The Deep Specialization™ Podcast

"Unlike other professions, there's a helping atmosphere in law. They're always networking and talking with each other." Brendan Chard, Founder of The Modern Firm.And, it was those initial referrals that got Brendan into many of the local attorney firms in Ann Arbor some 20 years ago. Born into a family of lawyers, you could say that the legal vertical is in our guest’s blood, and he almost went to law school himself. But destiny had other things in mind: Brendan somewhat accidentally

"You have to go slow to go fast." Damon Burton, Founder and President of SEO National.It’s not only a catchy saying, it’s true in many facets of building a verticalized business. And who better to dive into the long-tail of agency building than a founder who’s built a seven-figure business over 17 years? Damon joins the show to recount his founding journey from the beginning, which wasn’t devoid of twists, turns, and even FTC raids (although, it wasn’t his business that got

“We started to realize that we're going to become the expert at how to use high level, unique, creative, physical goods to deepen relationships, open doors, and 10X referrals.” – John Ruhlin, Co-Founder of GiftologyYou can’t talk about corporate gifting without John Ruhlin, the Co-Founder of Giftology (and author of the eponymous book), who not only reverse-engineered the idea for his company after seeing gifting strategies take place organically, but actually opted out of med school