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PODCAST

Sports Pundit Podcast Network

A new multi-show platform designed for sports executives, by sports executives. The network brings together six podcasts hosted by domain experts across innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch. Our Hosts: 🟣 Leanne Bats 🔴 Rich Buchanan 🔵 Jo Redfern & Michael Cohen 🟢 Vansa Chatikavanij 🟠 Jamie Corr & Charlie Copsey ⚪️ Andy Marston & Drew Ruaso Visit our website (sportspundit.co) to dive into our newsletters and

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All Episodes

00:59:57

Innovating to Stay Ahead of the Game with Juventus'...

Sports Pundit Podcast Network ·

2024/08/06

Today’s episode, we revisit a conversation with Mike Armstrong.Mike is the Chief Marketing and Communications Officer at Juventus. Moving from Toronto to Torino, Mike joined the club in September 2021, with a remit to innovate and to grow the club's global supporter base. As the only English-speaking native within the organisation, this has required some cultural readjustment. As has moving into life working within a sports rights holder environment, having previously spent his time working in

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00:46:49

Why LALIGA Studios is Independent Rather than...

Sports Pundit Podcast Network ·

2024/07/10

On today’s episode, I’m joined by Flora Bell, Business Director at LALIGA Studios. Having worked in the marketing and advertising industry for the likes of M&C Saatchi and LOLA MullenLowe across huge brands such as Magnum, Kraft-Heinz, Dove, Mattel, and PG Tips, just over a year ago she was brought in to help set up LALIGA Studios. Based in Madrid, LALIGA Studios is a new sports-related content production company which combines the forces of Banijay, a global content powerhouse with LALIGA, one

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00:42:08

How the ICC Plans to Grow Cricket Across the Americas...

Sports Pundit Podcast Network ·

2024/07/01

On today’s episode, I’m joined by Fara Gorsi, Americas Development Manager for the International Cricket Council. Before taking on the role with the ICC of developing cricket in the Americas, Gorsi was the UK's first registered female cricket agent, looking after Pakistan quick bowler Mohammed Amir, among others. Now based out in Colorado Springs, Gorsi looks after 16 associate nations in the Americas region, including both the U.S. and Canada, as well as countries like Brazil, Mexico, and

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00:35:58

Fuelling European Interest in Baseball with Major...

Sports Pundit Podcast Network ·

2024/06/25

On today's episode, I'm joined by Ben Ladkin, Managing Director of MLB Europe.Although now representing a major American sports league, Ben's journey in sport began at Arsenal, where he spent 11 years, eventually leading the media group and building their digital and social media presence during the dot com era. Now at Major League Baseball (MLB), he operates across three key pillars: content, events, and participation. While the content pillar aligns closely with his past experience,

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00:39:57

Starting a Business While Playing Professional Rugby...

Sports Pundit Podcast Network ·

2024/06/18

On Today’s Episode, I’m joined by Joe Gray, the co-founder of MyoMaster as well as a rugby coach for London Scottish. Having retired from professional rugby in 2022, Gray is the only player in history to have won every trophy available to players in the top two tiers of English rugby, including both European trophies. Throughout his illustrious career, he has represented England and played for top clubs such as Harlequins, Northampton Saints, and Saracens. In 2018, he founded the sports recovery

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00:47:48

How Snapchat is Engaging the Next Generation of...

Sports Pundit Podcast Network ·

2024/06/11

On today’s episode, I’m joined by Kahlen Macauley, Head of International Sports Media and Partnerships at Snapchat.Having worked across the sports media landscape at the likes of TalkSport, ESPN and Pulselive, Kahlen then joined the International Olympic Committee in 2016, leading their digital partnerships team with a main focus on aiming to engage with younger audiences beyond broadcasts. It was here, among the other social platforms, that Kahlen started interacting and working with Snapchat,

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00:51:41

Why Having a Women's Team Isn't a Female-Fan Strategy...

Sports Pundit Podcast Network ·

2024/06/04

On today’s episode, I’m joined by Cherry Beagles, the founder of The 400 Club, an all-female members club redefining what it means to be a sports fan and increasing culturally relevant brand deals in women’s sport. Having studied law at the University of Manchester and gained experience at the likes of NBC Universal and Dentsu, Cherry founded The 400 Club as a side hustle to address an audience that was being underrepresented in traditional sports marketing - and an audience she herself fell in

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00:49:12

How ESL FACEIT Group Help Brands to Activate within...

Sports Pundit Podcast Network ·

2024/05/28

On today’s episode, I’m joined by Giulia Zecchini, Commercial Partnerships Strategy Director at ESL FACEIT Group. Starting her career in data and analysis at Nielson, working first on FMCG brands such as Mars, before switching into sports, Giulia has retained a passion for transforming data into actionable, commercially focused insights. This has shone through in her roles that have followed, at both Formula 1 and with ESL FACEIT Group, one of the leading companies in the worlds of both gaming and

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00:36:16

Making Space for Women in Sports and Technology with...

Sports Pundit Podcast Network ·

2024/05/21

Today’s episode, I’m joined by Faith Wheller, Vice President of Brand, Sports Partnerships & Integrated Marketing at TeamViewer.Famous for their high-profile partnerships with Manchester United and Mercedes AMG Petronas F1 Team, TeamViewer is a remote access and remote control computer software company focused mainly on enterprise clients. With that in mind, we discuss the company’s decision to invest into sponsorship and how they are choosing to activate in order to get a return on their

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00:42:43

Retaining a Startup Mentality with EuroLeague...

Sports Pundit Podcast Network ·

2024/05/14

Today’s Episode, I’m joined by Alex Ferrer Kristjansson, Senior Director of Marketing and Communications at EuroLeague Basketball. Having joined almost 20 years ago, Alex began his career working on the ULEB Cup, now known as the EuroCup, developing and coordinating the marketing strategy across the teams and he has since held a number of different positions at the organisation, always related to marketing somehow, be it ticketing, brand management, or social media and digital. Since 2012, Alex took

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00:44:19

How Pickleball and Padel Could Cause Participation...

Sports Pundit Podcast Network ·

2024/05/07

Today’s episode, I’m joined by Alex Gough, CEO of the Professional Squash Association. With a career spanning 15 years on the professional circuit, Alex climbed the ranks to reach number 5 in the world. Along the way, he also secured 10 World Tour titles and a Bronze Medal at the 1998 Commonwealth Games in Kuala Lumpur. His contributions to squash extend far beyond the court, however. His dedication to the sport led him to join the PSA as a Board Director in 2002, while still an active player

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00:50:11

Why People and Businesses Should Lead More Consiously...

Sports Pundit Podcast Network ·

2024/04/30

Today’s episode, I’m joined by Carmen Rendell, Founder of Soulhub.She’s not your usual therapist or business owner. She’s a community space holder and a truth seeker. She says herself she loves to get under the bonnet and get to the real stuff. Talk raw truths. To stop the pretence and help you or your business say and see it how it really is. And she’s done this for some huge businesses like HSBC, eBay, and WhatsApp. My conversation today is unlike others that I’ve held, far more introspective,

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00:47:10

Captivating Motorsport Fans in New Ways with Formula...

Sports Pundit Podcast Network ·

2024/04/23

Today’s episode I’m joined by Formula E’s Jeff Dodds. In his role as CEO, Jeff is spearheading the evolution of the pioneering electric motorsport world championship, best-known for it’s promotion of sustainability within elite sports—a mission that's more vital than ever. Before taking the helm, Jeff honed his leadership prowess within the dynamic landscape of Virgin businesses. From his most recent tenure as Chief Operating Officer at Virgin Media O2, to his multifaceted roles at Virgin Media

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00:37:04

How AI-powered Video can Unlock Opportunity for...

Sports Pundit Podcast Network ·

2024/04/16

Today’s episode, I’m joined by Henrik Teisbæk, co-founder and CEO of Veo Technologies. Veo was founded in Copenhagen in 2015 with a vision to democratise video broadcasting and analytics which at the time was reserved mostly for professional teams. The company creates smart, AI-powered cameras that let anyone record their match without a camera operator. The automatic recording and video-editing then enables coaches and players to watch and share their sport. While predominantly focused on

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00:33:23

Creating the Data Foundation on which the NFL is...

Sports Pundit Podcast Network ·

2024/04/09

Today’s episode, I’m joined by Josh Helmrich - Senior Director, Media Strategy, Business Development and Next Gen Stats (NGS) at the NFL. NFL Next Gen Stats provides clubs with data to analyse trends and player performance, while enhancing the fans’ experience in-stadium, online and during game telecasts. Having worked at the NFL for almost 15 years across various roles, Josh has seen first hand the increasing prevalence of data both within the league and across the wider sporting

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00:44:22

Bringing German Football to the World with Bundesliga...

Sports Pundit Podcast Network ·

2024/04/02

Today’s episode, I’m joined by Peer Naubert, CMO and Managing Director of Bundesliga International.Growing up in Germany, Peer has gained experience working in South Korea, China, and the Netherlands. His current role involves working closely with clubs to further develop a joint international approach, providing them with global marketing and commercial opportunities and offering financial support for their global activities. Managing a team of 44 employees across Frankfurt, Singapore, New York,

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00:59:57

Innovating to Stay Ahead of the Game with Juventus'...

Sports Pundit Podcast Network ·

2024/03/25

Today’s episode, I’m joined by Mike Armstrong.Mike is the Chief Marketing and Communications Officer at Juventus. Moving from Toronto to Torino, Mike joined the club in September 2021, with a remit to innovate and to grow the club's global supporter base. As the only English-speaking native within the organisation, this has required some cultural readjustment. As has moving into life working within a sports rights holder environment, having previously spent his time working in Consumer

en

00:43:16

Creating the 'T20 of Triathlon' with supertri's...

Sports Pundit Podcast Network ·

2024/03/12

On Today’s Episode, I’m joined my Michael Dhulst. Michael is the Co-Founder and CEO of supertri, formerly known as Super League Triathlon. Since its bold emergence in 2017, this is a league which as carved out a well-earned reputation for disruption - built from the outset to shake up the swim-bike-run events space. Now, under its new supertri brand they aim to further embrace their ‘challenger’ status and build on the foundations they have put in place as the short-form specialists, aspiring to

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00:38:12

From Pro Athlete to Launching a $10M Sports and...

Sports Pundit Podcast Network ·

2024/03/04

On today’s episode, I’m joined by CiCi Bellis. Cici is the Founder and General Partner of Cartan Capital as well as a former professional tennis player. Still only 24 years old, she’s never let age be a barrier, famously having won a match at the 2014 US Open as a 15 year-old against a top 20 opponent. Having failed to shake-off a recurring injury, CiCi announced her retirement in 2020 and she has set to work on reaching the top in the world of venture. This was initially set in motion thanks to

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00:42:09

Why a Lack of Diversity is Bad for the Game with...

Sports Pundit Podcast Network ·

2024/02/27

On today’s episode, I’m joined by Chris Busey.Chris is vice president of DEI & Community Impact at the United Soccer League. A league which recently launched its signature diversity, equity and inclusion program: USL Forward. This multi-dimensional, leaguewide initiative prioritizes professional development for technical staff, league and club executives with the intention of increasing racial and gender diversity in leadership roles throughout the USL’s ecosystem. Having previously spent time

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91 results

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