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PODCAST

The Near Memo

Greg Sterling, Mike Blumenthal & David Mihm

Exploring the big stories for the week at the intersection of local business & marketing across the spectrum of search, social and commerce. With Greg Sterling, Mike Blumenthal & David Mihm.

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All Episodes

32:45

Rand Fishkin interview on the importance and...

The Near Memo ·

2024/06/01

Send us a Text Message.Rand helps us explore the implications of the Google Web Search leak and how it impacts our understanding of how the search ranking aglo actually worksThis week we interviewed Rand Fishkin of SparkToro on the details and importance of the Google Search API leak. In discussing the “biggest leak of the last 25 years” we look at how it provides SEO practitioners with menu of possible experiments to explorethe role of Chrome as a source for click through data and what ...

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36:36

New SAB Local Ranking Factor & Interpreting Google AI...

The Near Memo ·

2024/05/25

Send us a Text Message.New SAB Local Ranking Factor: Service area businesses have long been a problem on Google Maps. Spam, privacy, suspension AND ranking issues have plagued them since the beginning. Now it appears that there may be hope on the ranking issue. Historically they were ranked around the location from which they were claimed regardless of the service area. Darren Shaw of Whitespark has uncovered some indications that this is starting to change and the ranking signals are m...

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45:03

ChatGPT 4o Makes an Impression, Chaos that was Google...

The Near Memo ·

2024/05/16

Send us a Text Message.ChatGPT 4o Makes an Impression: OpenAI, not so subtly, introduced improvements to ChatGPT 4.0 just before I/O Google's event. The presentation was crisp and focused highlighting OpenAI's ChatGPT 4o enhanced speech capabilities and creative functionalities, such as summarizing audio streams shows and organizing the resultant notes into coherent outlines. Despite some features demoed on Monday being API-exclusive, the potential for ChatGPT to rival Google's search, ...

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25:41

Google finally fixing LSA reviews, Why Google fails,...

The Near Memo ·

2024/05/10

Send us a Text Message. Is Google Finally fixing LSA reviews?In a significant update for advertisers and businesses in the UK, Google has announced changes to its Local Services Ads (LSA) review system. Effective July 7, the existing LSA customer review URLs will expire and be replaced with URLs from Google Business Profiles (GBP), centralizing review management under GBP. This shift mandates businesses to have an affiliated GBP to run LSAs, integrating reviews on both platforms. Wh...

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25:18

From the Vault: Do searchers use Local Finder?, How...

The Near Memo ·

2024/05/02

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33:13

An interview with Dana DiTomaso: To Google GA4...

The Near Memo ·

2024/04/26

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33:08

Ad Sales Up, Dr. Guilty of Violating Fed. Review Law,...

The Near Memo ·

2024/04/19

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28:31

Standardizing Review Processes to Avoid Fear, Google...

The Near Memo ·

2024/04/11

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34:59

How your agency can increase retention and...

The Near Memo ·

2024/03/30

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38:54

Google Goes to Brussels & attempts to defend their...

The Near Memo ·

2024/03/29

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52:37

How on page factors & Google updates, Learnings from...

The Near Memo ·

2024/03/16

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42:54

Google’s Core Update & FUD, Brightlocal Consumer...

The Near Memo ·

2024/03/08

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33:24

Consumer Research Highlights Limited Impact of EU...

The Near Memo ·

2024/03/01

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33:24

Long tail searcher behaviors, Gemini switch appears,...

The Near Memo ·

2024/02/22

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34:18

G-SERPs product searches, Google PR around review...

The Near Memo ·

2024/02/15

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34:30

Will AI Improve SMB Websites? GMaps Getting Gemini,...

The Near Memo ·

2024/02/09

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25:20

10 years of SERP changes, Hidden Gems update is...

The Near Memo ·

2024/02/02

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37:50

Fired Google Raters replaced w/ AI? SEO Tools are...

The Near Memo ·

2024/01/25

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33:38

SGE NOT the Future, GBP End Days? Google Chooses...

The Near Memo ·

2024/01/20

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44:27

LSA Scam & Honest Businesses, Google Created a Shitty...

The Near Memo ·

2024/01/12

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244 results

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