Product Managers, Leaders,... ·

2025/05/12

How product managers can build an environment for breakthrough innovation Watch on YouTube TLDR In my conversation with Catherine Connelly, a 20-year tech entrepreneur who co-founded MyYearbook at 15 and grew it into The Meet Group (a $500 million exit), we explored how to build environments where breakthrough product innovation happens consistently. Catherine emphasized that innovation culture starts with founders but can be cultivated by anyone willing to embrace failure, iterate

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19:42

538: Improve your focus in a distracting world- with...

Product Mastery Now for Product Managers, Leaders,... ·

2025/05/05

How product leaders can stay as focused as a bee Watch on YouTube TLDR In today’s distraction-filled world, product managers and leaders struggle to maintain focus. In my recent podcast interview with Jones Loflin, author of Focused as a Bee, we explored how the honeybee’s remarkable focus and intentionality can teach us valuable productivity lessons. Jones shared six “permissions” that form a framework for improving focus, along with practical strategies for

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39:41

537: Step-by-step community engagement for your...

Product Mastery Now for Product Managers, Leaders,... ·

2025/04/28

How LEGO built a passionate community that drives product growth Watch on YouTube TLDR Community-driven product development transformed LEGO from near-bankruptcy to industry leadership by engaging adult fans and positioning LEGO as a creative medium. This approach creates authentic relationships with customers who become collaborators, advocates, and co-creators for your products, ultimately driving innovation and business results. Key Topics Relational not transactional:

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30:44

536: Every product role is a sustainability role –...

Product Mastery Now for Product Managers, Leaders,... ·

2025/04/21

Sustainable product management drives business success Watch on YouTube TLDR Sustainable product management integrates environmental considerations into the entire product lifecycle, creating value for businesses, customers, and the planet. Kaila Byrzgalski’s experience at Steelcase demonstrates how a dedicated sustainability role can bridge the gap between corporate environmental goals and product innovation. By approaching sustainability as a core business strategy rather

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37:33

535: What students at Daemen University learn about...

Product Mastery Now for Product Managers, Leaders,... ·

2025/04/14

The most important takeaways from past episodes of Product Mastery Now TLDR Product innovation requires deliberate approaches to teamwork, problem-solving, and customer understanding. John Spero, former senior R&D manager and current innovation professor, highlighted frameworks and methodologies that help product teams work effectively together. These include using tools like DISC assessments to build stronger teams, applying Design Thinking approaches to understand customer needs, and

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17:04

534: Adapt Amazon’s innovation framework for product...

Product Mastery Now for Product Managers, Leaders,... ·

2025/04/07

Use the Press Release FAQ Framework to make better product management decisions Watch on YouTube TLDR The Amazon PRFAQ framework is a powerful product strategy tool that helps teams “work backwards” from customer needs to create successful products. Unlike traditional approaches that start with solutions, this method begins by envisioning the finished product as if it already exists, forcing teams to clarify their vision, validate assumptions, and make better decisions

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19:55

533: The brain science necessary for creating...

Product Mastery Now for Product Managers, Leaders,... ·

2025/03/31

How product managers can create irresistible products Watch on YouTube TLDR Product psychology goes far beyond traditional product-market fit. When customers feel compelled to buy products, they move from rational comparison to emotional connection. Successful products trigger what Laurier Mandin calls “the flip” – transforming wants into psychological needs, making purchasing non-negotiable. Key topics: The psychology of “I need that” responses

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18:56

532: Make problem solving fun and effective using a...

Product Mastery Now for Product Managers, Leaders,... ·

2025/03/24

Transform product team collaboration with Workshop Culture Watch on YouTube TLDR In my recent conversation with Alison Coward, author of Workshop Culture, we explored how product managers can transform collaboration and problem-solving through effective workshop facilitation. Alison shared that workshop culture isn’t about running constant workshops but about applying workshop principles to everyday collaboration. The key is a three-part approach: thorough preparation before,

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