The M Word - Marketing, Meaning + What Matters

Eric Stern is the 4th generation owner of Casual Adventure since 1955. The outdoor and sporting goods store has won numerous awards and enjoys a strong reputation for being heavily involved in supporting the local community. Eric shares some of the many tactics he’s used to connect with causes and create business partnerships that are win:win. [...] Read More The post Episode 4: Building Business Through Deep Community Roots first appeared on Arlington Strategy.

Brian Loebig is the founder of the digital marketing agency Loebig Ink, LLC and an award-winning technology blog. Brian shares his approach to marketing strategy and his favorite tactics, pulling from his more than 20 years of experience working as a practitioner and administrator in the small business, non-profit, human service, and technology fields with [...] Read More The post Episode 3: SEO Tips and Tricks for Anyone with Brian Loebig first appeared on Arlington Strategy.

Rhoda Wheeler is an image consultant and stylist and owner of Agents in Style, a clothing boutique in Arlington, VA which offers new and consigned designer and luxury clothing and accessories. Rhoda shares how she innovated through COVID to take her business online, and market in new and engaging ways using video to reach her [...] Read More The post Episode 2: Consignment Goes Virtual with Rhoda Wheeler first appeared on Arlington Strategy.

Our hosts share the motivation behind The M Word and what listeners can expect to hear from our guests. Connect with Arlington Strategy on LinkedIn and listen to other episodes of The M Word Podcast here. Music by Vlad Gluschenko — Golden Reflections of the Sun [...] Read More The post Episode 1: Welcome to The M Word with Jennifer Mulchandani and Heather Myklegard first appeared on Arlington Strategy.