Higher Ed Pulse

Recruiting graduate students in today's competitive market is tough — it's even tougher when your program is incredibly niche! On this week's episode, we interview Dr. Ximena Paez-Colasante, a coordinator of the Interdisciplinary Ph.D. Program in Genetics at Texas A&M University, on how to market and recruit for a highly-specialized graduate program. Dr. Paez-Colasante discusses the strategies she has used to generate qualified inquiries coupled with the tactics she has used to nurture these

For years, graduate schools have relied on the consistent, full-tuition-paying, pipeline of international students. The Washington Post-dubbed "Trump Effect" has posed new challenges for coordinators responsible for international recruitment — especially for STEM programs. On this week's episode, we interview Samantha Stewart, a recruiter for the College of Business at the University of Texas at Arlington, on the strategies and tactics they use to attract and convert qualified

In 2019, for the first time in history, digital advertising spend is projected to surpass traditional, offline advertising spend. There is increasing pressure on today's enrollment managers to develop and execute digital advertising campaigns that yield meaningful results. This episode features a conversation with Jeff Green, a Recruiting Coordinator at Texas A&M University School of Law, on the tactics that work when it comes to recruiting prospective students online. - - - -Connect With Our

HubSpot is an inbound marketing software platform that helps colleges and universities attract visitors, convert inquiries, and close students. It’s really a suite of tools complete with an email, blogging, social media, SEO, marketing automation, digital ads, tools and much more. This episode highlights how the HubSpot platform has evolved over the years, some of the latest tools and resources available on the platform today, and how schools are using it to increase quality inquiry generation.- - -

Your website can be a powerful tool in your effort to generate new prospects, but only if you are thinking about your digital presence from the perspective of the user (which just happens to be what search engines are doing too). This episode is a conversation with Patrick Eng, the resident SEO expert at DD, about the common SEO challenges that enrollment marketers face, and how to overcome these challenges. - - - -Connect With Our Co-Hosts:Mallory

Graduate student recruitment strategies are as varied as the vast array of schools that use them. We sat down with Amanda Stokes, Graduate Coordinator for Recruitment and Admissions for George Mason University’s College of Health and Human Services. She shared with us her expertise from her years of experience in the field of graduate recruitment at both a small, private institution and a large, public institution. - - - -Connect With Our Co-Hosts:Mallory

Today's enrollment marketers understand the need to "pay-to-play" when it comes to social media marketing for student recruitment today. And while an intentional, strategic paid social media game plan is crucial to increasing enrollment, graduate schools still need a solid strategy for organic promotions. This episode features an interview with Shannon Nicholson from the Office of Graduate Admissions and Recruitment at West Virginia University on the importance of taking a systematic

The Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are impacting today’s enrollment marketers. Every episode is designed to inspire new, creative ideas for how to optimize the resources you have to generate the results you need. Today, we’re going to introduce you to Enrollify and share the story of the brand’s origins with you.- - - - Connect With Our Co-Hosts: Mallory