PODCAST

This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

Join your hosts Rob Woodbridge from UNTETHER.tv and Asif Khan from TheLBMA.com as they discuss the most relevant stories in the location-based marketing and mobile industry.

business management & marketing

All Episodes

TWiLBM #194: Live from the gentle island

This Week in Location Based Marketing (Video) |... ·

2014/08/11

Welcome to episode #194. On the show: A compressed, no-frills version of the show today as Rob is remote on Prince Edward Island. Stories about Tinder match-making for dogs; Simon Malls & Mobiquity team up for “smart” malls; The Traces app launch; Shazam releases their Resonate platform; The Ninja Sphere for your connected home; Westpac adds augmented reality to banking; Track Toronto tracks the lyrics of the city; Drop closes a small round; Bing catches gets smarter mobile ad targeting; Timex

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TWiLBM #193: You say you want a (beacon) revolution

This Week in Location Based Marketing (Video) |... ·

2014/08/04

Welcome to episode #193. On the show: HBC and Lord & Taylor commit to beacons; Instagram launches their Snapchat competitor Bolt; Medialets helps with attribution; Tipbombing your favourite street artist; Verizon kicks off their smart rewards program; Glympse embeds itself within Kik messenger; Nike gives away merchandise with FuelBox; Andrew Mason emerges with Detour; NextNav raises $70M. Our special guest is Debbie Kiederer of LiveLux and our resource of the week examines the differences

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TWiLBM #192: Jesus Jones had it right

This Week in Location Based Marketing (Video) |... ·

2014/07/28

Welcome to episode #192. On the show: Factual's Trusted Data Contributor program; Target gets in the image recognition game; Applebee's hands over the keys to their Instagram account; Hillshire Brands bumps sausage revenue by 20% with beacons; Vibes gets personal with messaging; Marketron brings location-based services to broadcasters; DELI Amsterdam offers personality-based travel recommendations; First Data's new Perka loyalty program; PopJam's Instagram for kids; Guardians of the Galaxy VR

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TWiLBM #191: The in-experience store episode

This Week in Location Based Marketing (Video) |... ·

2014/07/21

Welcome to episode #191. On the show: Bonnaroo's beacon results; Heineken's @wherenext twitter service; Clear Channel launches their "Connect" platform; Petpace tracks the health of your pet; AdNear teams up with Mindshare for location targeting in Asia; Samsung launches "CentreStage" in BestBuy; Marriott launches LocalPerks; Birchbox opens up a real-life store in SoHo; Hermes' Fox Den window display; The Sensing Umbrella. Special guest is Henry Lawson of Autograph (the company that installed

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TWiLBM #190: Free our reservations!

This Week in Location Based Marketing (Video) |... ·

2014/07/14

Welcome to episode #190. On the show: Google's Chromecast gets Ultrasonic; Chicago's Array of Things makes the city smarter and creepier; Telefonica deploys Brainstorm's platform to all markets; ReservationHop takes reservations hostages; Amscreen and Garmin partner at the Tour de France; Muuzii taps SMS for real-time translations; Nescafe's PopUp Cafe puts real coffee in the newspaper - including the cup; RetailNext and iZettle close financing rounds; Ubisoft shows us the map of the future; TAB

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TWiLBM #189: Colgate kicks cavities in Myanmar

This Week in Location Based Marketing (Video) |... ·

2014/07/07

Welcome to episode #189. On the show: SnapChat exploring location-based smart filters; Google acquires Skybox Imaging; Aisle411 partners with Walgreens and Google; Robocat's Thermodo weather keychain; Colgate helps the teeth of Myanmar's children; RF's alternative to wearable tech; Mind Pong by the Brain Tumour Charity; Apple patents location-based security; Ikea Russia builds a website inside of Instagram; Interactive music without learning an instrument. Our special guest this week is Howard

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TWiLBM #188: We don't use steroids but we do bite

This Week in Location Based Marketing (Video) |... ·

2014/06/30

Welcome to episode #188. On the show: Top news stories including Lego's Fusion, Chaotic Moon's intern tracking software, Ubisense's new MyWorld Platform, ShopperTrak lands Journeys for location analytics, Lucchese taps Experticity for employee training, JCDecaux augments cell signals at bus stops in Amsterdam, Audi lights up the World Cup, Garrett Camp hires well to build Reserve.com, HouseTab tries social and payments together and Slight is launched. Our special guest is Patrick Leddy of Pulsate.

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TWiLBM #187: You give me fever...Ireland

This Week in Location Based Marketing (Video) |... ·

2014/06/23

Welcome to episode #187. On the show: Top news stories featuring McDonalds Canada, Pinterest, Food Network, Lowe's, Naziha Mestaoui, Match.com, Amazon, Oman, Glympse, Kraft, Blippar and Wal-Mart. Our resource of the week is from ESRI. Full show notes can be found here:http://untether.tv/2014/twilbm-187-you-give-me-fever-ireland/

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TWiLBM #186: Beacons to the left of us...

This Week in Location Based Marketing (Video) |... ·

2014/06/16

Welcome to episode #186. On the show: Top news stories featuring Amazon, Volkswagen, Blippar, Layar, Regent St, Autograph, Avanade, Accenture, NinthDecimal (JiWire), PicQuest, Norton Outdoor, Placed, Retail Solutions Inc and Gigwalk. Our resource of the week is from Urban Airship. Full show notes can be found here:http://untether.tv/2014/twilbm-186-beacons-to-the-left-of-us/

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TWiLBM #185: The modern acid trip

This Week in Location Based Marketing (Video) |... ·

2014/06/09

Welcome to episode #185. On the show: Top stories from around the world featuring the WWDC iOS announcements that impact mobile, MasporMas dispensing news in the bathroom, Brian Eno's new acid trip, Hoxton Analytics profiles based on the shoes you wear, Prexter's location-based app marketplace, AT&T tracks overseas customers, Floow2 uberfies farm equipment, Coca-Cola brings college students together, Yext raises $50M, Uber raises $1.2B and Verizon's Run. Our resource of the week is Thinknear's

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TWiLBM #184: Up-Chuck E. Cheese

This Week in Location Based Marketing (Video) |... ·

2014/06/02

Welcome to episode #184. On the show: Top stories from around the world featuring Metaio's Thermal Touch, Michael's partnering with museums, Logic PD facial recognition, Beck's playable poster, tipping street musicians with Bitcoin, JINS health glass, Simon Armitage sucks pollutants from the air, Chuck E. Cheese's Oculus Rift enticement, Pager brings house calls back & Bubbly launches direct carrier billing. Full show notes can be found

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TWiLBM #183: Stop sucking our bandwidth Netflix

This Week in Location Based Marketing (Video) |... ·

2014/05/26

Welcome to episode #183. On the show: Top stories from around the world featuring Bird's Eye, Taggalo, VoucherPages, Record Run, American Troubadour, Adtile's Touch experience, wearables for dogs by Whistle, holograms winning the election in India, the blood charger poster from Brazil and free WiFi through your passport in Japan. Our resource is from Juniper on the future of contactless payments in mobile wallets and our guest is Memoir co-founder Lee Hoffman. Full show notes can found

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TWiLBM #182: When patrons take over

This Week in Location Based Marketing (Video) |... ·

2014/05/19

Welcome to episode #182. On the show: Top stories from Waitrose, Motorola, the British Navy & quantum positioning, Freedom Telecare's PunchPrompt, the Gap's #summerloves campaign, Square's shift in focus from Wallet to Order, SinglePoint & Drive Media Network, WhatsAppleBees social network for Applebees patrons, MonkeyParking App and Starwood Hotels' Google Glass App. Full show notes can be found here:http://untether.tv/2014/twilbm-182-when-patrons-take-over/

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TWiLBM #181: Hashtag commerce, excess food and...

This Week in Location Based Marketing (Video) |... ·

2014/05/12

Welcome to episode #181. On the show: Top stories from Digby and Phunware, YP's Mobile Labs, Amazon & Twitter, Uber & Google Maps, RoadID, PareUp & excess food, Selfridge's Fragrance Lab, Rivada's nascent mesh network, Second Canvas & Nivea's SUN ads. Full show notes can be found here: http://untether.tv/2014/twilbm-181-hashtag-commerce-excess-food-and-niveas-print-genius/

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TWiLBM #180: The human blackbox

This Week in Location Based Marketing (Video) |... ·

2014/05/05

Welcome to episode #180. On the show: Top stories featuring big news from Foursquare, Qualcomm, AT&T, Jose Cuervo, The Palladium Hotel Group, Project Edison at the Epiphany Hotel, LocAid's partnership with Tetherball, JCDecaux's Leinenkugel Summer Shandy campaign, Square's new features and cloudy future and AlterGeo's bold use of location data. Special guest Gideon Rubin of Local Market Launch. Full show notes can be found here:http://untether.tv/2014/twilbm-180-the-human-blackbox/

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TWiLBM #179: With these bionic eyes

This Week in Location Based Marketing (Video) |... ·

2014/04/28

Welcome to episode #179. On the show: Top stories featuring Facebook & Moves, Storefront, Google's contact lense camera, Pulsate's beacon-based marketing platform, Baidu's mobile wallet launch in China, Bleamcard, Xaxis, the Museum of History of Polish Jews display, Verizon's Relevant Mobile Advertising platform and Presence Orb. Our feature of the week is Grand St. - a marketplace for creative technology. Full show notes can be found

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TWiLBM #178: Beacons make pub crawls cool

This Week in Location Based Marketing (Video) |... ·

2014/04/21

Welcome to episode #178. On the show: Top stories featuring Coca-Cola, Jasper, GNIP, Twitter, Gowalla, Last.co, Goodnight Lad, TigerAir, UNMAS, Takara Tomy Arts, Facebook, WunWun, Gett and Beacon Crawl. Plus, our resource of the week is the UpTo Calendar app. Full show notes can be found here:http://untether.tv/2014/twilbm-178-beacons-make-pub-crawls-cool/

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TWiLBM #177: Rush, Dash and Santa Monica's wellbeing

This Week in Location Based Marketing (Video) |... ·

2014/04/14

Welcome to episode #177. On the show: Top stories featuring Quantum Dots, Apple, the Lego Movie, Coupons.com, American Express, Amazon's Dash Tesco, Uber's Rush, Breeze, Santa Monica's Wellbeing Project, Traffle's travel app and SmartMat. Our mobile minute featuring Chuck Martin asks "do people still go into stores" and our special guests are Brian Menell and Richard Bagdonas of Mahana. Full show notes can be found here:http://untether.tv/2014/twilbm-177-rush-dash-and-santa-monicas-wellbeing/

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TWiLBM #176: They should be called MLB BAM!

This Week in Location Based Marketing (Video) |... ·

2014/04/07

Welcome to episode #176. On the show: Top stories featuring the great Faberge egg hunt; Voice recognition ads from Xapp + NPR; Mobiquity's BLE beacon SDK; MLB Advanced Media's At the Ballpark app; GaussBricks from the University of Taiwan; Minified's Telescope Cards + Foursquare; Coke's Radar for Good campaign in Romania; The launch of TheGoodData; Funding news from Alignable and Lyft; The launch of Hi.co. Our mobile minute featuring Chuck Martin looks at the mobile shopper gap. Our resource of the

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TWiLBM #175: Shyp for shipping, ships

This Week in Location Based Marketing (Video) |... ·

2014/03/30

Welcome to episode #175. On the show: Top stories featuring Facebook acquiring Oculus; Iconeme's talking mannequins; Shyp shipped; PayPal partnering with Placed; Adtile's kinetic ads for smartwatches; AT&T shutting down their Alerts program; Pepsi's unbelievable bus shelter; New Physicalytics platform; Spacified's matching service for pop-up store space. Our resource of the week is InstantPeeping. Our mobile minute with Chuck Martin examines the value vs. privacy debate. Full show notes can be

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This Week in Location Based Marketing (Video) | Mobile marketing | context marketing | smartphone marketing | SMS marketing | context-based marketing

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