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PODCAST

Social Geek

Social Geek Radio

412557 Hello Geeks! Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends. Plus, every Wednesday morning, check out the Franchise News Podcast.

business marketing

All Episodes

00:25:00

Hiring and Staffing Trends with Jason Leverant and...

Social Geek ·

2018/11/06

This week's guest is Jason Leverant of The AtWork Group. Jason shares trends he's spotting for horing and staffing for 2019 and 2020. How will technology continue to enhance job searches? How can innovations like AI help workers control their careers? Plus, we have more details on IFA's Emerging Franchisor Conference this week in Miami. If you're coming to this great event, please join my panel on Social Media for Emerging Brands on Friday Nov 9. Thanks to Franchise Dictionary Magazine and

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00:22:00

2018 Midterm Elections Preview with Matt Haller and...

Social Geek ·

2018/10/30

The International Franchise Association's Senior Vice President of Public Affairs, Matt Haller joins the show to discuss the 2018 Midterm Elections. How will the outcome affect small businesses? What will it mean for critical regulatory issues? Join Matt and Jack for some preview and predictions! We've also got more details on IFA's Emerging Franchisor Conference where both Matt and Jack are speaking next week in Miami! #EFC2018 Today's episode is brought to you by Social Joey and Franchise

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00:27:00

Attribution and Inflated Ad Metrics

Social Geek ·

2018/10/22

Jack Monson and Jim Buckley dive deep into the recent issues with inflated metrics from some ad platforms. We would love to hear your opinions on this topic! We also share details on the upcoming Social Media panel at IFA's Emerging Franchisor Conference in Miami in November! #EFC2018

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00:22:00

Franchise Sales Trends with Keith Gerson and Jack Monson

Social Geek ·

2018/10/16

Keith Gerson, President of Franchise Operations and CMO of FranConnect joins the show to share Franchise Sales trends. FranConnect's industry-leading Franchise Sales Index Report will be published in November and we've got a preview! Many of the findings show why today's top sales organizations are getting better, and what you can do to replicate their success. Keith states, "If you're not connecting with your leads in the first 4 hours, then chances are you're lsoing out to the

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00:26:00

Top 3 Networking Hacks with Angela Cote and Jack Monson

Social Geek ·

2018/10/09

Franchise industry networking rockstar Angela Coté of Cultivate Advisors returns to Social Geek Radio with her Top 3 Networking Hacks at conferences and conventions. Conferences are all about growing relationships and Angela shares her best tips on building trust and providing value. We'll also share the latest details on IFA's #MITCon event in Austin next week! Thanks to this week's sponsors, Social Joey, FranchiseSoft, and Franchise Dictionary Magazine!

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00:25:00

Global Brands with Local Marketing - Justin Mink and...

Social Geek ·

2018/10/02

Justin Mink of Scorpion Internet Marketing joins Jack Monson to discuss Branding on a Global level, while Marketing on a Local level. This is how franchise brands grow! We dive in to these areas: how digitial marketing tactics can support this at scaleis Branding taking a back seat to Lead Generation?upcoming trends all marketers need to watch, including voice search And, we'll share the latest details on upcoming franchise marketing events including #FLDC in Atlanta and #MITCon in

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00:19:00

The Customer Journey with Stefania Sigurdson Forbes...

Social Geek ·

2018/09/25

Stefania Sigurdson-Forbes returns to share best practices in mapping out your customer's journey. She includes tips on building personas, walking through the map, and using the process as a team-building process that should mirror the customer, not the brand! Check out Stefania's brand, FranchiseBlast and her awesome video series on marketing principles: Stefania at the Gravity Hub! This episode is sponsored by Franchise Dictionary Magazine and ClickTecs!

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00:17:00

Franchise Industry Updates for Marketers

Social Geek ·

2018/09/18

We'll talk about the October #MITCon event and the awesome news that Gary Vaynerchuk will keynote #IFA2019. It's Gary freakin' Vee, people!! Get more info on both events and register today at IFA! VP of Marketing from The International Franchise Association, Beth Dailey, has big news from The IFA!

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00:21:00

The Spirit of Sharing Knowledge with Jamie Izaks and...

Social Geek ·

2018/09/11

Jamie Izaks, President of All Points Public Realtions returns to the show to discuss 3 reasons why you should share knowledge with others in your industry! Connect today with Jamie on LinkedIn or on the Alll Points PR website! We also share some details on these upcoming events in the franchise space where Jamie and I look forward to seeing you: Northern Illinois Franchise Association luncheon in Chicago on September 13 featuring special guest, IFA CEO Robert Cresanti. IFA's Marketing

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00:23:00

Email Marketing Trends

Social Geek ·

2018/09/04

Is Email Marketing dead? Mostly dead? Or alive and kicking? Email marketing pro David Kellyof KingSumo joins the podcast to show us that email marketing is alive and thriving! David points out trends, shares best practices to fire up your email campaigns, and tips on timing and content that works. Connect with David at KingSumo and on his blog. Thanks to ClickTecsand Social Joeyfor your support of Social Geek Radio!

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00:25:00

The AHA Moment for Marketers with Mitchell Levy and...

Social Geek ·

2018/08/28

Mitchell Levy joins Social Geek Radio to discuss having your AHA Moment! Thanks for your ongoing support, Franchise Dictionary Magazine.

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00:22:00

The Things You Used to Do Don't Work Now! Gini...

Social Geek ·

2018/08/21

Gini Dietrich, founder of Spin Sucks, joins Social Geek Radio to discuss how all the things marketers used to do no longer work. Gini shares some ideas on getting ahead of these industry disruptions, how you can plan for scaling your business up, and where to spend your critical thinking time! Check out Spin Sucks for more development ideas for PR and Marketing Executives! And thanks to Social Joey and ClickTecs for their support of this podcast!

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00:29:00

The Podcast About Podcasting with Kerry O'Shea...

Social Geek ·

2018/08/14

Kerry O'Shea Gorgone, host of the Marketing Smarts podcast, joins the show to discuss the recent history of podcasting, the current spike in podcast popularity, and the possible future of podcasting (or whatever we're going to call it). We'll also share our favorite current shows including podcasts hosted by Alan Alda, Dennis Miller, Chris Brogan, and more. Check out Kerry's show, Marketing Smarts from MarketingProfs. And, if you want to see Kerry at the upcoming B2B Marketing Forum, learn more

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00:26:00

Influencer Marketing Trends

Social Geek ·

2018/08/07

We're diving into the world of INFLUENCER MARKETING this week. How are marketers best using influencers? How are the social networks handling influencers? How is the marketing industry going to handle Influencer Fraud? AND we've got some excited changes at Social Geek Radio: Co-host Jim Buckley is now The Director of Marketing at Priatek! Plus, the all new SocialGeekRadio.com site is up. Thanks to Jam Hashmi and the team at ClickTecs for an outstanding job on the website.

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00:22:00

Tech Trends for Restaurants

Social Geek ·

2018/08/03

"Yummy Margaritas mean Yummy Profits" Patrick Bobrukiewicz, Director of Business Development at ROSnet, discusses how technology for the restaurant industry is constantly changing every part of the dining experience. Patrick shares the latest trends affecting ordering, staffing, serving, and delivery. Thanks to Franchise Dictionary Magazine for supporting Social Geek Radio!

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00:23:00

Bullseye Marketing with Louis Gudema and Jack Monson

Social Geek ·

2018/07/31

"It doesn't cost a dime to listen to a customer," says Louis Gudema, author of the new book, Bullseye Marketing and President of Revenue + Associates. Customer feedback is just a part of his approach for brand marketers. Louis shares the 3 pillars of his Bullseye Marketing plan and some backgound on how he turned the typical marketing funnel upside down for SMBs. Check out Bullseye Marketing and also Louis' upcoming speaking engagments and projects!

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00:24:00

Digital Disruption for Franchises with Dan Monaghan...

Social Geek ·

2018/07/27

Dan Monaghan, founder of Clear Summit Group and co-founder of WSI, discusses advanced ways for franchise brands to step up and beat the competition with new technologies and digital marketing strategies. The areas where Dan shares ideas include: Machine LearningA.I.Virtual RealityAugmented Reality We also share details of The International Franchise Association's Marketing Innovation Technology Conference - #MITCon - happening in Austin this October!

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00:23:00

The Role of Video for Marketers with Stefania...

Social Geek ·

2018/07/24

Stefania Sigurdson Forbes, Senior Director of Marketing at Franchise Blast, returns with more ideas on using video for your brand. Including: Long and short form content for consumersLivestreaming1:1 video messaging And check out Stefania's own popular video series with new videos each Wednesday!

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00:22:00

Innovative Tech and Social Good with Ludwina Dautovic...

Social Geek ·

2018/07/20

Ludwina Dautovic, CEO and Founder of The Room Xchange returns to Social Geek Radio to discuss how innovative technology and social good can work together! #ChangingTheWayWeLive Find The Room Xchange on Facebook, Facebook Groups, and get more information on The Room Xchange's expansion across the globe!

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00:25:00

Storytelling-Based Marketing with Jon Morrison and...

Social Geek ·

2018/07/17

Storytelling for many marketers means spending resources and time publishing their brand's history, sharing details about the founding, and droning endlessly about the internal structure of their organization. But guess what? Your customers DON'T CARE! Jon Morrison, founder of Get Clear Consulting joins the show to turn storytelling-based marketing upside down! Jon shares insights on better story-telling for marketers including: Who is the hero of the story? You or your customer? What role

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