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PODCAST

Inside Sponsorship

Inside Sponsorship

Inside Sponsorship is the show that provides sponsorship professionals with advice, insights and news so that they can maximise their commercial programs and achieve best practice.

business careers

All Episodes

68:58

Inside Sponsorship - Pat Gallagher - Super Bowl 50 -...

Inside Sponsorship ·

2017/12/06

Pat Gallagher boasts a career in sports that spans more than 40 years and takes us insideSuper Bowl 50 and the San Francisco Giants. He spent 33 years at the San Francisco Giants which included the financing of a new stadium, without municipal assistance, and was at the forefront of income diversification for sporting teams. Later, he was invited to chair the development committee, responsible for putting together the successful Super Bowl 50 bid, and then later transitioned to Executive Vice

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51:43

Inside Sponsorship - Carson McKee - Snapchat -...

Inside Sponsorship ·

2017/11/23

Recently, we read the article Here's How Snapchat Can Be Part of Your Sponsorship Inventory and thought, in the context of everything else going on, "Do sponsorship managers, on both sides, really need to try and wrangle another digital channel in their inventory?" To help answer that question, Carson McKee, from Direct Contact Marketing, the author of the article, joins us on the show to explore Snapchat, how it is relevant and how we can make best use of it in sponsorship. If you would like to

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60:32

Inside Sponsorship - Simon Hawk - Etihad Airways...

Inside Sponsorship ·

2017/11/08

Right around the world, sponsorship is a key marketing strategy for airlines. We often see them sponsoring high profile sports, who have big and global TV audiences, but increasingly, we are seeing airlines add or increase non-sports properties to their portfolio. One of those airlines is Etihad Airways, a truly global airline not just in terms of status but also the way they approach their sponsorships. Joining me on the show to discuss Etihad Airway’s sponsorships is Simon Hawk, Manager,

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56:08

Inside Sponsorship - Sports and Entertainment Fusion...

Inside Sponsorship ·

2017/10/26

No doubt you have noticed that rights holders and venues across the world of sports are on a constant quest to enhance the spectator experience – at events and for those watching remotely – by adding entertainment elements, such as concerts, fan zones and enabling more access to star athletes. Taylor Swift’s pre-race concert at the 2016United StatesGrand Prix, the theatre-style lighting deployed at the ATP World Tour Finals in London and, of course, the Super Bowl half-time show

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44:30

Inside Sponsorship - The Best Bits Vol 1 - Episode 45...

Inside Sponsorship ·

2017/10/11

Welcome to the Edition One of Best bits of Inside Sponsorship. We’ve gone back through the Inside Sponsorship archives, re-listened to some of the absolutely amazing guests that have so generously taken us inside their commercial programs, and picked out some of the gold that we think you should hear again. For edition one of the Best Bits of Inside Sponsorship, we’ve included: Jonathan Prosser, Group GM – Strategy & Growth at Cronulla Sharks Group, who spoke about the value

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58:40

Jonathan Harris - SRi - Inside Sponsorship - Ep 44 -...

Inside Sponsorship ·

2017/09/27

There's no doubt that the sponsorship industry is in a period of huge change. There’s a more laser-like focus on achieving ROI and ROO, new technologies are helping both rights holders and brands manage & measure their portfolios, women's sport is growing, as is eSports. Then there’s augmented reality, virtual reality and the list goes one with our access to so many properties, often on demand, now available 24/7. Add to that our recent shows discussing IP owners taking control of

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50:16

Inside Sponsorship - Changing Attention Spans -...

Inside Sponsorship ·

2017/09/13

With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention,is huge. One person who knows a lot about the space is Spencer Nolan, Head of Consulting, UK & Europe at Nielsen Sports. Spencer joins us on the show to discuss number three inNielsen Sports' Commercial Trends in Sport 2017and that is changing attention spans prompting rights holders to rethink. Also joining us on the podcast, as usual,

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59:49

Inside Sponsorship - How Deal Characteristics Shape...

Inside Sponsorship ·

2017/08/30

We’ve all done it. We hear the news that a company has entered into a new sponsorship with a rights holder. Company A has sponsored Rights Holder B, and, in a split second, we think to ourselves “Of course, that partnership makes sense” or, we think “What? How the hell do those brands go together?” Interestingly, while there will most likely be a whole bunch of well thought out benefits,messagesand activations in the partnership, it is your answer to the question of

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67:08

Inside Sponsorship - IP Owners Controlling Content...

Inside Sponsorship ·

2017/08/16

Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has become an integral part of a lot of businesses. For the majority of rights holders, however, it’s been a very slow process. Even those that are doing it well are still lagging behind the general marketing community in other sectors. There is no doubting that there is a trend in IP Owners taking

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67:04

Inside Sponsorship - Sponsorship Mistakes - Abby...

Inside Sponsorship ·

2017/08/02

Mistakes. We all make them and, sometimes, we make the same mistake over and over. Maybe it’s because we get excited about an opportunity and rush even though it’s against our betterjudgment; “Oh, it’ll be different this time around!”. Maybe we just don’t know how to do it better. The thing is, we can learn from mistakes but most of us don’t really want to talk about them too much or seek advice. Then there are the mistakes that we haven’t made yet but

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62:08

Inside Sponsorship - China - Claude Ringuet - Ep-39 -...

Inside Sponsorship ·

2017/07/19

In recent years we’ve heard a lot about the potential of emerging markets, across all industries, and it is easy to see that emerging markets will have an impact on the global sponsorship industry. Emerging markets are increasingly engaging with and investing in top-level sport: the next three Olympic Games will be staged in Asia while Russia and Qatar are the next two FIFA World Cup hosts and Japan will host the Rugby World Cup. Of huge significance, and leading the way, is China. With 1.38

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77:45

Inside Sponsorship - CDW - Dan Frystak - Ep-38 - July...

Inside Sponsorship ·

2017/07/06

You don’t often come across brand’s, or their staff, who are vocal about sponsorship on social media. Sure, there are those that are vocal about promoting or activating their sponsorships but not many that share their thoughts, ideas and experiences on sponsorship in a way that contributes to the industry. Dan Frystak, Senior Manager, Brand and Sponsorship at CDW, is different. Not only does Dan post on LinkedIn about things others don’t, he does so in a way that generates

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51:14

Inside Sponsorship - Unified Measurement - Michael...

Inside Sponsorship ·

2017/06/21

How do you measure and report on sponsorships when there are so many moving parts? If you are a brand, measuring what you are receiving, and the ROI andROO,is imperative. It’s at the pointy end of your marketing activities and, no doubt, you need to report internally on how you are achieving success with spending company budget. If you are a rights holder, you need to be measuring and reporting to your sponsors so that you can show you are an important part of that marketing budget. At a bare

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64:42

Inside Sponsorship - Selling - Trent Leyshan - Ep 36...

Inside Sponsorship ·

2017/06/08

Some people are sales naturals while some have worked hard to be good at it, some struggle with it and some hate that part of sponsorship. However, if you aren’t involved in upfront sales then your delivery and management elements will most likely flow into renewal discussions and so sales comeinto play then. There are many traps to fall into in sales and we all have areas we could be better at or even just benefit from some fresh, non-sponsorship industry, views. Besides, there aren’t

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60:02

Inside Sponsorship - Invictus Games - Tim Hodgson -...

Inside Sponsorship ·

2017/05/23

Most of us will never know the horrors of combat. Many servicemen and women suffer life-changing injuries, both visible and invisible, while serving their countries. How do they find the motivation to move on and to not be defined by their injuries? How can they be recognized for their achievements? Prince Harry asked these questions. Following a visit in 2013 to the US-based Warrior Games for wounded, ill and injured military personnel and veterans, he was inspired to create an expanded

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59:28

Inside Sponsorship - Aligning Benfits to Sponsor...

Inside Sponsorship ·

2017/05/10

While there are lots of things that go into making a partnership successful, there is probably one element that is more important than others – ensuring that the benefits you offer a sponsor are done so in a way that will help them meet their marketing objectives. We all know that sponsorship is really just one element of a brand’s marketing and that brand’s will cut marketing that isn’t delivering results. That makes sense. Yet, we also that the industry, by and large, still

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54:27

Inside Sponsorship - ASB - Mike Wootton - Ep-33 - Apr...

Inside Sponsorship ·

2017/04/27

Banks have big budgets and there aren’t many that don’t utilise sponsorship as part of their marketing plan. In New Zealand, in 1906, after many years of lobbying the government, a Special Bill was passed enabling excess funds to be directed to community projects. Since that time ASB has been recognised and respected for the support it gives to the communities in which they operate. ASB's Corporate Responsibility Report talks ASB’s values and the work they are doing to build and

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70:45

Inside Sponsorship - Southampton FC - Stuart Ramsey -...

Inside Sponsorship ·

2017/04/11

The English Premier League commands a worldwide audience. Current values of shirt sponsors, across the 20 teams, totals £233.6M per season.It’s clearly big business and attracts big brands and especially international ones.However, it is a market that is crowded, and for some clubs, it’s not just about saying “We are a Premier League team; sponsor us” and brands just saying “Yes”. As such, some clubs are building sustainable commercial programs including

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46:35

CrownBet - Ed Owens - Inside Sponsorship - Ep31 - Mar...

Inside Sponsorship ·

2017/03/29

Gambling sponsorship has grown significantly; especially in the sports sector. It creates a lot of debate both within the industry and the general public. Increasing legislation and controls means that both rights holders and gambling brands need to ensure they work more closely together to maintain the integrity of both brands. As such, gambling brands are increasingly looking to blend their sponsorship with their wider corporate social responsibility. So, in this episode, we speak with Ed Owens,

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54:13

Inside Sponsorship - ASTC - Jason Cornell - Ep30 -...

Inside Sponsorship ·

2017/03/15

In thisInside Sponsorshipepisode, we speak to Jason Cornell and go inside a wide range of sponsorship programs including the Hong Kong 7s and the Hong Kong Jockey Club. Jason has over 15 years’ leadership experience initiating, negotiating and maintaining multi-year sponsorship agreements with leading international brands. His career pinnacle has been introducing commercial sponsorships to the Hong Kong Jockey club for the first time in history. Through conceiving, negotiating and activating

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100 results

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