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PODCAST

The MM+M Podcast

The MM+M Podcast

MM+M editors Jameson Fleming, Jack O"Brien, Heerea Rikhraj and Lecia Bushak speak with people of note in and around the healthcare marketing world, and chat about news impacting the sector. New episodes released each week.

business marketing

All Episodes

00:26:37

Episode 18: MM&M's Stephen Madden

The MM+M Podcast ·

2019/06/19

MM&M's Marc Iskowitz interviews MM&M editor-in-chief Steve Madden, who is reporting from Cannes this week. The two take a deep dive into the winning work at the Lions Health awards, including McCann Health Shanghai’s Breath of Life initiative for GSK — the first recipient of a pharma Grand Prix since 2016 — as well as its counterpart on the health and wellness side, IKEA’s Thisables effort by McCann Tel Aviv. Madden also shares his thoughts on the significance of those wins for the

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00:15:51

Cannes Takeout - McCann Health's Matt Eastwood and...

The MM+M Podcast ·

2019/06/18

"Health is the new sexy." So says Wendy Chan, executive creative director at McCann Health, which took home a Pharma Grand Prix on Monday for its Breath of Life initiative. Chan and Matt Eastwood, global chief creative officer at McCann, talked to MM&M editor-in-chief Stephen Madden at Cannes about how the idea came about and what the win means for not only the agency but the industry as a whole. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:13:49

Cannes Takeout - Klick Health's Rich Levy

The MM+M Podcast ·

2019/06/17

MM&M editor-in-chief Stephen Madden caught up with Rich Levy, chief creative officer at Klick Health, at the 2019 Cannes Lions International Festival of Creativity. Levy talked about what's like being on a Cannes jury, his feelings on technology's impact on creativity, how his new job at Klick is going and why people who work for him need to be willing to fail. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn:

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00:31:26

Episode 17: Luminary Labs' Sara Holoubek

The MM+M Podcast ·

2019/06/12

Sara Holoubek, CEO of Luminary Labs, joins the podcast fresh off a panel she led at last week's Hall of Femme event on changes that can prevent employee burnout. She explains why the panel, during which she discussed the decision to move her firm to a 40-hour work week, elicited some strong reaction. Holoubek also talks about research she conducted on how offices are becoming more "human centered," and how that differs from female friendly, and shares an approach to making workplaces less

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00:31:26

Episode 16: IQVIA's Michael Kleinrock

The MM+M Podcast ·

2019/06/05

What can data tell us about the opioid crisis? IQVIA’s Michael Kleinrock, who trained as a journalist and is now a research director at the firm’s Institute for Human Data Science, joins us from the floor of the BIO convention, taking place in Philadelphia this week, to discuss a panel he moderated on solutions to curbing the epidemic. Kleinrock theorizes as to why neither prescribing patterns (which are at an eight-year low) nor logistics nor current policies have made a dent, as well as the human

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00:30:34

Episode 15: inThought Research's Michelle Rivera

The MM+M Podcast ·

2019/05/29

Just prior to the long Memorial Day weekend, the FDA gave the nod to Novartis gene therapy Zolgensma for one of the leading genetic causes of infant death — spinal muscular atrophy (SMA). The approval also grabbed headlines when Novartis announced the price: $2.1 million. Who better to talk about this than Michelle Rivera, an analyst with inThought Research who did her PhD in SMA. Rivera speaks with Marc Iskowitz about the pathophysiology of the disease, the SMA drug pipeline and how payers may

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00:38:27

Episode 14: Seqster's Ardy Arianpour

The MM+M Podcast ·

2019/05/22

Has Seqster discovered the holy grail of interoperability? The San Diego-based startup has developed a tool that pulls health data from multiple EHRs, connecting the fragmented pipes of healthcare. In this episode, Marc talks with Ardy Arianpour, CEO and cofounder of Seqster, about how his team happened upon a solution to a problem that has stumped the likes of Microsoft, Google and Apple. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:34:58

Episode 13: TBWA\WorldHealth's Sharon Callahan

The MM+M Podcast ·

2019/05/15

Sharon Callahan, CEO of TBWA\WorldHealth and chief client officer of the Omnicom Health Group, joined MM&M senior editor Larry Dobrow to discuss the state of the network-agency union and industry diversity. She also weighs in on the hazards that come with HHS' new rule on the disclosure of pricing information in TV ads. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced

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00:23:18

Episode 12: Digital Therapeutics Alliance's Megan Coder

The MM+M Podcast ·

2019/05/09

Recorded live from the MM&M Transforming Healthcare conference at the Edison Ballroom in midtown Manhattan, this episode of the podcast features Megan Coder, executive director of the Digital Therapeutics Alliance. She and Marc talk about which are the leading firms in digital therapeutics, what the relationship is between DTx firms and pharma/payers, and how those in the discipline are using RWE studies to prove their value. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:38:42

Episode 11: Ogilvy Health's Andrew Schirmer

The MM+M Podcast ·

2019/05/01

Long-time agency boss Andrew Schirmer, who’s about a year into his latest role as CEO of Ogilvy Health, stopped by to talk with Larry and Marc about the WPP shop’s integration with Ogilvy and where health fits into the holding company’s three-year turnaround plan. In this wide-ranging interview, Schirmer also spoke candidly about the state of DTC advertising, his top picks for standout creative and the involvement of agencies in public health. Check us out at: mmm-online.comFollow us:YouTube:

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00:35:03

Episode 10: Vivo Agency's Tom Dudnyk

The MM+M Podcast ·

2019/04/23

We're calling today's episode of The MM&M Podcast "Not Your Father's Dudnyk" during which Marc Iskowitz and Larry Dobrow interview Tom Dudnyk about why he started his own agency and discuss the Transforming Healthcare conference panel about the future of value-based reimbursement. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original reporting in

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00:30:42

Episode 9 - POC3's Karen Newmark

The MM+M Podcast ·

2019/04/17

Marc Iskowitz and Larry Dobrow speak with Karen Newmark, executive director of the Point of Care Communications Council (POC3), about how she’s working to restore advertiser confidence in the POC channel, the recent infusion of media buyers to the group’s membership, and new verification and validation standards coming out in May. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely,

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00:30:23

Episode 8 - HCB Health's Nancy Beesley

The MM+M Podcast ·

2019/04/10

MM&M’s Alison Kanski and Marc Iskowitz speak with Nancy Beesley, president and founding partner of HCB Health, about what Tuesday’s spin-off of eye-care client Alcon from Novartis means for her agency, building out Austin’s budding med-comms industry, and how the ex-Long Islander has adjusted to life in the Southwest. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and

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00:39:20

Episode 7 - Voiceover actors Joey Schaljo and Debbie...

The MM+M Podcast ·

2019/04/04

You’ve heard them on countless pharma DTC ads. But who are the people behind the voices? We find out on this week’s episode of The MM&M Podcast, which features veteran voiceover actors Joey Schaljo and Debbie Irwin. The two women, who are friends in real life, talk about how they broke into the industry, why pharma is such a competitive space to work in and what some of the biggest challenges are that they face in their jobs. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok:

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00:25:51

Episode 6 - Bayer's Priscilla Beal

The MM+M Podcast ·

2019/03/19

Is pharma a good partner for health tech startups? This week’s guest on the MM&M Podcast, Priscilla Beal, certainly thinks so. Beal, who heads up Bayer’s US healthcare innovation team, tells us about specific digital health programs in pharma’s open-innovation ecosystem. She also previews her keynote at the upcoming MM&M Transforming Healthcare conference. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo

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00:11:37

SXSW Takeout - Evidence for Action's Erin Hagan

The MM+M Podcast ·

2019/03/12

In our third mini episode recorded at South by Southwest, Erin Hagan, deputy director of Evidence for Action, talks to Larry Dobrow about the work her organization does in the area of research funding, some effective techniques for building relationships, and providing backing for research of contentious topics like gun violence and immigration policy. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more

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00:12:37

SXSW Takeout - Entrepreneur Bill Rancic

The MM+M Podcast ·

2019/03/11

In our second mini episode recorded at South by Southwest, Larry Dobrow chats with entrepreneur Bill Rancic about his involvement with Astellas Oncology and his support of the C3 Prize, what improvements he believes should be made in cancer care, and how he and his wife used their celebrity to advance their cause. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and

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00:07:21

SXSW Takeout - CMI/Compas' Eugene Lee

The MM+M Podcast ·

2019/03/10

In this mini episode of the podcast recorded at South by Southwest in Austin, Texas, Larry Dobrow sits down with Eugene Lee, EVP, MD at CMI/Compas, to talk about how the health track at the festival has changed over the years, some emerging trends in healthcare, and what the best way is to experience SXSW. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most timely, balanced and original

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00:27:47

Episode 5 - Cecelia Health's David Weingard

The MM+M Podcast ·

2019/03/06

Marc and Larry speak with David Weingard, CEO of Cecelia Health, about how digital health is powering pharma's latest patient support paradigm and the panel Weingard is moderating on the future of value-based reimbursement at MM&M's 2019 Transforming Healthcare conference. The guys also get David's take on recent developments in diabetes drugs as well as the Health & MedTech Track at SXSW. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram:

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00:20:32

Episode 4 - Razorfish Health's Tayla Mahmud

The MM+M Podcast ·

2019/02/27

Marc talks with Tayla Mahmud, EVP, business development at Razorfish Health, about the lack of diversity in drug development and its downstream effects on promotion, as well as her roundtable ("Journey to a diverse boardroom") at MM&M's upcoming Plus One event, and strategies for recruiting and nurturing more diverse leaders. Check us out at: mmm-online.comFollow us:YouTube: @MMM-onlineTikTok: @MMMnewsInstagram: @MMMnewsonlineTwitter/X: @MMMnewsLinkedIn: MM+MTo read more of the most

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