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PODCAST

#5Things: This Week in Social

Each week Grey brings you five important things happening in the world of social and digital media. This round table panel covers platform updates, creative inspiration, stories in the news, and more. Powered by Grey, Famously effective since 1917

news business news

All Episodes

24:28

Who is the Snapchat Generation?

#5Things: This Week in Social ·

2022/04/11

Twitter shares insight into travel trends, Instagram adds new messaging features, Snapchat publishes its 2022 "Snapchat Generation" report and more on this week's #5Things!The Things: Snapchat Publishes 2022 'Snapchat Generation' ReportTwitter Shares New Insights into Evolving Travel TrendsNew Study Looks at the Rise of Virtual InfluencersTwitter Tests New Interactive Ad SettingsInstagram Adds New Messaging Features, Including Quick Replies, Music Sharing and New Chat ThemesSources: Social

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21:52

Twitter's Brand Bracket Is a Slam Dunk

#5Things: This Week in Social ·

2022/04/04

TikTok gets into the stories game, Twitter’s annual brand bracket returns, Instagram brings back its chronological timeline option and more on this week’s #5Things!Twitter’s Annual Brand Bracket is Back TikTok Rolling Out Stories-Feature to More Users Instagram Launches Algorithm-Free Feed Sorting Options to All Users Report Details 66% of Brands Increasing Influencer Spending TwiHow podcasts are helping brands meet DEI commitmentsSources: Twitter, The Verge, Tech Crunch, and Marketing

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28:17

5 Takeaways from SXSW

#5Things: This Week in Social ·

2022/03/28

This week is our first ever LIVE episode in front of an audience!Our resident emerging tech expert, Amanda Davis, spent 5 days in Austin, TX at SXSW and brought back the biggest takeaways: Digital events will supplement physical events, not cannibalize them. Mixed Reality is (finally) finding its stride. NFT's have officially moved beyond "speculative value propositions."Web3 is deeply impacting the future of brand-building.Gaming and Social are merging to create an un-ignorable

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13:29

Introducing "Famously Online"

#5Things: This Week in Social ·

2022/03/24

We have a special mid-week drop in the feed because Grey is launching a new podcast with #5Things' very own, Tommy Boyce called Famously Online. Today we are featuring the pilot episode, Caught a Vibe Shift: Trend Forecasting & Gen-Z Versus MillennialsIn this week’s Famously Online Tommy is joined by Brandon Solis, the Director of Social & Communications at Grey, to discuss ideas put forth in the article “A Vibe Shift Is Coming Will any of us survive it?” The two talk all things

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18:20

The White House Taps TikTok

#5Things: This Week in Social ·

2022/03/21

The White House briefs TikTok users on the war in Ukraine, Instagram launches a new moderator option for live streams, Pinterest allows pinners to share Idea Pins on other platforms and more on this week’s #5Things!The White House is briefing TikTok stars about the war in Ukraine Twitter Reverses Decision to Put Users in Algorithmic Timeline AutomaticallyInstagram Launches New Moderator Option for IG Live Streams TikTok Shares Tips on how to Maximize Branded Content on their Platform - Link

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19:24

Video Needs the Radio Star

#5Things: This Week in Social ·

2022/03/14

Smile for the Thumbnail! YouTube is reportedly paying podcasters to create filmed content for the platform, Amazon launches a new audio app, Twitter drops a new trend report and more on this weeks #5Things!YouTube Reportedly Paying Podcasters to Create Filmed ContentAmazon Launches Amp, a Radio Service Music AppTwitter Drops 2022 Conversation Trends ReportReport Details The Importance of First Party Authentication with Influencer MarketingInstagram Launches Updated Creator Tags to Provide

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19:43

Ten-Minute TikToks

#5Things: This Week in Social ·

2022/03/07

Tik-Tok? More like Tik-Ten! TikTok expands video length to 10 minutes, Reddit launches a new Discover tab feature, Instagram unveils automated captions for feed videos and more on this weeks #5Things.The Things: TikTok Expands Video Length to 10 MinutesReddit Launches New Discover TabMeta Shares Updates on Its Automated Object Identification SystemInstagram Launches Automated Captions for Feed VideosYouTube Previews New Channel Analytics Options, Providing More Insight into Content

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16:42

It's All So Meta

#5Things: This Week in Social ·

2022/02/28

Swipe right on Doja Cat! Snapchat and Ticketmaster announce an events partnership and new in-app features, Meta launches Reels in Facebook, Twitch launches an ads incentive program and more on this weeks #5Things.The Things:Meta Launches Reels in Facebook Globally with Additional FeaturesMeta Publishes 2022 Evolving Trends ReportInstagram Stories Add LikesSnapchat and Ticketmaster Announce PartnershipTwitch Adds New Incentives for Creators With Native Ads PlatformSources: The Verge,

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22:38

Social Media 101

#5Things: This Week in Social ·

2022/02/21

Class is in session and it’s still G.R.E.Y on this week’s #5Things! YouTube Outlines its 2022 platform, TikTok shares insights on their consumer purchase journey, Twitter announces the winners of its annual “Brand Bowl” and more!The Things: YouTube Outlines 2022 Platform: Community, Collaboration, and Commerce TikTok Shares New Insights into the Impact of TikTok Clips in the Purchase Journey TailWind Details 2022 Design Trends for Social Media Snapchat To Place Ads Within stories and Share

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37:33

Keeping It 100

#5Things: This Week in Social ·

2022/02/14

The podcast is celebrating it's 100th episode! To mark the occasion, Joey, Amanda, and Tommy dive into 5 large topics that have come up over the past two years.InfluencersGamingAudioCommerceEventsThe team discusses how the categories have evolved over the past two and a half years, the high and lows, and what brands can expect as the evolve.Buckle up this one is a fun one!Special thanks to Bryan Barletta of Sounds Profitable: check out his newsletter https://soundsprofitable.com/Hosts: Joey

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23:20

The Avatar Age

#5Things: This Week in Social ·

2022/02/07

It’s the dawning of the age of avatars! Meta introduces 3D avatars to Instagram stories, TikTok experiments with video avatars, Snapchat hosts a bitmoji concert and more on this weeks #5Things!Meta Introduces 3D Avatars to Instagram StoriesTikTok Is Experimenting With New Video Avatar Tools, Audio-Only Live-Streams Twitter Launches New 'Toolbox' Hub Snapchat Hosts Bitmoji Virtual Concert Instagram Increases Response Options in Stories Polls, Facilitating Expanded EngagementSources: The

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25:34

The Fun in Non-Fungible

#5Things: This Week in Social ·

2022/01/31

A bored ape viewed your profile! TikTok tests letting users see who viewed their profile, Twitter and Meta get deeper into NFT’s, and a new study details increasing social media adoption by 65+ audiences on this week’s #5Things!The Things: Twitter Introduces NFT Profile Pictures Facebook and Instagram to Reportedly Let Users Make, Showcase, and Sell NFTs TikTok Testing Creator Subscription Fees Pew Research Report Details Growth in Tech Use by 65+ ConsumersTikTok Is Working on a New, Opt-In

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22:30

Deep Fake Influencers

#5Things: This Week in Social ·

2022/01/24

Pinterest brings all the boys to the yard! The platform publishes male behavior report, Meta addresses ethics for virtual influencers, Microsoft signs the biggest gaming acquisition in history and more on this week's #5Things.The Things:Meta is Developing an 'Ethical Framework' for the Use of Virtual InfluencersMicrosoft Purchases Activision Blizzard fr $70 BillionTwitter Publishes New Guide on What Consumers Expect from BrandsTwitter Tests New Column Creation Tools in TweetDeckPinterest

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25:43

Playing Games on Twitter

#5Things: This Week in Social ·

2022/01/17

There’s testing galore on this week’s #5Things! Learn about Instagram’s new Status display, Twitter’s live reacts, LinkedIn’s audio spaces, and more.The Things: Instagram Tests Allowing Users to Re-arrange Posts on Profile PageInstagram Tests New ‘Status’ DisplayTwitter Shares New Insights into the Evolving Gaming ConversationTwitter Releases Live Reacts to PlatformLinkedIn Launches Test of Audio Rooms, Announces New Formats for Live EventsSources: Social Media TodayHosts: Joey Scarillo,

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27:41

Will 2022 be the Year of the Algorithm Reckoning?

#5Things: This Week in Social ·

2022/01/10

Tiktok’s Distance Dancing to the dentist office! Tiktok signs a partnership with Atmosphere, Adam Mosseri outlines IG's key focuses, social media shopping is projected to hit 1.2 Trillion dollars and more on the first #5Things of 2022!The Things: TikTok Launches Partnership with AtmosphereInstagram's Chief Outlines the Key Areas of Focus for the App in 2022Shopping on Social Media Projected to Hit $1.2 Trillion by 2025TikTok Tests New “Re-Post” OptionWill 2022 Be The Year of the Algorithm

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31:25

TikTokking around the Christmas Tree!

#5Things: This Week in Social ·

2021/12/20

We wish you a Merry Tikmas! e.l.f. cosmetics debuts a long-form “movie” on TikTok, Instagram tests a new “Dancify” capability for Reels, LinkedIn publishes a report of Gen-Z insights, and more on this week’s holiday #5Things!The Things:TikTok Publishes 2021 Music RecapInstagram's Testing a 'Dancify' Option for Reels Which Would Automatically Sync Video and MusicMeta Opens Up Simplified AR Creation Tools to More UsersLinkedIn’s Publishes Gen Z Best Practices Reporte.l.f. goes long-form for

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27:57

The Tik Behind the Tok

#5Things: This Week in Social ·

2021/12/13

Find out how the Tok’s get made! Leaked reports reveal new insight into TikTok’s algorithm, Instagram brings back the chronological feed, Pinterest acquires video editing app Vochi, and more on this week’s #5Things.The Things: Leaked Documents Reveal Data on TikTok’s AlgorithmNew Twitter CEO Parag Agrawal Speaks on Platform’s FuturePinterest Acquires Video Editing App Vochi to Expand its Creation ToolsInstagram updates Link Sharing and Parental ControlsFacebook Details How to Create and

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28:33

So long, farewell, auf Wiedersehen, goodbye

#5Things: This Week in Social ·

2021/12/06

Jack Dorsey leaves Twitter, Ludwig leaves Twitch, new insights that will tell you so much more about your friends based on their Spotify Wrapped and much more on this week's #5Things. The Things:Jack Dorsey Resigns as Twitter CEO Effective ImmediatelyLudwig Leaves Twitch, Joins YouTube Gaming ExclusivelyTikTok Announces Creator Next and Video GiftsTwitter Reportedly Launch Reply Downvotes to Wider AudiencesSpotify Release End of Year Recaps & New Features, Calls Tommy GaySources: NYT,

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21:14

A Whole New World Without a Thumbs Down

#5Things: This Week in Social ·

2021/11/22

YouTube thumbs’d down the “thumbs down” button, Twitter brings crypto and NFT’s home to roost, TikTok brings Stitch into the mix and more on this week’s #5Things!The Things: TikTok Adds Disney Characters to its Text-To-Speech and Voice Effect FeaturesTwitter Looking to Enter the NFT and Crypto SpaceYouTube Drops the Thumbs Down ButtonInstagram Reportedly Working Adding Moderators to Lives and Likes to StoriesFacebook Removing Thousands of “Sensitive” Ad Targeting CategoriesSources: Social

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24:29

Tis the Season to Shop Social

#5Things: This Week in Social ·

2021/11/15

The social holiday shopping village is open. A little water cooler talk alleges Meta is opening brick-and-mortar VR/AR stores, Instagram will launch livestream shopping and free holiday shipping and much more on this week's #5Things!The Things: Meta Reportedly Opening Brick-and-Mortar VR/AR StoresTwitter Blue Launches in US with Ad-Free Article Viewing and More Instagram to Launch Livestream Shopping and Free Holiday ShippingTikTok Publishes Holiday Campaign GuideFacebook Adds Creator

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