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PODCAST

Modern Marketing Engine podcast hosted by Bernie Borges

Bernie Borges - Host of the Modern Marketing Engine Podcast

The Modern Marketing Engine podcast hosted by Bernie Borges is the podcast for the modern marketer who wants to hear from their peers in the trenches and the occasional analyst or rock-star-influencer sharing strategies and tactics about what"s working in modern marketing. Show notes are available at http://bit.ly/MME-show

business management

All Episodes

25:55

Connecting with Sales and Distribution through...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/08/01

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The Sales and Distribution channels of any business are always in flux simply because there are constantly new things to learn and apply on the fly. What would it be like if management could speak directly to the sales team in an engaging way on an ongoing basis - to provide updated, relevant resources in real-time? On this episode, Bernie is joined by Henry Menke, Product Marketing Director at Balluff,

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29:45

The Ugly & Beautiful Truth About Content Audits

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/07/25

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts The digital transformation we’ve experienced in the past few years has enabled every organization or entrepreneur to legitimately vie for a place of authority in their industry through content marketing. A vital part of every content marketing approach, and an area most of us don’t think enough about, is the organization of those pieces of content on the “home base” of the organization - our website. On this

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32:23

How To Create Demand And Engagement For Events And...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/07/18

Many aspects of sales relationships are beneficial, but nothing builds trust and connection quite like a face to face interaction. Britta Schellenberg serves as Vice President of Corporate Marketing Operations at Brightcove. Britta is a seasoned marketer who delivers results through creative thoughts, ideas, and strategies and she knows how to create an engaging customer conference that drives customer retention and prospect conversions. You might say “face to face” experiences are her specialty. In

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31:51

The 4 Digital Selling Skills Of The Successful Modern...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/07/11

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts Every person who makes their livelihood from selling could benefit from improving their selling skills. In today’s sales climate, the growth of digital selling skills is one of the best returns on the investment of time it takes to grow as a sales professional. On this episode, Bernie’s guest is Kurt Shaver, co-founder and Chief Sales Officer at Vengreso. Kurt explains the 4 pillars of the modern seller, how

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30:49

Social Recruiting at Scale with Facebook Lead Ads

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/06/27

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play | Google Podcasts One of the most difficult things for any company to do quickly is to effectively hire a large team - and thanks to digital transformation, social recruiting is a viable way to do it at scale. On this episode Bernie invited a duo to join him to discuss the issue - Bill Quirk, Strategic Account Manager at Work4 Labs and Robert Constantine, Director of Digital and Social Media Marketing at iQor. You’ll hear how

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34:13

What Every Marketing Executive Needs to Know About GDPR

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/06/20

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play By now you’ve surely heard about GDPR. It’s the Global Data Protection Regulation - and it impacts all businesses that sell globally and store information about individual consumers. The ramifications of this regulation are complex and it’s not entirely clear to everyday marketers what some of the requirements mean, so Bernie asked Juliette Rizkallah, Chief Marketing Officer of SailPoint Technologies to shed light on this

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32:19

The Truth about the Consumer’s Journey with Connected...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/06/13

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play The better that product providers are able to understand their consumer's journey, the better they can serve those customers in a way that retains them, fosters loyalty, and produces raving fans. This episode of Social Business Engine features a conversation with Autumn Braswell, Executive Vice President, Chief Operating Officer, Enterprise Solutions, iQor - and reveals the findings of a recent survey published by iQor - the

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30:25

Leveraging Analytics to Enhance Sales at NICE Nexidia

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/06/06

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Technological advances are providing more and more opportunities for sales organizations to enhance sales and on this episode, Rachel Stuve, Sr. Business Analytics Manager at NICE Nexidia explains one of the ways it's happening. Nexidia Analytics enables brands to unlock the untapped value inside the massive amounts of unstructured audio they possess – mostly phone conversations between customers and sales agents. By utilizing

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31:34

How Marketers Can Use Emotionally Intelligent...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/05/30

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Making powerful emotional connections through digital marketing at scale is possible, and you'll hear how it's happening in this conversation between host Bernie Borges and his guest, Aaron Masih, Chief Operating Officer at Persado. Aaron describes how marketers can use machine learning and AI to make an emotional connection with customers, and thereby understand exactly how to deliver the right message to the right person at

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31:04

Developing a 21st Century Marketing Organization

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/05/23

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Marketing organizations in the current business environment have a number of challenges before them due to advances in technology and the cultural shifts that are happening because of them. To build a 21st century marketing organization it’s important to look carefully at these challenges to determine how to best structure marketing teams to deliver the most effective results. Bernie’s guest on this episode is Betsy Rohtbart,

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30:35

The Future Is Now With Artificial Intelligence For...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/05/16

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play For some time now Bernie has been talking about the growing importance of learning how to use Artificial Intelligence for marketing. While we still have a lot to learn, AI has finally developed to a point that it can be used effectively, at scale, to reach more customers in personalized ways. Bernie’s guest on this episode is Andrew Malcolm, Chief Marketing Officer at Evernote. Andrew tells how he and his team are doing

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34:57

The Value of Relationship Intelligence in...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/05/09

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Account-based selling is experiencing a surge in popularity in B2B sales due to changes in technology that have appeared over the past few years. One of those technologies is what is referred to as “relationship intelligence.” In this conversation, Jaxson Kahn describes how marketing can leverage relationship intelligence to more effectively collaborate with sales and how managers can use relationship intelligence to enable

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26:41

Building a Personal Brand to Elevate a Corporate Brand

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/05/02

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Bernie's guest for this episode of Social Business Engine is Tammy Boyd, Vice President of Business Development and Marketing for Neuro International. Bernie invited her on this episode because she is actively building her personal brand to elevate her company’s corporate brand. Tammy saw that her company was not embracing digital and social marketing strategies but she was determined to make an impact in her industry through

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23:42

How Synapse is Transforming Tampa Bay through...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/04/25

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Innovation and Florida are in the same sentence at Synapse, a company that’s deploying a ground-breaking methodology to connect all business personas within a multifaceted ecosystem. Brian Kornfeld, co-founder and Head of Operations at Synapse, is featured on this episode of Social Business Engine and shares the inspiring story behind this breakout company’s impact on innovation in a region that isn’t widely recognized for

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32:05

How the Content Marketing Institute Markets

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/04/18

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode of Social Business Engine you’re going to meet Cathy McPhillips, Vice President of Marketing at the Content Marketing Institute. CMI has successfully positioned itself as the premier resource for marketers who want to learn about content marketing. Cathy reveals a key metric in their marketing that enables the company to convert by a factor of 10 on their most coveted offering, the annual Content Marketing

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35:30

4 Design Thinking Tools Any Company Can Use To Innovate

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/04/11

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode, you’re going to meet Duncan Wardle. Duncan spent 30 years at arguably the best-known brand in the world - Disney. In his last role he was a global executive in charge of something most companies don’t even identify as a function in the business. That function is innovation. As Vice President of Innovation & Creativity it was his job to invent new ways to generate revenue. We think of innovation as something

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40:42

How Content for Sales Creates More Sales Pipeline

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/04/04

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play We all want to have a full sales pipeline to fuel the success of our business. Toward that end, Bernie is doing something a little different on this episode. He recorded a conversation between himself and his co-founder and CEO of Vengreso, Mario Martinez Jr. The two of them speak about the “why” and the “how” of a strategy they are implementing at Vengreso that you might consider at your company. The "content for sales"

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37:01

Addressing Challenges and Changing Culture with...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/03/28

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play Social sales is becoming a common sales approach in more and more types of businesses. Bernie’s guest on this episode demonstrates how true that is by revealing how social selling is being implemented in a very traditional business - banking. Jason Schober is the Social Media Campaign Manager at US Bank. He’s not only tasked with the creation of B2B social sales training programs and their implementation, he also oversees and

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28:31

Learn From Digital Sales and Marketing Practitioners...

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/03/21

Subscribe to Social Business Engine Apple Podcasts |Stitcher |Google Play On this episode Social Business Engine podcast host Bernie Borges summarizes key take aways from recent episodes featuring digital sales and marketing practitioners at Adobe, Conversica, Oracle, Verizon and SAP. It’s undeniable that digital sales and marketing are here to stay. Any company that is going to be a competitor in the B2B environment has to provide its sales and marketing teams the digital tools and training needed

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30:21

How SAP Is Innovating in Social Selling ROI Measurement

Modern Marketing Engine podcast hosted by Bernie Borges ·

2018/03/14

Subscribe to Social Business Engine Apple Podcasts | Stitcher | Google Play What is the real ROI of social selling in a global company like SAP? With social selling still being relatively new, it’s hard to tell because there are few baseline standards to compare against. But the SAP team is creating innovative ways to measure social selling. The theme of this fifth and final episode of this UpClose series is how SAP is measuring Social Selling ROI. You’ll hear from Kirsten Boileau - Global Head of

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