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PODCAST

Fundraising Bright Spots

Rob Woods, Bright Spot

A podcast for fundraisers who want ideas, examples and inspiration to help you raise more money for your charity or non-profit. Rob is an author and award-winning fundraising trainer. Each week he and his guests share examples of successful fundraising, as well as lots of practical tips to help you apply these techniques in your own job.

education non-profit

All Episodes

00:20:19

106. Successful crypto-currency fundraising, Part 2,...

Fundraising Bright Spots ·

2022/09/12

If you’ve ever wondered about ways to attract / receive donations from people interested in cryptocurrency, check out these two episodes with Nicola Gunn (episode 105 and 106). In this, the second half of our chat, Nicola explains how her charity has attracted and received valuable donations through NFTs (non-fungible tokens). We also discuss some risk factors to weigh up and potentially mitigate if you decide to explore crypto-philanthropy for your charity. If you want to share this episode with

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00:33:48

105. How to raise funds for your charity through...

Fundraising Bright Spots ·

2022/09/05

Nicola and Rob talk about her charity’s progress and learnings in raising funds through crypto-philanthropy. Nicola demystifies key concepts; talks about some fabulous successes so far, including a gift worth £87,000; and shares lots of tips to help other charities interested in exploring the opportunities. If you want to share this episode with others you think it would help, thank you! And we would love to hear what you think. On twitter we are @NicolaGunn_ and @woods_rob, we are both on Linked

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00:15:27

104. How we grew Gift Aid claim results; and adding...

Fundraising Bright Spots ·

2022/08/30

Phoebe and Rob talk about how she and her colleagues have helped supporters understand and see the value of claiming Gift Aid. The project has been worth around a quarter of a million pounds (and counting) to her charity, the RSPCA. And building from the example she shared in episode 100, Phoebe shares how they have been adding WOW moments to relationships with individual giving supporters at a crucial time. If you want to share this episode with others you think it would help, thank you! We would

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00:21:48

103. Thankathon! How and why, with Alice Barley

Fundraising Bright Spots ·

2022/08/15

Settling on a specific day or week to proactively reach out to appreciate donors can be very powerful. And it’s especially valuable during tough economic times. In this episode, Rob talks to Alice Barley of Chance for Childhood about the positive results that have flowed (for supporters, fundraising and culture) from their recent thankathons. And she shares practical tips to help you do the same. If you want to share this episode with others you think it would help, thank you! Alice and Rob would

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00:26:19

102. Keep your fundraising talent – Part 2, with Paul...

Fundraising Bright Spots ·

2022/08/03

Recruitment and retention of fundraisers is as challenging as it’s ever been, so this time we share more ideas and examples to help you attract and keep great fundraisers. This is the second half of Rob’s recent interview with retention expert, Paul Nott. They discuss effective ways that some charities have long been bucking the trend and retaining talented fundraisers for longer. The themes include: ways to create a culture of ongoing learning; supervision meetings; inductions; and helping

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00:28:23

101. Keep your talent! Ideas for improving retention,...

Fundraising Bright Spots ·

2022/07/27

As recruitment and retention of fundraisers become ever more important, in this episode we share ideas to help you keep good people thriving at your charity for longer. Paul Nott and Rob share examples and various things that some charities do to buck the trend and retain talented fundraisers. This includes mindset, powerful ways to build trust, help people feel appreciated as well as connected to the mission. Paul has many years’ experience in fundraising and in recruitment, and now his primary

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00:27:13

100. Cost of living crisis; and thinking small, with...

Fundraising Bright Spots ·

2022/06/19

To celebrate our 100th episode, Rob spoke to two regular listeners, both with great fundraising stories to tell. Rachel Ketola shares how being proactive to create a series of small ‘WOW’ moments inspired one donor to increase his regular gift to the hospice from £50, to £1000 / month! And Phoebe Cooper explains some things she and her colleagues have done to make it easier for donors to keep supporting as the cost-of-living crisis affects many people’s ability to give as much as they’d like. If

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00:31:42

99. The surprising power of tiny habits

Fundraising Bright Spots ·

2022/05/22

After studying fundraising success for nearly two decades, Rob has found that great results rarely come from one stroke of brilliance. Rather, it usually comes from doing helpful (very do-able!) things consistently. In this episode, Rob shares examples of fundraisers who have used habits to create fabulous momentum, as well as an approach he has learned from BJ Fogg’s fascinating book Tiny Habits. And he uses examples to show you how to apply this technique in your own fundraising. If you’d like

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00:28:49

98. More fundraising confidence through Story Power,...

Fundraising Bright Spots ·

2022/05/19

When you hear real examples of your charities’ work, that connection to an important ‘why’ has a powerful effect on your fundraising mojo. But in most charities this doesn’t come naturally. It takes a deliberate decision to search out and share these stories. In this episode Rob is joined by Bright Spot trainer Ben Swart, to share ways that some fundraisers and leaders have improved the way they consistently find and share stories, and enjoyed improved results. And they include practical tips you

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00:22:44

97. More tips for growing your fundraising success...

Fundraising Bright Spots ·

2022/05/16

Ciaran Biggins is an experienced fundraiser and the founder of MindFood, a small London charity which uses gardening to help people improve their mental health. In this episode Ciaran shares tactics that have helped him raise funds for his small charity, including a tool he used to increase their success rate with trusts and foundations – last year 100% of their approaches were successful - and several tips and shortcuts for finding funders. If you want to share this episode – THANK YOU!! – or get

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00:30:58

96. MindFood – raising funds for a small charity,...

Fundraising Bright Spots ·

2022/05/05

Ciaran Biggins is an experienced corporate fundraiser who over a decade ago decided to set up a social enterprise to help people with their mental health, called MindFood. It later became a charity. In this episode Ciaran tells the story so far, and shares ideas and examples of how he has raised funds for this small organisation, including ways he has adapted techniques from his corporate partnerships background. If you want to share this episode – THANK YOU!! – or get in touch, Ciaran and I would

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00:36:48

95. The power of knowing your values, with Martha...

Fundraising Bright Spots ·

2022/04/04

This time Rob interviews Martha Awojobi, who two years ago changed the focus of her career from fundraising to anti-racism consultancy for the charity sector. One of Martha’s many achievements is leading the ground-breaking BAME Online fundraising conference. This wide-ranging discussion includes the extra energy you get from becoming clear on your values; tips on how to be brave; and reasons why progress with anti-racism work in our sector has so far been so hard. Martha also shares a sneak peak at

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00:29:52

94. Digital fundraising success, especially now, with...

Fundraising Bright Spots ·

2022/03/27

Clearly digital approaches can help your fundraising success, but digital also feels daunting to many charities. So how do make it work in practice? In this episode, the brilliant Emily Casson, Digital Marketing and Fundraising Manager at the Salvation Army, shares her powerful, succinct recipe for digital fundraising success, as well as four powerful principles. At the time of recording, she was one week into a record-breaking (over £1m) appeal for her charity. She shows these techniques work for

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00:32:32

93. Transform income through fabulous, consistent...

Fundraising Bright Spots ·

2022/03/11

The first story I share in this episode is of a charity’s appeal raising SIX TIMES more than its (already ambitious) target. How did they do it? I believe the major factor is that they found a way to add consistent value to supporter relationships for months before the appeal. To show you what I mean, I share half a dozen examples of charities inspiring income growth through regular stewardship and engagement. This includes blogs; Facebook lives; phone calls, hand-written cards, pitches and regular

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00:36:39

92. Win that pitch! with Laura Matthews and Rob Woods

Fundraising Bright Spots ·

2022/03/01

Sometimes you can build partnerships informally, without needing to pitch, but sooner or later most corporate fundraisers will be asked to pitch formally to a company. When this happens, clearly the stakes are high. So what can you do to increase your chances of winning? This time, Rob talks to Laura Matthews, who recently delivered a pitch that won a ground-breaking partnership worth over £200,000 for her charity. In the interview, Laura explains her approach and then Rob shares five pitching

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00:21:58

91. More ways to grow major donor and mid-level...

Fundraising Bright Spots ·

2022/02/22

Most fundraisers are aware that improving relationships with supporters helps grow high value results. But what can fundraisers do to achieve this in practice? In this episode Rob is delighted to again to talk to Lynda Harwood-Compton, Head of Philanthropy, UK, at Animals Asia. This is the second half of their recent conversation in which Lynda shares things she has done to grow high value results over the last three years. The conversation includes ways to treat donors as individuals, while

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00:27:49

90. Using stories and contrast to inspire, with Ben...

Fundraising Bright Spots ·

2022/02/06

When you get the chance to explain your charity’s work, we’ve found that what you choose to say or write makes a big difference to fundraising results. In this episode Rob is joined by long-standing Bright Spot trainer, Ben Swart. Together they share a technique for finding inspiring ideas and messages about your cause. Using examples, they share why including more contrast and stories is usually more persuasive than what happens in many conversations / proposals. And they share a system you can use

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00:15:15

89. Creative story-telling and inspiring stewardship,...

Fundraising Bright Spots ·

2022/01/31

The partnerships and philanthropy team at Shelterbox have achieved fabulous growth in the last 18 months. In Episode 88 Clio Gressani shared their unusual approach, two very practical KPIs and examples of her team’s creativity. In this, the second part of Rob’s conversation with Clio, they explore how the team have improved the way they manage data, focus on conversations and a truly innovative way of bringing their cause to life. They created an escape-room type experience for supporters so they

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00:27:23

88. Leadership, high value growth and WOW tactics,...

Fundraising Bright Spots ·

2022/01/26

What you decide to focus your energy on every day makes a big difference to your results. The fabulous growth in high value income achieved by Shelterbox over the last 18 months has been achieved in large part by a deliberate focus on two result areas: creating WOW moments and setting up ‘virtual teas / coffees’ with supporters. In this episode, Clio Gressani, who leads the Partnerships and Philanthropy team at the charity, explains the unusual way she helped everyone understand what great

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00:28:27

87. Growing major and mid-level results through...

Fundraising Bright Spots ·

2022/01/19

When you better understand and improve relationships with supporters, it often follows that people give even more generously. But what can fundraisers do to better understand, engage and inspire? This time Rob welcomes back Lynda Harwood-Compton, Head of Philanthropy, UK, at Animals Asia. Since their last conversation for Episode 20, Lynda’s results have continued to grow. This time she shares her approach to engagement, which she feels is key. Lynda and Rob explore: ideas for using WhatsApp;

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183 results

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