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PODCAST

Sound in Marketing

Dreamr Productions

NBC, McDonald’s, Netflix, and State Farm all have a sound. Did you just sing it? Host Jeanna Isham of Dreamr Productions and Sound In Marketing Learning explores how far brands are willing to go to make their companies and products memorable and profitable through sound strategy. Let’s talk about it. Subscribe to the Sound In Marketing monthly newsletter today. http://eepurl.com/gDxl6b Let’s make this world of sound more intriguing, more unique, and more and more on brand.

business marketing

All Episodes

16:23

Episode 78- What Is Voice Design (Part One)

Sound in Marketing ·

2021/07/13

What Is Voice Design (Part One) with Shyamala Prayaga of the Digital Assistant Academy. We talked about creating natural conversation, how a good interface isn’t noticed, connection and experience, and too many options in voice assistance must be carefully assessed. To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the soundscape, want to get a more

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18:42

Episode 77- What Is Social Audio (Part Two)

Sound in Marketing ·

2021/07/06

What Is Social Audio (Part Two) with Ahmed Bouzid of Witlingo. We talked about how audio has taken charge in social media, the functionality and efficiency of sound in general, and the advantages and options of a voice conversation in a post COVID society, new Witlingo announcements and Lingofest 2021. To learn more about sound in marketing, check out some great resources, take some courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating the

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19:56

Episode 76- What Is Social Audio (Part One)

Sound in Marketing ·

2021/06/29

What Is Social Audio (Part One) with Ahmed Bouzid of Witlingo. We talked about what we see social audio as now and where we see it going, the difference between audio only as opposed to multi modal, the future of audio, and using our imaginations while keeping the importance of a familiarity factor in mind. To learn more about sound in marketing, check out some great resources, take some courses, and join a cool community, go to www.soundinmarketing.com. If you’re a brand that needs help navigating

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12:55

Episode 75- Season Three Recap

Sound in Marketing ·

2021/06/22

Welcome to the Season 3 wrap up of the Sound In Marketing podcast. I’m your host Jeanna Isham, owner and founder of Dreamr Productions and Sound In Marketing Learning. I create, consult, and educate brands and individuals on the power of sound in marketing. Clips from my Season 3 interviews are as follows: Jay Kapadia of GM (00:58), Roger Kibbe of Viv Labs (02:16), Shyamala Prayaga of Digital Assistant Academy (04:27), Steve Williams, former VP of Post Production Services at Universal (05:55),

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18:09

Episode 74- Sensory Marketing and Sonic Diversity...

Sound in Marketing ·

2021/04/06

Today we conclude our conversation with Miya Kanzaki and Brian Ostreicher from Studio Resonate. They go into a little more detail about their sonic diversity initiative. Important work being done at Pandora and I applaud them! To join the initiative and/or learn more, go to https://www.standforsonicdiversity.com/ Studio Resonate is an audio-first creative consultancy at Pandora who helps advertisers bring their brands to life through audio. And the Dove Tropical Moods SoundEscape was created by

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16:50

Episode 73- Sensory Marketing and Sonic Diversity...

Sound in Marketing ·

2021/03/30

Today’s episode I talked with Miya Kanzaki and Brian Ostreicher from Studio Resonate about their recent sensorial project with Dove. With this project, they were able to harness 4 of the 5 senses. A hard feat to undertake indeed! To read more about the project here- https://www.pandoraforbrands.com/article/welcome-to-paradise-immerse-in-a-tropical-getaway-for-shower-and-bathtime Studio Resonate is an audio-first creative consultancy at Pandora who helps advertisers bring their brands to life

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18:41

Episode 72- Open Voice Network (Part Two)

Sound in Marketing ·

2021/03/23

This episode picks up in part two of my conversation with Jon Stine of the Open Voice Network. We talked about developing neutral guidelines and structures and ethics need to be put in place for the voice first industry at large. This will help companies and consumers find voice more “user friendly”. It will increase usage and traffic which is good for the industry as a whole. Organizations like OVN are so absolutely necessary right now in this nascent stage of voice. Check it out, support it,

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19:38

Episode 71- Open Voice Network (Part One)

Sound in Marketing ·

2021/03/16

Today’s episode is about the Open Voice Network with Jon Stine. We discussed questions like how do you create efficiencies in voice with the users’ perspective in mind. Voice should be an efficiency tool to accelerate business results. “Can we make voice worthy of a users’ trust?” Organizations like OVN are so absolutely necessary right now in this nascent stage of voice. Check it out, support it, share it! You can also find them and Jon on Linkedin. In other news, my course Sound’s Power and

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21:24

Episode 70- Creating Sonic Branding with Audiobrain...

Sound in Marketing ·

2021/03/09

We conclude our conversation with Audrey Arbeeny, Founder, CEO, and Executive Producer at Audiobrain, a sonic branding agency based in New York. We talk about how sonic branding is a foundation for brand equity, how brands and other clients are treating sonic branding in their branding strategy, the crucial issue of good sound vs. bad sound, and exciting things that are brewing in the sonic branding world today. Audrey is an Emmy-award winning sonic brander. She is also the CEO and Executive

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23:46

Episode 69-Creating Sonic Branding with Audiobrain...

Sound in Marketing ·

2021/03/02

Today’s episode is about sonic branding. I’m joined by Audrey Arbeeny, the brain behind Audiobrain. We talked about definitions of sonic branding, intentional sound, what’s important and not important in your sound, and who’s buying. Audrey is an Emmy-award winning sonic brander. She is also the CEO and Executive Producer of Audiobrain, a global leader in sonic branding. Audiobrain has worked with companies and on projects such as Microsoft’s Xbox 360, Google, Holland America Line, IBM, KIA

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19:47

Episode 68- Your Brain on Podcasts (Part Two)

Sound in Marketing ·

2021/02/23

Today’s episode we conclude our interview with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare’s. We discussed the difference between memory and emotional intensity affecting the positioning of radio ads, changing the messaging based on audio environment, the speed in which different emotions affect us, and building trust in a brand's messaging with vocal intention. For more information on Mindshare, check out their site at https://www.mindshareworld.com/ My new course Sound’s Power

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18:59

Episode 67- Your Brain On Podcasts (Part One)

Sound in Marketing ·

2021/02/16

Today’s episode is a deep dive into how the brain responds to podcasts and advertising on podcasts with Arafel Buzan and Mike Schulte of the NeuroLab at Mindshare. One specific study we hone in on is a study they did with Wondry which you can read the write up here. https://podcastbusinessjournal.com/wondery-podcast-ads-better-at-penetrating-the-mind/ Topics we discussed were, how should brands be thinking about sound, the power of the podcast experience allowing messaging to be “self-visualized”,

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23:23

Episode 66- Sound In Cinema (Part Two)

Sound in Marketing ·

2021/02/09

Today’s episode we concluded our discussion on sound in cinema with Steve Williams, former VP of Sound at Universal. We discussed sound leveling, dynamic range, harmonious design, and how we can learn from movies and TV how to better market our products through careful and forefront attention to sound production. Steve also suggested a documentary that I wanted to link here. Making Waves; The Art of Cinematic Sound. I am also very excited to announce that I will be launching a course on “Sound’s

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27:32

Episode 65- Sound In Cinema (Part One)

Sound in Marketing ·

2021/01/26

Today’s episode we discuss sound in cinema with Steve Williams, former VP of Sound at Universal. We discussed how sound raises the level of your end product, the differences in early sound tools as opposed to today, the relevance of home video, the COVID pivot, being mindful of the sound produced and being sensitive to the ear. Steve has over 30 years of experience in sound and is a multi award winner in music, TV, and film. I am also very excited to announce that I will be launching a course on

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16:16

Episode 64- Autonomous Voice in Auto (Part Two)

Sound in Marketing ·

2021/01/19

In this episode, we conclude our conversation with Shyamala Prayaga from Ford, Product Owner for their Autonomous Digital Assistant. We discussed her knowledge and observations with voice in automotive, her new Digital Assistant Academy, and her predictions for the next 5 years within the voice industry. Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of which have been spent designing voice interfaces for Connected Home Experience,

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15:59

Episode 63- Autonomous Voice In Auto (Part One)

Sound in Marketing ·

2021/01/12

In this episode, I spoke with Shyamala Prayaga from Ford. She is the Product Owner for Ford’s Autonomous Digital Assistant. Shyamala has more than 18 years of experience designing for mobile, web, desktop, and Smart TV interfaces. Six of which have been spent designing voice interfaces for Connected Home Experience, Automotive, and Wearables. She has done extensive research into usability, accessibility, speech recognition, multimodal voice user interfaces, and user interfaces for research and

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04:11

[BONUS] Course Announcement

Sound in Marketing ·

2021/01/04

I’m excited to announce the first of a series of online courses on the Fundamentals of Sound In Marketing. The first of which, Sound’s Power and Influence in Marketing is now available for pre-order at soundinmarketing.com. In this first course, we'll explore sound and its origin story, advertising and what it was yesterday as well as today, sound's role in decision making and buying power, and how your brain reacts and responds to sound. Each lesson is broken up into videos, resources and links,

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18:13

Episode 62- Conversational AI With Bixby (Part Two)

Sound in Marketing ·

2020/12/29

Today I continued my conversation with Roger Kibbe, Senior Developer and Evangelist for Viv Labs, the platform behind Samsung’s Bixby 2. We talked about our growth as humans in learning how to talk to and converse with devices, the benefit voice technology has in assisting those with disabilities, contextual awareness, its ubiquitous possibilities, and the diversity and inclusion opportunities that voice holds for us all. Prior to Viv Labs, Roger founded both a voice product startup and a voice

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21:25

Episode 61- Conversational AI With Bixby (Part One)

Sound in Marketing ·

2020/12/22

In this episode Roger Kibbe, Senior Developer and Evangelist for Viv Labs, and I discussed how Viv Labs technology is the “brain” behind Bixby, how Samsung is working to enable the world to build the best voice assistant through 3rd party developers, what makes Bixby different than the rest, contextual awareness, and cognitive bias. Prior to Viv Labs, Roger founded both a voice product startup and a voice consulting firm. Prior to that, Roger spent many years leading Omnichannel technology strategy

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21:26

Episode 60- The Sound of General Motors (Part Two)

Sound in Marketing ·

2020/12/15

Today’s episode we conclude our interview with the Lead Sound Design Engineer at General Motors. We discussed psychoacoustics, how to keep the sound in the background for optimal functionality, and how less is more. Thank you again to General Motors for making this interview possible. I am also very excited to announce that I will be launching a course on “Sound’s Power and Influence in Marketing” in early 2021 where we’ll be discussing what sound is and where it came from, the origins of

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142 results

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