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Adspeak

Love it or hate it, the advertising and marketing industry is the ultimate broker of power and influence in the world today. Adspeak, hosted by ADWEEK editor in chief Ryan Joe, brings to life stories from our top reporters, delving into the people, brands, ad agencies, and adtech giants that shape how we view the world, the products we buy, and the entertainment we enjoy. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

18:17

Nurturing positive client/agency relationships with...

Adspeak ·

2024/05/07

In this episode of Yeah That’s Probably an Ad, Luz Corona and Jameson Fleming sit down with JP Petty at Social Media Week in New York. JP is a creative leader and the Global Executive Creative Director, Bodega at Wieden + Kennedy where he oversaw the creation of Bodega the content creation studio monolith that has created so much groundbreaking work over the past four years it’s been operational. Hosted on Acast. See acast.com/privacy for more information.

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28:05

Hit the Road, Jack with BÉIS | Young Influentials

Adspeak ·

2024/05/07

When it comes to traveling, it’s hard not to come across the iconic Béis weekender or suitcases. Recently, the company was the official luggage and travel bag sponsor at the country music festival Stagecoach. In this episode, we’ll be speaking with Liz Money, SVP of Brand & Creative, as she shares how the brand’s activation, The BÉIS Pit Stop, came to be and how they are working to build a community beyond digital content. Hosted on Acast. See acast.com/privacy for more information.

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47:08

QCP's Secret Ingredient to Viral Food Content | Young...

Adspeak ·

2024/05/03

In this episode of Young Influentials, host Colin Daniels is joined by Gianluca Conte, aka QCP.Join them as they discuss:QCP's journey of a young influential creator in the cooking industryHow he united Italian and American cuisineHow to find your unique style onlineAuthenticity and happiness in content creationBuilding resilience as an online creatorGianluca Coste, popularly known as QCP, is a passionate and knowledgeable enthusiast of Italian cuisine. In his first cookbook, Italian/American, he

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26:58

Headed to the Desert with Sara Pollock of Pinterest |...

Adspeak ·

2024/05/01

When it comes to planning outfits for music festivals or themed events, many of us seek inspiration from Pinterest. This year, the platform was activated at Coachella for both weekends, bringing our mood boards and visions to life. In this episode, we hear from Sara Pollock, the VP and Global Head of Consumer Marketing at Pinterest, as she explains why they decided to activate in the desert and if it’s worth it for other brands to do the same. Hosted on Acast. See acast.com/privacy for more

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28:51

What the Health with Love Wellness | Young Influentials

Adspeak ·

2024/04/23

When it comes to maintaining good health and wellness, it can be quite expensive and challenging to track down the right products, particularly for women. In this episode, Lo Bosworth, the founder of a wellness brand, shares her story of how she established the brand out of frustration with finding solutions for her own health concerns. Her goal was to make doctor-developed supplements and wellness products accessible to everyone that really work. Hosted on Acast. See acast.com/privacy for more

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13:24

BTS With Studs: The Gen Z-Friendly Challenger Taking...

Adspeak ·

2024/04/22

Studs, the painfully cool ear piercing studio and earrings brand, has been expanding rapidly since its launch in 2019.\The startup now counts 22 stores across the U.S. with 10 more NYC spaces planned for 2024.Offering Gen Z and millennial urbanites an alternative to mall strip piercers like Claire's, the brand sets itself with its "needle-only method" and signature "Earscape" stacks, combined with a buzzy retail environment and sleek e-commerce offering.After getting a taste of the Studs experience

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32:06

Making Content Stick with Viral Growth | Young...

Adspeak ·

2024/04/19

There are countless videos available on the internet that cater to a wide range of interests. It’s fascinating how certain videos can go viral and become widely viewed by millions of people across the globe, and it’s difficult to predict what makes a video viral. In this episode, we’ll learn from Kazi Sharar of Viral Growth about how the company assists creators and entrepreneurs in identifying their niche and developing content that is distinctive, memorable, and has the potential to go viral

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17:51

Creator Jayde Powell Has The Tea On Finding A Safe...

Adspeak ·

2024/04/18

As a content creator, Jayde Powell has completely immersed herself in the creative world. In the process, the creative-writer-speaker has picked up abreadth of expertise, recognition by trades likeADWEEK, Business Insider and Hashtag Paid.She’salso built anengaged fanbase that not only understands her brand of humor, but also embraces it.On the latest episode of Yeah, That’s Probably An Ad, community editor Luz Corona sat down withthe multi-hyphenatemarketer at ADWEEK’s Social Media Week to discuss

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33:06

Push It to the Limit with BMF | Young Influentials

Adspeak ·

2024/04/16

To make an event truly spectacular, it’s not enough to rely on just a photo wall and good food. You need to ensure that the attendees are engaged and are talking about it to everyone. In this episode, Brian Felt, co-partner of the marketing agency BMF, shares his experience in the industry and provides powerful insights on what brands must do to create an interactive event worth sharing on social media. Hosted on Acast. See acast.com/privacy for more information.

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23:52

The State of The Workplace, As Told By A Corporate...

Adspeak ·

2024/04/15

After graduating from thehistorically Black university(HBCU), Morehouse, DeAndre Brown looked forward to entering the workplace and soon landed internships in both government and corporate settings.As the youngest employee, he quickly identified the antiquatednorms in the workplace(see: bragging wars over long hours) and, as any good Gen Z-er, used the experience asinspiration for TikTok contentas a creative outlet to deal with this new chapter.And that’s how aCorporate Baddiewas born.On the latest

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39:36

Marketing for the Next Gen with Kris Tait | Young...

Adspeak ·

2024/04/09

The media industry is in a constant state of evolution and change, especially in the present times. As each new generation emerges, new ways of reaching and marketing to consumers are evolving. In this episode, Kris Tait, the managing director of the digital marketing agency Croud U.S., shares the latest marketing trends and techniques that companies are using to reach younger audiences. Hosted on Acast. See acast.com/privacy for more information.

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19:29

Design Justice Can Help Brands Create More...

Adspeak ·

2024/04/08

Over the past year, the ad industry has witnessed a deprioritizing of DEI initiatives through a series of events:CMOs are backto focusing on hard hitting business goals,brands are hesitantto use LGBTQ+ marketing andthe data showswomen makeup 37% of industry employees, still down from 50% before the pandemic.However, there’s another way to create a more inclusive world and it involves the creatives.Enter: Design justice, a practice which rethinks design processes and focuses on people who are often

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24:26

You Got A Fast Car with Turo

Adspeak ·

2024/04/02

When it comes to travel, nothing beats a road trip with loved ones. However, it can be frustrating when rental car companies run out of cars during busy holiday weekends or when you decide to drive to visit family out of town at the last minute. That’s where Turo comes in. Turo is the largest car-sharing marketplace in the world. You can book the perfect car from a trustworthy community of hosts in several countries. In this episode, Turo’s Chief Marketing Officer, Andrew Mok, shares his experience

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20:49

Flashback: Where Can Bud Light Go From Here?

Adspeak ·

2024/04/01

This episode of Yeah, That's Probably an Ad was released on July 5, 2023. For more on this story, visit ADWEEK.com.It's been an interesting few months for Bud Light, which found itself embroiled in anti-LGBTQ+ criticism and calls for a boycott after it partnered with transgender influencer Dylan Mulvaney to promote its brew in March.Since then, the Anheuser-Busch (AB InBev) business has endured criticism from both the right and left; offering a lesson for brands in what happens when you try to

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28:49

We Never Go Out Of Style with Movado | Young...

Adspeak ·

2024/03/26

Accessories are a great way to enhance and complete an outfit. Whether it’s a pair of earrings or a watch, they can add a touch of elegance to one’s appearance. Movado, a watch brand that has been around since the 1800s, has been helping people elevate their fashion sense for centuries. While some might wonder how a brand that has been around for so long stays relevant, Margot Grinberg, the president of the Movado Brand and senior vice president of e-commerce, shares in this episode how the brand

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29:58

Unpacking the 'Caitlin Clark Effect'

Adspeak ·

2024/03/25

This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records.She's also brought mainstream attention to women’s college basketball, a sport historically eclipsed by its men’s counterpart. It's not just fans taking notice either, Clark is encouraging more brands into the league too, with Nike, State Farm, and Gatorade all clamoring to work with her.Joining Adweek community and brand editors Luz Corona and Rebecca

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21:09

Balancing Brand and Demand: The Recipe Is Dead....

Adspeak ·

2024/03/21

According to TASTE editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king.On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with the founding editor of the chic digital cooking and food culture magazine to discuss the current and future state of food media and retail. Rodbard shares why the food-centric media companies we have all grown to love are in jeopardy, why recipe videos are a thing of the

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43:11

Party Like a Rockstar with 818 Tequila | Young...

Adspeak ·

2024/03/19

We all enjoy socializing and treating ourselves to delightful drinks like tequila. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how they positively impact others and the environment. In this episode, we'll hear from Kathleen Braine, the CMO of 818 Tequila, as she talks about the brand's origin story, its efforts to support the planet and the communities in Mexico where it operates, and how it's attracting Gen Z consumers. Hosted

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29:09

WPP’s OpenX Model is Making Marketing Magic for...

Adspeak ·

2024/03/18

In 2021, Coca-Cola handed WPP its $4 billion ad account.At the time, it gave new bespoke agency OpenX a brief to change its marketing output from a “majority analog to 60% digital” and curate more live experiences.With the recent debut of Coca-Cola’s “Foodmarks” campaign — which spotlights locations that are culturally relevant for the brand in partnership with Time Out — it’s clear OpenX understood the assignment.This week, Coke’s vp of creative strategy and content, Islam ElDessouky, and Ogilvy’s

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18:49

Balancing Brand and Demand: ‘Finnicky Consumers’ Are...

Adspeak ·

2024/03/14

It’s 2024 and aside from inflation, unemployment and it being an election year, marketers have yet another challenge on their hands when it comes to their consumers: anxiety.On the latest episode of Yeah, That’s Probably An Ad, ADWEEK community editor Luz Corona sat down with Forrester Research vp and principal analyst Dipanjan Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by OMD, to discuss why 2024 is the year of the ‘finnicky consumer.’Forrester Research found that 42% of

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