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PODCAST

Social Geek

Social Geek Radio

412557 Hello Geeks! Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends. Plus, every Wednesday morning, check out the Franchise News Podcast.

business marketing

All Episodes

00:22:00

MITPod: Shane Evans

Social Geek ·

2019/08/29

The International Franchise Association and Social Geek Radio present MITPod – the Marketing Innovation Technology Podcast! Shane Evans joins the podcast today to preview of her panel at MITCon in Austin with other rockstar founders and CEOs dicussing Innovations in their franchise brands. Shane and Jack discuss Massage Heights’ focus on hyper-local marketing and storytelling on social media with local influencers. Shane also shares some trends that she sees in franchising, and we chat about

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00:21:00

Franchise Spotlight: Harriet Mills

Social Geek ·

2019/08/24

Harriet Mills of Wine and Design shares her franchise’s origin, how to impress the sharks on Shark Tank, and how the brand is standing out in a crowded but growing space. To connect with Harriet, she encourages you to reach out to her at Harriet@wineanddesign.com Thanks to Social Joey, The Better Software Company, and AnswerConnect.

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00:27:00

Influencer Marketing with Greg Andersen and Jack Monson

Social Geek ·

2019/08/20

If you’re in NY or LA, do not listen to this podcast. You won’t like it. Unless you’re a marketer - then you’ll love it! Today we’re talking to “the OTHER famous business guy from Omaha” -- Greg Andersen, CEO of Bailey Lauerman. America outside of its ten largest cities is rapidly becoming more diverse and more influential. Greg has built a network of digital influencers in the other 92% of the country called the EIB -- Everything In Between. Greg describes where influencer marketing is today,

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00:17:00

Franchise Spotlight: Michael and Brian Evans

Social Geek ·

2019/08/17

In this week’s Franchise Spotlight, Michael and Brian Evans of My Favorite Muffin join the show to discuss the growing brand’s story. They share tips on growing the brand across generations, focusing on your core business, and not extending the brand too far. Thanks to Social Joey and The Better Software Company

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00:11:00

MITPod: Beth Dailey

Social Geek ·

2019/08/15

The International Franchise Association and Social Geek present: MITPod. The Marketing Innovation Technology Podcast. This week IFA’s VP of Marketing Beth Dailey shares some updates from the IFA and details on this year’s Marketing and Innovation Awards at MITCon in October. Be sure to submit your brand’s campaigns and innovations before the August 16 deadline at https://www.franchise.org/events/mitcon! Thanks to MITCon sponsors including FranData, FranPOS, Location3, and Social

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00:22:00

Branding For Authors with Stenetta Anthony

Social Geek ·

2019/08/13

Author and Educator Stenetta Anthony joins the show to share advice on personal branding for authors. Stenetta’s advice for authors includes narrowing down your audience to a specialty, paying attention to the business end of writing, and not being afraid of a NO (because a YES is coming)! Check out Stenetta’s latest book, A Home for Sally! Thanks to Social Joey and Gusto!

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00:41:00

5 Critical Facebook Changes - Live in Detroit

Social Geek ·

2019/08/10

This week's Franchise Spotlight is a LIVE show in Detroit with hundreds of BIGGBY COFFEE owner / operators and team members at Biggby's Annual Franchise Meeting! Thanks to Biggby for inviting Jack to speak with the team on about recent changes that are criticial to know for the success of a small business. Thanks to Social Joey, The Better Software Company, and AnswerConnect.

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00:18:00

MITPod: Marina O'Rourke

Social Geek ·

2019/08/08

The International Franchise Association and Social Geek Radio present MITPod– the Marketing Innovation Technology Podcast! Each week, Jack chats with thought leaders who are speaking at IFA’s MITCon in Austin this October. This week, he’s joined by his MITCon co-chair Marina O’Rourke, VP of IT at Tropical Smoothie Café! Marina shares preview of our keynote speakers and discusses the value of networking for tech and marketing pros in Franchising! Register for

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00:28:00

GRIND with Mike McFall

Social Geek ·

2019/08/06

BIGGBY Coffee Co-CEO Mike McFall joins the show to discuss his new book, Grind: A No Bullshit Approach to Take Your Business from Concept to Cash Flow! Mike shares his No BS approach to starting a business with advice for entrepreneurs including doing your due diligence, keeping your focus, and selling what you’re best at. Mike tells some great stories on growing from startup to a nationwide franchise system and shares his next goal: owning the Detroit Redwings! Thanks to Social

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00:25:00

Franchise Spotlight: Rob Price

Social Geek ·

2019/08/03

Rob Price, CEO of School of Rock, joins us from the middle of the brand’s nationwide tour! Rob tells his story in this week’s Social Geek Franchise Spotlight. Rob shares what’s working in Local marketing for the schools, updates on the students in the AllStars Tour, and how working with partners like Gretsch and Zildjian can boost brand awareness. Join us at the franchise Marketing Innovation Technology Conference – MITCon – in Austin October 23, 24, and 25! Thanks to Social Joey and The

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00:26:00

MITPod: Brooke Budke

Social Geek ·

2019/08/01

The International Franchise Association and Social Geek Radio present MITPod– the Marketing Innovation Technology Podcast! Brooke Budke is the VP of Marketing at TITLE Boxing Club and joins Jack Monson for the first episode of MITPod. Brooke will be leading a motivational session at MITCon in October helping marketing and tech pros Fight Their Battles. She’ll get us up and moving and maybe even throw a few punches! Brooke also shares some trends that she sees in solving consumers’ problems and

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00:27:00

Phone Calling In 2020

Social Geek ·

2019/07/30

Karen Booze of AnswerConnect joins the show to share how your business' phone engagement can lead to better brand consistency, more trust with customers, and better storytelling opportunities. We also chat about the future of work, the 2019 #MITCon event, the benefits of working in the franchise industry, and we have some fun discussing our own Personal Brands! Reach AnswerConnect at 800-584-0234. Thanks to Social Joey and Gusto!

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00:17:00

Franchise Spotlight: Stacey Kimmins

Social Geek ·

2019/07/27

In Social Geek’s weekly #FranchiseSpotlight, we chat with business leaders who are making an impact on others both personally and professionally. Stacey Kimmins is the CEO of Fun Bus and lives at the intersection of education and business. Stacey shares trends in the world of kid’s services, fitness, and mobile franchises! Thanks to Social Joey, The Better Software Company, and AnswerConnect.

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00:26:00

Masterclass: Sponsored Content with Ashley Davidson...

Social Geek ·

2019/07/22

Freelance writer and Public Relations pro Ashley Davidson of Fish Consulting discusses the growth and benefits of Sponsored Content for brands. What role can a paid opportunity play? And how much does it cost? What are the best ways to amplify of your earned media in mainstream publications and trades? How does branded content fit with your PR and Marketing strategy to kick off new brands or services? Will this work with Franchise Development and Recruitment? Thanks to Social

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00:19:00

Franchise Spotlight: Lenny Verkhoglaz

Social Geek ·

2019/07/20

In this Franchise Spotlight, we speak with Executive Care CEO Lenny Verkhoglaz. Lenny and his wife Mila have a compelling story of how they got in home care starting on Valentine’s Day 2003. Since then the home care industry and Executive Care have seen massive growth, and Lenny sees even more expansion about to happen in the space and franchising in general. He shares more trends in the private payment area and government involvement in personal care as well as advice for business owners just

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00:29:00

Micro / Macro Issues with Matt Kurowski and Jack Monson

Social Geek ·

2019/07/16

Today’s guest is Matt Kurowski, Chief Operating Officer of Soccer Shots. Matt is an operations pro, long-time marketer, integrator, and franchise geek! He shares examples of how analysis at the micro level is improving systems at the macro level in franchise systems and other business models. How do you start to uncover micro issues? How does this affect system-wide marketing, staffing, franchisee satisfaction, and franchise development? Learn more about the rapidly growing Soccer Shots

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00:23:00

Franchise Spotlight: Martin Balcaitis

Social Geek ·

2019/07/13

StretchLab Chief Marketing Officer Martin Balcaitis shares best practices for marketing a new type of service in the health and fitness world. How can marketers use social media to educate potential customers? What's the right mix of traditional versus digital marketing tactics? And how can a brand set up local studios and owners to succeed with hyper local marketing? Thanks to Social Joey, The Better Software Company, and AnswerConnect!

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00:31:00

Top 3 Mistakes In Franchise Marketing with Angela...

Social Geek ·

2019/07/09

Franchise industry rock star Angela Coté of Cultivate Advisors is back to share her Top 3 Mistakes Franchisors Make in Franchise Development Marketing! Plus learn more about Cultivate Advisors’ Catapult event for small business owners. Thanks to Social Joey, The Better Software Company, and AnswerConnect.

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00:21:00

Franchise Spotlight: Michelle Rowan

Social Geek ·

2019/07/06

Franchise Business Review and The International Franchise Association released a new study on employee engagement in the Franchise space. Here to share some key findings is Michelle Rowan, President and Chief Operating Officer of FBR. Michelle is a franchise industry rock star and has insightful analysis of: *what is happening with employee satisfaction *the disappointing gender pay gap *the challenges of retention *the need to improve your culture now that Generation Z is on the front lines

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00:31:00

Masterclass: Digital ROI with Kristen Pechacek, Mike...

Social Geek ·

2019/07/02

Thanks to Social Joey and Gusto! Kristen Pechacek of Self Esteem Brands joins Social Joey's Mike McDowell and Jack Monson to discuss new and innovative ways to see ROI on digital marketing. Kristen shares that to move customer perception, you have to play in awareness and consideration tactics; direct response will not change perception enough. We'll also cover: Is CPL dead?Using assisted conversionFacebook’s new Attribution programAre funnels outdated?Calculating earned media value on your

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