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PODCAST

Talking Insights

Researchers work every day to understand the changing landscape around them - but what deeper insights can we find through their work that can help shape our future? Join ESOMAR on a journey of discovery, as we bring together guests from around the globe to explore the biggest questions of today, diving deeper into the challenges that face our society, and uncover new insights about the world around us.

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All Episodes

12:29

How insights changed laws in Czech Republic

Talking Insights ·

2024/10/30

In this conversation, Kristyna and Vit from NMS Market Research discuss their award-winning project on sexual violence in the Czech Republic, focusing on public perception and legislative change. They explore the impact of polarized societies on policy-making, the importance of public opinion research, and the role of market research in understanding societal issues. Their insights highlight the need for stakeholder collaboration to drive change in legislation and public perception.Discover m...

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19:20

The future of the Industry Standards with Xabier Palacio

Talking Insights ·

2024/10/28

In this insightful episode of Talking Insights, host Antonio is joined by Xabier Palacio to discuss the ICC/ESOMAR Code of Conduct, a key document upholding integrity within the market research industry. They explore the history of the code, why it matters, and the extensive consultation process involving professionals, companies, and associations worldwide. Xabier shares how the code addresses modern challenges, such as AI and privacy, ensuring responsible research standards. Wheth...

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13:06

Empowering Women Through Storytelling

Talking Insights ·

2024/10/23

In this episode of Talking Insights, we sit down with Garrett Chandler from The Evolved Group to talk about ‘The Book of Boobs,’ a unique project aimed at changing societal perceptions of body image, particularly for women who’ve undergone reconstructive surgery. Discover how the combination of art, photography, and technology is helping women make empowered, informed decisions about their bodies, and hear about the role of insights in driving this important initiative forward. Lear...

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17:53

Evolution of the Data, Analytics and Insights Industry

Talking Insights ·

2024/10/21

In this special episode, Antonio hosts Xabier Palacio to discuss the evolution of data analytics and the insights industry. From the historical context of industry reports, the growth of research software, the impact of AI on the workforce, and the interconnectedness of various sectors within the insights ecosystem. The conversation highlights the importance of quality insights, the democratization of data, and future trends shaping the industry.This is the first of a 3 episode series followi...

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25:32

Navigating the Cost of Living Crisis

Talking Insights ·

2024/10/16

Welcome to another episode of Talking Insights! In this special episode recorded live at the ESOMAR Congress in Athens, we explore the impact of the cost of living crisis on different socioeconomic groups with An Hodgson from Euromonitor and co-author Jana Rude. Discover how inflation reshapes consumer behaviour and how businesses respond with nuanced strategies. We delve into the research methodologies behind their insights, which span data from over 100 economies, and discuss how technology plays

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35:26

The Role of Anonymity in Market Research

Talking Insights ·

2024/10/09

This week, we try to find the truth on Talking Insights! Andrea Micolta López and Valentina Acevedo Marulanda from Postobón, Colombia discuss the Say-Do gap in consumer behaviour, emphasizing the importance of understanding what consumers actually do versus what they say. They share insights on how their app collects real-time data on beverage consumption, the significance of anonymity in research, and the need for brands to connect with consumer passions. The discussion also highli...

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22:21

Understanding Africa's Diverse Markets

Talking Insights ·

2024/10/04

Welcome to another episode of Talking Insights! In this insightful conversation Serge Mumbu (Target SARL) discusses the unique challenges and opportunities of conducting market research in Africa. He emphasizes the importance of understanding the continent's diversity, the role of innovation and technology, and the need for continuous learning and adaptation in the field. Serge shares his journey in building a market research company and highlights the significance of customizing researc...

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21:37

Embracing Originality in an AI World

Talking Insights ·

2024/09/26

In this conversation, Dr Vivienne Ming discusses the relationship between AI and human potential, exploring how AI serves as a tool for understanding human behaviour and creativity. She emphasizes the importance of human uniqueness in a world increasingly influenced by AI, the paradox of information overload leading to decreased innovation, and the need for individuals to explore their originality amidst technological advancements.Learn more about Dr Vivienne's work here: https://socos.org/an...

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6:39

Go Beyond Storytelling and create impact within...

Talking Insights ·

2024/09/19

Welcome to another episode of Talking Insights! This week, we have Lucy Davison and Iosetta Santinni with us to discuss next week’s workshop from the ESOMAR Academy called “Beyond Storytelling”.Years of storytelling have empowered us to create better reports, yet we strive for a greater impact and resonance within our organizations. We aim to break free from drowning in data and confusing our stakeholders. After all, what good is a well-told story if it goes unheard?This exclusive virtua...

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22:51

Ep.2 - Integrating Sustainability into Banking

Talking Insights ·

2024/09/02

Welcome to another episode of Talking Insights! This week we have Lester Sualog and Beatrice Dy with us to discuss Sustainability in the Banking System.They share their backgrounds and motivations for focusing on sustainability. The conversation covers topics such as integrating sustainability into banking practices, the challenges banks face in becoming more sustainable, the potential for greenwashing, and the importance of trust between banks and consumers. They also discuss the idea o...

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20:48

Episode 1: Diversity in Market Research

Talking Insights ·

2024/08/19

Welcome to another episode of Talking Insights! Today, we are thrilled to have Marta Bierca join us to discuss the significance of diversity in market research, emphasizing the importance of considering gender identity and moving beyond traditional binary perspectives.The conversation also touches on how Gen Z and millennials are redefining concepts of feminism and masculinity. It highlights the influence of pop culture and the role of brands in embracing a more non-binary approach. The ...

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18:34

EXTRA - The Price Whisperer Interview

Talking Insights ·

2024/08/05

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.In this special conversation between Joaquim Bretcha from ESOMAR and the Price Whisperer, Per Sjofors where he shares his expertise in pricing strategies for higher sales volume, revenue, and profitability. He emphasizes the importance of understanding how every aspect of a company affects pricing, from marketing and sales to product different...

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19:14

EXTRA - The Importance of Curating Meaningful Content

Talking Insights ·

2024/08/02

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month.In this conversation, Dan and Julia discuss their experience at the ESOMAR Art&Science of Innovation Conference and the importance of curating diverse and meaningful content. They also touch on the topic of AI and its integration into research, as well as the evolving perception of AI in the future. The conversation takes a humorous turn as the...

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19:00

EXTRA: The Potential Applications of AI and Biometrics

Talking Insights ·

2024/07/31

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. In this episode, we’re excited to host Ben Shea, co-founder of Santa Box, to discuss the use of AI and biometrics to understand human emotions and reactions. Ben explains that traditional data collection methods often miss subconscious cues and that combining emotional recognition, facial coding, and eye tracking can provide a more compr...

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34:07

EXTRA - Using Hip-Hop to Discover Innovators

Talking Insights ·

2024/07/29

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. We've invited Daniel Berkal (The Palmerston Group) to take over Talking Insights, which he quickly agreed to do but under one condition...In this special episode, we host Jonathon Brown to discuss using hip-hop as a lens to help people learn about themselves as innovators. He shares his experience delivering a keynote speech on this topi...

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21:44

The Power of Diversity in Research

Talking Insights ·

2024/07/26

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. Today, we’re excited to host Amy Hilliard and Pepper Miller to discuss the importance of understanding and incorporating Black insights in market research and branding. They emphasise the need to begin with understanding the history, beliefs, and behaviours of Black Americans while also highlighting the missed opportunities and blind spo...

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27:39

How to use AI Prompts to get Insights

Talking Insights ·

2024/07/24

Welcome to another special episode of Talking Insights! Join us as we delve into The Art & Science of Innovation in Chicago earlier this month. Today, we’re excited to host Dave Lundahl from InsightsNow, Inc & Mimi Sherlock from IFF Nourish. In this conversation, Dave and Mimi discuss their collaboration in using generative AI to co-create concepts in the food and beverage industry. They explain the five-step process they developed to utilize generative AI and incorporate in...

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17:31

Ep. 9 - Methodologies for your brand

Talking Insights ·

2024/07/22

In this conversation, Marco Frincio and Rogier van Hulst discuss the framework for AI-driven brand strategy developed by Quantum and LinkedIn. They introduce the concept of brand density, which is based on open-ended questions that elicit associations with a brand. They explain how AI is used to analyze unstructured text data from surveys and generate synthetic open-ended responses. The speakers also discuss the benefits and challenges of using synthetic data and the potential for combining A...

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24:01

Ep. 8 - The Numerious Story

Talking Insights ·

2024/07/22

Megan Peitz, founder and CEO of Numerius, discusses her journey and the partnership between Numerius and Mill. Numerius is a quantitative strategic consulting firm that helps companies find the story in the numbers. They assist big brands and startups make data-driven decisions about product features, pricing, and messaging. The partnership with Mill involved researching from idea to launch, including market sizing studies and quantitative research to prioritize product features and pricing. ...

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26:30

The La-Z-Boy most ambitious transformation yet

Talking Insights ·

2024/07/17

Welcome to another special episode of Talking Insights! Join us as we explore The Art & Science of Innovation in Chicago from earlier this month. Today, we’re excited to host Jorge Calvachi from La-Z-Boy. La-z-Boy, a well-known furniture brand, embarked on a transformation journey to extend its reach and grow its brand. The company faced challenges of being seen as a nostalgic brand and needed to find a way to be relevant in the modern market. They focused on understanding the consumer an...

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