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PODCAST

Quick Daily Podcasting Tips by Alitu

Alitu: The Podcast Maker

Pocket-Sized Podcasting is the ‘how to podcast’ series for busy people. You’ll get one short sharp tip delivered to your feed Monday through Friday, all aimed towards helping you build and grow your own life-changing show. Brought to you by Alitu, the Podcast Maker, it’s our aim to make the entire process of podcasting as simple and accessible as humanly possible. Find us anywhere you get your podcasts, and be sure to hit follow or subscribe so you never miss an episode!

business marketing

All Episodes

00:01:24

Advertising Your Podcast via Google Ads

Quick Daily Podcasting Tips by Alitu ·

2024/04/23

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast via Google Ads. Google ads is another behemoth of online advertising, and there's a good chance you see dozens of these every single day. Most search terms will turn up a handful of ads at the very top of the page. You can spot these because they have the “Ad” text beside them. If you have a show which answers a question, in any way, then

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00:01:24

Advertising Your Podcast on Reddit

Quick Daily Podcasting Tips by Alitu ·

2024/04/22

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast on Reddit. Reddit is described as a “social news aggregation, web content rating, and discussion website.” That’s some elevator pitch eh? You can’t argue, though. It is one of the most visited websites in the world – and it's yet another place you can run paid ads to promote your content. To advertise your podcast on

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00:01:17

Advertising Your Podcast on Spotify

Quick Daily Podcasting Tips by Alitu ·

2024/04/19

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast on Spotify. At time of recording, Spotify boasts well over 250 million “ad supported” listeners. You can create and run a 30-second audio ad for your show by signing up at https://adstudio.spotify.com Spotify ads are predominantly audio, though there’s a visual element too. They display your logo on screen with a “Learn

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00:01:22

Social Media Advertising

Quick Daily Podcasting Tips by Alitu ·

2024/04/18

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about social media advertising. I know I’m never very positive or complimentary about social media. But, there are a lot of people looking at it every minute of every day. And, you can pay to advertise your podcast at them. Facebook is traditionally the mecca for social media ads because they have so much data on their users. You can really hone in on the audience

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00:01:17

Advertising on Podnews

Quick Daily Podcasting Tips by Alitu ·

2024/04/17

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising on Podnews. Podnews is an essential daily email newsletter, predominantly aimed at keeping podcasters up-to-date with the latest industry news. But, most podcasters are podcast listeners too, and you can advertise your podcast to them here for as little as $29 a day. With Podnews advertising, you can promote your show to - at time of recording - over 25,000

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00:00:49

Community Sponsorship

Quick Daily Podcasting Tips by Alitu ·

2024/04/16

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about community sponsorship. Depending on where you live, you might see a lot of sponsorship opportunities in your local community. These are typically things like flower beds, roundabouts, and parks. This is a more altruistic advertising approach because you’re giving something back to your community, as well as potentially pulling in some new listeners. So is there a park

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00:01:09

Advertising ON Public Transport or HGVs

Quick Daily Podcasting Tips by Alitu ·

2024/04/15

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast *on* public transport. Or, on HGVs. Now that everyone *inside* the bus is listening to your podcast, let’s get some car-based listeners too. Ads on the backs of buses and lorries are common ways transport companies monetise otherwise dead space on their vehicles. They’re incredibly effective because there’s almost always someone

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00:01:07

Advertising IN Public Transport

Quick Daily Podcasting Tips by Alitu ·

2024/04/12

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast inside public transport. You know when you’re sitting on the bus, train, or tube, trying your best to avoid eye contact with anyone. You always find yourself looking at those wee ads above the windows for weird hair tonics and haemorrhoid cream. Or is that just me? In any case, people do see these ads every single day. *A lot* of people,

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00:01:01

Running Ads in Print Magazines

Quick Daily Podcasting Tips by Alitu ·

2024/04/11

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about running ads in print magazines. Print magazines have experienced a bit of a renaissance in recent years. In fact, it seems to be the ultra-niche ones that have best weathered the digital storm, and continue to grow from strength to strength. This is perfect for doing some targeted advertising for your show. Whether you’re podcasting about fly fishing, gardening, or

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00:01:12

Advertising on Overcast and Other Podcast Listening Apps

Quick Daily Podcasting Tips by Alitu ·

2024/04/10

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising on Overcast and other podcast listening apps. This type of advertising is hugely effective, because 100% of the folks you reach are podcast listeners who’re actively browsing their app. There’s no education needed here whatsoever, it’s just down to your show’s title, topic, and snippet. Overcast ads appear as unobtrusive little banners,

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00:00:54

Advertising Your Podcast

Quick Daily Podcasting Tips by Alitu ·

2024/04/09

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about advertising your podcast. The concept of advertising really needs no introduction. This is an ancient and traditional way of promoting a product or service. You pay some money, and you get your ad in front of a particular audience. Podcast growth can be a slow burn. But the one way you can fast-track it, is to spend some money on an ad campaign. So if you’re able to

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00:01:02

Other Types of Podcast Merch

Quick Daily Podcasting Tips by Alitu ·

2024/04/08

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about other types of podcast merch. Now that we’re looking at this from a “just get as much branded merch out there as possible” approach, what can we add to our store alongside our t-shirts, stickers, and magnets? A quick look over at popular print-on-demand service TeePublic gives us some good ideas, including laptop and phone cases, pin badges, tote bags,

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00:01:10

Podcast T-Shirts

Quick Daily Podcasting Tips by Alitu ·

2024/04/05

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about t-shirts. The big misconception about selling podcast-branded t-shirts is that this is a monetization strategy, rather than a promotion one. But, any listener wearing your show’s t-shirt becomes like a walking billboard for your show. For most podcasters, using a print-on-demand service for t-shirts will make more sense than buying a bulk order, and then storing and

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00:01:01

QR Codes

Quick Daily Podcasting Tips by Alitu ·

2024/04/04

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about QR Codes. The humble “Quick Response” code rose to prominence during the pandemic. Very few people don’t know what they are, now. If you don’t, though, a QR Code is a unique symbol that your smartphone's camera can read and translate into a web address. They look like wee black and white chequered squares. You can add QR codes to business cards,

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00:01:03

Roadside Promotion

Quick Daily Podcasting Tips by Alitu ·

2024/04/03

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about roadside promotion. This might be anything from a banner draped on a flyover, to a big sign in a field. Basically, a message that promotes your podcast which will be seen by thousands of people each day. It should go without saying, but please don’t do anything stupid, dangerous, or illegal here. Roads are deadly places, so never put yours or anyone else’s life

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00:01:16

Beer Mats & Coasters

Quick Daily Podcasting Tips by Alitu ·

2024/04/02

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about beer mats and coasters. This is one of my favourite podcast promotion strategies, because it’s a great excuse to go to the pub. If you get a bunch of eye-catching cardboard coasters made, you can stick them on your table under your glasses. Then, when you leave, the next people who sit there are going to immediately see them. They might even take one away. Depending on

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00:01:03

Magnets

Quick Daily Podcasting Tips by Alitu ·

2024/04/01

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about magnets. Magnets - like stickers - can be wee adverts for your podcast. They’re more tolerated than stickers, too, because they can be easily removed. This means that curious listeners sometimes take them home. We know where all magnets end up in the home, too. Don’t underestimate the power of getting your logo onto someone’s fridge. They’ll see it

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00:01:03

Car Bumper Stickers

Quick Daily Podcasting Tips by Alitu ·

2024/03/29

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about bumper stickers. A bumper sticker on the back of your car might not seem like it’s doing much. But imagine how many different people end up seeing it over the weeks, months, and years. Sure, a lot of them won’t be your target audience. But some will. And, aside from creating your sticker and slapping it on, this is a completely effortless way of promoting your

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00:01:00

Podcast Stickers

Quick Daily Podcasting Tips by Alitu ·

2024/03/28

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about stickers. Stickers are the ultimate guerrilla marketing tool. They’re like little ads for your podcast that can pop up anywhere, and they can last for a long time. You don’t even need to risk accusations of vandalism by actually sticking your stickers in places. You could just give them away at conferences or events. You can even use the business card strategy

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00:00:58

Leave a Card in a Book

Quick Daily Podcasting Tips by Alitu ·

2024/03/27

Welcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about leaving a card in a book. Books might be very old, and podcasts very new, but both have a lot in common. They’re created with a target audience in mind. So why not promote your podcast in books that share your overarching theme or topic? The starting point here is to order a batch of business cards that promote your podcast. Then, visit any local bookshops and

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