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PODCAST

The Brand ED Podcast

It’s easy for personal brands and SMBs to get overwhelmed in a sea of marketing and branding voices, choices, and channels. Robby Fowler taps into 20 years of personal brand experience to help you clearly connect the dots between your branding, marketing and business strategy. To avoid being another burnt-out leader or under-performing brand or business, tune into this podcast. Build a personal brand and business that breathes life into you and your customer.

business marketing

All Episodes

34:42

036: Attract More Customers Using 3 Simple Words When...

The Brand ED Podcast ·

2021/03/16

Ever felt like the ONLY one who’s excited about something? You look around for others who share in your enthusiasm and…crickets. Here’s a HUGE challenge for Coaches, Consultants, Speakers, and Trainers who have invested in and worked to achieve a certification: YOUR CUSTOMER DOESN’T CARE (Ouch!) Even more disappointing… you thought the certification would position you in the crowded consulting market you were told the certification would bring a line of clients or customers to your door

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36:55

035: Turn Your Unique Approach into Powerful...

The Brand ED Podcast ·

2021/03/09

Lots of Coaches, Consultants, Speakers and Trainers have certifications or frameworks you use to deliver your services. Maybe you’re… John Maxwell certified A StoryBrand Guide A Business Made Simple Coach A Toastmaster Speaker Or certified through another International Coach Federation (ICF) program In this episode, we look at some simple steps to turn your certification, framework, or approach into powerful positioning for your brand and business. It’s the third “P” you use to amplify

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18:50

034: Use This Trick to Quickly Position Your Your...

The Brand ED Podcast ·

2021/03/04

As a coach, consultant, or speaker, the sooner you can position yourself, the faster you can separate from the crowd of competitors. How you position your personal brand is where you Zag above the crowd of zigs. In today’s episode, you’ll discover one quick trick you can use to position your personal brand. This works perfectly for those who know what they want to offer to the market. So if you’ve got at least some initial idea of the topic, subject, problem, product, or service you’d like

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18:41

033: The ‘People’ Hack to Position Your Coaching,...

The Brand ED Podcast ·

2021/02/24

The coaching, consulting, speaker, and content creator space is crowded. How you position your personal brand is where you Zag above the crowd of zigs. So how about the first of 3 hacks on how you use people to position your personal brand? There are two simple steps for this hack. Try it for your personal brand! ---> ASK A QUESTION ABOUT POSITIONING YOUR BRAND Got a question about how to position your coaching, consulting, or speaker brand or? Submit your question for the podcast here

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27:24

032: The “3 Ps” You Need to Position Your Coaching,...

The Brand ED Podcast ·

2021/02/18

Too many coaches, consultants, speakers and content creators struggle to start their business with confidence. Why? Because they lack clarity around these 3Ps! This costs you valuable time, wastes money and energy…plus you'll miss out on connecting with the right customers. Gain clarity around these 3Ps so you can begin to own your space in a market swimming with other coaches, consultants, and thought leaders. Check out this episode and learn: What are the 3Ps you need to nail down to

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42:26

031: Why your Personal Brand Is Failing to Connect...

The Brand ED Podcast ·

2021/02/11

There’s little more frustrating and deflating than failing to connect with the customers you long to serve. For many personal brands like coaches, consultants, speakers, and creators, this feels paralyzing. You try to put up a website, send out emails, post on social… But nothing sticks. The customers you want to serve either don’t stop to listen, or the pass by like casual window shoppers…back when shopping was done at these things called “malls.” The way you connect with customers is

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26:46

030: 6 Steps to Get the Most Out of a Conference,...

The Brand ED Podcast ·

2021/02/02

You just attended an amazing event, conference, or online summit…now what!? How do you maximize all your takeaways, insights, and notes? My friend, Daniela Nica’s amazing summit Monetize Your Genius wraps up today. It was 7 days packed with value. I watched chat boxes fly with takeaways and nuggets from session after session. So how do we manage all of those insights? Check out this episode and learn: How do you prioritize takeaways? Who should you follow? How do you track progress? Why do

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33:37

029: Unleash your Brain’s full Potential and Propel...

The Brand ED Podcast ·

2021/01/26

In part 1 of this interview with Dr. Choi, we explored Why our brains sabotage us and our business success…often without us being aware? Today we discover HOW to tap into our brain’s superpower potential and propel our businesses forward. Discover some simple, science-based tactics to tap into your brain’s full abilities in part 2 of our interview. BONUS OFFER Register for the Monetize Your Genius Summit today! ---> RESOURCES FROM THIS EPISODE Register for the FREE Monetize Your Genius

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33:35

028: How to Use Your Brain to Unlock Business Success...

The Brand ED Podcast ·

2021/01/20

Is your own brain secretly sabotaging your business success? Dr. Eugene Choi breaks it down for us in part 1 of this amazing interview. Discover why Eugene left behind the 6 years he spent getting his Doctorate degree and a 6-figure salary on a quest to connect the impact of your brain on your business. In part 1 of this interview, you’ll learn the answer to this question: How does your brain sabotage your business success? BONUS OFFER Register for the Monetize Your Genius Summit today

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32:33

027: A New, Better Way to Build Your Coaching,...

The Brand ED Podcast ·

2021/01/12

For too many Coaches, Consultants, and Speakers…the two ways we typically build great websites is BROKEN! If you’re starting or growing a business and you need a website, your two primary options are: DIY: Figure it out yourself PTP: Pay the Pro to do it for you The DIY approach wastes time and ends up costing you time…and usually clients. The PTP (Pay The Pro) approach forces you to choose a “pro” you can afford—NOT the one you need. Both approaches fail to help you grow your business

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34:14

026: What You Should REALLY Be Paying A Website...

The Brand ED Podcast ·

2021/01/05

What should you expect to get from a professional website designer? Entrusting your website into the hands of a professional is scary. You already know your website is critically important to the success of your business. You don’t want to entrust it to just anyone. So what should you be looking for and what should you expect from a pro? Listen to this episode and discover the 4 areas your professional website designer SHOULD be winning FOR YOU like a champ! Listen to this episode and get

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34:12

025: 4 Mistakes To Avoid When Hiring a Professional...

The Brand ED Podcast ·

2020/12/15

How do you hire the right professional web designer or website firm for your brand and business? What should you be on the lookout for and where can you get tripped up? I’ve worked with hundreds of businesses, brands, and non-profits on their websites. I’ve also had the ‘shoe on the other foot’—working inside a company and working with an website design firms. When the time comes, this is one hire you want to get right!…for the sake of your business and your sanity. On this episode, I walk

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31:06

024: Why Consultants, Coaches, and Speakers Must Know...

The Brand ED Podcast ·

2020/12/08

The objective for website builders like Wix or Squarespace is simple: build your website without code. These are popular solutions for many consultants, coaches, and speakers when building your website. But what if the real challenge standing between you and a money-making website was more than just “having to know website code?” Listen to this episode and get answers to these questions: How should you evaluate website builders for your consulting, coaching, or speaker website? Why website

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34:34

023: The 9 Woes of Choosing a WP Theme for your...

The Brand ED Podcast ·

2020/11/18

Nothing is more exciting AND anxiety-producing than choosing the “right” Wordpress Theme for your coaching, consulting, or speaking personal brand website. Don’t get fooled into thinking it’s no big deal. Listen to this episode and discover what should you account for and what should you be wary of when trying to choose the right Wordpress theme for your personal brand website? ---> RESOURCES FROM THIS EPISODE Free Training: The Exact Website Wireframe For Consultants, Coaches, and

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29:15

022: 7 Myths that Make Wordpress the Wrong Choice for...

The Brand ED Podcast ·

2020/11/10

What’s the best website builder or platform for your consulting, coaching, or speaker personal brand website? No doubt, the popular vote goes to Wordpress. But there are a lot of misperceptions around Wordpress and its usefulness for your business—especially if you’re a personal brand. In this episode, you’ll learn the answer to these questions and more: Why is having a Wordpress site not as “cheap” or inexpensive as I may think? Why should you be skeptical when hiring some web designers

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27:44

021: 3 Simple Steps to Segment Your Email List and...

The Brand ED Podcast ·

2020/11/03

Email marketing still wins the day. It’s ALWAYS a great idea to grow your own email list. But too often, your email list and email marketing software get messy. They look like your sock drawer, not a top tier revenue stream for your brand. Today’s episode will practically lay out a simple, 3-step strategy to segment your email list. Because research shows, segmented and targeted emails generate more revenue than the shotgun approach—you know, when you write one email you send to your entire

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40:08

020: The 3 Proven Stages to Building an Audience and...

The Brand ED Podcast ·

2020/10/26

It’s the question every business and brand wants the answer to… What steps should I take to build a vibrant audience around my business? In this episode, my good friend and amazing marketing & branding consultant Sean Pritzkau shares his 3 proven steps to building an audience and growing your brand. When you listen through this episode, you’ll get the answers to these questions: How and where do you start when trying to attract an initial audience (and why do many get this wrong)? How

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38:59

019: The Critical Steps to Launching a Profitable...

The Brand ED Podcast ·

2020/10/14

This week we meet the FIRST special guest on the show—Mike Kim. Mike is a speaker and marketing strategist who specializes in brand strategy and copywriting. He’s been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst. For years he was the Chief Marketing Officer of a successful multi-million dollar company near New York City. Nowadays you’ll find him helping personal brands get started, looking for the next

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31:36

018: What Is Your Brand Manifesto?

The Brand ED Podcast ·

2020/10/06

What IS a Brand Manifesto? (And how does it help you as a business leader and personal brand?!?) When it comes to your personal brand, you have 2 choices: Create your brand with a brand manifesto… Or be created by your brand By the time you’re done, you’ll see how a brand manifesto helps you with these key areas of your business: What a brand manifesto is How I use a brand manifesto in my own personal brand business ---> RESOURCES FROM THIS EPISODE Top 20 Website Resources for

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34:14

017: Why You Need a Brand Manifesto

The Brand ED Podcast ·

2020/09/29

Why do you need a Brand Manifesto? (And what the heck is it, anyway!) Yes, you and your personal brand or business will THANK YOU for creating your own manifesto. Here’s why… By the time you’re done, you’ll see how a brand manifesto helps you with these key areas of your business: Why a brand manifesto can save your business Why having a brand manifesto can save you How a brand manifesto compares to or is different from marketing “customer benefits” Why you may be failing to connect with

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117 results

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