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PODCAST

Swim Against The Tide

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey. The show is presented by Steve Henry, Co-Founder of the specialist marketing group

business entrepreneurship

All Episodes

54:42

Ep007 - Lucy Barbor, We Are Masterplan | A Culture of...

Swim Against The Tide ·

2024/10/17

In this conversation, Lucy Barbor shares her journey from working in media agencies with some of the World's biggest brands to recently launching her own consultancy - We Are Masterplan.She emphasises the importance of strategic thinking in businesses, the role of marketing as a real growth engine, and the differences between challenger brands and market leaders and how their position in the market drives very different behaviour.Lucy shares insights on how brands can navigate competition,

en

52:12

Ep006 - Brad Cummings, Tiny Rebel | From home brew to...

Swim Against The Tide ·

2024/10/15

This week we meet Brad Cummings, the co-founder of Tiny Rebel Brewery. He shares his journey of building a successful craft beer brand in a competitive market from home brewing in the bedroom, to building one of the most successful beer brands on the market.He discusses his background of growing up in a big, noisy family, to the passion that drove him to start the brewery. He explains about the importance of community and quality in their products and the significance of gaining B Corp

en

55:55

Ep005 - Dom Dwight, Bettys and Taylors | Marketing...

Swim Against The Tide ·

2024/10/10

In this conversation, Dom Dwight, Director of Strategy, Insight, Innovation and Diversification at Bettys and Taylors, shares his journey with taking the national treasure that is Yorkshire Tea to No.1 in the UK.He shares how his love of Leeds, post his university studies, and the local food scene saw him land at Yorkshire Tea's HQ in Harrogate over 14-years ago.In explaining how they got to "Let's have a proper brew" he discusses the brand's evolution, marketing strategies, and the

en

43:04

Ep004 - Narinder Khattoare, Kuflink | Trust your Gut...

Swim Against The Tide ·

2024/10/07

In this conversation, Narinder Khattoare shares his experience in the peer-to-peer lending market and his journey as the Chief Executive of a lending company. He discusses the unique aspects of their business model, such as lending against property, and the challenges they face in a competitive market. Narinder emphasises the importance of building trust and relationships with borrowers and investors, as well as the need for due diligence when investing in peer-to-peer lending platforms. He

en

53:46

Ep003 - Jason Howlett, GivEnergy | Aligning Values &...

Swim Against The Tide ·

2024/10/03

Jason Howlett, the Global Chief Executive of GivEnergy, shares his story and the mission of the company. GivEnergy is a renewable energy company that focuses on energy storage and software solutions. They aim to make a difference by offering products that help the grid, maximise self-generation, and increase energy independence.The company is unique in its approach, prioritising data security and compliance with GDPR regulations. Jason discusses the challenges and opportunities in the

en

57:32

Ep002 - Alex Saint, Secret Escapes | Scaling up &...

Swim Against The Tide ·

2024/09/30

In this week's episode of Swim Against the Tide, we meet Alex Saint, co -founder of thriving travel brand Secret Escapes. He discusses his journey of building a successful luxury hotel booking platform, sharing insights into the unique business model that offers exclusive deals to its members, the challenges of navigating different European markets, and the importance of ensure your brand has an unfair competitive advantage in business.Alex then goes on to reflect the impact COVID -19 had

en

47:20

Ep001 - Graham Beales, Hip Pop | Learn by giving...

Swim Against The Tide ·

2024/09/26

Graham Beales, CEO of Hip Pop, a range of kombucha and healthy soft drinks, discusses his journey and the brand's success in the market. The conversation covers topics such as personal growth, the importance of enjoying the drink whilst also reaping health benefits, the changing consumer demand for healthier options, and the challenges of distribution.The brand aims to provide refreshing, flavour-led drinks that appeal to a wide range of consumers, from younger generations to those seeking

en

67 results

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