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PODCAST

Built To Grow Fitness Business

Tim Lyons and Randy Angsten

We help gym owners win! This podcast is a deep dive into marketing and excellence for Fitness Professionals. The fitness business industry can be a maze of misinformation and the hosts, Tim Lyons and Randy Angsten, will guide you down the proper path by sharing insights and learnings on marketing, mindset, business, and sales that have helped them grow a multiple 7-figure fitness business. This podcast will build a foundation you can GROW your fitness business on.

business marketing

All Episodes

17:39

One Person Removed

Built To Grow Fitness Business ·

2025/04/15

You think you’re covered – until one April Fools’ joke makes you question everything.In this episode, Tim and Randy reflect on a prank that started with a fake all-staff callout… and ended with a real conversation about how fragile even the best systems can be in a single-location gym.Tim shares how the scare made him rethink just how “removed” he really is from daily operations and why – as much as we want to believe we’ve built a self-sufficient machine – most gym owners are just one key person

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15:56

Are You Down In Quarter 1?

Built To Grow Fitness Business ·

2025/04/10

Shouldn’t Q1 be our best quarter? That’s what a lot of gym owners assume – until the numbers roll in.In this episode, Tim and Randy unpack the uncomfortable truth that no one likes to talk about – but they’ve seen it across dozens of gyms: member numbers dipping slightly in Q1. Not because something’s broken, but because that’s just how this time of year tends to goBut here’s the good news – lower member count doesn’t automatically mean your business is struggling.They break down why obsessing over

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17:16

Summer Freeze Mitigation

Built To Grow Fitness Business ·

2025/04/08

Every year, it hits like clockwork – members walk in with that dreaded “Got a minute?” and hit you with the freeze request. Summer’s here, and with it comes the revenue dip that gym owners have been conditioned to accept.But what if you didn’t have to?In this episode, Tim and Zach share how they rethought their freeze policy after realizing it was quietly costing them over $100K a year. They talk about the simple shift from traditional freeze policies to a simplified two-tiered pricing model that

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14:14

The Unattractive Solution

Built To Grow Fitness Business ·

2025/04/03

“I don’t want to lie in my ads…”We hear that all the time from gym owners. You want to tell the truth – that your workouts are hard, that results take time, that this isn’t some magic fix... And we get it.But here’s the problem: If you position your marketing that way, no one will show up at your door.In this episode, Tim and Zach talk about the uncomfortable reality of fitness marketing and why you can’t lead with how hard your program really is. Instead, you need to position it as fun and

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12:30

HFA Recap

Built To Grow Fitness Business ·

2025/04/01

Many gym owners are still building their businesses around what worked five years ago. But what if the game has already changed – and you’re still playing by the old rules?In this episode, Tim and Randy recap Tim’s visit to the recent HFA Expo in Las Vegas (formerly IHRSA), where some clear shifts in the fitness industry are starting to take shape.Tim talks through what caught his attention on the expo floor – everything from flashy equipment displays to the growing presence of wellness and recovery

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21:43

How To Optimize Your Business Processes

Built To Grow Fitness Business ·

2025/03/27

“I need more leads.” That’s the default response when gym owners feel stuck. But what if leads aren’t the problem at all? What if the real issue is buried somewhere in your process – between lead, booking, show-up, sale, and retention – and you’re trying to fix the wrong thing?In this episode, Tim and Randy break down why constantly changing offers, ads, or marketing tactics is the wrong move when your pipeline breaks. Instead, they explain how to zoom out, analyze every stage of your client

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42:17

What Makes A Gym Business Valuable To Buyers w/...

Built To Grow Fitness Business ·

2025/03/25

Gym owners spend years building their businesses — early mornings, long days, and countless client sessions. But when it’s finally time to sell, most realize too late that their gym isn’t worth what they thought.In this episode, Tim and Randy sit down with Brooke Hartnett, a former gym owner turned business broker at Transworld Business Advisors, to talk about what really drives the value of a fitness business. (Spoiler: it’s not the shiny equipment or even the size of your membership base.)What

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21:59

$417 Per Month Membership

Built To Grow Fitness Business ·

2025/03/20

It started with a comment – one word, blunt and honestly offensive: “retarded.”Tim had posted an ad comparing two gyms, both with 100 members. One gym was generating $500,000 a month, while the other barely made $200,000. Same headcount, completely different results – why is that?A CrossFit gym owner jumped in, did the math, and lost it. He said, “That’s retarded.” Because to him, $417 per member per month sounded astronomical – like there’s just no way a gym could ever charge that.Well… he was

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22:31

Profit Centers for Gyms - The 5 Questions I Ask

Built To Grow Fitness Business ·

2025/03/18

Adding more revenue streams sounds like the best way to grow your gym… but is it?Many gym owners fall into the trap of launching new services—supplements, nutrition programs, or specialty classes—before their core business is stable. Instead of boosting profits, this often leads to distraction, dilution, and ultimately, stagnation.In this episode, Tim and Randy break down the five key questions every gym owner should answer before adding a new profit center. They explain why more isn’t always

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16:47

Make The Switch

Built To Grow Fitness Business ·

2025/03/13

"We should have done this sooner."That’s the first thing every gym owner says after switching from large group training to semi-private. No one ever regrets making the transition. The only thing they wish is that they had done it sooner.It's easy to see why. Large group training feels comfortable. It’s familiar. It brings people in the door. But it also brings constant churn, price-sensitive clients, and endless headaches.Semi-private training, on the other hand, attracts committed

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24:53

You Need More Than One

Built To Grow Fitness Business ·

2025/03/11

What happens if a fisherman heads out to sea with just one fishing line? No backup rods, no different baits – just one shot at catching something.If they’re lucky, maybe they’ll reel something in. But more often than not, they’re coming home empty-handed.That’s exactly how a lot of gym owners approach their marketing. They put all their eggs in one basket – usually Facebook ads – expecting it to bring in all their leads. And when it stops working? Panic mode.The smart gym owners do it differently

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21:40

How I Make Decisions Around Spending Money On The Gym

Built To Grow Fitness Business ·

2025/03/06

Can I afford this?This is the first question most gym owners ask when they look at a new expense. But that’s not the right question – it’s one driven by fear. It shows that someone is holding onto every dollar, afraid to invest in growing their business.However, spending itself isn’t the issue. The issue is spending on the wrong things. You’ll see gym owners drop thousands on new equipment that doesn’t bring in a single extra client. But when they need to hire a coach, automate follow-ups, or

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18:58

The Membership Mindset

Built To Grow Fitness Business ·

2025/03/04

Imagine walking into a Cheesecake Factory. The menu is massive – pages upon pages of options. Sounds great, right? But let’s be real… are they truly great at any one dish?Now, imagine walking into a world-class steakhouse. One focus. One specialty. Absolute mastery.Many gym owners fall into the Cheesecake Factory trap – trying to be everything to everyone. Large group training, personal training, nutrition programs, supplements, apparel… Before they know it, they’re spread thin, struggling to keep

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18:09

How To Keep Your Gym Clients Longer

Built To Grow Fitness Business ·

2025/02/27

“More leads will fix my business.”That’s what many gym owners think. But in reality, packing your gym with new members won’t matter if they don’t stay.Yes, gyms with packed classes and buzzing energy seem successful from the outside. But behind the scenes, most of them are constantly replacing members who drop off after a few months.It’s because large group training gyms attract customers who bounce between multiple memberships. They usually chase novelty more than results, which means they’ll join

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27:22

Your Competition Down The Street

Built To Grow Fitness Business ·

2025/02/25

Walk into any gym, and you'll hear the same pitch – fitness, nutrition, and accountability. Every gym owner swears their method is the best, but to the consumer, it all sounds the same. And when everything sounds the same, the only thing left to compare is the price.That’s a losing game… at least for gym owners.When consumers can’t tell the difference between you and the gym down the street, they pick the cheaper option. And that’s exactly why so many gym owners struggle to charge what they’re

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31:32

Scalable Semi-Private Training Is A Premium Product

Built To Grow Fitness Business ·

2025/02/20

We constantly claim that the semi-private training model is the key to scaling your gym business. However, there are gym owners who struggle to charge premium prices for it.Usually, they assume it’s just a smaller version of group training, so they price it too low. At the same time, they hope clients will see the difference and the value of their program.But something else happens...Clients see their semi-private training as just another class. So, naturally, they start comparing it to cheaper

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20:03

The Rat Race

Built To Grow Fitness Business ·

2025/02/18

Same story every month – running a new promotion, pushing another high-ticket challenge, chasing short-term sales… doing everything just to keep your gym’s lights on. And yes, the money rolls in. But it’s gone just as fast.Sound familiar?This is the rat race gym owners get trapped in when they rely on paid-in-full memberships and one-time offers.You're bringing in new clients, and it feels good. But it’s like filling a leaky bucket – no matter how many members you gain, they keep slipping right

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15:30

What Are You Really Selling

Built To Grow Fitness Business ·

2025/02/13

What are you really selling? Have you ever asked yourself this question seriously?Many gym owners would say they’re selling personal training, top-tier facilities, or a strong brand… Yes, those might seem like the right answers, but are they what keep clients coming back? Nope. Your real product is actually your training program and delivery system.You can tweak your marketing and stress over sales all day long, but if your programming isn’t structured and systematized, you're setting yourself

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20:10

How Your Marketing Affects Your Retention

Built To Grow Fitness Business ·

2025/02/11

If your retention isn’t where it needs to be, your marketing might be to blame.Most gym owners think their marketing is doing its job if it’s bringing in leads. But that’s only somewhat true because if you’re attracting the wrong people, your retention will suffer – no matter how great your service is.In this episode, Tim and Randy talk about the trap of marketing strategies that focus on short-term results. They explain why challenge-based ads and “get-fit-quick” hooks might flood your gym with

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40:48

Scalable Semi-Private Training

Built To Grow Fitness Business ·

2025/02/06

Every gym client would like to get personal training. But not everyone can afford it.Most gyms solve this by offering small group training – one coach, multiple clients, the same workout. Easy, isn’t it? But, although this might look good on paper, when clients realize they’re following the same routine as everyone else, the value of the offer starts to fade. It’s in human nature (or ego if you will) to want something tailored specifically for you. Gym clients are no different – they don’t like

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