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PODCAST

The Seasonal Operator: Christmas and the Business of Seasonal Trade

The Seasonal Operator Podcast is dedicated to Christmas and the business of seasonal trade.Hosted by Nicole Keleher, the podcast explores what it really takes to run a successful seasonal business — across Christmas retail, decorating, installations, suppliers and wholesale.Episodes feature real conversations with industry operators and customers, alongside insights on Christmas trends, customer experience, planning, strategy and practical marketing ideas.If you work in the Christmas industry or run

business entrepreneurship

All Episodes

8:39

How Your Personal Social Media Affects Your Business

The Seasonal Operator: Christmas and the Business of... ·

2025/04/03

Have you ever thought about how much your personal social media profile impacts your business? Whether you’re oversharing, forgetting to mention your business, or posting strong opinions, your personal accounts shape how customers, suppliers, and potential partners see your brand. In this episode of the Retail Success Series, I’m breaking down: ✅ The dangers of oversharing and how to set privacy boundaries ✅ Why linking your business on your personal profiles is a must ✅ How public opinion...

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53:01

Let’s Talk Retail Sales Strategy: Interview with...

The Seasonal Operator: Christmas and the Business of... ·

2025/03/31

In this episode of the Retail Success Series, I’m joined by Trinity Merwyn from Bellwether, a company dedicated to helping bricks-and-mortar retailers boost sales with data-driven insights. I first came across Bellwether on Instagram and was immediately hooked by their content. Instead of just talking about analytics, they were sharing real, actionable tips to help retailers sell more effectively—and that’s exactly what we’re diving into today. Trinity breaks down the GMCU framework—Greet, Me...

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11:54

The Secret to High-Converting Product Pages: How to...

The Seasonal Operator: Christmas and the Business of... ·

2025/03/27

Your product pages are the heart of your online store—they can either convince customers to hit "Add to Cart" or drive them away. But are yours doing their job? In this episode, we’re diving deep into what makes a product page truly effective: How to showcase your products with high-quality images that highlight key featuresProvide essential details like sizing and materialsCreate trust-building FAQs that answer customer concerns before they even ask. We’ll also discuss why s...

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15:48

How to Optimise Your Retail Business for Voice Search...

The Seasonal Operator: Christmas and the Business of... ·

2025/03/24

"Hey Siri, where can I buy this?" More and more customers are using voice assistants to shop and find local businesses—is your retail store ready? In this episode of Retail Success Series, I’m breaking down two simple yet powerful changes you can make today to boost your voice search visibility and improve your customer experience: ✅ Adding a Frequently Asked Questions (FAQ) section to your product pages ✅ Optimising and maintaining your Google Business Profile We’ll cover why these steps mat...

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12:55

7 Essential Tips to Optimise Your Social Media...

The Seasonal Operator: Christmas and the Business of... ·

2025/03/20

Your social media profile is your digital storefront—it’s often the first impression potential customers get of your business. So, are you making it count? In this episode of Retail Success Series, I’m sharing seven key ways to optimise your social media profile to attract and retain customers. Whether you run a bricks-and-mortar store or an online business, these tips will help you refine your online presence and drive real results. We’ll cover: ✔ Choosing the right platforms for your ...

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38:45

Unlocking UGC for Retail Success: A Chat with Tegan...

The Seasonal Operator: Christmas and the Business of... ·

2025/03/17

User-generated content (UGC) is something I’ve always been curious about—how to find the right creators, what it costs, and how it actually works for retailers. When I had my retail store, I struggled to navigate this space. So, in this episode of the Retail Success Series, I’m thrilled to welcome UGC creator and influencer Tegan Hawes to break it all down. We dive into: ✅ The difference between influencers and UGC creators ✅ How UGC can help retail businesses ✅ How to connect with creator...

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8:05

How Birdsnest Creates an Unforgettable Customer...

The Seasonal Operator: Christmas and the Business of... ·

2025/03/13

For this first episode of Retail Raves, I’m kicking off a brand-new segment where I highlight retailers who are absolutely killing it in different areas of business. My goal? To break down what makes these businesses stand out and share real-life strategies that you can apply to your own store. Today, I’m diving into one of my absolute favourite retailers—Birdsnest. While I’ve admired them for years, I only recently made my first purchase, and I was blown away by the experience. From the...

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12:04

The Secret to Effortless Content? Let Your Customers...

The Seasonal Operator: Christmas and the Business of... ·

2025/03/10

Struggling to keep up with content creation? Feel like you're always scrambling for fresh ideas? What if I told you there’s a way to make your social media more engaging and easier to manage—without spending a fortune? Enter User-Generated Content (UGC). In today’s episode of the Retail Success Series, we’re diving into how UGC can transform your marketing. From customer reviews and photos to unboxing videos and testimonials, real content from real people builds trust in a way traditional mar...

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26:01

Expert Insights with Karen Thrussell Part 2: Pricing...

The Seasonal Operator: Christmas and the Business of... ·

2025/03/06

In part two of my chat with Karen Thrussell from remarketable.com.au, we continue our deep dive into the world of retail, focusing on one of the biggest challenges for business owners—pricing strategies and maximising profit. If you haven’t caught part one yet, I’d recommend starting there to get the full picture. In this episode, Karen breaks down the key differences between markup and margin and why relying on a simple formula to set prices might mean leaving money on the table. We discuss ...

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41:22

Expert Insights with Karen Thrussell Part 1:...

The Seasonal Operator: Christmas and the Business of... ·

2025/03/02

In this episode, I sit down with retail industry expert Karen Thrussell from remarketable.com.au, who brings over 30 years of experience working with both large corporations and independent retailers. Together, we dive deep into one of the most critical yet challenging aspects of retail—stock management. Karen shares invaluable insights on inventory control, demand forecasting, and the strategies retailers can use to stay competitive in a fast-changing market. We talk about how independent re...

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7:16

Customer Service vs. Customer Experience: The Retail...

The Seasonal Operator: Christmas and the Business of... ·

2025/02/27

Today I'm tackling a topic that can transform your business: the difference between customer service and customer experience. If you think they’re the same thing, think again—because making this crucial shift in mindset can take your store from simply good to truly unforgettable. Many retailers focus solely on customer service—ensuring staff are polite, helpful, and quick to resolve issues. And while that’s essential, it’s only one part of the equation. To build a thriving retail business, yo...

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9:09

Are Your Loyal Customers Cheating on You?

The Seasonal Operator: Christmas and the Business of... ·

2025/02/24

Ever had a customer gush about how much they love your store, only to catch them raving about a competitor? I have. And at first, I took it personally. I thought their loyalty meant exclusivity—that they would only shop with me. But in retail, customer relationships don’t work that way. They’re polyamorous. Loyalty Doesn’t Mean Exclusivity Customers don’t just shop at one store, no matter how much they love your brand. Research backs this up—88% of consumers say they’re more loyal to brands t...

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16:03

Enhance Your Retail Space with these Sensory...

The Seasonal Operator: Christmas and the Business of... ·

2025/02/20

Sensory Marketing is all about creating an immersive, memorable experience for customers by engaging their senses—sight, sound, touch, smell, and even taste. Rather than relying solely on traditional advertising or visual merchandising, sensory marketing taps into how people feel in a space, influencing their emotions, behaviour, and ultimately, their buying decisions. A well-designed retail environment can evoke nostalgia, excitement, or comfort, encouraging shoppers to stay longer and...

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13:28

Easter Retail Success: Creative Strategies to Boost...

The Seasonal Operator: Christmas and the Business of... ·

2025/02/17

Easter isn't just about chocolate eggs and festive decorations—it’s a prime opportunity to drive sales, engage customers, and create experiences that keep them coming back! In this episode, we dive into smart and practical ways retailers can take full advantage of the Easter shopping season. From eye-catching table displays and hands-on in-store demonstrations to social media campaigns and Easter-themed giveaways, we’ll explore unique tactics to capture your audience’s interest. Discover how ...

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9:07

Smell Sells: Creating an Unforgettable In-Store...

The Seasonal Operator: Christmas and the Business of... ·

2025/02/13

Did you know that customers decide how they feel about your store before they even make a purchase? Sensory marketing isn't just for big brands—it’s a game changer for independent retailers too. And the best part? You don’t need a massive budget to create an unforgettable shopping experience. In this episode of our Keep It Simple series, we’re diving into the power of scent in retail. From fresh-baked cookies to carefully chosen candles and essential oils, scent can influence emotions, encour...

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17:19

Should You Add a Subscription Box? Lessons from My...

The Seasonal Operator: Christmas and the Business of... ·

2025/02/10

Thinking about adding a subscription box to your retail business? In this episode, I’m sharing my experience running a subscription model for over 12 months—what worked, what didn’t, and what I’d do differently. From the excitement of launching with 125 subscribers to the unexpected challenges of sourcing stock during COVID, I’ll walk you through the highs and lows of the journey. You’ll learn about the benefits of predictable income, customer connection, and bulk buying advantages, as well a...

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7:36

Want More Email Subscribers? Try This Genius Pop-Up!

The Seasonal Operator: Christmas and the Business of... ·

2025/02/06

Email marketing is one of the most powerful tools for retailers—but are you using it effectively? In this episode, I break down a simple but genius pop-up strategy that can dramatically increase your email sign-ups. Inspired by BOO Beauty Bar, this mystery discount pop-up is a game-changer for grabbing attention and converting visitors into subscribers. I’ll walk you through how it works, why it’s so effective, and how you can implement it on your own website. Whether you're using Shopify, Kl...

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17:10

Maximising Email Sign-Ups: The Power of Website Pop-Ups

The Seasonal Operator: Christmas and the Business of... ·

2025/02/03

Pop-ups often get a bad rap—many people find them irritating or disruptive, and as a result, business owners either avoid them entirely or don’t use them to their full potential. However, pop-ups can be a powerful tool for growing your email list, which is essential for long-term business success. Let's break down why pop-ups deserve a place on your website and how to optimise them for higher conversion rates. Come with me to review valuable insights, including key statistics on pop-up effe...

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11:58

Happy Kids = More Sales: The Secret to...

The Seasonal Operator: Christmas and the Business of... ·

2025/01/30

Shopping with young children can be stressful for parents, but as a retailer, you have the power to make their experience smoother—and more profitable for your business. In this episode, we explore simple, cost-effective ways to create a family-friendly shopping environment that keeps kids occupied and encourages parents to stay longer (and spend more).The key is to think about your store’s accessibility and layout. Are your aisles wide enough for prams? Is there a safe space where kids can s...

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23:30

5 Revenue Boosters That Don’t Require New Stock

The Seasonal Operator: Christmas and the Business of... ·

2025/01/28

When it comes to growing your retail business, it’s easy to focus solely on selling more products. But what if you could increase your revenue without purchasing any new inventory? In this episode, we’re diving into five innovative and practical strategies to boost your bottom line without adding stock to your shelves.We’ll explore options like adding shipping insurance to your e-commerce checkout, monetizing your social media engagement through subscription-based broadcast channels, and form...

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122 results

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