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PODCAST

Embedded Executive Podcast

Rich Nass, Embedded Computing Design

Each week, Embedded Computing Design’s EVP Rich Nass speaks to an executive in the embedded industry to understand what’s happening with the latest products, standards, and trends. The frank discussions reveal the real, behind the scenes issues, so the design community knows what’s coming down the pike. Topics covered in artificial intelligence, machine learning, embedded systems, internet of things, industrial automation, automotive applications, open source and more.

technology

All Episodes

10:54

Embedded Executive: RISC-V Works Great At Low Power...

Embedded Executive Podcast ·

2025/11/19

Most of the RISC-V offerings that I’ve seen have been pushing very high performance, with lots of cores and lots of chips. Upbeat Technology is taking a different tack by looking at very low power levels. In my discussion with Jerry Chen, Founder and CEO of Upbeat Technology, he explains the reasons for that approach, and, as you’ll hear, he tells it like it is and explains why the company partnered with SiFive. The applications that make sense for the Upbeat offering include alwa...

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16:02

Embedded Executive: Commercial RTOS Goes Open Source...

Embedded Executive Podcast ·

2025/11/11

It’s not the first time this has occurred, but it is the latest—a previously commercial real-time operating system is now being offered as open source. In this case, it’s SMX from Micro Digital. If you’re wondering, like I was, where the company would choose to go this route, check out this week’s Embedded Executives podcast with Ralph More, the Founder and President of Micro Digital.

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11:28

Embedded Executive: Get All Your AI In One Place |...

Embedded Executive Podcast ·

2025/11/05

There are lots of semiconductor vendors that do a great job of providing AI hardware. But unfortunately, for many of them, their offerings end there, requiring developers to source software and tools from multiple sources. It’s no secret that designing a system with AI is complex enough. Having to go to different vendors for different pieces just adds multiple layers of complexity. Analog Devices is taking a different tack, where they are providing just about everything the developer ne...

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13:56

Embedded Executive: Matter Certification Just Got...

Embedded Executive Podcast ·

2025/10/22

Every IoT device should comply with the Connectivity Standard Alliance (CSA) Matter standard, but we know that’s not the case. For some developers, doing that is a no-brainer. However, there are some developers who struggle with the process. For that latter group, the CSA recently released a Matter-compliant platform certification that should help them get to market far more quickly. To explain how that works, I spoke to Jon Harros, who leads the Alliance Certification and Testing team ...

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11:12

Embedded Executive: Tune Your Compiler for ADAS |...

Embedded Executive Podcast ·

2025/10/15

Compilers and ADAS aren’t often used in the same sentence. For developers, that anomaly can represent a design challenge, as compilers in general are not designed for this particular application, which also happens to be at the top of the safety and security checklist. To understand how these compilers should be tested and implemented, I spoke to Sjoerd van der Zwaan, the Chief Product Officer at Solid Sands, on this week’s Embedded Executives podcast. Sjoerd explains how and why ...

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11:56

Embedded Executive: AI At the Endpoint | EMASS

Embedded Executive Podcast ·

2025/10/08

AI at the endpoint gets yet another boost from EMASS, a fabless semiconductor company that recently emerged from stealth mode. Having your processing at the endpoint presents a few significant challenges, namely the amount of processing that can be made available and the ability to run from a battery. EMASS has come up with a way to do this a little differently from what’s been done previously. They can attach their RISC-V processing element to any sensor, making the device an AI accele...

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19:30

Embedded Executive: The Same Level of Security Is...

Embedded Executive Podcast ·

2025/10/01

No matter what your end device is, be it a light bulb or a driver’s license, it needs to be secure. I don’t think we need to go through the reasons why it needs to be secure. How you do that is becoming increasingly more difficult. And you may be looking at protecting millions of devices, where each one needs its own unique identity. To get a handle on how you would do this, at least where you would begin this daunting task, I spoke to two experts: Patrick Carrier, a Manager for Secure ...

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13:37

Embedded Executive: Move AI to the Endpoint | Ambiq

Embedded Executive Podcast ·

2025/09/24

AI is a technology that generally requires a significant amount of power and high compute performance. Hence, it’s typically relegated to the Cloud or to an Edge-based computer. Performing AI at the endpoint has not been feasible for those reasons. With ambiq’s Sub-threshold Power Optimized technology (SPOT), performing AI at the endpoint is a reality. And the doors/applications that it opens are extremely cool. Hear more about it in this week’s Embedded Executives podcast, where I spok...

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11:44

Embedded Executive: Manual Vs. Automated Code...

Embedded Executive Podcast ·

2025/09/17

We’ve done podcasts in the past that discussed automating your code documentation. But we haven’t touched much on automating the code generation itself until now. On this week’s Embedded Executives podcast, I spoke to Jonathan Hacker, the Founder and CTO of TeleCANesis, and that’s exactly what they do. We got into the issues of why automated coding is better than manual coding. Then we had a very interesting discussion about why you shouldn’t consider AI for code generation, at least no...

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10:32

Embedded Executive: AI Is Hard. It’s OK To Ask For...

Embedded Executive Podcast ·

2025/09/10

Designing a device that incorporates AI can be daunting, for a good reason—it’s very complex. When you push that design out to the Edge, it brings in even more challenges, both on the hardware and software sides of the equation. To understand what these challenges are and where a designer can turn for help, I spoke to Amir Panush, the CEO of CEVA, on this week’s Embedded Executives podcast. He addresses these issues on a regular basis and has a good understanding of what a designer need...

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13:26

Embedded Executive: How Secure is Secure Enough |...

Embedded Executive Podcast ·

2025/09/03

Silicon Labs recently announced an MCU that has achieved the highest level of security possible to date, which is PSA Level 4. The questions you may be asking are, “What does that mean, and is this something I need to understand?” To get answers to these questions and many related ones, I spoke to Sharon Hagi, the Chief Security Officer at Silicon Labs, on this week’s Embedded Executives podcast. You may be surprised by his responses, that not every design needs this level of security.

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11:49

Embedded Executive: Quantum Cryptography Must Be Part...

Embedded Executive Podcast ·

2025/08/27

We’re in the era of quantum computing. That brings with it a lot of great things. But at the same time, it brings some not so good things. Once again, we’re in a race to stay ahead of the bad guys to keep our systems secure. Folks like the experts at Infineon are doing what they can to do just that. And the best part is that they are trying to insulate their customers from having to deal with all the different measures that must be put in place. Hear from Eric Wood, Infineon’s Sen...

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8:49

Embedded Executive: Minimize Power in Today’s Data...

Embedded Executive Podcast ·

2025/08/21

The boom coming from AI is requiring data centers to be built as fast as we can build them. To that end, there is a lot of discussion about the power that’s needed to drive these data centers. What there’s not a lot of discussion about are the interconnects that are used within these power-hungry computing camps. And that’s the specialty of Point2 Technology, a fairly new company that boasts ultra-low power interconnect solutions. To understand how the company’s technology works, I spok...

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11:38

Embedded Executive: Thermal Issues Continue to...

Embedded Executive Podcast ·

2025/08/13

For as long as we’ve been designing embedded computers and consumer electronics, we’ve had a problem figuring out how to handle the heat that’s created. Known as thermal management, the problem seems omnipresent as systems become more compact, processors run faster, and so on. Unfortunately, many designers don’t think about thermal management until it’s too late in the design process, which further exacerbates the problem. So what’s a developer to do? That’s what I asked Carl Schlachte,...

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13:12

Embedded Executive: Proper Antenna Design Can Make or...

Embedded Executive Podcast ·

2025/08/06

While it may not be as intimidating as it once was, antenna design can still be a make-or-break aspect of your end product. Make the antenna too big, and the end users balk. Make the antenna too small, and the device won’t function properly (and end users will balk). To understand where and how the antenna design should begin, I spoke with Dermot O'Shea, the CEO of Taoglas, an expert in antenna design and certification, on this week’s Embedded Executives podcast.

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14:17

Embedded Executive: TSMC Ends Its GaN Run | Infineon

Embedded Executive Podcast ·

2025/07/30

TSMC recently announced its exit from the GaN space. Well, maybe “announced” is the wrong word, but they did let customers know that they will not be producing GaN devices going forward. Details are still coming out, so we don’t know exactly when that stoppage will occur. So what does that mean for TSMC partners who relied on them to produce their products? To understand what that means, I spoke to Johannes Schoiswohl, the Senior Vice President and General Manager of Infineon’s Ga...

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12:04

Embedded Executive: Where To Place the Compute In a...

Embedded Executive Podcast ·

2025/07/23

Compute in the automobile is (again) moving toward consolidation and away from the discrete nature of multiple processors around the vehicle. Is this a trend that’s going to stick? I guess it depends on who you ask. In this case, I asked Robert Moran, the GM & VP for Automotive Processors at NXP Semiconductors. As we add AI and autonomous drive to the software-defined vehicle (SDV), a move like this is pretty much a requirement. Hear it right from the horse’s mouth on this week’s Em...

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12:51

Embedded Executive: Your Devices Must Be Secure For a...

Embedded Executive Podcast ·

2025/07/16

The Cyber Resilience Act (CRA) is a regulation designed to enhance cybersecurity for products mainly sold in Europe. It establishes common cybersecurity standards for hardware and software, requiring manufacturers to build security into their products from design through the products’ complete lifecycle. It’s this latter concept that can be troubling, as sometimes devices stay in use for a long, long time. So what’s a manufacturer to do? That’s the concept that was on the table for this...

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10:41

Embedded Executive: AI Drives Autonomous Buses | Mozee

Embedded Executive Podcast ·

2025/07/09

While most autonomous vehicle focus is on the automobile, Mozee is going in a slightly different direction, no pun intended. Mozee is focused on autonomous buses, or vehicles that transport large numbers of people. As you might expect, such a system has its challenges, in addition to those typically associated with an automobile. What makes the company’s solution different is that it operates in real-time, without the need for “pre-mapping” the city in which the vehicle travels. It does this ...

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14:51

Embedded Executive: AI and Space Travel | EdgeCortix

Embedded Executive Podcast ·

2025/07/02

Two technologies seem to be barreling ahead at a rapid pace, and there is likely a convergence coming shortly, if it hasn’t already occurred. I’m referring to space travel and artificial intelligence. But in my limited knowledge, there appears to be a disconnect in this marriage, whereby how could AI make decisions on something it’s never encountered before? To boost my limited knowledge, I invited Sakya Dasgupta, the Founder and CEO, EdgeCortix, to be my guest on this week’s Embedded E...

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