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PODCAST

eCommerce MasterPlan

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is

business marketing

All Episodes

32:30

Growth Beyond Green: How Canopey is Scaling...

eCommerce MasterPlan ·

2024/07/08

Hugo Douglas-Deane is co-founder and CMO of sustainable marketplace Canopey – the home for buying better. Founded in 2021 they soft launched in May 2023 and officially launched September 2023. Currently, the biggest focus is building the communities of vendors and customers which is up to over 30,000.Hit PLAY to hear:The importance of sustainability and consumer trustAdopting innovative technologiesMeeting diverse customer needsExpanding into B2B market opportunitiesContinuous innovation and

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34:34

Growth Lessons in the Beverage Industry with...

eCommerce MasterPlan ·

2024/07/01

Gregor Leckie is the founder and managing director of Rapscallion Soda. Founded in 2018, they’ve shipped over three quarters of a million cans! Selling via their DTC Shopify store and B2B Shopify trade site, they’re now doing over 1,000 orders a month.Hit PLAY to hear:Why adaptability has been a key business strategy for Rapscallion SodaSustainability as the brand’s core principleThe importance of having direct relationships with both suppliers and customersHow innovation plays a role in the brand’s

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47:15

Mastering the Art of Public Speaking with Look...

eCommerce MasterPlan ·

2024/06/24

Janis Thomas is the Managing Director at Look Fabulous Forever, the innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, who they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for just over 4 years, they’re currently doing millions a year, and working towards double figure millions.Hit PLAY to hear:The importance of public speaking in

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31:47

2024 Growth Strategies that work from Baaj Capital’s...

eCommerce MasterPlan ·

2024/06/17

Marianne Morrison is the Investment Director at Baaj Capital, a fund who turnaround and grow a portfolio of eCommerce brands. The portfolio currently includes about 30 eCommerce brands including 365 Games, In The Style, and Roov.Hit PLAY to hear:Why you need to focus on key initiativesThe importance of diversifying your paid traffic strategiesOptimising tech stack as a key part of a brand’s strategyCreating high-quality and authentic contentHow AB testing helps in decision-makingKey timestamps to

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27:14

The SEO Strategy for High-SKU Stores (Hear How It...

eCommerce MasterPlan ·

2024/06/10

Sam Wright is the Managing Director at specialist eCommerce SEO agency Blink SEO, and at Macaroni Software the new Shopify-specific SEO tool he’s building to solve problems that they’ve found with SEO at Blink SEO, especially productivity-wise. Sam’s been in SEO since 2007, and in eCommerce since 2002.Hit PLAY to hear:Why you should prioritize your category pagesHow to do on-page optimizationWhy it’s no longer about backlinksThe different SEO strategies for high and low SKU count businessesKey

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34:36

Personalizing eCommerce Fulfilment with Will Martin,...

eCommerce MasterPlan ·

2024/06/03

Will Martin is co-founder and financial director at Littledart Fulfilment, a 3PL providing bespoke eCommerce fulfilment that’s as unique as your business.Hit PLAY to hear:The role of personalization in fulfilmentHow efficient systems and tech help in fulfilment operationsWhy having a motivated team pays offThe importance of early and accurate forecastingBalancing cost and quality in fulfilmentKey timestamps to dive straight in:[06:33] Fulfilment helps in brand loyalty and customer retention.[09:34]

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40:54

Balancing Growth and Purpose with Y.O.U Underwear’s...

eCommerce MasterPlan ·

2024/05/27

Sarah Jordan is the founder & CEO of Y.O.U Underwear sellers of beautifully designed, ethically manufactured and eco-friendly underwear making the world a better place one pair of pants at a time. They’re also the UK’s top scoring B Corp, and the top fashion brand in the world. Founded in 2016 and launched in 2018, last year Y.O.U Underwear sold £250,000 via their Shopify store and physical store in Oxford.Hit PLAY to hear:Shifting from charity work to eCommerceThe challenges of making products

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04:06

Episode 500 is coming… want to get involved?

eCommerce MasterPlan ·

2024/05/24

A quick update from Chloe on what’s happening for episode 500, AND you can be involved.Get involved >> https://ecmp.info/500This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

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37:14

Scaling Fashion eCommerce: Insights from THG's...

eCommerce MasterPlan ·

2024/05/20

Natalia Chappell is a Digital Marketing consultant focused on scaling up eCommerce businesses. She’s recently finished a role as Head of eCommerce at THG. That’s The Hut Group, home of multiple eCommerce brands across beauty, luxury and nutrition including Cult Beauty, Look Fantastic and Coggles–the luxury fashion brand that Natalia has most recently been focused on growing.Hit PLAY to hear:The importance of data in any businessWhy there should be a balance between customer acquisition and

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32:00

Growing a Plus-Size Fashion eCommerce Empire with...

eCommerce MasterPlan ·

2024/05/13

Danielle Malconian is the CEO at Vikki Vi and Plus by Design. She started Plus by Design as an online fashion store selling to the Plus size market in 2001 and took over plus size fashion brand Vikki Vi in 2008 which wholesales to both Plus by Design and other retailers. Across wholesale and their Shopify store the combined revenue is now $1.5million annually.Hit PLAY to hear:Plus by Design’s focus on plus-size fashionHow product quality and fit are key factors in the industryDanielle’s strategy for

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34:27

Fashion! CRM Marketing and Customer Retention with...

eCommerce MasterPlan ·

2024/05/06

Nicky Lomax is a super star CRM leader–most recently spending 4 and a half months at global fashion retailer Ted Baker as Head of CRM to build and train the new team, fix the CRM tech stack and database, launch SMS, cut costs, and put in place a killer strategy for 2024.Hit PLAY to hear:The importance of CRM in eCommerceHow to start building your CRM strategyGoing about doing a CRM auditWhy negotiation is an crucial CRM skillThe role of the team and leadership in CRMKey timestamps to dive straight

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31:57

How TA DAAN Blends Content and Commerce for Artisanal...

eCommerce MasterPlan ·

2024/04/29

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery. Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every

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34:54

Masterclass: Leveraging Community and Ambassadors for...

eCommerce MasterPlan ·

2024/04/22

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms. Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal.Hit PLAY to hear:Emily’s exciting eCommerce journeyWhy brands should leverage customer feedback in their marketing strategyWhat the critical role of community is in long-term growthHow to gain organic growth through owned

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39:33

gloveglu’s Winning Strategy in Mastering Wholesale,...

eCommerce MasterPlan ·

2024/04/15

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store.Hit PLAY to hear:Paul’s eCommerce journeyFounding glovegluExpanding the business to cover eCommerceGrowing their social media presenceHow

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32:55

7 Top Tips for Tech Stack Optimisation in 2024

eCommerce MasterPlan ·

2024/04/08

Yup, we're doing another multi-guest mashup!This time we're asking SEVEN eCommerce Tech specialists for their answer to this question:"What is your top tip for Tech Stack Optimisation in 2024?"Tech Stack Optimisation – but what’s that??! I hear you cry.Well, it’s how you can get more out of your tech stack – from your website to your marketing tools, to your back end systems, to the tools you use behind the scenes to keep your team organised.Our guests are:Rachael Jones from Studio Rotate,James Gurd

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32:50

How Circular Fashion Accessories Brand Flotsam Flo...

eCommerce MasterPlan ·

2024/04/01

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle. Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials.Hit PLAY to hear:Kate’s eCommerce journey and inspirationThe founding of Flotsam FloHow community engagement and sustainability

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33:25

How to use the B Corp Certification Journey to build...

eCommerce MasterPlan ·

2024/03/25

Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future.She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance.Hit PLAY to hear:Sarah’s B Corp journeyWhy businesses need to work on continuous improvementWhat B Corp recertification entailsPost-certification work for businessesThe importance of governance and

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33:24

How Priory Direct is Changing B2B eCommerce with...

eCommerce MasterPlan ·

2024/03/18

Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp. Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses.Hit PLAY to hear:How customer feedback became a catalyst for change at Priory DirectWhy they run sustainability and purpose-driven businessThe significance of becoming a B Corp and its

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40:45

Lucy from Bare Kind’s back! Talking B Corp...

eCommerce MasterPlan ·

2024/03/11

Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale.Hit PLAY to hear:Bare Kind’s family business transformationWhy they decided to focus on profitability over growthTheir decision to work on their B Corp certificationHow the certification has impacted the businessLucy’s

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32:17

How Vivobarefoot Achieved Astronomical Growth and...

eCommerce MasterPlan ·

2024/03/04

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot.Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent GardenLondon, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million.This is the first our 4 episode "B Corp" series to celebrate B Corp month.Hit PLAY

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