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PODCAST

Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a

business entrepreneurship

All Episodes

29:24

4X Revenue, 2X Members, 2X ARM in Just 17 Months!

Run a Profitable Gym ·

2025/04/18

When Theresa Straight signed up for mentorship, she was working 70-80 hours per week—coaching for 30-plus of those—and barely scraping by. Seventeen months later, she’s doubled her client headcount, doubled her average revenue per member and quadrupled her revenue. Theresa raced through the stages of Two-Brain mentorship and has reached the elite Tinker level, where gym owners are earning over $100,000 per year. Her focus now is on using her gym to support her family’s lifestyle and creat...

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12:42

Sales Funnel First Aid: Why Leads Aren't Turning Into...

Run a Profitable Gym ·

2025/04/17

Struggling to turn gym leads into paying members? Your sales funnel might need some first aid. In this episode of “Run a Profitable Gym,” marketing experts John Franklin and Matt Temby break down sales data from three gyms, identify gaps in their sales processes and explain how to fix them. The pair dial in on three key lead-tracking metrics: set rate, show rate and close rate. They explore why one gym has trouble getting leads to set appointments, why another has so many no-shows, and why...

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21:04

Help First: How to Boost Gym Sales Without Slimy Tactics

Run a Profitable Gym ·

2025/04/14

If you own a gym, you must sell. That probably makes you uncomfortable, but Chris Cooper is here to remind you that selling is actually the first act of coaching. If you can't get people to sign up, you can't coach them to improve their health and fitness. Still, no fitness coach wants to feel pushy or slimy. In this episode, Coop explains how to sell while maintaining a philosophy of generosity and service. He lays out the Help First funnel, which has four sections: IntroductionConversationI...

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36:06

Financial Freedom for Gym Owners: How to Retire...

Run a Profitable Gym ·

2025/04/10

How can gym owners achieve financial freedom and retire comfortably? Traditional retirement plans are not always the best answer for gym owners, and relying solely on gym income can be risky. To tackle this question, Chris Cooper sits down with Joey Mure from “Wealth Without Wall Street,” a podcast and online community designed to educate people on how money truly works. Chris and Joey discuss how gym owners can become financially independent, invest wisely and build wealth beyond their gym...

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23:09

How to Grow Your Gym in Uncertain Times

Run a Profitable Gym ·

2025/04/07

Economic uncertainty is coming, but that doesn’t mean your gym has to struggle. In fact, the best gym owners use challenging times as an opportunity to grow, refine their businesses and come out stronger on the other side. In today’s episode, Two-Brain founder Chris Cooper lays out the exact steps gym owners can take to thrive during an economic downturn. Slashing membership rates is the wrong move—Chris shares smarter strategies for growing top-line revenue, from prioritizing high-value s...

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30:50

How $18K Months Became $30K Months in Just 3 Years

Run a Profitable Gym ·

2025/04/04

Struggling to pay yourself enough as a gym owner? James Harris of Brentwood Barbell went from barely scraping by to generating $30,000 a month in revenue—and today, he’s sharing exactly how he did it. In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with James to unpack his journey from burnout to six-figure success. A former physical therapist turned gym owner, James reveals how Two-Brain Business helped him triple his revenue in less than three years. He also s...

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22:15

Zero to $100,000 Annual Income in Less Than 1 Year

Run a Profitable Gym ·

2025/04/03

First-time entrepreneur Natalie Winslow opened her gym with the support of a Two-Brain mentor and brought her income from $0 to $100,000 in under a year. In this episode of “Run a Profitable Gym” host Mike Warkentin talks with Natalie, owner of The Gym at Tierra Verde in Florida, to find out the exact steps she took to build a profitable gym fast. Natalie shares how her mentor guided her to develop a solid plan for her business, including standard operating procedures that ensured the gym ...

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82:09

Greg Glassman: 1-on-1 With Chris Cooper

Run a Profitable Gym ·

2025/04/02

CrossFit founder Greg Glassman is back with a new project: MetFix. In this exclusive interview on “Run a Profitable Gym,” Two-Brain CEO Chris Cooper gets the inside story on Glassman’s latest venture—a program designed to attack chronic disease through its focus on metabolic health. Glassman explains why he believes sugar is public enemy number one, how broken science has misled the fitness industry and why MetFix is in a position to address problems that CrossFit can’t. He also shares hi...

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100:11

How to Make $100,000 Per Year From Your Gym (While...

Run a Profitable Gym ·

2025/03/31

This episode features important visuals. For the best experience, watch it on YouTube. Two-Brain Business has helped hundreds of gym owners hit their income goals with dramatically reduced work hours—and Chris Cooper is here to give you a detailed look at the exact system they used to do it. This plan has produced 55 millionaire gym owners (and counting) and helped gym owners around the world reach six-figure income without working extreme hours. Coop holds nothing back. You'll see the en...

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31:06

The No-Paid-Ads Plan That Pays Gym Owner More Than...

Run a Profitable Gym ·

2025/03/27

What if you could double your gym’s size without spending a dime on advertising? Today on “Run a Profitable Gym,” Mike Warkentin talks with top-earning gym owner Travis Laufle of TRVFIT in Detroit, Michigan. In just one year, Travis doubled his gym’s size with zero ad spend and earned a spot on the net owner benefit (NOB) leaderboard. Travis reveals the simple but effective strategies he used to attract and retain clients, including creating a referral program, implementing Goal Review S...

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65:29

What Is MetFix? Emily Kaplan on Her New Project With...

Run a Profitable Gym ·

2025/03/25

Greg Glassman’s new venture, MetFix, has generated monster buzz across the fitness industry, and current and former CrossFit affiliate owners are particularly interested. So what exactly is MetFix, and how does it compare to Glassman's other major creation, CrossFit? In this episode of “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper sits down with Glassman’s partner in MetFix, Emily Kaplan, to find out. Emily provides the project's background and lays out MetFix's focus on...

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22:08

Earn More as a Gym Owner: Lessons From Industry Leaders

Run a Profitable Gym ·

2025/03/24

Most gym owners don’t start their businesses to get rich, but that doesn’t mean they should struggle to make a living. In fact, the better a gym pays its owner, the more likely it is to stay in business and change more lives. In this episode of “Run a Profitable Gym,” Chris Cooper reveals the Top 10 gym owners for net owner benefit (NOB)—take-home pay. More importantly, he breaks down exactly what the top earners are doing to bring home between $19k and $30k per month. These gym owners hav...

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9:31

CrossFit Games: Moving Beyond the Fittest on Earth

Run a Profitable Gym ·

2025/03/22

Some CrossFit affiliate owners believe the CrossFit Games are a powerful marketing tool for their gyms. But is that really true? In this special episode of “Run a Profitable Gym,” Chris Cooper challenges the idea that the Games help affiliates and explores what must change to make them a win for more than just elite athletes. Coop explains why Games exposure doesn’t translate to measurable benefits for affiliates and encourages CrossFit to look to other fitness competitions that are thri...

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14:21

CrossFit Affiliates: How to Save the Movement

Run a Profitable Gym ·

2025/03/21

CrossFit’s future depends on its affiliates—but right now, they’re struggling. The public message is that the brand is thriving, but behind the scenes, thousands of gym owners are fighting to stay afloat. In today’s special episode, Chris Cooper explains why CrossFit affiliates are closing at an alarming rate and outlines what must change if CrossFit LLC wants to save them. For years, CrossFit HQ said that great coaching would lead to strong businesses. But as Coop shares, great coaching is...

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23:29

Saving CrossFit: Coop Answers Your Questions

Run a Profitable Gym ·

2025/03/20

Last week, Chris Cooper published a blog titled “How to Save CrossFit,” and the response was massive—affiliate owners, coaches and industry leaders reached out with questions and concerns. Today, in this special episode of “Run a Profitable Gym,” Chris answers their questions. Coop addresses why he deaffiliated from CrossFit and why the method must evolve, then he digs into a question many have asked him: Would he ever buy CrossFit LLC? Chris also defines what real change would look like ...

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22:25

Stop Using Free Trials at Your Gym and Do Exactly...

Run a Profitable Gym ·

2025/03/20

Free trials might seem like a great way to attract new members, but they’re actually hurting your gym. Instead of bringing in long-term, high-value clients, they often lead to price-based decisions and short retention—and they have low conversion rates, too. Today on “Run a Profitable Gym,” host Mike Warkentin and gym owner and mentor Nick Habich break down why free trials no longer work and lay out exactly what to do instead. They explain why shifting to the Prescriptive Model...

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22:51

How to Save CrossFit

Run a Profitable Gym ·

2025/03/19

CrossFit is at a crossroads. With affiliate numbers shrinking and Berkshire Partners looking to sell, the future of the brand is uncertain. In this special episode of “Run a Profitable Gym,” Two-Brain Business founder and CEO Chris Cooper lays out a plan to save CrossFit—the company and the broader community of gym owners and trainers who depend on the brand. Chris was an affiliate owner for 14 years and worked for CrossFit HQ for six. Now, through Two-Brain, he mentors more CrossFit affil...

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22:57

Free Trials Are Hurting Your Gym. Here's What to Do...

Run a Profitable Gym ·

2025/03/17

Many gym owners still rely on free trial classes to attract new members, but do samples actually help your fitness business? The data says "no." In this episode of “Run a Profitable Gym,” Chris Cooper explains why free trials are ineffective, how they hurt long-term retention and what to replace them with. Instead of creating a race to the bottom by commoditizing coaching, gym owners can improve close rates by using the Prescriptive Model, starting with a No Sweat Intro—a consultation that ...

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22:23

When Your Coaches Don't Suck: The Rewards for...

Run a Profitable Gym ·

2025/03/13

What happens when every coach at your gym operates at an A+ level? In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Two-Brain Business mentor Kenny Markwardt to discuss the massive rewards of developing your training staff. As the owner of Sandpoint Strength Conditioning in Idaho and co-host of the “Strength Coach Collective” podcast, Kenny is passionate about coach development and shares how investing in his staff’s growth transformed his gym. He breaks down...

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16:11

The Real Value of Coaching (And Why It’s Not Enough...

Run a Profitable Gym ·

2025/03/10

Good coaching is necessary but insufficient for a world-class fitness business. In this episode of “Run a Profitable Gym,” Chris Cooper breaks down why a gym owner must first focus on building a strong foundation for their business before working to improve their coaching. In the early stages, most gym owners are good coaches but weak entrepreneurs, so they must upgrade their business skills first. Once strong business systems are in place, gym owners can pivot to service delivery as the ...

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209 results

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