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PODCAST

Digital Politics with Karen Jagoda

Digital Politics with Karen Jagoda is a non-partisan podcast featuring thought leaders and industry pioneers with insights about innovative approaches to political campaigns, voter engagement, mobilization, fundraising, persuasion, and GOTV. Topics include the power of mobile devices, leveraging social networks, message testing and targeting, cross-media advertising, grassroots organizing, and big data.

news & politics

All Episodes

19:18

2020 National Campaign Technology Survey with Eric...

Digital Politics with Karen Jagoda ·

2021/02/05

Eric Wilson, Director, Center for Campaign innovation reports on the just released 2020 Post-Election National Campaign Technology Survey which confirms that the digital transformation of politics is well underway. Key findings include insights about persuadable voters and where they are going for information about candidates, opportunities for engaging low-propensity voters, effectiveness of digital media versus traditional means of reaching voters, where donors are giving, and the untapped

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16:45

Predicting Campaign Success in 2021 Primaries with...

Digital Politics with Karen Jagoda ·

2021/01/28

Richard DeShay Elliott, Elections Analyst, PrimaryCast by Grassroots Analytics is bringing a refreshing view of what makes a successful campaign with a predictive model that is incorporating a wide range of characteristics and data points about specific candidates. With a strong record of accurate predictions about 2020 races, Richard talks about 2021 governor, lieutenant governor, and mayor races particularly the Democratic candidates running for Governor in Virginia and Mayor of NYC. @primarycast

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16:33

Effective Organizing Tools Used in 2020 Campaigns...

Digital Politics with Karen Jagoda ·

2021/01/11

Deepak Puri, Co-founder and CEO, The Democracy Labs reflects on changes in activism and grassroots organizing due to restrictions from COVID-19 and the availability of free and low cost digital tools. Deepak talks about TextPerCent.org an app being deployed for voter engagement through peer-to-peer texting and BigStage.Online which sits on top of ZOOM to allow for donations during fundraising events. He also highlights solutions for allowing disabled, elderly and those in rural areas with no

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18:26

Fundraising Field and Voter Behavior in 2020 with...

Digital Politics with Karen Jagoda ·

2020/12/17

Frank Girolami, Vice President of Political Data, Aristotle shares insights about fundraising strategies that proved successful in 2020 races and confirms that more campaigns took a path to nationalize their appeals for funds. He reminds us that mail-in voting has proven successful in Oregon and Washington state for many years and that political consultants need to realize there is no longer just Election Day but rather Election Month and that voters no longer fit into neat boxes like suburban women

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18:15

Online Assault on Democracy with Cyrus Krohn Author...

Digital Politics with Karen Jagoda ·

2020/12/10

Cyrus Krohn, internet thought-leader, political activist and author of the recently published Bombarded: How to Fight Back Against the Online Assault on Democracy is not surprised that the bombardment has continued long past election day given the fuel from Trump to continue the fight and further divide the country. Recent Senate Judiciary hearing with CEOs of the tech companies revealed agreement about need for regulations of the Wild West of social media, particularly with the challenge of

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19:10

Value of Political Audio Ads Growing with Sean Duggan...

Digital Politics with Karen Jagoda ·

2020/12/03

Sean Duggan, VP Advertising, Pandora is enthusiastic about the growing value of audio political ads particularly to reach multi-cultural audiences. With the growing choices for ad-free streaming content, the competition for attention is shifting to ad-based media that is accessible on a variety of devices. Digital audio ads provide a nimble platform for rapid response as demonstrated by the use of Pandora ads in a broad range of PAC and political campaigns in 2020 and those being deployed in the

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17:55

Spotlight on Voter Fraud with Ben Katz ISPolitical

Digital Politics with Karen Jagoda ·

2020/11/19

Ben Katz, Chief Architect, ISPolitical likes recounts and the attention being paid to election fraud to insure that voter counts are accurate. While people can make small mistakes, machines can turn seemingly small problems into much larger issues. Working with over 800 campaigns in 2020 and with many years in the campaign compliance business, Ben reflects on changes due to COVID-19 on campaign activities and fundraising, and questions the value of all those political emails flooding voters'

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17:04

The Future of Voting with Larry Moore National...

Digital Politics with Karen Jagoda ·

2020/11/12

Larry Moore, Co-Chair, National Council for Independent Living is passionate about making voting more accessible for more people particularly those who are disabled, deployed military and civilians living abroad. With an eye to security and preventing fraud, Larry points to the speed and accuracy that a digital dimension can bring to the voting environment while not eliminating traditional methods for marking and counting ballots for those who prefer the paper. National Council for Independent

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19:36

Second NeuroPolitical Study of the Presidential...

Digital Politics with Karen Jagoda ·

2020/10/29

Glenn Kessler, President and Michelle Niedziela, PhD, VP Research and Innovation, HCD Research once again conducted a live focus group with a consortium of market research companies of the second debate between President Trump and Vice-President Biden to study reactions from Trump and Biden supporters as well as undecided voters. Unlike traditional focus groups or polls, this NeruoPolitical study used psychophysiological responses to measure intensity of response second by second to the entire

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16:48

Covering the Health of the President with Karen Chase...

Digital Politics with Karen Jagoda ·

2020/10/07

Karen Chase Leighton, media specialist and former ABC News and Associated Press anchor and correspondent shares insights about covering the health of elected officials from her early days as a White House and Capitol Hill correspondent during the President Ronald Reagan and President George H.W. Bush years. Karen also reflects on the approach the Trump administration has taken on reporting the President's COVID-19 status, the impact of the pandemic on journalists covering the President and

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19:03

NeuroPolitical Study of the Presidential Debates 2020...

Digital Politics with Karen Jagoda ·

2020/10/06

Glenn Kessler, President and Michelle Niedziela, PhD, VP Research and Innovation, HCD Research conducted a live focus group with a consortium of market research companies of the recent debate between President Trump and Vice-President Biden to study reactions from Trump and Biden supporters as well as undecided voters. Unlike traditional focus groups or polls, this NeruoPolitical study used psychophysiological responses to measure intensity of response second by second to the entire debate. One of

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19:42

Bombarded: How to Fight Back Against the Online...

Digital Politics with Karen Jagoda ·

2020/09/29

Cyrus Krohn author of the new book Bombarded: How to Fight Back Against the Online Assault on Democracy shares his insights about how we have found ourselves in a world where privacy is disappearing and targeting of personalized messages on every smart device is becoming commonplace. Identifying the roots of the political chaos growing on social media, Cyrus looks ahead to what can to done to insure citizens have the accurate information they need to maintain a robust democracy. @CyrusK @BombardedB

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18:20

Real Time Tracking of Public Opinion with Craig...

Digital Politics with Karen Jagoda ·

2020/09/25

Craig Leonard, CEO, Eyesover Technologies is gathering data from social posts and comment sections from media outlets to keep track of public opinion in real time. With a focus on political conversations and how voters are using social media to express concerns, Eyesover is replicating polling in real time to highlight issues for campaigns often ahead of traditional polling methods. Instead of asking set questions, this approach uses key words and machine learning to analyze and identify trends and

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16:32

Political Video Ads and Convergent TV with Michael...

Digital Politics with Karen Jagoda ·

2020/09/16

Michael Beach, CEO, Cross Screen Media brings deep understanding of the pain points for media buyers and sellers when trying to navigate the linear tv, digital, streaming, and addressable tv landscape. Michael brings us up to date on the enormous growth of political campaign budgets in 2020, explosive growth of political digital video ads, differences between traditional tv ads and those that are served up on CTV/OTT and video-on-demand sites, and the impact of COVID-19 on viewing behavior and

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16:36

Behind the Scenes at The Lincoln Project with Reed...

Digital Politics with Karen Jagoda ·

2020/08/31

Reed Galen, co-founder, The Lincoln Project comes back on the show with an update about the effectiveness of their ads to defeat President Trump and how this group of Republicans have created a pirate ship to develop this grassroots effort giving soft Republicans and swing voters permission to vote for Joe Biden for President or at least diminish their support for Trump and those Senators who support him. Using a scalpel instead of a meat ax, The Lincoln Project is creating relatively inexpensive

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19:27

Speaking to an Empty Room with Dan Gerstein Gotham...

Digital Politics with Karen Jagoda ·

2020/08/26

Dan Gerstein, CEO, Gotham Ghostwriters shares insights about the challenges of writing speeches which will be given in an empty room, advantages to the intimacy of talking directly to those tuning in online or on television, the relevance of background and positioning of the speaker, and intermixing of live and recorded content in the national conventions. We also talk about the impact when the speaker is yelling (or is it showing passion?), the ways in which men and women politicians are perceived

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18:02

Driving GOTV By Providing Mail-in Ballot Directions...

Digital Politics with Karen Jagoda ·

2020/08/24

Ron Kagan Founder Mailin2020.org a non-profit organization has launched a comprehensive site that provides state by state mail-in ballot directions to educate voters about the ways to receive and return their ballots. With an entrepreneurial background and experience as a software developer for large financial institutions, Ron has designed an easy to use site that provides detailed steps, collects no information and includes official links to provide more information for voters. He is also making

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18:41

Finding Voters Where They Now Listen with Sean Duggan...

Digital Politics with Karen Jagoda ·

2020/08/20

Sean Duggan, VP Advertising, Pandora shines light on the changes in the listening habits of their audience since the beginning of the COVID-19 pandemic. While there has been a significant rise in the use of connected devices in homes, the listening audience in cars also continues to grow with a renewed interest in owning cars. Which changes in work habits are temporary and which will be permanent? With the growth of cord-cutter and cord-never voters and the many on-demand non-ad supported

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19:46

Live Call Centers and Door-to-Door in the Age of...

Digital Politics with Karen Jagoda ·

2020/08/12

Steve Kramer, President, Get Out the Vote reflects on the changes to the world of live call centers, door-to-door field activities, texting campaigns, and phone surveys in the age of COVID-19. The rate of engagement with live callers on both mobile devices and landlines is increasing, people are showing more patience for answering phone surveys, and door-to-door is still the most persuasive way to reach voters although from a safe distance. With possible delays in delivery of direct mail, phone

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18:53

Organizing Fundraising and the Value of GIS with...

Digital Politics with Karen Jagoda ·

2020/08/06

Deepak Puri, Co-Founder and CEO, DemLabs talks about the value of GIS data for planning, identifying trouble spots and empowering voters, innovations in organizing apps, lessons fundraisers can learn from infomercials, and informing people about how they can become poll workers. #DemLabs #Fundraising #2020Election TheDemLabs.org

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