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PODCAST

Content Inc. - The Podcast

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast

business marketing

All Episodes

37:53

How to Write a Crime Novel [Special Episode] (459)

Content Inc. - The Podcast ·

2024/08/19

Writing a crime novel was the most challenging creative and content event of my career. In this special episode, True Crime Reporter's Robert Riggs interviews me about my writing process for "The Will to Die" and how it was different from business writing. Subscribe to Robert's True Crime Reporter here. Get more information about Orange Effect Foundation here. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get

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07:25

3 Must-Do Book Launch Strategies (458)

Content Inc. - The Podcast ·

2024/08/12

There are three key strategies you need to employ if you want a successful book launch, and each one happens WAY before you ever publish the book itself. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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04:18

James Patterson Writing Tips (457)

Content Inc. - The Podcast ·

2024/08/05

James Patterson is one of the most successful novelists of all time. I had the opportunity to spend an hour with him and Mike Lupica this week and received a number of takeaways and writing tips. Here they are. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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04:48

What Is Your Worthy Cause Right Now? (456)

Content Inc. - The Podcast ·

2024/07/29

Entrepreneur and content creator Marcus Sheridan says the most important thing we can do with our content businesses (and our lives) is to find the simple purpose behind what we do. Connect with Marcus Sheridan on LinkedIn here. Get the audiobook for The Content Entrepreneur here. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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06:53

What's Important Enough to Change? (455)

Content Inc. - The Podcast ·

2024/07/22

In this more personal episode, Joe talks about organizing his family renunion and how it took a change of behavior to make it happen. He thinks you'll relate. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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05:20

Your Newsletter Is Too Important (454)

Content Inc. - The Podcast ·

2024/07/15

Most of us aren't taking our newsletter seriously enough. Here are four things that can take your newsletter to the next level. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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03:34

Do or Do Not...There Is No Supposed To (453)

Content Inc. - The Podcast ·

2024/07/08

As content entrepreneurs (and human beings) we need to take "supposed to" out of our vocabulary. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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04:30

It's Time for Your Content Collaboration (452)

Content Inc. - The Podcast ·

2024/07/01

If you want to be truly successful as a content entrepreneur, you need to strategically place content collaborations into your content business. Here's one example. Here's more on mxmtoon. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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06:55

Life Is Short [special episode] (451)

Content Inc. - The Podcast ·

2024/06/24

A special episode of Content Inc. talking about my experiences with Alzheimer's disease, spurred on by "Remembering Gene Wilder" the documentary. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See

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03:58

Sell More Using This Method (450)

Content Inc. - The Podcast ·

2024/06/17

Too many content creators and entrepreneurs open up their sponsor opportunities to anyone and everyone. This generally doesn't work. Here's a better way to sell your content assets. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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45:39

How I Started and Sold The Tilt with Simon Owens (449)

Content Inc. - The Podcast ·

2024/06/10

An indepth interview between Simon Owens and me talking about how and why I started The Tilt and how I ended up selling it to Lulu. Special thanks to Simon for giving us permission to publish this podcast. Please check out Simon's media newsletter here. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your

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05:43

Win at AI with Content Signals (448)

Content Inc. - The Podcast ·

2024/06/03

Social media algos have changed. Search engine optimization has changed. And now, AI content is creating the "one answer" philosophy for findability. How do we compete in this changing landscape? By creating content signals. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Channel. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide

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04:57

Creating Your Own Internet (447)

Content Inc. - The Podcast ·

2024/05/27

As a content entrepreneur, you have the power to choose where you engage/create, and where you won't. You don't have to be everywhere. Perhaps, you shouldn't. Ask yourself where you need to be, for yourself as an individual, and as a creator. Article Link: The Death of the Internet (again) ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Channel. See all Content Inc episodes at the Content Inc. podcast home. Get my

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08:23

6 Things I'd Do If I Were You (446)

Content Inc. - The Podcast ·

2024/05/20

This week I had the pleasure of talking with my friends at Pace Communications about six things I'd be doing right now in content marketing. Hunting for Assets Grooming Employees as Creators Working on Pillar Content Projects Doubling Down on Print Diversifying Revenue Streams Launching Physical Events ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Channel. See all Content Inc episodes at the Content Inc. podcast home

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06:18

Your Content Is Making a Difference (445)

Content Inc. - The Podcast ·

2024/05/13

My quick review (and some proof points) from CEX...and exactly how I know that YOUR content is making a difference in people's lives. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Channel. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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06:25

The New (Old) Content Entrepreneur Business Model (444)

Content Inc. - The Podcast ·

2024/05/06

The new business model for full-time content creators looks eerily similar to the OG content entrepreneur business model from the 2000s. Listen to what you need to do next with your mini-media model. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. Get captions by watching and subscribing to my YouTube Channel. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

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07:04

Will TikTok Be Banned or Sold? (443)

Content Inc. - The Podcast ·

2024/04/29

It was a crazy week for TikTok. The President signed a bill that effectively creates an ultimatum for TikTok. What do you, as a content creator, need to do about this? Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership

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06:17

A New Way to Publish a Book (441)

Content Inc. - The Podcast ·

2024/04/15

My new book, The Content Entrepreneur, is now available. And we are selling 100 percent direct to consumers. In this episode I review some of the main differences about why you would make a decision as an author to go direct. Buy the book here - https://www.joepulizzi.com/books/content-entrepreneur/ Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching,

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07:24

Did the Content Creator Bubble Burst? (436)

Content Inc. - The Podcast ·

2024/03/11

Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator? I think she's right and it is. But maybe there are things we can do now so we don't fall into the failure trap. Read Lexi's LinkedIn post here. Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content

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05:39

David Bowie and Getting Uncomfortable with Content (434)

Content Inc. - The Podcast ·

2024/02/26

An important piece of advice from David Bowie gets us talking about if we are really taking enough risks and getting uncomfortable enough with our content to be successful. See David Bowie Discuss This Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like

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