PODCAST

The MSP Sales Podcast

The MSP Sales Podcast digs into the philosophy, strategy, sales training, and techniques that allow a managed service provider to meet their maximum sales potential. For managed service providers who want to scale, we’ll discuss the critical systems that must be in place for every MSP to succeed. We’ll be joined by industry specialists in the IT industry to offer their expert insights. Hosted by Brian Gillette, his own unique and proven empathy-driven sales philosophy has helped generate millions of

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47:31

Episode 3 - Helpful vs. Hurtful: Crafting MSP...

The MSP Sales Podcast ·

2024/10/01

In this episode of the MSP Sales Podcast, Brian Gillette is joined by Taher Hamid to discuss how Managed Service Providers can leverage specific types of marketing content to attract leads, build trust, and close more deals. We'll explore the role of content in MSP growth, from building brand authority to creating engaging sales narratives that convert. Stay at the edge of change in the MSP sales world by subscribing to our brand-new Podcast now. . . Learn more about Brian at

38:21

Episode 2 - When MSP Sales Training Falls Short...

The MSP Sales Podcast ·

2024/09/04

In our second episode of The MSP Sales Podcast, your host Brian Gillette, and special guest Robert Gillette (MSP Dojo) explore the reasons why sales training often fails for Managed Service Providers. Together they discuss the various factors that affect the effectiveness of sales training, and how your MSP can step up to face the change and discomfort that often come right alongside sales growth. More than just the latest sales technique - this episode examines how discipline and perseverance

19:28

Episode 1 - Shifting the MSP Sales Mindset

The MSP Sales Podcast ·

2024/08/05

In our first episode of The MSP Sales Podcast, your host Brian Gillette dives into the discomfort many business owners feel about selling managed IT services. We explore why selling managed services can feel unnatural and why it seems like prospects are becoming more difficult to reach and trust harder to establish. How does the "Adversarial Sales Complex" impact both buyers and sellers? Brian explains this phenomenon and how you can shift to a win-win-win approach that transforms the sales

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The MSP Sales Podcast

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