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PODCAST

Success With Jewelry

Laryssa Wirstiuk and Liz Kantner

Welcome to Success With Jewelry - your guide to growing a meaningful, profitable jewelry business. Hosted by marketing experts Laryssa and Liz, who together have over 16 years of experience helping brands thrive, this podcast gives you an exclusive look at what really works in jewelry marketing today. We"re here to share honest conversations, hard-won lessons, and proven strategies to help you reach your goals and feel less alone in your business journey.

business marketing

All Episodes

21:41

69 - Laryssa and Liz on Clienteling for Your Jewelry...

Success With Jewelry ·

2024/02/05

Welcome to episode #69. In this episode, we chat about direct client outreach, also known as "clienteling". We’ll share tips for clienteling and one-on-one outreach. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll discuss direct outreach to your wholesale prospects. To get access to

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26:26

68 - Laryssa and Liz on Hiring for Your Jewelry Business

Success With Jewelry ·

2024/01/29

Welcome to episode #68. In this episode, Liz and Laryssa chat about hiring for your jewelry business! Why should you put hiring on your radar in 2024 When's it time to hire, and what are your options? How to get clear on your hiring goals and find the right employee We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content

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22:48

67 - Laryssa and Liz on Jewelry Social Media Tips and...

Success With Jewelry ·

2024/01/22

Welcome to episode #67. In this episode, Liz and I are going to talk about the most important social media best practices and trends for 2024. How can you make the most of your social media marketing efforts this year? Which trends might be worth trying? We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this

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16:29

66 - Laryssa and Liz on Top Priorities for Jewelry...

Success With Jewelry ·

2024/01/15

Welcome to episode #66. In this episode, Laryssa and Liz share some predictions for the New Year: We’ll what we think will be important to focus on in the upcoming year. We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll reflect on 2023 and share some tips for starting the year strong. To

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15:38

65 - Laryssa and Liz on How to Plan Jewelry Content...

Success With Jewelry ·

2024/01/08

Welcome to episode #65. In this episode, Laryssa and I are going to kick off the new year with an episode about planning. We’ll share how to get started planning your year We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll dive deeper and share more details about creating your plan and

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01:00

BONUS - Happy Holidays and Happy New Year From...

Success With Jewelry ·

2023/12/25

Hello! We’re off this week to celebrate the holiday season, enjoy some time with our families and RELAX. We hope you are too! Thank you for an amazing year. We know the final push to the end of Q4 is exhausting but you did it! And we’re proud of you. We’ve said it before and we’ll say it again, we appreciate your support. And the best gift you could give us is a review! Or even leave us a comment! Happy Holidays! And Happy New Year! We’ll be back in a couple of weeks.

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14:47

64 - Laryssa and Liz on Setting Marketing Goals For...

Success With Jewelry ·

2023/12/18

Welcome to episode #64. In this episode, we're going to talk about setting goals for the new year. We’ll share tips for setting your 2024 goals We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’ll be talking through setting our own goals for the upcoming year. To get access to exclusive content

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19:36

63 - Laryssa and Liz on Allocating Marketing...

Success With Jewelry ·

2023/12/11

Welcome to episode #63. In this episode, Liz and I are going to talk about how you can best allocate resources for your business next year. How to set your priorities and determine the resources you'll need How to decide where to be spending your marketing dollars We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content

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20:27

62 - Laryssa and Liz on Brainstorming Jewelry Content...

Success With Jewelry ·

2023/12/04

Welcome to episode #62. In this episode, Laryssa and I are going to do something that we love - brainstorming ideas. A brain dump of ideas for the upcoming year that you can use! We also want to tell you about our Insider community. When you join, you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we’re going to discuss some of the most exciting things we saw other

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16:28

61 - Laryssa and Liz Share a Content Challenge for 2024

Success With Jewelry ·

2023/11/27

Welcome to episode #61. In this episode, Liz and I are going to give you a "content challenge" for the New Year". Even though 2023 isn't quite over, now's an awesome time to start preparing for 2024 to set yourself up for success in January. We'll be giving you: A structure for the content challenge, including steps for how to set yourself up and how much time you should spend doing each step We also want to tell you about our Insider community. When you join you’ll have access to extended

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0:58

BONUS - Happy Thanksgiving 2023 From Laryssa & Liz!

Success With Jewelry ·

2023/11/20

We're wishing you a very happy Thanksgiving, and we'll be back with a new episode next week!

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14:47

60 - Laryssa and Liz on How to Get the Most out of...

Success With Jewelry ·

2023/11/13

Welcome to episode #60. In this episode, Laryssa and I are going to be discussing how to get the most out of a trunk show or special events. Tips for a successful event The importance of follow up We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we share collaboration and event ideas. To get

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13:18

59 - Laryssa and Liz on Adjusting Your Mindset for...

Success With Jewelry ·

2023/11/06

Welcome to episode #59. In this episode, we're talking about the common mindset that you're "bothering" your customers - and how you can work to get over that mindset and instead market your business successfully. Because your customers want more of you! What does this mindset look like, and how do we see it manifested most often? How can you work to improve your mindset? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of

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12:35

58 - Laryssa and Liz on Holiday Gift Guides for...

Success With Jewelry ·

2023/10/30

Welcome to episode #58. In this episode, we're talking about holiday gift guides for jewelry brands. We cover: What makes a good gift guide? Tips for creating and promoting your gift guide. We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we share other things you can be doing now to have a

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14:07

57 - Laryssa and Liz on AI in Jewelry Marketing

Success With Jewelry ·

2023/10/23

Welcome to episode #57. In this episode, we're going to discuss AI and how you might be able to use it in your business. What is AI and what do we think about it? Can AI help your business? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we share some ways you can consider using AI in your

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15:47

56 - Laryssa and Liz on Using Customer Testimonials...

Success With Jewelry ·

2023/10/16

Welcome to episode #56. In this episode, we're going to share tips about making the most of your customer testimonials. We'll be covering: Why testimonials are so important How to get them from your customers We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we talk about where to share your

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24:13

55 - Liz and Special Guest Robin Kramer on Wholesale...

Success With Jewelry ·

2023/10/09

Welcome to episode #55. In this episode, Liz and special guest Robin Kramer chat about the ins and outs of wholesale strategy for jewelry designers. They cover: Why should a jewelry brand consider wholesale? Tips for a successful wholesale strategy We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode,

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17:25

54 - Laryssa and Liz on How to Share Your Passion

Success With Jewelry ·

2023/10/02

Welcome to episode #54. In this episode, we'll cover why it’s important to be passionate about your brand and share that passion with your target audience. We discuss: Tips for sharing your passion What to do when you’re feeling burnt out We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the bonus content of this episode, we

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11:46

53 - Laryssa and Liz on How to Promote a Promotion

Success With Jewelry ·

2023/09/25

Welcome to episode #53. In this episode, we'll be talking about how to promote a promotion, discount, or other incentive. We'll cover: Why you need to promote a promotion in order to see results How much lead time as well as where to promote We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the extended version of this episode, we

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24:28

52 - Liz and Special Guest Sarah Rachel Brown on the...

Success With Jewelry ·

2023/09/18

Welcome to episode #52. In this episode, special guest Sarah Rachel Brown and Liz discuss the perceived value of marketing. We’ll cover… Why is marketing valuable? Is the cost worth it? We also want to tell you about our Insider community. When you join you’ll have access to extended episodes, full of tips that you can start implementing today and further resources about each topic we discuss. In the extended version of this episode, we cover: How much does marketing actually cost?

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154 results

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