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PODCAST

The Powerful Content Podcast with Mel Daniels

Content has the power to connect us all. It’s up to you how you use it.The Powerful Content Podcast with Mel Daniels, a Content Marketing Strategist, helps small business owners create purposeful content that connects and converts—without the burnout. Tune in weekly for practical content strategy, social media and email marketing tips, storytelling, audience nurture, and heart-led sales that feel easy.

business marketing

All Episodes

19:23

Easy content with The Holistic Content Marketing Method

The Powerful Content Podcast with Mel Daniels ·

2024/06/05

Have you ever wondered why content creation feels hard? In this episode Mel Daniels delves into why traditional content marketing methods often feel misaligned and overwhelming for many entrepreneurs. She discusses the flaws of conventional approaches like sales funnels, pre-made content calendars, and algorithm-focused strategies. Instead, Mel introduces The Holistic Content Marketing Method, which integrates personal preferences, strategic thinking, and meaningful audience connections. By

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39:52

What empowerment really means with Suzi Petrozzi

The Powerful Content Podcast with Mel Daniels ·

2024/05/29

You’ve probably heard the word a thousand times, but what does empowerment REALLY mean? In today’s episode, Mel Daniels speaks with Suzi Petrozzi, clinical psychologist, empowerment coach and women’s leadership mentor about the importance of intuitive understanding and self-acceptance in personal growth. She breaks down her 5Ps of empowerment and explains how these principles can guide you to reconnect with your true self and navigate life’s challenges. Suzi shares her journey from growing up

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21:49

How to stand out with your content with this one...

The Powerful Content Podcast with Mel Daniels ·

2024/05/22

Do you wish that your content could make you stand out more online? In this episode of the Powerful Content Podcast, Mel Daniels explores how embracing and communicating your core beliefs can make you the obvious choice in your industry. She discusses the importance of identifying and integrating core beliefs into your content strategy to create purposeful and powerful content. You’ll hear practical tips on leveraging these beliefs to shape your brand identity, drive decision-making, and

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32:24

Understanding the legal aspect of running a...

The Powerful Content Podcast with Mel Daniels ·

2024/05/15

Have you ever considered the legal aspects of running a competition for your business? In this episode of the Powerful Content Podcast, Mel Daniels talks with guest Emma Heuston about the ins and outs of using competitions as a business strategy. Emma, a former lawyer turned author and entrepreneur, shares her journey from practicing lawyer to creating legal business resources and tools. The episode delves into the legal considerations businesses must keep in mind when running competitions,

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20:42

Creating content with heart: A holistic approach

The Powerful Content Podcast with Mel Daniels ·

2024/05/08

Embracing Content Creation with Heart: A Holistic Approach Do you feel like there’s something missing from your content? Or that the methodologies that you’re told you ‘should’ be following, feel wrong? Listen to that feeling. In this episode of the Powerful Content Podcast, host Mel Daniels covers the importance of creating content with heart, not just content based on a formula or someone else’s strategy. Because when you can learn to trust yourself and believe in your intuition then that’s

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33:59

The Secrets to Successful Hiring with Paula Maidens

The Powerful Content Podcast with Mel Daniels ·

2024/05/02

Ever wondered the secret of hiring the perfect team member? In this episode Mel Daniels speaks with Paula Maidens about building great teams. They cover the 'what' and 'how' in job descriptions to attract the right candidates, the common mistakes made during the hiring process, the importance of clarity in hiring, having correcting conversations with team members, and the need for clear communication to avoid assumptions. Paula emphasises starting the hiring process early and providing training

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17:08

Increase your content confidence with heart, mind and...

The Powerful Content Podcast with Mel Daniels ·

2024/04/24

Do you lack confidence in your content? In this episode of the Powerful Content Podcast, Mel Daniels addresses the common issue of lacking confidence in content creation, which hampers the ability to share powerful messages. Mel discusses the reasons behind this lack of confidence, including comparisonitis, imposter syndrome, unrealistic expectations, and fear of failure. She busts myths around confidence and explains its dynamic nature, debunking the belief that confidence is permanent or

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34:41

Shifting your money mindset with Julia Scott

The Powerful Content Podcast with Mel Daniels ·

2024/04/18

We’ve all been conditioned, either directly or indirectly to believe certain things in our life. And when it comes to money and wealth creation (especially for women), those beliefs are often more ingrained than we realise. In this week’s episode, I talk with Julia Scott, intuitive money mindset and finance expert about how we can identify these limiting beliefs, or money blocks, to achieve greater wealth in our lives. She emphasises the distinction between being rich and being wealthy, advocating

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19:48

Use your strengths to create content that matters

The Powerful Content Podcast with Mel Daniels ·

2024/04/10

Have you ever been told to do something a certain way and tried it, but it felt soooo wrong?Whilst everyone has their own way of doing something, it doesn’t have to become your way. I want you to know that there’s always more than one pathway to a desired outcome. In this episode of the Powerful Content Podcast, Mel Daniels explores the importance of creating content in a way that feels authentic and aligned with your strengths and personality. She encourages you to identify and use your unique

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18:12

Embracing The Power of Content

The Powerful Content Podcast with Mel Daniels ·

2024/04/04

Welcome to The Powerful Content Podcast Subscribe on your favourite podcast app to be notified when a new episode is released each Thursday. Loved the episode? Leave me a review and let me know your ‘aha’ moment! Do you use The Power of Content to your advantage? In this episode Mel Daniels delves into the definition of powerful content, highlighting its human-centric nature over AI-driven content and emphasising content creation from a balanced perspective that accounts for both the creator

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21:01

The Power of Content and your business journey

The Powerful Content Podcast with Mel Daniels ·

2024/03/27

The Power of Content is Mel Daniels’ new book and in this episode she takes you behind the scenes and features five women who were influential in her own business journey as well as the process of writing the book.In the episode Mel covers the importance of business friendships, redefining your content marketing language to be more heart-centred, the role of purpose and energy in content creation and insights into the book structure and design. When you embrace your unique self in your own business

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26:38

Bold goal setting with Sara Mayer

The Powerful Content Podcast with Mel Daniels ·

2024/03/20

Do you find goal setting difficult to do? In episode 107 of the Powerful Content Podcast, Mel Daniels speaks with Sara Mayer, a goal-setting expert and the owner of Sara Mayer Consulting. Sara shares insights on how to manage hectic schedules and convert them into manageable tasks, emphasising the importance of setting and achieving personal and business goals. They discuss the significance of reflection, the role of measurable goals, and strategies for embedding these goals into daily life to

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24:26

Even introverts can be visible

The Powerful Content Podcast with Mel Daniels ·

2024/03/13

Do you think that in order to be visible you need to be an extrovert? In this episode of The Powerful Content Podcast, Mel Daniels dives into the topic of visibility, especially for introverts, debunking the myth that only extroverts can be visible in content creation. Mel emphasises that visibility is about making it easy for your ideal client to find you, not about being everywhere or being the loudest. She also shares practical strategies for increasing visibility, including creating powerful

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43:45

How to foster an inclusive culture that starts with...

The Powerful Content Podcast with Mel Daniels ·

2024/03/06

This discussion about inclusivity with Louise O’Reilly gives us strategies to overcome unconscious bias. Louise shares her expertise and personal experiences, emphasising the importance of acknowledging different cultures and perspectives to create an inclusive business environment. We discuss strategies to foster inclusivity in content and the necessity of viewing inclusivity as an integral business practice rather than an add-on or secondary aspect. Louise also shares her perspective on

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15:22

The 3 things your content needs to stand out in an...

The Powerful Content Podcast with Mel Daniels ·

2024/02/28

AI is a huge help for content creation, but how can you avoid being same-same? In this episode, Mel talks about the importance of infusing personal touch into content creation, especially in the technological era of AI creating increasingly generic content. By staying unique with your content to connect with your audience and humanise your business you’ll stand out and be remembered. She highlights the three key areas to include in your content: story-telling, possessing a clear message that

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33:21

Marketing your business in 2024 with Jenn Donovan

The Powerful Content Podcast with Mel Daniels ·

2024/02/21

In this episode Mel and Jenn cover:✨ How communities and audiences differ and why we need to focus our marketing efforts into growing communities ✨ What’s emerging in the tech space to make marketing our business in 2024 simpler and easier ✨ The secret to consistent marketing and why it matters in 2024. Where to find Jenn Facebook: https://www.facebook.com/jenndonovan.au Instagram: https://www.instagram.com/jenndonovan_/ LinkedIn: https://www.linkedin.com/in/jenn-donovan/ Website:

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13:48

How to craft a content strategy you’ll actually use

The Powerful Content Podcast with Mel Daniels ·

2024/02/14

Do you wish that you could create a content strategy that’s both sustainable and actionable? In episode 102 of the Powerful Content Podcast, Mel talks about the importance of a content strategy for a business. This episode isn’t about the ‘shoulds’ when it comes to content creation, but rather how you can implement a strategy that feels good and one that you’ll actually use! Mel covers: ✨ What a strategy is, and what it isn’t ✨ Unpopular opinion: 4 reasons why you don’t need to START with a

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28:17

Finding success and balance with Steph Gobraiel

The Powerful Content Podcast with Mel Daniels ·

2024/02/07

In episode 101 of the Powerful Content Podcast, host Mel Daniels speaks with Steph Gobrael, founder of S38 Business Management, on the importance of achieving a work-life balance to enhance productivity and personal satisfaction. They discuss Steph's transition from the corporate field to entrepreneurship prompted by her desire to spend quality time with her family. Steph also shares her strategy on planning, practicing self-care, and constantly stepping out of her comfort zone as the key

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16:29

5 things to do in 2024 to increase the impact of your...

The Powerful Content Podcast with Mel Daniels ·

2024/02/01

Are you looking to increase the impact of your content? If you’re here I know that as a purpose-led entrepreneur you want to serve your clients through content that makes a difference. In this episode, Mel covers: ✨ How trends are not the only way to increase the impact of your content ✨ The 5 foundational elements you need to include in your content marketing instead ✨ Why being more YOU is so important to your success (and how you feel about content creation too) Links mentioned in this

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28:36

Powerful sales that feel easy with Emma McQueen

The Powerful Content Podcast with Mel Daniels ·

2024/01/24

In this episode Mel and Emma cover: ✨ Why we need to sell but why so many find it hard or icky ✨ How to reframe your stories about selling so that you get in and do it ✨ A simple framework for selling that works every time Where to find Emma Instagram: www.instagram.com/emmarmcqueen Facebook: https://www.facebook.com/emmarmcqueen/ LinkedIn: https://www.linkedin.com/in/emmamcqueen/ Website: www.emmamcqueen.com.au Links mentioned in this podcast Female Entrepreneur Growth Quiz:

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