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PODCAST

Social Geek

Social Geek Radio

412557 Hello Geeks! Join Jack Monson and top marketing thought leaders and franchise executives for weekly Rock Star roundtables on hot topics and trends. Plus, every Wednesday morning, check out the Franchise News Podcast.

business marketing

All Episodes

00:20:00

Standing Out to Captivate Your Customers

Social Geek ·

2018/07/10

Stan Phelps and Evan Carroll return to Social Geek Radio! The authors give us some background on the Goldfish series of books, the latest of which is Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers by Stan Phelps and David Rendall. This edition compells brands to no longer hide their flaws & weirdness and make them differentiators in a "sea of sameness." We also get a preview of the next book in the series, The Yellow Goldfish... Evan and Stan will be on the road all

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00:26:00

IGTV: Instagram TV to Grow Your Brand with Jim...

Social Geek ·

2018/07/03

Instagram has lauched IGTV allowing video content creators a new channel for sharing long(er) form video. Jack and Jim dive into IGTV and discuss what this potential game-changer means for your brand. Is this channel and format right for your brand? Are you jumping in early or waiting to see what other brands do? What will the success or failure of IGTVl mean for parent company Facebook? For competitive channels? Get vertical and join us for a lively chat about what could be considered the

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00:19:00

Digital Marketing Trends with Ted Rubin, John...

Social Geek ·

2018/06/26

Social Geek Radio welcomes Digital Marketing Rock StarsTed Rubin and John Andrews! Ted and John give us an update on what topics they're discussing with audiences and influencers across the globe, building relationships with customers, and their latest venture: Photofy!

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00:19:00

Technology and Communication Trends in Restaurants...

Social Geek ·

2018/06/21

How are restaurants and hotels using tech to prep for the future and serve customers more efficiently? Steven Barlow, co-founder and COO of Kallpod joins to share trends and talk about his company's advances in the hospitaly space.

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00:26:00

Facebook, Instagram, and Snapchat Stories with Jim...

Social Geek ·

2018/06/19

Jack Monson and Jim Buckley explore the use of Stories as a great way for brands to reach customers. Stories started with Snapchat and have become a major part of users' everyday experience on both Facebook and Instagram. Could the importance of video make Stories the main place to engge with consumers? Why are some brands not yet using stories? What's the best way to get started? We'll walk through these questions and more on this episode! AND - if you're enjoying these conversations, please

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00:18:00

IFA Franchise Industry Marketing Update with Beth...

Social Geek ·

2018/06/15

Beth Dailey, VP of Marketing at The International Franchise Association shares an update on industry marketing trends and discusses some current challenges for marketers in the space. Beth also has new info on IFA's Franchise Marketing and Technology Conference for 2018 happening October 18-19 in Austin!

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00:23:00

Using LinkedIn Content to Market Your Brand

Social Geek ·

2018/06/12

Stefania Sigurdson Forbes, Marketing Director at FranchiseBlast returns to discuss LinkedInPaid Content. She shares some tips on how to use Paid InMails and Sponsored Content to effeciently reach executives and share information to "Always Be Helpful!" And be sure to check out Stefania's awesome video series on marketing on Facebook!

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00:26:00

Dining Trends and Launching Your Own Passion Project...

Social Geek ·

2018/06/08

Debbie Harvey, Founder of DHW Executive Consulting returns to Social Geek Radio to discuss marketing and communications trends! Debbie also talks about starting Dining Digest Chicago and how her background in leading agencies in New York & Chicago as well as working with food & healthcare brands guided her to a successful launch of her own passion project. Check out Dining Digest Chicago on Instagram!

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00:20:00

Voice and Video with JimBuckley and Jack Monson

Social Geek ·

2018/06/04

What's the next pivot in Search? In Social? All signs are looking to Voice search dominating everyting and Video replacing all other content in social. The real question is HOW SOON? Join us for a forward looking conversation of where brands are succeeding on these platforms!

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00:19:00

Restaurant Marketing and Technology Trends with Tammy...

Social Geek ·

2018/06/01

Tammy Smith, Director of Marketing at Omnivore, joins us to talk about the latest trends in marketing technology for restaurants.

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00:25:00

Mobile Attribution

Social Geek ·

2018/05/29

The Digital All-Stars are back! Jim Buckley of Valpak and Mike McDowell of Social Joey join Jack Monson to discuss mobile attribution. The customer journey is getting more complex. How are brands measuring and managing the number of touchpoints needed along that journey to get to a conversion? How are marketers accurately measuring the performance of social media and other key touchpoints? Jim an Mike agree: "If you're only measuring impressions, you're in the stone age!" If you enjoy these

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00:30:00

New Phone Tips from the Telephone Doctor

Social Geek ·

2018/05/25

Nancy Friedman, The Telephone Doctor Returns! Nancy gives us more great customer service tips and shares her story of starting her business, owning a franchise, and evolving her brand! And we give a shout-out to our mutual pal, Jerry Darnell, The Mayor of Franchising!

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00:15:00

Franchise Consumer Marketing with Terri Snyder and...

Social Geek ·

2018/05/22

Terri Snyder, EVP and CMO of Checkers and Rally's, joins host Jack Monson to share trends on social media and digital that she is seeing in the Franchise space! Terri is also the Chair of this year's Franchise Consumer Marketing Conference and gives a preview of the event and a run-down of keynote speakers and her favorite parts of this great annual event! Register now for #FCMCon and we'll see you there!

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00:27:00

Developing Emerging Brands with Angela Cote and Jack...

Social Geek ·

2018/05/18

Angela Cote, franchise growth catalyst, shares her vision on developing an emerging franchise system's brand. She focuses on the brand's purpose, mission, core values, and founder(s)! We'll also learn about her history in being a part of a family business, a franchisor, a franchisee, an entrepreneur, and more!

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00:25:00

Branding + Video with Stefania Sigurdson Forbes and...

Social Geek ·

2018/05/15

Stefania Sigurdson Forbes of FranchiseBlast joins Jack Monson and Liane Caruso to discuss using videos for storytelling and sharing value with customers. We'll talk about personal branding and "being the face / voice" of your company. Then we'll dive deep into how Stefania's videos bring creativity to business discussions and use visual art to educate the audience on marketing principles. Check out Stefania's awesome ongoing video series!

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00:31:00

Franchise Development Websites with Jam Hashmi and...

Social Geek ·

2018/05/11

Jamshaid Hashmi, CEO of ClickTecs joins the show to discuss Franchise Development websites. We cover: Best practices for content on your fran dev siteShould a fran dev site be on a separate domain or a sub-folder of a brand's main website?2 big predictions for fran dev sites in the next year! To connect with Jam's team, check out ClickTecs and FranchiseSoft!

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00:21:00

Facebook and Customer Relationships: Scott Monty,...

Social Geek ·

2018/05/08

Scott Monty, CEO of Brain + Trust Partners returns to Social Geek Radio to discuss the how brands are reacting to recent Facebook data issues. Scott shares several ideas on owning customer relationships online and makes some predictions along with Liane Caruso of Qiigo and Jack Monson of Social Joey. Check out Scott's fantastic weekly updates at The Full Monty! Thanks Franchise Dictionary Magazine for sponsoring today's episode!

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00:29:00

Mobile AdTech Trends

Social Geek ·

2018/05/01

Part of Social Geek's Digital All-Star panel, Jim Buckley of Valpak and Mike McDowell of Social Joey join to discuss trends, opportunities, and challenges in Mobile AdTech! We're covering many areas of AdTech including: Recent trends in the restaurant / franchise spaceMobile apps and if your brand really needs oneIn-app advertising versus mobile browsing or mobile social adsPredictions for the next year including better measurement and what's next with mobile video?!?

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00:21:00

Healthcare Marketing Trends with Aaron Clifford and...

Social Geek ·

2018/04/27

Healthcare marketing expert Aaron Clifford, SVP Marketing at Binary Fountain, joins to share the latest trends and challenges facing Healthcare brands. With 15+ years of experience in field, including leading digital marketing at HCA Healthcare, Aaron has a unique perspective on healthcare through the marketing and tech lens. We'll talk about reputation management, reviews, search, and how healthcare providers are vastly different than all other brands (sometimes!). Note: pardon Jack's

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00:31:00

What's Feeding Your Brain? Jim Buckley and Jack Monson

Social Geek ·

2018/04/24

Jack is LIVE at the Canadian Franchise Assocation convention in Ottawa! And, Jim Buckley returns for a conversation what information sources are his favorites for learning about the latest trends in marketing!

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1,144 results

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