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PODCAST

Marketing, Magic, & The Messy Middle: Wickedly Branded

Beverly Cornell

Welcome to the Wickedly Branded: Marketing, Magic, & The Messy Middle Podcast with Beverly Cornell💡 Welcome to our business, branding, and marketing podcast, where real conversations meet effective strategies. Join me, Beverly Cornell, founder of Wickedly Branded and author of Marketing for Entrepreneurs, as we explore practical ways to clarify your brand and market confidently.With over 25 years of experience and features in MSN, FOX, CBS, and Bloomberg, I specialize in helping overwhelmed

business marketing

All Episodes

5:23

Is It Time to Redesign? Website Audit Essentials with...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/10/10

Send us a textIn this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell dives deep into a critical question for business owners: is your website still aligned with your evolving business? If you’re seeing high bounce rates, experiencing lower leads, or have gotten feedback that your site feels outdated or confusing, it’s time for a website audit. Beverly walks you through the steps of evaluating your site’s design, content, and performance, and shares key insights...

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31:59

Breaking Down Mental Health Barriers for...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/10/08

Send us a textWait! Did you catch part 1 already? If you haven't, listen it here: Part 1In this episode of the Spark and Ignite Your Marketing podcast, host Beverly Cornell sits down with Dr. Charlynn Ruan, founder of Thrive Psychology Group, to explore how entrepreneurs can overcome the emotional and mental health challenges that come with building and growing a business. Dr. Ruan shares valuable mental health insights that not only reduce symptoms but help founders reach their peak performa...

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8:07

Anticipating Holiday Success? Make It Happen! With...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/10/03

Send us a textThe holiday season is a powerful time for service-based businesses to connect with their audience, elevate their brand, and increase revenue. In this episode of Spark & Ignite Your Marketing, host Beverly Cornell goes through actionable holiday marketing strategies specifically tailored for service providers. Whether you’re in consulting, wellness, home services, or beyond, these tips will help you create exclusive value-packed bundles, engage your local community, and enhan...

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31:09

Breaking Down Mental Health Barriers for...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/10/01

Send us a textIn this episode of the Spark and Ignite Your Marketing podcast, host Beverly Cornell sits down with Dr. Charlynn Ruan, founder of Thrive Psychology Group, to explore how entrepreneurs can overcome the emotional and mental health challenges that come with building and growing a business. Dr. Ruan shares valuable mental health insights that not only reduce symptoms but help founders reach their peak performance. From overcoming trauma to managing stress, this conversation dives de...

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7:18

How Color Psychology Can Transform Your Branding with...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/09/26

Send us a textIf you’ve ever wondered why some logos make an instant impact, it’s not just the design—it’s the color. Beverly explains how the colors you choose for your brand can shape perceptions, create emotional connections, and influence purchasing decisions.From bold reds to calm blues, your palette tells a story about your brand identity. Tune in to discover the emotional meanings behind colors, and learn how top brands like Coca-Cola, Tiffany & Co., and Google have mastered this. ...

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41:20

Meditative Arts and Entrepreneurial Mindset with Jeff...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/09/24

Send us a textIn this powerful episode of Spark and Ignite Your Marketing, host Beverly Cornell chats with Jeff Patterson, founder of The Yielding Warrior. Jeff reveals how meditation and Tai Chi can transform your business and life by reducing stress and increasing focus.Focus and Meditation BusinessWith over 36 years of experience in meditative and martial arts, Jeff shares personal stories about his journey from Marine to master teacher and how these ancient practices can improve performan...

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5:50

Podcasting: Your Next Best Business Move with Beverly...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/09/19

Send us a textIn this episode of the Sparking & Igniting Your Marketing podcast, Beverly Cornell, founder and reputation growth strategist at BC & Associates Marketing, dives into the transformative potential of podcasting for service-based businesses. Podcasting isn’t just a trend—it’s a powerful tool to build relationships, showcase expertise, and expand your reach.If you’re ready to explore how podcasting can position you as a leader in your field, develop deeper client connections...

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44:07

From Corporate to Franchise Success: How FranCoach is...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/09/17

Send us a textThis week on Spark & Ignite Your Marketing, host Beverly Cornell talks with Tim Parmeter, founder and CEO of FranCoach, who shares how he went from an unplanned entrepreneurial journey to helping others take the leap into franchise ownership. If you've ever wondered whether franchising is right for you, Tim’s inspiring story and advice on finding the perfect fit will spark your curiosity. 🎧 Tune in on your favorite streaming platform or catch the full episode on

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8:13

Business Growth Through Strategic Collaborations with...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/09/12

Send us a textIn this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell, founder of BC & Associates Marketing, delves into the transformative power of strategic collaborations for service-based businesses. Beverly explains how partnering with like-minded organizations can help you grow your email list, expand your reach, and connect with your ideal clients. Whether you're a small business owner or a marketing professional, this episode will help you harness th...

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38:19

How Emotional Intelligence and Empathy Drive Business...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/09/10

Send us a textIn this episode of Spark & Ignite Your Marketing, Jevon Wooden, CEO of BrightMind Consulting Group, shares his journey from the military to entrepreneurship, highlighting how emotional intelligence, empathy, and patience have been key drivers in building his business and helping others succeed. Whether you're a seasoned entrepreneur or just starting out, you'll learn valuable insights to fuel your leadership growth and business strategies.Here's What We Covered:Transitioning...

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8:29

Setting Goals: Breaking Down Big Dreams into Doable...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/09/05

Send us a textIn this episode of Spark and Ignite Your Marketing, Beverly Cornell dives into one of the biggest challenges for entrepreneurs: setting and achieving business goals. It’s easy to dream big, but without breaking down those goals into actionable steps, they may never come to life. This week, Beverly walks through how service-based businesses, like photographers, can take their lofty revenue goals and turn them into manageable, strategic plans. Whether you're aiming to book more we...

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40:24

Turning Adversity into Business Success: Grit and...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/09/03

Send us a textIn this powerful episode of Spark and Ignite Your Marketing, Beverly Cornell sits down with Terry Tucker, a motivational speaker, author, and cancer warrior who has transformed unimaginable adversity into a journey of purpose and inspiration. Diagnosed with terminal cancer over a decade ago, Terry’s life took an unexpected turn that led him from corporate America to becoming a beacon of hope for others.Terry shares his extraordinary journey from corporate marketer to Division I ...

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7:40

The Secret to More Leads: Powerful CTAs with Beverly...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/08/29

Send us a textIs your website turning visitors into customers? If not, you might be missing the magic of a powerful Call to Action (CTA). In this episode of Spark & Ignite Your Marketing, host Beverly Cornell reveals how optimizing your website’s CTAs can increase leads and conversions. Using real-life success stories from clients like Tom's landscaping business, Beverly breaks down actionable tips on crafting CTAs that guide visitors effortlessly toward taking action. Whether you're aimi...

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46:40

Networking and the Human Connection in Business with...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/08/27

Send us a Text Message.In this episode of Spark and Ignite Your Marketing, host Beverly Cornell talks with George Dubec, a networking expert with over five decades of experience. George, also known as "The Ultimate Networker," has built a legacy of connecting people, places, and projects, driving success across multiple industries. In this conversation, he shares invaluable insights on how to build and maintain a powerful network, the importance of the human connection in today's automat...

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7:08

The Secret to Growing Your Service-Based Business...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/08/22

Send us a Text Message.Discover why email marketing is an absolute must-have for service-based businesses in this episode of Spark and Ignite Your Marketing. Host Beverly Cornell dives into the key reasons why email marketing remains one of the most powerful tools for growing your business. Whether you're running a consulting firm, fitness studio, or freelancing, email marketing helps build stronger client relationships, keeps your brand top of mind, and drives consistent growth.From the impo...

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55:17

Crushing Inner Demons: A New Approach to Mental...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/08/20

Send us a Text Message.In this episode of "Spark & Ignite Your Marketing," Beverly Cornell interviews Lilia Bogoeva, the "Inner Demon Crusher." Lilia is a multimedia artist and certified somatic trauma healer who combines her love for music, art, and psychology to help others overcome their inner demons. In this candid conversation, Lilia reveals how her brand, Inner Demon Crusher, came to life, the challenges she faced in building an authentic brand, and how creative arts can play a vita...

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7:51

The Power of Symbols: Why Your Logo Means More Than...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/08/15

Send us a Text Message.In this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell dives into a crucial yet often overlooked element of branding—symbols. Discover why symbols, like the ampersand in our logo, are more than just decorative elements. They are powerful communicators of your brand’s values, mission, and personality. Beverly shares the fascinating history of the ampersand and explores how iconic symbols like Nike’s swoosh and Apple’s bitten apple encapsul...

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55:09

The Power of Creative Expression: A Journey with Full...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/08/13

Send us a Text Message.Welcome to an episode that will add vibrant hues to your entrepreneurial journey! In this episode of Spark and Ignite Your Marketing, Beverly Cornell chats with Angel Pricer and Keane Aldridge, the powerhouse duo behind Full Color Living.Angel and Keane share how creative expression isn’t just about art—it's a transformative tool for enhancing emotional well-being and living a more fulfilled life. From their powerful origin story to the innovative programs they’ve devel...

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0:37

Season 2 - Spark & Ignite Your Marketing

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/08/09

Send us a textThank you for following along with us on this journey! Please enjoy season 2 of the Spark & Ignite Your Marketing Podcast.Support the show

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15:22

The Power of Storytelling for Service-Based...

Marketing, Magic, & The Messy Middle: Wickedly Branded ·

2024/08/08

Send us a Text Message. Discover how storytelling can transform your service-based business in this episode of the "Spark & Ignite Your Marketing" podcast with Beverly Cornell. Learn why storytelling matters, how to craft your brand's narrative, and the impact real customer stories can have on your business. Tune in for actionable insights that will help you connect with your audience on a deeper level and grow your business.In this episode, you'll learn:Why Storytelling Matters: Dis...

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136 results

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