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PODCAST

Be A Marketer with Dave Charest

Constant Contact

As a small business owner, you need to be a lot of things to make your business go—but you don"t have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing"s not your thing! You"ll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real

business marketing

All Episodes

36:15

#46 - Finding Your Calling with Gail Bernardo

Be A Marketer with Dave Charest ·

2024/02/22

Gail Bernardo, owner of Invisilace Hair Spa, emphasizes the value of patience and persistence in business growth, as well as the power of combining online marketing with personal, face-to-face interactions. Gail also believes in the power of consistent customer contact. In her experience, even if a potential client doesn't require her services immediately, maintaining contact through newsletters means that when they do need her services, her business is top of mind. Gail recounts what she’s

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37:06

#45 - Building Trust Through Stories with Brad Sundberg

Be A Marketer with Dave Charest ·

2024/02/15

If you ask Brad Sundberg, storytelling is an effective marketing strategy that allows you to build trust. Brad shares his experience of using personal storytelling to promote events based on his time in the studio with Michael Jackson. He believes that sharing stories, especially about personal experiences, helps to establish connections with customers. “When you are a business owner,” he says. “You either sit on the couch and eat popcorn and go broke, or you've got to get out and beat the

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10:37

#44 - Ask Dave: How can I engage faculty to come to...

Be A Marketer with Dave Charest ·

2024/02/08

Wondering how to get faculty to attend your webinars? In this episode, Dave Charest provides detailed strategies on audience understanding, creating engaging content, effective promotion, and collecting feedback. Listen in to hear how to: Understand your audience's interests and challenges through pre-work and surveys.Create engaging content that provides practical solutions to educators' challenges.Promote the webinar effectively through various channels and supportive colleagues.Collect

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41:31

#43 - Creating Subject Lines that Get Opens with Jay...

Be A Marketer with Dave Charest ·

2024/02/01

Jay Schwedelson has had an interest in direct marketing since he was a five-year-old watching his parents’ direct mail business. Today, he’s one of the internet’s top email marketing experts, but the thing he loves most about email is that you don’t need to be an expert to do it well. “Just get it out there,” he says. “Iterate and keep going. Consistency will win out—you will beat out 95% of everybody else you’re competing with just by being there and doing it.” For nearly 30 years, Jay has

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7:22

#42 - Ask Dave: I created a Sign-up Landing Page -...

Be A Marketer with Dave Charest ·

2024/01/25

In this episode of the "Be a Marketer" podcast, Dave Charest discusses the benefits of using sign-up landing pages and provides tips on how to effectively promote them in person, in print, and online.Sign-up landing pages are standalone web pages that offer a simple way to collect contact information and grow an email list.Sign-up landing pages can be customized with branding and tailored to collect specific information.QR codes can be used in-person and in print to drive traffic to sign-up

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36:09

#41 - Taking a Leap of Kindness with Todd Shimkus and...

Be A Marketer with Dave Charest ·

2024/01/18

2024 is one of those special years that gives us an extra day—and this Leap Day, Todd Shimkus and Maggie Fronk want you to do something kind for someone else. Todd, the president of the Saratoga County Chamber of Commerce, started Leap of Kindness Day in 2016 to support local impact-sector organizations. The premise is simple: Use February 29 to do something kind for someone else. That simple idea has catalyzed a worldwide movement, with communities around the United States and beyond

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56:21

#40 - Facing Challenges Headstrong with Julianna Curtis

Be A Marketer with Dave Charest ·

2023/11/16

When Julianna Curtis made the tough call to shut down her yoga and fitness studio in March 2020, she took a day to feel sorry for herself — then she sat down and figured out how to pivot. Julianna is no stranger to adversity in business. A year after opening The Energy Barre, she ended up in court facing a lawsuit about noise complaints from a neighboring tenant. Although the lawsuit was a setback, she pressed on, using headphones in class, until she and her building manager figured out a

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30:11

#39 - Making a Positive Impact with Al Yeck

Be A Marketer with Dave Charest ·

2023/11/09

“We’re all just trying to get through this life together,” says Al Yeck. “So let’s help each other.” As the Executive Director of the Veterans Healing Farm in Hendersonville, North Carolina, Al leads an organization devoted to enhancing the mental, emotional, and physical well-being of U.S. veterans and their families. A former Marine — and a former marketer — Al juggles many responsibilities in his role as Executive Director. He divides his days between managing the business side of the

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22:49

#38 - Embracing What Works with Marissa Tilley &...

Be A Marketer with Dave Charest ·

2023/11/02

From an 800-square-foot store to 12,000 square feet of retail and warehouse space in just three years, Lady Black Tie is the picture of small business success. Owner and founder Marissa Tilley started Lady Black Tie as a brick-and-mortar store after leaving an unfulfilling corporate job. “It came down to the idea of wanting to have fun every day,” she says. “I thought selling dresses would be super fun.” Over the years, Marissa and her colleague Chelsea Demby, who runs Lady Black Tie’s

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41:25

#37 - What You Can Do to Avoid the Junk Folder With...

Be A Marketer with Dave Charest ·

2023/10/26

Your email’s journey to the customer’s inbox isn’t magic — it’s intentional. Constant Contact has email deliverability experts working behind the scenes to keep your special message out of the dreaded spam folder. But in addition to our technical crew, you, as the sender, can make certain shifts to increase your email’s deliverability.Constant Contact’s Jon Marburger, Director of Email Deliverability, and Tara Natanson, Manager of Deliverability for ISP Relations, together have 31 years of

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34:22

#36 - Sharing Wisdom to Get More Business with Ed...

Be A Marketer with Dave Charest ·

2023/10/19

Ed Doherty has achieved something most marketers could only dream of: a 72-78% open rate on his Constant Contact newsletters. His secret? Authenticity. Ed launched his consulting business, Ambrose Landen, after being furloughed at the pandemic's start. He also launched a newsletter, Wednesday Weblogs, which he sends every Wednesday at 4:30 a.m. At 70 years old, Ed has plenty of experience under his belt, and he views marketing as an essential tool for showing prospective clients that he

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44:44

#35 - Bringing Humanity Back to Marketing with Brian...

Be A Marketer with Dave Charest ·

2023/10/12

It can be easy for marketers to forget that real people are on the other side of every interaction. But Brian Solis, Head of Global Innovation at ServiceNow, aims to bring humanity back into marketing. Technology takes humanity out of the equation, he says. As a result, marketers focus too much on metrics like clicks and open rates instead of trying to build relationships. “Once you know more about the people you’re trying to reach,” he says, “the sales or the nurturing or the conversations

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31:48

#34 - AI for Digital Marketing Agencies with Robert...

Be A Marketer with Dave Charest ·

2023/10/05

Artificial intelligence might seem like complex technology that’s best suited for large businesses. But Robert Mitchell disagrees — he thinks small businesses have the most to gain from AI. Robert is the Chief AI Officer at WSI World, a digital marketing agency network that equips small agencies with the tools to grow and thrive, including AI. He helps WSI franchise owners use AI to create new revenue streams — and he’s thrilled by the possibilities the tech presents for small

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24:15

#33 - What Small Businesses Really Think About AI...

Be A Marketer with Dave Charest ·

2023/09/28

If you had an extra hour in your week, how would you use it? For small business owners who are using artificial intelligence (AI) and marketing automation, this is no longer a hypothetical question. According to Constant Contact’s latest research report, 91% of small businesses that use AI say that it’s helping them save time and work more efficiently. “It’s revolutionary technology,” says Michael Wood, Senior PR Manager at Constant Contact. “And it’s very new to a lot of small

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40:16

#32 - Finding Your Niche Market with Charlotte Walsh

Be A Marketer with Dave Charest ·

2023/09/21

It’s hard out there for brick-and-mortar businesses. Just ask Charlotte Walsh, the owner of running shoe store Charles River Running, who competes against her vendors for market share. But her store in Norwood, Massachusetts, offers customers what her direct-to-consumer competitors can’t: a place where new athletes can buy their first running shoes, friendly help finding comfortable footwear for people with active jobs, and a connection point for runners of all stripes to join weekly runs

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34:29

#31 - Build Lasting Connections by Hosting Events...

Be A Marketer with Dave Charest ·

2023/09/14

If you're looking for ways to build community around your business, consider running an event. It’s a great way to connect with customers, other businesses, and community members.As Jesus Flores, a product manager at Constant Contact focusing on the Events tool, tells us, an event doesn’t have to be a massive production like a concert or gala. He encourages business owners to start small, try things out, and focus on the purpose. “As an organization, you have this purpose that you're aiming

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42:22

#30 - Nonprofit Email Tips for End-of-Year...

Be A Marketer with Dave Charest ·

2023/09/07

Julia Gachenback and Darryl Moser from DonorPerfect, are here to share their best email marketing tips for end-of-year fundraising.On this episode of Be a Marketer, Julia, Darryl, and host Dave Charest, Director of Small Business Success at Constant Contact, discuss how often you should communicate, common mistakes you don't want to make, and how technology can save you time. 👉 Webinar: How to Run Goal-Based Fundraising Campaigns👉 Webinar: How to Master Nonprofit Event Planning and

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50:14

#29 – Setting Up Systems for Content Marketing...

Be A Marketer with Dave Charest ·

2023/08/31

When it comes to content marketing, many business owners make the mistake of creating general content that doesn’t address the specific needs of buyers about to purchase.Pamela Wilson, Chief Marketing Officer at Dental Claims Support, makes sure the company’s content answers the kinds of questions prospective buyers are asking just before they’re ready to buy.“There’s nothing wrong with answering those [general] questions, but if you never get beyond that, you end up getting a lot of people

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30:45

#28 - The Introvert’s Guide to Building Relationships...

Be A Marketer with Dave Charest ·

2023/08/24

Raise your hand if networking and building relationships make you uncomfortable. There are at least a few of you out there. And even if you’re an introvert, you likely know how critical those relationships are to growing your business. Valerie J. Lewis Coleman, best-selling author and founder of Pen of the Writer, can talk about book publishing all day. Still, when it comes to more formal networking with strangers, she feels intimidated.“I can do this with you, Dave, all day long because

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27:20

#27 – Cybersecurity for Small Business Owners With...

Be A Marketer with Dave Charest ·

2023/08/17

Small businesses face plenty of challenges, but Sam Silberman, Constant Contact’s Director of Security Operations, wants to make sure that getting hacked or phished isn’t one of them. In this episode of Be a Marketer, Sam joins host Dave Charest, Director of Small Business Success at Constant Contact, to help small business owners stay safe in an increasingly dangerous digital world. Sam has spent over 13 years protecting Constant Contact and its customers against bad actors. He knows that

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127 results

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