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PODCAST

The Story of a Brand Show

CommerceFocused Media, Inc.

Welcome to The Story Of A Brand Show. Hear the unique entrepreneurial journeys of 1000+ Consumer Brand founders. We tap into the doubts, failures, wins and inspirations that come with building Consumer Brand startups in extremely competitive times. Whether you own a brand or work for one, you will learn from our guests as they share the building blocks of their brand"s evolution. Who knows, you may even discover a few new products that become faves.

business entrepreneurship

All Episodes

56:44

Staff - How to Turn a Plunger Into a Social Media Star

The Story of a Brand Show ·

2025/04/09

In this episode, I chat with Charlie Weisman, the creative force behind Staff, a brand that’s reimagining the most overlooked items in your home such as plungers, lint rollers, and oven mitts with joy, color, and a whole lot of personality. What started as a quirky side project during the COVID lockdown turned into a design-forward brand now making waves with retailers, collaborators, and even celebrities like Drew Barrymore. Charlie opens up about building Staff from scratch, why he didn’t tell

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01:01:00

Bissinger’s - What It Takes to Craft a Chocolate...

The Story of a Brand Show ·

2025/04/02

In this episode, I sit down with Dan Abel Jr., Chief Chocolate Officer of Bissinger’s, one of the oldest chocolate companies in the world, dating back to 1668. We dive into this remarkable brand’s royal beginnings in France, its journey to the U.S., and how Dan and his family have preserved Bissinger’s timeless quality while modernizing its operations for today’s consumer. Dan shares the heartfelt moments that fueled their purpose, from handwritten letters of gratitude to surviving COVID by

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01:04:41

Lifeway Foods - The Immigrant Dream That Built a...

The Story of a Brand Show ·

2025/04/01

In this episode, I had the honor of sitting down with Julie Smolyansky, President, CEO, and Chairwoman of Lifeway Foods, a pioneering brand behind the kefir movement in the U.S. We dive deep into Julie’s incredible family story, from escaping the Soviet Union with just $116 to building a nearly $200M company that now owns 95% of the global kefir category. Julie shares how her father’s dream, her mother's entrepreneurial spirit, and her own grit helped turn a probiotic-rich dairy drink into a

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01:07:37

Smart Apron - The Apron That Works as Hard as You Do

The Story of a Brand Show ·

2025/03/27

Ever wonder why restaurant aprons haven’t changed in a hundred years? In this episode, I sat down with father-son duo Kevin and Kieran Hoy of Smart Apron to discuss how they’re transforming a tired, overlooked product into a modern-day solution for food service workers and beyond. What started with a stitched-up fanny pack has become a functional, durable, and smartly designed product used by everyone from restaurant servers to Nike inventory teams. We dive deep into how they’ve bootstrapped

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01:10:15

Hemp Heros - How to Build a Wellness Brand Your Pets...

The Story of a Brand Show ·

2025/03/26

What does it take to build a premium wellness brand in one of the world's most regulated, misunderstood, and competitive industries? In this episode, I sit down with David Hartigan, Founder and CEO of Hemp Heros, to talk about the real story behind his mission-driven CBD and functional mushroom company. From managing MMA fighters to becoming one of the few B Corp-certified hemp brands, David shares how a single moment of belief changed his life and how he's paying it forward through his business.

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01:05:15

VitaWild - No Sugar, No Guilt—Just Good Hydration

The Story of a Brand Show ·

2025/03/25

What happens when two creative minds, a thriving agency founder and a comedian-turned-creator, team up to launch a better-for-you hydration brand? You get VitaWild—a deliciously clean and thoughtfully formulated hydration and immunity blend that’s winning hearts (and taste buds). In this episode, I sit down with Jacques Spitzer and James Schrader, co-founders of VitaWild, to talk about their passion for product integrity, building brands with intention, and why they refused to cut corners in

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51:13

Spritzal Cookie Company - How a Family Recipe Became...

The Story of a Brand Show ·

2025/03/21

What do you get when you combine a great-grandmother’s Swedish cookie recipe, a mother-daughter duo, and a lot of grit? You get Spritzal, a clean-label cookie brand disrupting the cookie aisle with shortbread bites made from real, simple ingredients. In this episode, I sit down with Taylor Walker, COO and Co-founder of Spritzal, to talk about how a family recipe evolved into a brand that’s winning over retailers, shoppers, and sweet tooths alike. Taylor shares the 10-year journey of building

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01:09:56

Ooso - A Non-Alcoholic Sparkling Tea Inspired by...

The Story of a Brand Show ·

2025/03/21

What happens when two passionate entrepreneurs set out to reinvent the non-alcoholic drinking experience? In this episode, I sit down with Oliver Spring and Sophia Racciatti, Co-Founders of Ooso, to discuss their journey of creating a sparkling tea inspired by natural wine. From late-night kitchen experiments to landing on retail shelves, they share how they built a brand that brings complexity, sophistication, and design-forward thinking to the non-alcoholic space. Oliver and Sophia dive into

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01:04:27

Winx Health - Revolutionizing Reproductive Care: One...

The Story of a Brand Show ·

2025/03/18

Women’s health should be accessible, judgment-free, and rooted in real solutions, but that hasn’t always been the case. In this episode, I sit down with Jamie Norwood, Co-founder of Winx Health, to discuss how her brand is challenging outdated norms, improving access to essential products, and leading the charge in reproductive and vaginal health. From over-the-counter emergency contraception to at-home testing, Winx Health is redefining how women take control of their well-being. Jamie shares

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01:06:20

Wove - The 10% Luck, 90% Preparation Rule for Going...

The Story of a Brand Show ·

2025/03/14

Jewelry isn’t just about sparkle—it’s about storytelling, sentiment, and capturing life’s most meaningful moments. In this episode, I sit down with Simone Kendle, CEO of Wove, to discuss how this brand redefines the fine jewelry experience with custom designs, technology, and a personal touch. From engagement rings to viral moments, Simone shares how Wove is making luxury jewelry more accessible, personal, and deeply meaningful. Simone also discusses the strategy behind Wove’s recent viral

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01:10:41

FullWell - What to Know Before You Conceive

The Story of a Brand Show ·

2025/03/12

What if prenatal and reproductive health went beyond pregnancy? In this episode, I sit down with Ayla Barmmer, Founder & CEO of FullWell, to discuss the critical role of nutrition in fertility, pregnancy, and overall reproductive wellness for both women and men. As a registered dietitian and integrative health expert, Ayla shares how evidence-based formulations, transparency, and education are changing the landscape of prenatal and fertility supplements. Ayla opens up about the science behind

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01:06:09

Key Sparkling Water - Crafted Carbonation: Changing...

The Story of a Brand Show ·

2025/03/10

Most sparkling water brands sound the same, look the same, and talk to the same consumer but Mike Pilkington, Co-founder & CEO of Key Sparkling Water, saw an opportunity to do things differently. In this episode, we discuss how Key Sparkling Water is challenging the status quo with real ingredients, crafted carbonation, and a bold new approach to branding. Mike shares insights on building a brand that stands out in a crowded market, the shifting culture around alcohol, and why knowing your core

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57:49

Calocurb - GLP-1 Activation: No Injections Needed

The Story of a Brand Show ·

2025/03/06

What if you could naturally support your body’s appetite regulation without injections or synthetic drugs? In this episode, I sit down with Sarah Kennedy, CEO of Calocurb, to dive into a revolutionary approach to hunger management and GLP-1 activation. Backed by 14 years of research and $30 million in funding, Calocurb is a clinically tested, plant-based supplement designed to help consumers take control of their cravings and portion size without side effects. Sarah shares how her personal

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44:59

Saral - Beyond Followers: The Truth About Real Influence

The Story of a Brand Show ·

2025/02/21

In today’s episode, I sit down with Yash Chavan, the founder of Saral, to talk about what’s changed in influencer marketing, what’s working right now, and how brands can build long-term, authentic partnerships with influencers. We dive into the evolution of the influencer space, why attention is the new currency, and how brands can stop wasting money on the wrong influencer deals. Yash breaks down his game-changing strategy—one that flips the script on traditional influencer marketing and helps

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01:02:42

Molly Bz Cookies - From $150 to a National Cookie Brand

The Story of a Brand Show ·

2025/02/13

If you love stories of resilience, grit, and entrepreneurial spirit, today’s episode is exactly that. Meet Molly Blakeley, the powerhouse founder of Molly Bz Cookies, who went from being a single mom with just $150 to her name to building a nationally recognized brand. Molly’s journey is nothing short of inspiring—full of hustle, creative problem-solving, and an unstoppable mindset. We talk about the highs and lows of building a business, from baking cookies in her kitchen to landing in major

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56:15

CHOMPS - From $6,500 to America’s Fastest-Growing...

The Story of a Brand Show ·

2025/01/29

In this episode, Rose Hamilton, Founder of Compass Rose Ventures, sits down with Pete Maldonado and Rashid Ali, Co-founders and Co-CEOs of CHOMPS, the fastest-growing food brand in the U.S. From humble beginnings to over $500 million in retail sales, Pete and Rashid have built a brand redefining the snacking industry with high-quality, healthy, and delicious meat snacks. What I love about this conversation is how Pete and Rashid dive into the lessons they’ve learned, the mistakes they’ve made,

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01:13:19

Manmade - The Essentials Men Need without the BS

The Story of a Brand Show ·

2025/01/23

From the archive: This episode was originally recorded and published on May 26, 2022. Our interviews on The Story of a Brand Shows are meant to be evergreen, and we do our best to confirm that all offers and URLs in these archive episodes are still relevant. In this episode of The Story of a Brand, I interview Anthony Ciavirella, Co-founder of Manmade. Anthony and his co-founders are redefining men’s essentials with a focus on quality, simplicity, and authenticity. From leaving their finance

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54:40

The Real Cereal Co. - The Next Generation Deserves...

The Story of a Brand Show ·

2025/01/22

In this episode of The Story of a Brand Show, I interview Tom Binder, Co-founder of The Real Cereal Co. From leaving a comfortable job to investing in a self-owned facility to a deep commitment to simple, clean ingredients and sustainability, this story is one of grit, big dreams, and redefining what breakfast cereal can be. Whether you're a founder, a food enthusiast, or simply someone who loves a good story about innovation and values-driven entrepreneurship, this conversation is for you. Key

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01:01:54

Wildwonder - Building a Brand with Heritage, Heart,...

The Story of a Brand Show ·

2025/01/21

In today’s episode of The Story of a Brand Show, I interviewed Rosa Li, the inspiring Founder and CEO of Wildwonder. Her brand is rooted in a beautiful blend of her Chinese heritage and California influences, offering gut-healthy sparkling beverages that are as delicious as they are beneficial. From early entrepreneurial hurdles to the game-changing impact of appearing on Shark Tank, Rosa shares the incredible story of how her grandmother’s herbal tonics inspired Wildwonder and gives us a

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43:50

The Founders Club - The Power is in the Community

The Story of a Brand Show ·

2025/01/16

I’m thrilled to have Chris Meade back on the show. You might remember Chris as the co-founder of CROSSNET, the four-way volleyball game that has taken backyards and beaches by storm. But today, he’s here to talk about his exciting new venture, The Founders Club, a community designed to support entrepreneurs in navigating the ups and downs of building a business—and life. In this episode, Chris shares his journey from bootstrapping CROSSNET to seeing it become a staple in major retailers like Target

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1,359 results

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