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PODCAST

Marketing For Learning®

Marketing for Learning

The only podcast in the world that’s going to help you better understand marketing for learning® fundamentals and help you tackle your learner engagement problem once and for all! Hosted by Ashley Hinchcliffe and Hannah Clark, this podcast comprises of short bursts of learning and insights to help you embrace marketing tactics, strategies and thinking. Marketing for learning. It’s our business. www.maas-marketing.co.uk

education

All Episodes

51:58

Ep 66 - Gen AI and L&D with Egle Vinauskite

Marketing For Learning® ·

2023/11/08

Wtf is Gen AI and how is it going to impact L&D? Ash was lucky to sit down with leading Gen AI expert, Egle Vinauskite, to discuss her lens on L&D and AI. How it can be used, how it might be used in the future, and the challenges that this is going to bring to us as a learning function. Heck we even talk about the repercussions on IP and creativity. It's a goodun! This is a meaty conversation and we all learnt a lot - GET THAT IN YOUR EAR'OLES! Egle's LinkedIn Ashley's LinkedIn

en

14:27

Ep 65 - Storytelling In Marketing For Learning

Marketing For Learning® ·

2023/11/01

Think storytelling is just for kids? Think again! Stories make up a huge part of our everyday lives – and they should make up a huge part of your marketing for learning initiatives too! In this podcast Han covers all things storytelling. Including: The 5 elements of all great stories The Heider Simmel experiment Sharing some inspo from 2 incredible companies! Happy listening!

en

27:07

Ep 64 - How To Use Personas In Your L&D Function

Marketing For Learning® ·

2023/10/23

Your fav duo are back for a joint pod on a much-requested topic: How to actually use learner personas. 🤔 Now you've got to grips with creating your personas, it's time to figure out how to actually use them in reality. So Han & Ash are here to help you navigate exactly that. Enjoy! LINKS: Learner personas guide Han's LinkedIn Ash's LinkedIn

en

41:35

Ep 63 - Mirjam Neelen & Evidence-Based Strategies

Marketing For Learning® ·

2023/10/17

Cor. What a chat. Ashley was lucky enough to be joined by Mirjam Neelen, Head of Global Learning Design and Learning Sciences at Novartis recently. Mirjam has been working in L&D for over 15 years and is an incredibly data-led L&Der - she's a champion for learning sciences and how we can use data to drive impact and make better informed decisions overall. It's a fascinating discussion on how we structure our learning functions and how, whether using data, can actually have a positive impact

en

14:14

Ep 62 - People, Personas and Marketing Permission

Marketing For Learning® ·

2023/10/09

Han's been off gallivanting in recent weeks, and in a desperate attempt to prove she actually did some work, she's recorded this podcast with her top 4 takeaways from 2 incredible networking events she attended. Including why: L&D need to become more customer centric You do need personas. Asking forgiveness not permission is a marketers mantra 😉 So settle in for a different kind of pod this week, but one that will get your brain juices flowing for sure! LINKS: Han's LinkedIn L&D Disrupt

en

07:43

Ep 61 - Marketing vs Communications

Marketing For Learning® ·

2023/10/04

Campaigns. Marketing. Comms. All of these things are not the same, and it's time we address their differences. In this short session, Ash explores the difference between marketing and comms and why both are essential to be part of our marketing for learning® mix. Ashley's LinkedIn MAAS' website

en

38:14

Ep 60 - Analysts, Authority Bias and Acting Ethically...

Marketing For Learning® ·

2023/09/28

This is a bit of a different episode for the Marketing for Learning® Podcast. It's more of a rallying cry for more transparency in the L&D space. Ash & Han are joined by the incredible Amanda Nolen, to discuss this very important topic. Links: Ashley's LinkedIn Post Amanda's LinkedIn Post ASA resources on influencer marketing

en

23:44

Ep 59 - 6 Essential Skills To Accelerate Success

Marketing For Learning® ·

2023/09/21

Grappling with learning a new skill such as marketing is tough - it's a broad topic and knowing where to start can sometimes be tough. Here Ash presents her recent session from Learning Live and highlights the 6 essential marketing skills that every L&Der should focus on to accelerate their functions. Helpful resources: Mind Tools Report LPI Capability Map Marketing mindset episode Email marketing tips blog The importance of branding

en

28:34

Ep 58 - Creating Kick-Ass Learner Personas

Marketing For Learning® ·

2023/08/23

Want to create learner personas that actually work. Well Han has a treat, just for you! This live podcast recording brings you everything you need to know to create personas that pack and punch and make your marketing 929,339* times better. Enjoy! *That is a very accurate number. Useful links: FREE Learner Personas Guide Follow Han on LinkedIn

en

14:53

Ep 57 - Stop Adding To The Noise

Marketing For Learning® ·

2023/08/18

Feel like your people have too many messages thrown their way? Struggling to work out how you can cut through the noise and grab attention? Then this ep is for you! Inspired by a question she was recently asked, Han talks you through the Hum, Sing, Shout method of marketing – and shows you how you can cut through the noise and get butts a'movin. Happy listening! Connect with Han on LinkedIn! Check out the MAAS Marketing blog

en

17:55

Ep 56 - Leveraging FOMO For Impact

Marketing For Learning® ·

2023/08/10

FOMO. We've all had it. We've all worried that by not doing something, we're missing out on an amazing opportunity or experience. Your learners have it it too - so could this strong emotion be leveraged in your marketing for learning®? Ashley explores the psycho-science behind FOMO and how loss aversion psychology can effectively be used in your marketing efforts. References: Kahneman & Tversky Prospect Theory Research (1979) Loss Aversion NYC Mirror Viral Video (Part 1 of 2) TikTok FOMO

en

31:12

Ep 55 - Your Marketing Questions Answered!

Marketing For Learning® ·

2023/07/31

Did you miss out on our live podcast recording a few weeks ago? Well have no fear, you can catch up now! In this podcast, Han & Ash answer your questions about marketing for learning®, from "How do I persuade my stakeholders to let me market my learning?" all the way through to "How do I reach the rule of 7?" Happy listening! Key links: MAAS Marketing blog Learner Personas guide Ash's LinkedIn Han's Linkedin

en

13:49

Ep 54 - Why L&D NEEDS Learner Personas

Marketing For Learning® ·

2023/07/26

"But we don't need personas... we just segment based on data!" *Sighhhh* This is a line that Han and Ash are quite simply bored of hearing. So in this podcast Han shares with you why you DO need learner personas, and the different impact you'll get by targeting personas vs. job titles. Enjoy! 🍍 Han's LinkedIn Your FREE Learner Persona eBook

en

13:05

Ep 53 - MAASlow’s Hierarchy of Needs

Marketing For Learning® ·

2023/07/20

What does marketing for learning® need in place before it can be successful? In this episode, Ash steals (that's right, STEALS) Maslow's Hierarchy of Needs and adapts it to our learning world. Handy diagram showing MAASlow's Hierarchy Ash's LinkedIn

en

41:21

Ep 52 - Our Learnings From Your Learners

Marketing For Learning® ·

2023/07/13

We talk to a lot of learners. Like, a lot. Undertaking loads of discovery sessions with our global customers have allowed Ash and Han to have a really unique perspective on learner sentiment. They've also learned how to undertake valuable qualitative data research - and are sharing it all with you. Happy learnings #yourewelcome Our website Ash's LinkedIn Han's LinkedIn

en

01:33

LIVE PODCAST RECORDING: ASK US ANYTHING

Marketing For Learning® ·

2023/07/12

👉 July 20th, 3pm BST. Sign up here 🍍 Join this live session with Han and Ash - ask them ANYTHING (well, maybe not anything...)

en

22:24

Ep 51 - Understanding Your Audience: The Decision...

Marketing For Learning® ·

2023/07/06

Understanding your audience's decision making journey is the backbone of your marketing for learning® initiatives. In this pod, Han talks you through the AIDAL model. And explores how you can use it to work out what your people are up to, throughout their entire learning journey. Han's LinkedIn MAAS Website

en

53:12

Ep 50 - How To Leverage Marketing To Boost Performance

Marketing For Learning® ·

2023/06/30

David James. Ashley Sinclair. One lovely, live podcast recording. What a special episode for our 50th episode!!! Recently Ash and David got together to chat about all things marketing for learning®, and it's our pleasure to share the entire live session with you here! Happy listening! Ash's LinkedIn David's LinkedIn

en

01:56

🍍Vote For Us In The British Podcast Awards🍍

Marketing For Learning® ·

2023/06/27

Love our podcast - then vote for us here: https://www.britishpodcastawards.com/voting We appreciate you ❤️

en

09:04

Ep 49 - A Marketer Never Forgets

Marketing For Learning® ·

2023/06/14

What must a marketer always remember? Ash considers this topic and explores why we need a long-term view when executing marketing strategies in our L&D departments. Magic doesn't happen overnight 🤓 Ash's LinkedIn MAAS' website

en

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