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PODCAST

The New Marketing Show

Trinity Web Media

Trinity Web Media Founders Talk About How Effective WordPress Development and Digital Marketing Solves Business Problems. No Fluff. No Tricks. No BS.

business management & marketing

All Episodes

03:07

BONUS CONTENT: Feeling Overwhelmed? You’re Not Alone.

The New Marketing Show ·

2020/07/15

Are you like many business owners & marketing professionals feeling overwhelmed with everything going on? You're not alone. Here at Trinity Web Media, we've been facing a series of challenges adjusting to the "new normal." It could be stemming from disorganization or the unknowns of a project; either way, feeling overwhelmed is a tough position to be in. Give this week's Trinity Web Minute a listen to learn about the different ways Greg is adjusting to all the changes we've been experiencing

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03:08

BONUS CONTENT: Maintaining Your Brick-and-Mortar's...

The New Marketing Show ·

2020/07/11

How is your brick-and-mortar business transitioning back after quarantine? We've worked with several brands that shifted their focus from an in-person storefront to a digital presence due to COVID-19 protocols. Now that the time has come to return back to in-person business, how will you go forward with an online presence? Establishing a digital brick-and-mortar business takes work, don't throw away all the traction you've gained. Although it may take a lot of work and persistence, maintaining an

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02:27

BONUS CONTENT: How Will You Continue to Garner...

The New Marketing Show ·

2020/07/01

As states begin to open back up and a sense of normalcy returns, it will be an exciting time for the regrowth of businesses. If you are like many and garnered support from your local community, adjustments will need to be made going forward. Local companies will need to learn from their successes but as well as their failures to further growth. How do you plan on continuing to have support after quarantine? We have a few tips to keep your brand rolling even after such an unprecedented event.

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02:37

BONUS CONTENT: What Has Your Business Learned During...

The New Marketing Show ·

2020/06/23

As businesses return to the office and the "new normal" continues, we are interested in seeing how quarantine has affected your business. In terms of the adjustments you made in both your personal life and business, what changes do you think are to stay? If you've been following along, you know our team has been advocating doubling down on content since the jump. As people begin to surf the web for services once again, it's critical to get out in from of your potential clients. With some

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06:37

BONUS CONTENT: Consider What You Say & How You Say It

The New Marketing Show ·

2020/06/12

With the current status of everything going on int he world, saying things are trivial is an understatement. Adjusting to the onset of COVID-19 precautions combined with the fight for racial equality in our country has created a wave of emotions. Although we all have specific opinions and want our voice heard, making sure you keep track of what you say and how you say it has become more critical than ever before. Here at Trinity, we’ve been shocked by seeing the number of tone-deaf responses from

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03:34

BONUS CONTENT: Lead Generation: Quality vs. Quantity

The New Marketing Show ·

2020/06/03

Lead generation can be a tricky business. Many paid services go into it playing the numbers game, getting you as many leads as possible. But when it comes down to it, the quality of those leads is often misguided. Spending time and money chasing after hundreds of potential leads isn’t sensible or scalable for your business. With a focus on content marketing, our clients know the importance of valuing quantity over quality. According to a report by BrightTALK, “B2B marketers have demonstrated a clear

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02:27

BONUS CONTENT: Pivoting Your Business Due to COVID-19

The New Marketing Show ·

2020/05/30

As we enter into the yellow zone, many businesses are able to return to work from COVID-19. Unfortunately, many small brands have been forced to feel the effects of this pandemic more than others. We must face the facts and discuss the realities of your company’s current state. If your business is no longer a thriving industry, you are going to have to make the appropriate changes to survive. One thing we stress here at Trinity Web Media is the ability to be able to adapt. If that means pivoting

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01:50

BONUS CONTENT: The Power of Communication & Content

The New Marketing Show ·

2020/05/23

Our team has our fingers crossed that the decline of COVID-19 continues, and things can get back to normal. With so much fear and panic plaguing society right now, one of the most important tools in your arsenal is the power of clear and concise communication. If you have been following along with our Trinity Web Minute series, you know we have been emphasizing the power of content. During this time of uncertainty, getting in front of your clients and keeping in touch with the status of their

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02:17

BONUS CONTENT: Preparing for a Clean Handoff to Clients

The New Marketing Show ·

2020/05/16

One of the best aspects of being WordPress developers is the ability to have a clean handoff of sites to our clients. As you may know, many clients head into a project with the intention of behind completely hands-off; notably, this is very rarely the case. By providing your clients with the opportunity to take control & have a clean handoff, you are delivering immense value to your clients while also avoiding a headache further down the line. Here at Trinity Web Media, we specialize in giving full

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03:14

BONUS CONTENT: How Is Your Team Coping?

The New Marketing Show ·

2020/05/09

These unprecedented times aren’t easy for anyone. In order to keep our business in-tact and productive, we’ve initiated several measures to keep us all closely connected. How is your team coping? With applications such as Slack, our team continues to stay in touch throughout these long days. It’s not always easy, but we’ll come out of this tough time on top. So, let’s discuss the different ways your team is coping. Has it been easy? Have you adjusted to this new way of life? Each brand has a

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03:50

BONUS CONTENT: Retaining Clients During Shutdown

The New Marketing Show ·

2020/05/06

As we continue through these tough times together, it’s essential to keep your clients in mind. Even if your business is out of operation, keeping in touch with the people who support your business is vital. But, it isn’t all just about sending spammy email blasts. The best way to continue retaining clients during quarantine is by providing VALUE. Our team is witnessing many companies begin to feel the pain of COVID-19, and we’re here to help. If you are one of the many brands out there struggling,

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02:51

BONUS CONTENT: Donor Fatigue

The New Marketing Show ·

2020/05/02

Our company prides itself on the ability to work with non-profits and take their initiatives to the next level. Coming up in the first week of May is Giving Tuesday, a significant day for collecting donations. In order to maximize results, our strategy team has come up with a variety of ways to engage the community. But, what happens when you ask too frequently or without providing value? Donor fatigue sets in. Essentially, donor fatigue is when your donors become overwhelmed with asks or generally

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18:11

Let's Talk Blue Ocean Strategy for Small Businesses...

The New Marketing Show ·

2020/04/28

This week on The New Marketing Show, Kevin and Greg discuss Blue Ocean Marketing vs. Red Ocean. We hope you enjoy this throwback episode as we prepare for brand new content dropping next Tuesday! Based on the book Blue Ocean Strategy by W. Chan Kim, Renée Mauborgne, we talk about how doing what everyone else does and living in a world of competition yields little to no results. When you separate your business and market to your strengths, you now have a competitive advantage over others in your

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02:57

BONUS CONTENT: Is Your Business Fighting Wars,...

The New Marketing Show ·

2020/04/25

In this time of crisis management, how is your business holding up? Our team has been strategizing different ways to make it out of this tough time for small businesses. When it comes to the struggle a company is facing, we’ve come to determine three different names for stages people are going through. Forecasting into the upcoming months, it is going to be a difficult time for us all. As we look into the future, Trinity has broken down the fight a brand goes through into wars, battles, or bar

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02:42

BONUS CONTENT: Stop Doing What’s Not Working, and Try...

The New Marketing Show ·

2020/04/23

It’s the perfect time to dive into your marketing strategy and try something new. Do you find your brand achieving the same results over and over again? It may be time to inject some fresh ideas. As we’re trapped in the house on quarantine, the team took time to plan new ways to interact with clients. To kick off our “Friday Conversation,” we went live on Instagram to try to reach a varied segment of our audience. Why not try something new and see how it works out? Now more then ever, people are

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08:40

5 Key Points for Staying Power [Episode #112]

The New Marketing Show ·

2020/04/22

What exactly makes a business remain at the top of their industry? Sometimes it can be hard to put a finger on. Here at Trinity, we believe staying power comes from 5 key points that aren't necessarily over complicated. When it comes to taking your business to the top and staying there, you need to remain persistent and fight the good fight. Nobody said it would be easy, but with a little help, you could be standing at the top with your team. And most importantly, staying there. Tune in to

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03:18

BONUS CONTENT: The Value of People-to-People (P2P)...

The New Marketing Show ·

2020/04/17

With everything going on in the world, now more then ever, it is crucial to put a face on your brand. Within an industry obsessed with business-to-business / consumer-to-consumer marketing, we’re here to suggest something different; people-to-people marketing. Everyone’s social media feeds are flooded with brands hiding behind their logos and not giving people a true taste of who they are. Why not find a way to stand out? Here at Trinity Web Media, we specialize in bringing clients behind the mask

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03:09

BONUS CONTENT: Optimization & Conversion

The New Marketing Show ·

2020/04/15

During this lull of downtime, we’ve been able to provide our clients with a variety of services. In order to improve your site’s visibility, optimization is essential. After reviewing your site and how things are constructed, you can dig in and begin optimizing. Our team is happy to check out your site and begin optimizing, just drop us a line here. We’ve been fortunate enough to have time to go through our client’s projects and continue the process of optimization. Right along with the power of

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07:51

Why Content Marketing And Why Now More Than Ever...

The New Marketing Show ·

2020/04/14

As we recommended several podcast episodes ago, the digital industry is adapting to the changes brought on by COVID-19. The demand for PPC services has seen a significant decline as companies begin to turn to more innovative strategies. In terms of our clients and what we've seen happening first-hand is the increased hype over content marketing and it's results. Content marketing has always remained a staple in the digital marketing world, but now more then ever, we see its results coming into

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03:17

BONUS CONTENT: Taking Time to Evaluate Your Business

The New Marketing Show ·

2020/04/11

If you’re fortunate enough to be able to take a pause from your business, do it. Taking time to evaluate how your team is performing and how your company is providing value is a crucial part of growth. Without taking the time to review how your business operates, determining your strengths and weaknesses becomes troublesome. With so much spare time, why not look over the current status of your business? Come out of quarantine stronger than you ever were!

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