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PODCAST

Geronimo Unfiltered

Most studio owners decide to open their fitness and wellness businesses because they want to help people and add more meaning into their lives. Their heart is in the right place, but scaling a profitable business that feels incredible to own and run is trickier than ever before. So where they get stuck is no one has ever shown them how to run a wildly successful business, without the overwhelm and chaos. Plus, they’re doing it all alone. Until now. Welcome to The Geronimo Unfiltered Podcast

business entrepreneurship

All Episodes

53:12

How to Establish Yourself as a LEADER with Rohan Dredge

Geronimo Unfiltered ·

2024/09/24

“When you take on the responsibility of leadership, you’re not taking on additional responsibilities. You are changing your career.” Joining me on today’s episode is the incredible Rohan Dredge: the CEO of Pragmatic Thinking, a behaviour and motivation strategy company who has worked with the likes of Qantas, Toyota, Suncorp and Geronimo. Rohan’s first episode ‘How to be a Leader People Actually Want to Follow’ is one of our MOST listened-to episodes. When we were down in the Gold Coast we knew we

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41:58

Two Key Principles That Transformed ACTV Strength Co....

Geronimo Unfiltered ·

2024/09/17

If you’re looking to see how other gym/studio owners have created their OWN paths of success - look no further. Joining me on today’s episode is Anthony Bartolo, owner of ACTV Strength Co. ACTV Strength Co. started as a Burleigh studio and has now expanded into a network in and of itself, with franchises operating in 4 other locations & GROWING. Anthony is the blueprint for the success that you CAN achieve in this industry. So join us as we dive into how to open a profitable studio from DAY ONE,

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45:03

The Only Thing Standing in the Way of You and a...

Geronimo Unfiltered ·

2024/09/10

This episode is the shit you NEED to hear. If you know what you need to do but can’t get it done OR you feel yourself getting wrapped into the vortex of the economy is bad… you’re in the right place. Joining me on today’s episode is the powerhouse mindset coach for Geronimo – Ash. We’re diving into why most fitness studio owners fail, the three core skills every great business owner needs, and three actionable steps you can start today. Stay tuned until the very end to hear a hard truth that all

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36:03

A Warning From Leading Equipment Supplier…“This is...

Geronimo Unfiltered ·

2024/09/03

Sultan Kirby is a gym and fitness studio equipment specialist. He speaks to HUNDREDS of gyms a day and is right in the middle of what’s happening in the world, having just returned from a huge fitness equipment expo in LA. So what did he learn? We asked Sultan the following questions: Where is the industry headed? Are we moving away from fitness studios in their traditional form? What kind of equipment are people looking for and how do we cater for it? What were the biggest fitness trends

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29:34

What I Would Do If I Opened a Gym/ Fitness Studio Today

Geronimo Unfiltered ·

2024/08/27

Starting a business is tough—50% of them don’t survive, and 75% of business owners earn less than minimum wage.During a particularly tough time with my business, I asked my accountant this question. “Do I push harder or do I start driving Uber to supplement my income?” His response? “If you have enough time to drive an Uber, you have time to focus on your business.” Our studio then went on to become the largest and fastest growing studio in Sydney, in addition to winning multiple Division

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41:26

Struggling to Find Trainers? Fix Your Hiring Funnel...

Geronimo Unfiltered ·

2024/08/20

Can’t find any experienced trainers out there? You’re not alone.Joining me on today’s show is Chris Lawrence, a former NRL player who made it against all odds when he dislocated his hip, had 13 bones in his face shattered during practice AND still went on to play 250 games for the West Tigers. Since then, Chris has gone on to design an education program for professional athletes to provide freedom for athletes after their sporting careers. As a result, Chris speaks to thousands of gyms, and what

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41:28

EVERYTHING You Need to Know About Your Gym or Fitness...

Geronimo Unfiltered ·

2024/08/13

Most studio owners are more familiar with their love language than their financial metrics. But did you know that everything you want in business and in life is on the other side of a couple of reports? Today I brought our CFO, Danny Chiha on the show to break down everything you need to know about reporting - it’s entry-level but do this and the game WILL change for you. You’ll hear: 2:11 - The biggest misconception ALL new business owners have about their money 05:26 - The three things you

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31:30

How to Reach the NEXT LEVEL of Your Business if Money...

Geronimo Unfiltered ·

2024/08/06

The fitness and wellness industries are seeing a rise in a different type of studio owner - those who are already great but want to be the BEST.These are the studios that when you look at their numbers, they seem to be at the top of their game. BUT behind the scenes, they’re stressed, they’re working overtime, and they’re taking on responsibilities they shouldn’t be doing, to get their numbers in the green. So how do you push through to the NEXT LEVEL and gain LEVERAGE? There are three things

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43:36

The Future of CrossFit: Southend CrossFit’s...

Geronimo Unfiltered ·

2024/07/30

The CrossFit industry is changing. People are no longer interested in flogging themselves anymore - they’re focusing on their mental health and wellbeing. And with recent events over the last few years, who can blame them? So what happens to an industry that was built on a steel will and peak physical strength? Joining us on the show today is Jack & Jacob from Southend Crossfit in Maroubra who have not only achieved a churn rate of 3% but they’re up $10k a month in LESS than 6 months with net 50

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28:05

The Secret Tactics We Use to Grow Million Dollar...

Geronimo Unfiltered ·

2024/07/23

I am giving away everything for free in this episode. Including something Sophie is going to be VERY upset about when she finds outYou NEED to listen to this episode because today I’m talking about some of the tips and strategies that we give our clients in the MILLION DOLLAR STUDIO program (it doesn’t get much better than this). Make sure you stay tuned til the end to hear my secret bit of advice (usually we charge for this…) and the steps you can take if you’re a studio that needs to get

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23:45

4 Things The BEST Gyms and Health & Fitness Studios...

Geronimo Unfiltered ·

2024/07/16

There is data that shows that people are MORE likely to stack supermarket shelves or drive an Uber on the weekend so they DON’T have to get rid of their gym membership and sauna sessions. So where are these members? And how can you get them into your studio? Every quarter we like to look at what the data and trends are telling us about the industry so that our clients can continue to stay ahead of the curve, and the four things we found this month were SO good I couldn’t not share them with our

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38:24

Q&A: Should I Rebrand My Dying Studio + SO much more

Geronimo Unfiltered ·

2024/07/09

On today’s episode, we are answering YOUR questions.Tune in and you’ll hear: 01:29 - Whether you should keep investing in your struggling studio (of a certain brand…) OR rebrand to something sexier? 02:56 - Effective time management strategies if you are someone who struggles to keep to their tasks 08:25 - How you can make sure that your revenue growth doesn’t lead to MORE expenses 12:02 - How to track your profit effectively and the HUGE problem that can come from failing to do this 13:50

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24:20

Member Already Cancelled? This is what you need to do.

Geronimo Unfiltered ·

2024/07/02

What do you do when a member cancels their subscription?Do you a) put through the cancellation and move on with your life OR b) are you willing to give this tactic a go that might just get them to stay? Team, we’re coming into a new season and we all know what that means - cancellations begin to rise as motivation dips. But it doesn’t have to be this way. We have a powerful FORMULA that not only has the power to change their minds, BUT even if they do - you’ll be able to replace them

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37:10

How to Bring a Member BACK from the Brink of...

Geronimo Unfiltered ·

2024/06/25

Are you ready to enrich more lives, increase your member base, reduce your cancels and increase the lifetime value of each member?It’s time to curate the community at your gym because news flash, just because you own a gym… doesn't mean you have a community. You just have members. In today’s episode, we’re talking about how to differentiate your GYM from the one across the road. We’re breaking down the 5 types of members you have in your studio right now, how to identify them and how to get them

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32:51

The Team Handbook: What It Is and WHY Your Studio...

Geronimo Unfiltered ·

2024/06/18

There is only ONE document that is going to ALIGN your team and BOOST team culture. It’s the Team Handbook. I’ve spoken about the Team Handbook before on the pod but Soph and I have never gone into detail about EXACTLY what is in it, and how it helped take our studio from good to #1 in the area. This handbook is your key to: Aligning your team: Get everyone on the same page, ensuring consistency across ALL trainer sessions. Boosting team culture: Build a team that cares about the studio just as

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31:43

How YOU Can Become a Better Coach & Does QLD Origin...

Geronimo Unfiltered ·

2024/06/11

Last week we played Part One of our Episode with Josh Hannay who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. Not only that, but he is a QLD Origin Coach and they’ve just SMASHED the Blues 38-10 in the opening match. In this episode, we spoke about how to get your team to win even if the odds are against them, the pressure of being a coach and what actually sets the people who make it,

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42:45

How to Set Your Team Up to Win with NRL Coach Josh...

Geronimo Unfiltered ·

2024/06/04

What can we learn from a PROFESSIONAL Coach? This week we’re joined by Josh Hannay, who played professional Rugby back in the 1990s and 2000s and is currently assistant coach of the Cronulla Sharks in the NRL and Coach for the Qld Maroons. We wanted to know what it really takes to coach and train at an elite level and what ‘clues’ performers at this level leave for the rest of us. We get really unfiltered in this one and had to split the episode up into two parts, so if you love this and you

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45:02

How to Go From 2-3 Leads a Week to 2-3 Leads a Day

Geronimo Unfiltered ·

2024/05/28

Are your leads a problem?Do you either have not enough of them OR the ones you have are rubbish quality? Today I’m going to be talking to you about how to fix this, and the reason I’m doing THIS particular episode and giving you everything you need to fix it (for free) is because in FB Groups lately the only posts I’m seeing are people shutting down OR people getting ripped off by their ads agencies and STILL having lead issues, so I want to do something about it. When we look at people’s

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60:52

850 Members & 2.3% Churn Rate: Tribe's Owner Reveals...

Geronimo Unfiltered ·

2024/05/22

If you had the opportunity to meet with the GREATEST NRL Coach for business advice but you had to pay $10k for 30 minutes, would you do it?Mark Capelin (also known as Cappo), owner of Tribe Social Fitness did and it’s one of the MANY things that sets him apart and makes him far from the average. Having reached ELITE studio status, Cappo has 850 ENGAGED members with a churn rate of 2.3% and he’s determined to get that EVEN lower. You’ll hear: The incredible story of how Cappo set up his first

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21:15

ANSWER: 3 Steps to Save Your Studio and Get BACK on Top

Geronimo Unfiltered ·

2024/05/15

So you listened to the last episode and you are READY to GET OUT of the death spiral and BACK into making a profit and LOVING your studio. The good news is that there are THREE things, you can work on TODAY that will get you back on track and become a LEADER in your field, just like Liv. The even better news? It only takes 6 weeks. You’ll hear: Why following the advice of your HQ is LOSING YOU MONEY and what to do instead The investment you NEED to make to INCREASE your profit (and they’ll pay

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134 results

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