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PODCAST

Women In Leadership

Annemarie Cross - The Podcasting Queen

The podcast that empowers women to reach their full potential. Join your host - Annemarie Cross, Brand & Communication Strategist (also known as The Podcasting Queen) as she interviews influential leaders and leadership experts from across the globe.

business careers

All Episodes

5:51

5. Mistake 4: Focused on a large audience vs niched...

Women In Leadership ·

2022/10/16

Hey, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #5, I'm still covering some of the mistakes that I made 13 years ago when I started my very first podcast. It was a co-hosted podcast that started in 2008. Go back to a couple of tips. And I share a little bit more about why I started back in Tip #2, I believe it is, but today, I'm covering tip #5. And that mistake is focusing on building a large audience versus a niched audience. Now previously, I've mentioned that we

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5:37

4. Mistake 3: Focusing only on sponsorships

Women In Leadership ·

2022/10/09

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #4, which are the mistakes I made 13 years ago when I started my very first podcast. This tip follows on from tip #3 – comparing and thinking a podcast is like mainstream radio, which is not. Your podcast audience, especially if you are attracting a niched audience of your ideal clients – can be far more engaged than a large audience of people just listening for entertainment or easy listening, which is what you would

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16:39

[Ep #184] Coaches, Why LESS really is MORE to grow...

Women In Leadership ·

2022/10/06

Have you heard the saying ‘Less is more? It’s a paradox – an oxymoron, that has been used across many industries. In fact, it’s something I’ve said too when it comes to a coach developing their message and content: Less IS More. How so? I share more in today’s episode. RESOURCES: Subscribe to my weekly newsletter – The Influence Bulletin How to Become Distinguishable, Uncopyable and Irresistible Masterclass Book a time to chat with Annemarie A Personal Message from Annemarie…

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7:19

3. Mistake 2: Comparing podcasting to mainstream radio

Women In Leadership ·

2022/10/02

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #3, which are the mistakes I made 13 years ago when I started my very first podcast. My co-host and I assumed this too, however, we were wrong. In fact, when my cohost and I hired mentors to help us monetize our podcast (back in 2008-2010) - many of them had come from mainstream radio and suggested we monetize our show with advertising and sponsorships. However, one of the things we didn’t realize back then (which I

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15:55

[Ep#183] 3 Steps to Compelling Content that Clients LOVE

Women In Leadership ·

2022/09/29

Does this happen to you? You’re sitting with your fingers poised above the keyboard; however, a blank screen is staring right back at you. You just can’t come up with a topic to write about, especially a theme that’s going to be relevant and of interest to your ideal client? Yes? You’re not alone. This was me several years ago every Monday as I sat in front of my computer ready to write an article for my newsletter subscribers. It was often difficult to come up with a topic that I felt my

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5:51

2. Mistake 1: Assuming people would listen and want...

Women In Leadership ·

2022/09/25

Hi this is Annemarie and welcome to another #ListenerIntoLead tip. This is tip #2, which are the mistakes I made and wish I had avoided 13 years ago when I started my very first podcast. As businesses we know it can take multiple touchpoints for people to get to 'know, like, and trust' you. And, there’s a difference between your audience building 'know, like and trust' with you as a podcast host versus listening to you and building ‘know, like, and trust’ through the lens of ‘do I want to work

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11:13

[Ep#182] 3 Keys to Success

Women In Leadership ·

2022/09/22

Want to know what the three keys to success are? Hint: Clarity + Consistency + Constancy = SUCCESS In this brief episode, Annemarie shares what each is and what you should be focusing on in order to position yourself for success. Enjoy! So, do you have the clarity you need in the areas I mentioned in today’s episode? Are you showing up consistently with the ONE clear and concise message? And, are you showing up regularly over time to ensure your building and maintaining the momentum you need to

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10:37

1. Podcasting vs Podcasting as a business?

Women In Leadership ·

2022/09/18

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #1. A question I was asked once was "Is there a difference between podcasting and podcasting as a business?" My answer was, yes, absolutely there is a big difference. It’s easy to start a podcast. We have incredible tools and technologies at our fingertips making it very easy to press record, start speaking or interviewing a guest, then uploading to a podcast host. Congratulations – you are a podcaster. However,

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37:09

[Ep#181] The Importance of Diversification

Women In Leadership ·

2022/09/16

My guest today says, “If you are the smartest person you know, go out and meet some new people!” Joining me on today’s show is Stefani Boyd. Stefani is a broker, mortgage, and loan expert who specializes in helping real estate agents gain an edge in this competitive market and has both her real estate and mortgage broker licenses and is the CEO of her own corporation. She is a proud Air Force mom, has three sons, two granddaughters, and her adorable Pomeranian, Lola. Stefani is passionate about

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6:01

30. People will talk about you anyway – wouldn't you...

Women In Leadership ·

2022/09/11

Hey, it’s Annemarie - welcome to another 30DaystoDistinction tip where I’ll be sharing 30 tips over the next 30 days as part of our 30DaysToDistinction Challenge to help you become distinguishable, uncopyable, and irresistible, so you are THE choice vs just A choice for your ideal client and can continue to bring real change in your sphere of influence with your message and expertise. This is Tip #30 – wow, we made it!!! If I was to ask you to define Personal Branding – or your Personal Brand –

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32:50

[Ep#180] How to Play to Your Strengths

Women In Leadership ·

2022/09/09

My guest today says, “If you have conviction that you have something to offer the world that will change it, you must go after it doggedly--someone needs exactly what you feel compelled to create.” Joining me on today’s show is Melinda Haughey. Melinda is a former U.S. intelligence professional and researcher who has done stints as a UX professional at Accenture, Facebook, and Dell. She uses her expertise in geospatial visualization, online communities, and collaboration to inform the direction of

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6:25

29. When doubt threatens to take you out

Women In Leadership ·

2022/09/04

I've spoken to SO many aspiring entrepreneurs over the last decade (or so) who were all at the beginning of their journey of finding their 'THING'. Their INNER BRILLIANCE (as I like to call it). [Disclosure: I can SO relate to this, as it has been my own journey too]. At the core of our Inner Brilliance is often an innate talent - a strength that comes naturally to us. And, because it comes so naturally to us, it's often easy to discredit. So, we end up searching, learning, searching, doing more

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6:42

[Ep#179] Your Potential to Achieve Greatness -...

Women In Leadership ·

2022/09/01

Everyone has the potential to achieve greatness – whatever ‘greatness’ means to you. For you, it may mean reaching a level of success and accomplishment you never thought was possible. Or perhaps, it’s making a much bigger impact in the lives of your clients and community, by facilitating life-changing transformation. Or maybe, it’s a combination of the two – you have a mission- and purpose-driven focus to make a difference in the world by being the difference, while growing their business as a

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4:29

28. Build Reputation Equity NOT Vanity Numbers

Women In Leadership ·

2022/08/28

If you’ve been following along during the last 28 days during our 30DaysToDistinction Challenge, Tip #19 was when I shared the importance of building Reputation Equity vs Vanity Numbers – because your reputation is bankable, especially as a coach and consultant who wants to be seen as a trusted authority and have clients invest in your programs – and vanity number are not. If you’ve attended one of my Profitable and Purposeful Podcasting Masterclasses for Coaches and Consultants you would have

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11:09

[Ep #178] When Failure and Disappointment Come Knocking

Women In Leadership ·

2022/08/25

Have you heard this powerful quote before? “Life is like photography. We develop from the negatives. It’s a quote Annemarie has reminded herself of a LOT over the years as she’s picked herself up and dusted herself off from yet another failure or disappointment. In fact, it was those failures and disappointments and the many lessons she learned, which are now principles and steps she teaches her clients as they continue to struggle with the challenges she struggled with. So, not only are we able

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5:26

27. Right Tactic – Wrong Timing for You and Your...

Women In Leadership ·

2022/08/21

You only need to look online to find numerous marketers talking about how you need to do this in order to get more clients, or this new bright shiny object is THE answer. Whatever the tactic, or whatever the bright shiny tool there’s one key thing that none of these marketers talk about. And, that’s - just because you can – doesn't mean you should. Just because you can (fill in the gap of the tactic or bright shiny tool) - doesn’t mean you should. Because it might be a GREAT tactic, a GREAT tool,

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22:03

[Ep# 177] Why You Shouldn’t Discount Your Services –...

Women In Leadership ·

2022/08/18

As a coach, do find yourself offering your client a discount to influence them into investing in your program or package? Or do you cave in and offer a discount when your prospect asks for one? If you’ve answered yes to either one of those situations you’re certainly not alone. Annemarie admits this is something she’s done in the past, too. However, over the years she’s realized this is not the best approach to making a sale, while remaining true to her personal values and business growth

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3:23

26. Your Call to Action – why the ‘next step’ is...

Women In Leadership ·

2022/08/14

Whenever you create a piece of content there has to be an end in mind AND a next step that you encourage your ideal client to take that gets them into the next step, the next phase of the customer journey as you continue to build know, like and trust. The purpose of your content is of course to bring value, and position yourself as a trusted authority, with the content so good, that when you invite them to take the next step, your ideal will. When it comes to your content, think about the 3

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43:01

[Ep 176] From Invisible to Influential Trusted...

Women In Leadership ·

2022/08/11

Hi, this is Annemarie – welcome to another episode. This is the fourth part of a series I’ve been running. If you’re only just joining me the series was specifically for coaches or consultants who felt like the world’s best-kept secret. This may be you and while your experience is vast, you’re secretly frustrated, because, despite all of your hard work, you’re just not getting the visibility, recognition, or new clients you’d hoped for despite all of the hard work you’ve put into your

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4:18

25. Why Repurposing Content is Important

Women In Leadership ·

2022/08/07

Hey, it’s Annemarie - welcome to another 30DaystoDistinction tip where I’ll be sharing 30 tips over the next 30 days as part of our 30DaysToDistinction Challenge to help you become distinguishable, uncopyable and irresistible, so you are THE choice vs just A choice for your ideal client and can continue to bring real change in your sphere of influence with your message and expertise. This is Tip #25. And it’s all about the importance of repurposing your content. Now, before you roll your eyes

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298 results

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