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PODCAST

Content, Briefly

"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet"s best content marketing community.

business marketing

All Episodes

28:49

Mint Studios: Araminta Robertson on measuring content...

Content, Briefly ·

2024/07/08

In this episode of Content Briefly, we’ve interviewed Araminta Robertson, Founder & Managing Director at Mint Studios, and discussed her decision to niche down to fintech clients, her approach to setting up customer reporting to track ROI on content, and more.This episode is brought to you by our friends at Animalz. ************************Timestamps:00:00 Intro02:44 Who is Araminta Robertson?04:01 Typical client at Mint Studios.04:58 The ‘why’ behind niching down to fintech

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29:15

ClickUp: Amrita Mathur on turning freemium users into...

Content, Briefly ·

2024/07/01

In this episode of Content Briefly, we’ve interviewed Amrita Mathur, VP, of Marketing at ClickUp and discussed strategies for converting their 70,000 freemium users into paying customers, the crucial role of content in driving these conversions, the complexities of navigating a large pool of freemium leads and more.This episode is brought to you by our friends at Animalz. ************************Timestamps:00:00 Intro01:53 Who is Amrita Mathur?05:59 Figuring out who’s who inside a large

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24:15

John Collins (Part 2): 2024 trends and the new...

Content, Briefly ·

2024/06/24

In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more.************************Timestamps:00:00 Intro01:22 Who is John Collins?02:33 Lessons from Intercom's content marketing trials.05:10 Insights on structuring and scaling content teams.08:50 Evolving strategies in content

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41:26

John Collins (Part 1): Intercom, Ramp and falling in...

Content, Briefly ·

2024/06/17

In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins, discussed his career at Intercom and Ramp, the content strategies he worked on at both companies and more.************************Timestamps:00:00 Intro01:17 Who is John Collins?04:53 John’s journalism background.06:45 Diversifying content from ebooks to audiobooks and beyond.09:41 Real engagement through thought leadership and customer insight.13:21 Content culture success.15:57 Pushing boundaries with

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33:45

Paddle: CMO Andrew Davies explains how execs think...

Content, Briefly ·

2024/06/10

In this episode of Content Briefly, we’ve interviewed Andrew Davies, CMO at Paddle, and discussed the integration of content marketing within business growth strategies, the complexities of content attribution, and more.************************Timestamps:00:00 Intro 01:30 Who is Andrew Davies?01:49 Andrew’s background.03:22 What is Paddle about, who is it for, and its pricing model?05:47 Navigating content marketing challenges from a CMO's perspective.08:10 Balancing creativity and

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39:38

Stratabeat: Tom Shapiro & Alexis Trammell on B2B SaaS...

Content, Briefly ·

2024/06/03

In this episode of Content Briefly, we’ve interviewed Tom Shapiro, Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and discussed their recent report on B2B strategies, how high-performing B2B SaaS companies acquire organic traffic, the effective tactics they use, and more.************************Timestamps:00:00 Intro01:32 Who is Tom Shapiro & Alexis Trammell?04:24 Stratabeat’s origin story.06:53 Evolving business focus.09:18 A six-year journey

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35:10

Ahrefs: Ryan Law on generative AI, events, and...

Content, Briefly ·

2024/05/27

In this episode of Content Briefly, we’ve interviewed Ryan Law, Director of Content Marketing at Ahrefs, and discussed his career transition from Animalz to Ahrefs, his personal insights on the future of content marketing with generative AI, and more.************************Timestamps:00:00 Intro01:51 Who is Ryan Law?04:41 Ryan’s reflection on leveraging LinkedIn for new opportunities.07:07 Ryan’s fresh start at Ahrefs and what Ahref is about.09:52 Navigating Google Analytics and SEO at

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35:50

Slack: Sara Yin on navigating content marketing in a...

Content, Briefly ·

2024/05/20

In this episode of Content Briefly, we’ve interviewed Sara Yin, Senior Editor at Slack, and discussed her content marketing journey at major tech companies, the unique challenges and strategies of developing content at Slack, and more.************************Timestamps:00:00 Intro01:27 Sara Yin's career journey from journalist to senior editor at Slack.07:50 Lessons from Intercom: The human element in content marketing.11:51 Unpacking content strategy at Shopify .15:27 The lifecycle of

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33:29

BentoBox: Hannah Geise on checking every content box

Content, Briefly ·

2024/05/13

In this episode of Content Briefly, we’ve interviewed Hannah Geise, Senior Content Manager at BentoBox, and discussed the impact of technology on restaurant management and marketing, as well as her journey through various roles in the food and hospitality industry, and more.************************Timestamps:00:00 Intro01:31 Hannah Geise’s background.02:42 Hannah’s experience at Harvard Innovation Labs.03:12 What is BentoBox about?04:55 Who is the primary buyer BentoBox serves?05:46 Hannah

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51:28

Wistia: Sam Balter on video content marketing...

Content, Briefly ·

2024/05/06

In this episode of Content Briefly, we’ve interviewed Sam Balter, Head of Content at Wistia, and discussed the evolution of video content in business, building a strong video content strategy, and more.************************Timestamps:00:00 Intro01:14 Who is Sam Balter?01:52 What Wistia is about and its customer base.03:06 Wistia’s features and benefits for businesses.05:32 Overview of Wistia’s content strategy.07:05 Using video to build strong brand affinity.10:13 How video marketing has

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40:23

Some Good Content: John Bonini on building a great...

Content, Briefly ·

2024/04/29

In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more.************************Timestamps:00:00 Intro01:28 The origin of the Louder Than Words podcast.03:48 Building a personal brand on the side.06:59 John’s background.15:15 Learnings from leading marketing at Databox.22:27 How Some

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35:44

Ten Speed: Ryan Sargent's system for content at scale

Content, Briefly ·

2024/04/22

In this episode of Content Briefly, we’ve interviewed Ryan Sargent, VP of Content and Strategy at Ten Speed, and discussed his experience overseeing content production for an agency, thoughts on Ten Speed’s content strategy, and more.This episode is brought to you by our friends at uSERP. Learn how uSERP helped monday.com SEO traffic grow by 1,570% (free training).************************Timestamps:00:00 Intro02:27 Who is Ryan Sargent?02:52 Ryan’s background.04:02 What is Ten Speed?06:38

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33:52

An inside look at Ross Simmonds' new book: Create...

Content, Briefly ·

2024/04/15

In this episode of Content Briefly, we’ve interviewed Ross Simmonds, Founder & CEO at Foundation Marketing, and discussed his new book, content distribution, thoughtful perspectives on B2B content marketing, and more.************************Timestamps:00:00 Intro01:44 Launch of the ‘Create Once, Distribute Forever’ book. 02:45 Why did Ross write a book now?04:17 Focused on story distribution. 05:36 Blurred lines between content marketing for B2B and B2C.07:18 Befenits of

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44:13

Dock: Eric Doty on automation, learning new skills,...

Content, Briefly ·

2024/04/08

In this episode of Content Briefly, we’ve interviewed Eric Doty, Content Lead at Dock, and discussed Dock’s evolution from PLG to sales-led, Eric’s journey as a content marketer, his role in the Superpath community, and more.This episode is brought to you by our friends at Lettuce.************************Timestamps:00:00 Intro02:05 Who is Eric Doty?02:36 What’s Dock?03:40 LinkedIn, networking, and moderating Superpath's community.08:59 Eric’s LinkedIn strategy. 11:21 Building different

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42:38

Minuttia: George Chasiotis on the content recession....

Content, Briefly ·

2024/04/01

In this episode of Content Briefly, we’ve interviewed George Chasiotis, Managing Director at Minuttia and Founder at GrowthWaves, and discussed content recession, a diversified set of services and building teams, the nuances of a media business, and more.This episode is brought to you by our friends at Minuttia. ************************Timestamps:00:00 Intro03:35 Who is George Chasiotis?03:52 Insights on the content marketing recession.08:47 What is Minuttia?10:22 Introducing GrowthWaves,

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50:04

SparkToro: Amanda Natividad on doing things your own way

Content, Briefly ·

2024/03/25

In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.************************Timestamps:00:00 Intro.03:10 Who is Amanda Natividad?03:37 Amanda's background.04:59 What is SparkToro?06:23 Reflection on changes in marketing.12:27 Original content on SparkToro’s blog. 14:20 Personal branding vs

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42:44

Authority Plug: Lashay Lewis on building a BoFu...

Content, Briefly ·

2024/03/18

In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a successful consultancy, the intricacies of Bottom of Funnel Content, and more.************************Timestamps:00:00 Intro02:06 Who is Lashay Lewis?02:35 Lashay’s perspectives on social media.05:48 The origin story of Authority Plug.09:06 Transitioning to consultancy.10:57 Crafting a unique positioning.13:32 The impact of leveraging

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41:08

Loop & Tie: Bridget Poetker's evolution from content...

Content, Briefly ·

2024/03/11

In this episode of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from content to growth marketing, strategic content thinking, and more. This episode is brought to you by our friends at tealhq.com.************************Timestamps:00:00 Intro02:04 Who is Bridget Poetker?02:21 Bridget’s background.02:58 What is Loop & Tie?04:26 Loop & Tie choice-based gifting model.06:53 Loop & Tie sustainability ethos in

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47:16

The Content Studio: Tommy Walker on hard work,...

Content, Briefly ·

2024/03/04

In this episode of Content Briefly, we’ve interviewed Tommy Walker, Founder of The Content Studio, and discussed the results of hard work, perseverance creating luck, and major challenges in running content programs in enterprises and more.************************Timestamps:00:00 Intro03:00 Who is Tommy Walker?03:56 Tommy’s background.05:13 Tommy’s entrepreneurial journey. 08:59 Creating luck through hard work. 12:26 Experiences working on CXL and managing high standards.17:44 Building a

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34:31

MEDDICC: Jessica Walker on media > marketing

Content, Briefly ·

2024/02/26

In this episode of Content Briefly, we’ve interviewed Jessica Walker, Chief Media Officer at MEDDICC, and discussed the company’s media-led approach, content performance, and more.************************Timestamps:00:00 Intro02:21 Who is Jessica Walker?03:03 Jessica’s background.03:51 What is MEDDICC? 04:40 How does MEDDICC help customers?05:33 MEDDICC’s ICP.06:39 Different implementation plans based on customers.08:09 What does media mean at MEDDICC?10:57 SMEs' expertise in content

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126 results

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