INCRMNTAL: Podrick the Podcast

Welcome to the recorded roundtable discussion, hosted by Fyber Focus and INCRMNTAL.We wanted to bring experts in “Brand” and “Performance” to hold the ultimate Stand Off between the two polarizing segments of digital marketing.We found that the two actually share a lot more with one another than we thought.In this roundtable, you can learn about new Top of the Funnel, Measurement in a post IDFA world, The impact of apple’s announcement on programmatic advertising and moreWe hope you’ll enjoy

We're proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Anzu on the topic of “tracking the untrackable”.There’s an unspoken wall between “performance” and “brand marketers” – and this wall is disappearing, as the industry changes.We wanted to bring the thoughts and opinions of some of the industry’s thought leaders into this entertaining form of a discussion.In this roundtable, you can learn about new mediums, how brand marketers measure performance, why new

I’m proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Kayzen on the topic of control in marketing.Control and transparency have been buzzwords in our industry for a while, but we’re FINALLY at a stage where marketers are adopting real control and not sudo-control.We are happy to bring the opinions of 4 industry experts who share their opinions about the conflicting powers at play, setting up the right incentives for a growth team, discussing when giving up control

Why Is Efficiency In Marketing So Difficult To Achieve?I’m proud to welcome you to the recorded roundtable discussion, hosted by INCRMNTAL and Bidshake on the topic of marketing efficiency.The term marketing efficiency has been synonymous with marketing automation – a hot topic in the past few years.We wanted to bring the thoughts and opinions of some of the industry’s thought leaders into this entertaining form of a discussion.In this roundtable, you can learn about what makes marketers take full