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PODCAST

Make Marketing Suck Less for Expertise-Driven Solo Businesses

Dr. Michelle Mazur

The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I"m your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strategies

business marketing

All Episodes

13:48

Your Invitation to Expert Up

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/03/21

“The kind of people who sit there thinking about how to market themselves aren’t the kind of people who are developing these exquisite expertises.” That quote from Michale Lewis, author of Moneyball and host of Against the Rules, has been on my mind ever since I heard it. Because that’s you, isn’t it? The person with the exquisite expertise, the business owner who gets their clients amazing results. Your clients love you and they love to tell other people about you. The kind of person

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12:50

The True "No Audience, No Problem" Strategy to Grow...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/03/14

How many marketing courses or programs have you purchased? If you’re like me, it’s a shit-ton. Too many to count. Those programs filled my head with all kinds of tactics to get my work in front of new people from Instagram, to webinars, to lead magnets that would “explode my list!” I feel like I’ve heard it all. But there’s something very important that these courses and programs leave out. And it’s actually the secret of success behind some of the biggest names in the industry.

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13:18

What To Do When Your Marketing Message Flops

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/03/07

We've all been there. You send an email that no one responds to. You post on social media and despite spending nearly an hour on the post, you get crickets. You publish a podcast that you think is spectacular, and the downloads are meh. It happens to everyone. But the key is not to let the setback or the failure derail you. So how do you bounce back when your best efforts aren't working? That's exactly what we're gonna talk about on today's show. In this episode: The fundamental mindset

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14:38

Don't Like Marketing? Here's What You Need at the...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/02/28

Do you ever wish that you didn’t have to market your business at all? Do you wish that you could spend all of your time delivering your programs and working with your fantastic clients instead of trying to find the next client? Well, I’ve got some good news, some bad news, and some even better news for you. The good news is that there’s a very good reason why experts hate marketing their businesses. The bad news is that you still have to do it, especially if you have dreams of

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12:38

Stop Trying To Get It Right

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/02/21

“I just need to know the right thing to say that will resonate with my client.” I recently realized that you are a bit obsessed with getting it right. Let me explain. Last fall, I surveyed my audience and I kept hearing from you that you want the right, the best, the most appealing message that’s going to resonate with your clients and magically get them to work with you. And, boy, do I get that intention. I really, really do. But what if obsessing over getting it right or finding the best,

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13:05

How to Make Your Business Interesting to Other Humans

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/02/14

When you’re an expert you’re in a pretty exclusive club, filled with a small number of other humans who are passionately and a bit obsessively interested in your specific topic. So of course it’s easy to talk to the other experts in your club. But how do you translate your expertise and make it interesting to other humans? How do you translate it so other human beings want to pay you for it? As a business owner, that is what you have to figure out. Otherwise, what you do and how it benefits

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12:25

Why and How Experts Market Differently

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/02/07

What if the common business advice about how to grow your business is not meant for you? What if how you've been taught to market and sell was meant for the masses and not for someone with your very particular set of skills? If marketing doesn't seem to be working for your business, let me tell you, there's nothing wrong with you or your business. It is because the way you've been taught to market doesn't work for an expert like you. So let's bust through some of the biggest

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13:00

Are You Expert Enough?

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/01/31

“I don’t know if I’m expert enough to work with you.” I hear this all the time from potential clients, and it’s usually followed by a list of certifications, years of experience, loads of transferable skills, frameworks they’ve developed to help clients, and years of getting them results. So yeah, they are definitely expert enough. But I understand why people feel this way, and why you, too, might be thinking that you’re not expert enough to even be listening to this podcast. And

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10:09

Claim Your Expertise: The Rebel Expert Manifesto

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/01/24

“If I can do it, you can do it too!” After all, you just need to be one step ahead of your client, and if you have a rags-to-riches story about how much you’ve overcome, that gives you authority! Messages like these have ruled the online space since its inception. These messages cast the widest net possible and basically say anyone can own an online business. No specialized knowledge? No problem! But these messages have left experts out because most of us don’t have a rags-to-riches

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16:03

We've hit 300! Hooray! Here's What's Next.

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/01/17

Today, we’re celebrating the 300th episode of the Rebel Uprising Podcast. Recently, someone asked me what it takes to get to 300 episodes of the podcast and for me, it was about playing the long game. I just kept turning on the mic, week after week, month after month, year after year. The podcast has always been a strategic business priority and a core piece of my marketing strategy. But the real secret sauce? I love doing this. And the best marketing you can do is marketing that you

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14:40

Minimal Viable Michelle: Understanding Your Body of...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2023/01/10

It's that time of year when you're casting a big vision, making plans, setting goals, and thinking about the projects that will move your business forward in 2023. But as Helmuth von Moltke the Elder said, no plan survives contact with the enemy. And no business plan survives contact with reality. So what do you do when reality sucker punches you in the gut? We are gonna talk about this and why this podcast went on hiatus unexpectedly at the end of 2022. In this episode: How suddenly

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26:35

How Do We Earn Trust in Online Business with Maggie...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/11/29

How do you decide who to trust in your business? When you're thinking about joining a program or hiring a service provider, do you make those people earn your trust, or do you just default to trusting them? When we first meet someone new, we want to believe the best in people. We want to believe that they are trustworthy, so we trust them until they give us a very good reason not to. However, today on the podcast, my guest and co-host of Duped, Maggie Patterson, is turning that notion on

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20:27

How To Build Trust Using Your Brand Message

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/11/15

The online business industry is in the middle of a trust crisis. People have been duped. Your potential clients are skeptical. Heck, you are skeptical. And that makes people reluctant to trust again, which impacts your business because you are kick ass at what you do. You consistently deliver great results. You show up and do what you'll say you do, and most of all, you give a damn about your clients. You want them to succeed. So what can you do to build trust with people who need your work

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17:13

How Do You Know Who To Trust

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/11/08

There’s a game Maggie Patterson, my co-host of Duped, plays with me all the time. It’s called “Can I Tell What Makes You an Expert?” We go to an about page of someone who’s doling out advice like candy on Instagram and see if we can tell why they’re credible to speak on this topic. If we can figure it out, great! They earn our respect and trust. But nine times out of ten, I have no clue why they are credible to do the work they do or say the things they say. It’s no wonder it’s so easy to

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17:47

A Crisis of Trust: Why You Are Skeptical of Online...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/11/01

“I’ve been burned before.” I’ve heard those four words more this year than in any other year I’ve been in business. Potential clients who fill out my intake form tell me about another “messaging coach” who didn’t deliver on their promises, or the person who they hired created messaging that was unusable in the client’s marketing, or they didn’t see how the message was ever going to bring in clients. In response to a survey I sent out to my email community, people talked about being burned

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36:14

How to Steer Your Business During Uncertain Economic...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/10/25

You're just one course away from recession proofing your business! Or are you? The message around recession proofing is everywhere these days, but what do you really need to know about surviving, and even thriving, in this economy? Will the course or the membership site be the ticket, or are there other skills you want to cultivate to build a sustainable business in uncertain times? Those questions are why I wanted to have my friend Tara Newman on the show to talk about the economy. When

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16:28

How to Keep Your Message Relevant During an Economic...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/10/18

There has been a disturbance in the force. Or, a shift in the market. When I first started offering brand messaging in 2018, the economy was cooking with gas. The stock market was on fire, the job market was stable, and consumer outlook was positive. And when the economy was great, clients would come to me with the hope that their message would allow them to reach their full potential. Maybe that full potential was landing a book deal with a traditional publisher or speaking on a TEDx

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15:27

The Myth of Messaging as Self-Actualization

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/10/11

It doesn't feel the way I thought it would. Once my clients land on their Three Word Rebellion–the message they want their business to be known for, the message that they will be leading with–it’s not uncommon for them to say something like, “I thought this would feel different.” There’s an expectation that landing on your Three Word Rebellion is going to be some type of peak experience. The skies open, heavens part, angels sing, and there are puppies and unicorns everywhere! There’s the

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15:30

[3WR Book Club] The Messages That Support Your 3-Word...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/10/04

It's hard to believe that this is the last week of the Three Word Rebellion Book Club. You’ve claimed your expertise, you’ve discovered your motivation for starting your own movement and why it’s important for experts to step up and lead. And you’ve heard from some experts about how their Three Words Rebellions have impacted their businesses. Finally you’ve done the hard work of unearthing your Three Word Rebellion. Or maybe you’re on the precipice and you’ve still got some digging to do

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19:42

[3WR Book Club] What the 3 Word Rebellion Does for...

Make Marketing Suck Less for Expertise-Driven Solo... ·

2022/09/27

Sometimes you just need to know something is possible. As you're digging in to find your Three Word Rebellion, you may begin to realize that encapsulating your expertise into just a few words is a heavy lift. But it is possible to find that Three Word Rebellion, that core message you want to be known for. And when you do that message can have a ripple effect in your business. In this episode, I'm featuring five experts talking about their Three Word Rebellion and what it has done for their

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