x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Run a Profitable Gym

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a

business entrepreneurship

All Episodes

9:31

CrossFit Games: Moving Beyond the Fittest on Earth

Run a Profitable Gym ·

2025/03/22

Some CrossFit affiliate owners believe the CrossFit Games are a powerful marketing tool for their gyms. But is that really true? In this special episode of “Run a Profitable Gym,” Chris Cooper challenges the idea that the Games help affiliates and explores what must change to make them a win for more than just elite athletes. Coop explains why Games exposure doesn’t translate to measurable benefits for affiliates and encourages CrossFit to look to other fitness competitions that are thri...

en-us

14:21

CrossFit Affiliates: How to Save the Movement

Run a Profitable Gym ·

2025/03/21

CrossFit’s future depends on its affiliates—but right now, they’re struggling. The public message is that the brand is thriving, but behind the scenes, thousands of gym owners are fighting to stay afloat. In today’s special episode, Chris Cooper explains why CrossFit affiliates are closing at an alarming rate and outlines what must change if CrossFit LLC wants to save them. For years, CrossFit HQ said that great coaching would lead to strong businesses. But as Coop shares, great coaching is...

en-us

23:29

Saving CrossFit: Coop Answers Your Questions

Run a Profitable Gym ·

2025/03/20

Last week, Chris Cooper published a blog titled “How to Save CrossFit,” and the response was massive—affiliate owners, coaches and industry leaders reached out with questions and concerns. Today, in this special episode of “Run a Profitable Gym,” Chris answers their questions. Coop addresses why he deaffiliated from CrossFit and why the method must evolve, then he digs into a question many have asked him: Would he ever buy CrossFit LLC? Chris also defines what real change would look like ...

en-us

22:25

Stop Using Free Trials at Your Gym and Do Exactly...

Run a Profitable Gym ·

2025/03/20

Free trials might seem like a great way to attract new members, but they’re actually hurting your gym. Instead of bringing in long-term, high-value clients, they often lead to price-based decisions and short retention—and they have low conversion rates, too. Today on “Run a Profitable Gym,” host Mike Warkentin and gym owner and mentor Nick Habich break down why free trials no longer work and lay out exactly what to do instead. They explain why shifting to the Prescriptive Model...

en-us

22:51

How to Save CrossFit

Run a Profitable Gym ·

2025/03/19

CrossFit is at a crossroads. With affiliate numbers shrinking and Berkshire Partners looking to sell, the future of the brand is uncertain. In this special episode of “Run a Profitable Gym,” Two-Brain Business founder and CEO Chris Cooper lays out a plan to save CrossFit—the company and the broader community of gym owners and trainers who depend on the brand. Chris was an affiliate owner for 14 years and worked for CrossFit HQ for six. Now, through Two-Brain, he mentors more CrossFit affil...

en-us

22:57

Free Trials Are Hurting Your Gym. Here's What to Do...

Run a Profitable Gym ·

2025/03/17

Many gym owners still rely on free trial classes to attract new members, but do samples actually help your fitness business? The data says "no." In this episode of “Run a Profitable Gym,” Chris Cooper explains why free trials are ineffective, how they hurt long-term retention and what to replace them with. Instead of creating a race to the bottom by commoditizing coaching, gym owners can improve close rates by using the Prescriptive Model, starting with a No Sweat Intro—a consultation that ...

en-us

22:23

When Your Coaches Don't Suck: The Rewards for...

Run a Profitable Gym ·

2025/03/13

What happens when every coach at your gym operates at an A+ level? In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Two-Brain Business mentor Kenny Markwardt to discuss the massive rewards of developing your training staff. As the owner of Sandpoint Strength Conditioning in Idaho and co-host of the “Strength Coach Collective” podcast, Kenny is passionate about coach development and shares how investing in his staff’s growth transformed his gym. He breaks down...

en-us

16:11

The Real Value of Coaching (And Why It’s Not Enough...

Run a Profitable Gym ·

2025/03/10

Good coaching is necessary but insufficient for a world-class fitness business. In this episode of “Run a Profitable Gym,” Chris Cooper breaks down why a gym owner must first focus on building a strong foundation for their business before working to improve their coaching. In the early stages, most gym owners are good coaches but weak entrepreneurs, so they must upgrade their business skills first. Once strong business systems are in place, gym owners can pivot to service delivery as the ...

en-us

23:32

Raising Rates Without Losing Clients: It Can Be Done

Run a Profitable Gym ·

2025/03/06

Raising rates at a gym can be scary, but it doesn’t have to be—if you have help from a business expert. When done correctly, a rate increase can strengthen your business and allow you to provide greater value to your members. In this episode of “Run a Profitable Gym,” host Mike Warkentin talks with Chris Lomen, owner of Ripple Effect Community Fitness, who raised his rates by 15 percent and didn’t lose a single member. Chris shares exactly how he planned and communicated the price change,...

en-us

24:36

Stop Undercharging: The Right Way to Set Gym Rates

Run a Profitable Gym ·

2025/03/03

Most gym owners don’t make enough money—not because they need more clients but because their rates are too low. In this episode of “Run a Profitable Gym,” Chris Cooper explains how to set your prices the right way so your gym becomes profitable and pays you what you deserve. Too many gym owners copy their competitors’ pricing or assume their clients can’t afford to pay more. Chris walks you through a better approach, starting with using the Rule of 50 to determine your minimum membership ...

en-us

31:35

When a Nearby Gym Closes: How to Help Its Members

Run a Profitable Gym ·

2025/02/27

When a nearby gym shuts down, its members risk losing their momentum—but you can step in to offer them a welcoming community where they can continue their fitness journeys. That’s just what Matt Michaud, owner of EverProven, did when two gyms in his area closed their doors. This influx of new members helped his gym earn a spot on all three of our sales leaderboards: set, show and close rates. In one month, Matt's gym closed a whopping 22 sales in 28 appointments. The key is that Matt le...

en-us

21:29

Marketing and Sales Mastery: Tactics for Better Gym...

Run a Profitable Gym ·

2025/02/24

In this episode of “Run a Profitable Gym,” Chris Cooper reveals the monthly leaderboards for set, show and close rates in top gyms around the world. These gyms aren’t just getting a ton of leads—they’re following through by booking appointments, getting people to show up and closing sales. Chris shares the exact strategies these top performers are using, from lead-nurture systems to high-converting sales processes. He also highlights four owners whose gyms landed on all three leaderb...

en-us

27:44

How to Use Organic Content to Get Better Leads

Run a Profitable Gym ·

2025/02/20

If your leads are “bad” but you aren’t publishing solid organic content regularly, you're missing a key part of your marketing plan. Why should complete strangers give you the time of day? They don’t know you, like you or trust you. The solution: Use organic content to build trust before your conversation starts. Leads who have already seen your face, your business and your happy clients will be much more inclined to respond when you reach out and offer help. And when they need help, ...

en-us

21:49

Proven No-Ad Tactics for Generating 30 New Gym Leads...

Run a Profitable Gym ·

2025/02/17

Want to get 30 new leads for your gym in 30 days without spending a dime on ads? Today on “Run a Profitable Gym,” Chris Cooper walks you through 10 proven no-ad tactics for generating more leads—including selling by chat, making "5130 posts," actively generating client referrals and creating lead magnets. Chris breaks down each tactic step by step, showing you how to use them to start more conversations, generate interest and bring in clients organically. You might decide to try all 10 or ...

en-us

23:05

30X Revenue Increase: How Key Skills Fueled Gym Growth

Run a Profitable Gym ·

2025/02/13

Growing a gym from $800 to $25,000 per month doesn’t happen by accident. Gym owner Ian Smith achieved this revenue increase by working with a Two-Brain mentor to refine key entrepreneurial skills. In this episode of “Run a Profitable Gym,” Ian breaks down the five skills that fueled his gym’s growth: objective reflection, focus, tact, forward thinking and an abundance mindset. Objective reflection has allowed him to make data-driven decisions instead of emotional ones, and focus has helpe...

en-us

21:38

5 Key Entrepreneurial Skills Every Gym Owner Needs in...

Run a Profitable Gym ·

2025/02/10

Here’s a hard truth: You might be the main reason your gym isn't more successful. Today on “Run a Profitable Gym,” Chris Cooper shares five essential entrepreneurial skills that will help gym owners break through self-imposed limits: - Focus - Objective reflection - Tactful action - Forward thinking - Cultivating an abundance mindset He also explains why knowledge alone isn’t enough and provides practical tips for honing these skills and applying them to your business. You’ll learn ho...

en-us

17:05

The Gym Owner’s Guide to Finding the Right Mentor

Run a Profitable Gym ·

2025/02/06

As a gym owner, you understand the value of coaching. In fitness and business, the right coach will accelerate your success. In this episode of “Run a Profitable Gym,” Chris Cooper leads you through a simple exercise for finding the best business mentor for you. You’ll be prompted to reflect on wins throughout your life and identify coaching styles that helped you achieve them. Chris also explains some of the most common mistakes gym owners make when choosing a business coach and ...

en-us

26:15

Business Mentorship 101: What Gym Owners Need to Know

Run a Profitable Gym ·

2025/02/03

Today on “Run a Profitable Gym,” Two-Brain Business founder Chris Cooper breaks down the four types of business mentorship available to gym owners and explains why one-on-one mentorship delivers the best results. He also dives into the pros and cons of masterminds, group coaching and roundtables, revealing what works—and what doesn’t—for gym owners at different stages of growth. Two-Brain Business delivers one-on-one mentorship: Your mentor will help you set goals and develop a plan to acc...

en-us

33:37

Hyrox Training at a 20-Year CrossFit Affiliate?

Run a Profitable Gym ·

2025/01/30

Hari Singh, owner of CrossFit NYC, has found a unique way to add value for his members and grow his revenue: Hyrox training. In this episode of “Run a Profitable Gym,” Mike Warkentin sits down with Hari as he shares how he successfully implemented Hyrox training at one of the world’s oldest CrossFit affiliates—earning himself a spot on Two-Brain's Top 10 leaderboard for revenue.Hari explains how this additional revenue stream has differentiated his gym from the competition, filled dead hours ...

en-us

22:05

Top Gym Owners Share Strategies for Sustainable...

Run a Profitable Gym ·

2025/01/27

What separates gyms that are generating more than $68,000 every month from the rest?In this episode of “Run a Profitable Gym,” Chris Cooper presents the Top 10 leaderboard for monthly revenue and lays out the exact strategies these gym owners are using to create long-term, sustainable growth.Some of their tactics include: - Creating value for clients by consistently over-delivering on services.- Adjusting offerings to maximize revenue per square foot.- Focusing on high-ticket services such as...

en-us

197 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...