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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

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All Episodes

00:09:47

HLTH 2019 Takeouts: eHC's Amy Turnquist

The MM+M Podcast ·

2019/10/31

In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo

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00:13:42

HLTH 2019 Takeouts: Twitter's Lisa Bookwalter

The MM+M Podcast ·

2019/10/31

In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Lisa Bookwalter, director, Twitter client solutions, health, to talk about her session, what Twitter is doing to stop the spread of misinformation, social platforms as conduits for public-health info, and what she's gleaned over the first two days of the conference. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo

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00:12:06

HLTH 2019 Takeouts: Imre’s Kirsty Whelan

The MM+M Podcast ·

2019/10/31

In this mini episode of the podcast recorded at HLTH in Las Vegas, Marc Iskowitz sits down with Kirsty Whelan, SVP strategy and insights, Imre Health, to talk about which sessions she viewed through a patient-experience and wellness lens, what she's gleaned over the first two days of the conference, and her overall takeaways. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced

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00:19:10

Episode 35: PatientPoint CEO and PoC3 co-chair Mike...

The MM+M Podcast ·

2019/10/24

Live from the Point of Care Communication Council industry summit, MM&M's Larry Dobrow sits down with PatientPoint CEO and PoC3 co-chair Mike Collette to discuss the state of the point-of-care union. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:15:41

MM&M Awards recap: Steve Madden and Larry Dobrow

The MM+M Podcast ·

2019/10/11

MM&M's Steve Madden and Larry Dobrow sit down to recap the MM&M Awards which took place on October 10 in NYC. They discuss the judging process, the winners and ideas for next year's big event. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:20:12

Episode 34: Peri Bongiovanni

The MM+M Podcast ·

2019/10/09

MM&M senior editor Larry Dobrow sat down with Quinnipiac University student Peri Bongiovanni to discuss her past internships, the wage gap and Quinnipiac's biomedical marketing program. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:28:43

Episode 33: Doximity's Nate Gross

The MM+M Podcast ·

2019/10/02

MM&M"s Larry Dobrow sits down with Nate Gross, co-founder of Doximity and Rock Health, to discuss Doximity's growth and how the company became an invaluable part of most physicians' professional lives. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:26:44

Episode 32: Guy Kawasaki

The MM+M Podcast ·

2019/10/01

Episode 32: Guy Kawasaki by The MM+M Podcast Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:24:25

Episode 30: Bayer's Sebastian Guth

The MM+M Podcast ·

2019/09/19

Sebastian Guth was named president, Bayer Pharmaceuticals, Americas region, in December 2018. He talks with MM&M’s Marc Iskowitz about his first year in the role, where Bayer’s restocking its pipeline and how he plans to ramp up commercial activity before two big brands go off-patent. The episode concludes with a lightning round, during which Guth addresses the trend of big companies ditching their chief marketing officer (CMO) role, a job he held prior to taking his current position. Check us

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00:39:47

Episode 29: Digital Health Coalition's Mark Bard

The MM+M Podcast ·

2019/09/11

Last week, results of the Gallup poll showed pharma tumbled to rock bottom on the list of consumer industry reputation, just below the federal government. For a sector that has struggled with its image, this was a new low. But beyond that, the findings also suggest a reexamination of pharma’s marketing priorities may be in order. Mark Bard, co-founder, Digital Health Coalition, puts the poll results in context, shares related data from a recent DHC benchmarking study of 20 pharma companies, and

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00:27:15

Episode 28: Karen Tibbals

The MM+M Podcast ·

2019/09/04

From Nike to Patagonia, Uber to Airbnb, brands are weighing in on societal issues. Does this make sense, and can healthcare brands stay completely neutral in the current political climate? MM&M's Marc Iskowitz talks with Karen Tibbals, author and former market researcher for Novartis and Merck whose subsequent ethical and religious education offers her a unique skill set to answer these questions. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:30:36

Episode 27: VMLY&R's Howard Courtemanche and Tom...

The MM+M Podcast ·

2019/08/28

VMLY&R's Howard Courtemanche and Tom O'Connell join MM&M's Larry Dobrow to talk agency brands and discuss the continuing evolution of the modern healthcare agency. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:41:02

Episode 26: Intouch Group's Justin Chase

The MM+M Podcast ·

2019/08/21

Intouch Group's EVP, innovation and media Justin Chase joins MM&M senior editor Larry Dobrow to talk the evolution of AI tactics in pharma. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:16:45

Episode 25: MM&M's Steve Madden, Larry Dobrow and...

The MM+M Podcast ·

2019/08/13

In this episode, members of the MM&M editorial team explain their new Weekly Franchises, a set of columns in which the reporters bring you the best of their beats, from media to policy, creativity to the future of healthcare marketing. Those columns make their debut this week. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing,

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00:37:49

Episode 24: Jane Sarasohn-Kahn

The MM+M Podcast ·

2019/08/07

Where will we see caregivers and patients look to flex their consumer/activist muscles? What are healthcare companies doing to catch up with Amazon, and how should biopharma companies view the latest moves among big pharmacies and insurers? Serial health-econ forecaster Jane Sarasohn-Kahn sorts it all out for MM&M’s Marc Iskowitz on this week’s episode of The MM&M Podcast. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X:

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00:36:49

Episode 23: Pascale Communications' Georgette Pascale...

The MM+M Podcast ·

2019/07/31

MM&M's Larry Dobrow sits down with Georgette Pascale and Christian Rodgers of Pascale Communications to discuss pharma's social media evolution and effective strategies for dealing with trolls. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in medical marketing, subscribe here.

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00:42:20

Episode 22: Novo Nordisk's Amy West

The MM+M Podcast ·

2019/07/24

Amy West, whose pharma career has taken her from brand manager to head of US digital health strategy for Novo Nordisk, shares her take with MM&M’s Marc Iskowitz on three areas where marketers are wading deeper into the tech space: clinical trials, partnering with startups and data privacy. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in

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00:33:49

Episode 21: Brick City Greenhouse's Renee Wills

The MM+M Podcast ·

2019/07/17

Continuing the theme of this month’s issue — Agency 100 — Marc Iskowitz speaks to Renee Wills, client lead and cofounder for A100 member Brick City Greenhouse about the firm’s virtual work style, how the agency model is evolving and what her network-to-indie career path says about the state of the agency world. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:31:09

Episode 20: Agency 100 with MM&M's Marc Iskowitz &...

The MM+M Podcast ·

2019/07/09

As the 2019 Agency 100 makes its online debut, co-hosts Marc Iskowitz and Larry Dobrow sit down to unpack the content package from this much-anticipated issue. The two editors take listeners behind the scenes to share trends, anecdotes and observations accumulated from their years assembling this bellwether body of in-depth reporting. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely,

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00:27:34

Episode 19: Otsuka's April Mitchell

The MM+M Podcast ·

2019/06/25

Following the close of Monday's live judging day for the 2019 MM&M Awards, Marc Iskowitz, MM&M executive editor, sat down with jury chair April Mitchell, US and global head of CNS marketing at Otsuka, for a debrief. Mitchell shared her thoughts on the quality of the submissions for this year's awards, the overall state of work in the industry, and the implications of innovations like voice tech and digital therapeutics for pharma marketers. Check us out at: mmm-online.comFollow us:YouTube:

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684 results

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