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PODCAST

The State of Retention Marketing

Join Ankur Gattani, as he dives into engaging conversations with decision-makers face-to-face. These discussions are not your average chit-chat – he"s getting into the what, why, and how of retention in organizations. From the human touch to the intricacies of products and technology, Ankur covers all the bases. So, strap in, hit play, and let"s turn this podcast into your go-to source for understanding the ins and outs of keeping customers committed.

business entrepreneurship

All Episodes

83:29

E7: CredAble on How to De-addict from Short-Term...

The State of Retention Marketing ·

2023/04/20

This episode features Nandini Chandra, a film-maker turned content strategist turned Product Growth Leader at Upscale by CredAble. It talks about how a growing startup in the lending and financial inclusion space achieves long-term user engagement through a conscious data-driven mindset and providing unique offerings in a competitive landscape.(01:25) - From film-making to content to leading product growth - Nandini’s journey so far (12:57) - Cracking the Code: How organization Design

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74:34

E6: Jupiter Moneys' retention onion - The ultimate...

The State of Retention Marketing ·

2023/04/12

If you’re someone who’s trying to solve for user engagement & retention, this episode is going to be very crucial! Jupiter Money’s Growth Head drops the ultimate - 3-layered framework to go about simplifying the mar-tech journey! We uncover user activation, engagement, & resurrection & a methodical approach!(01:38) - From Trell to Jupiter: Abhisha's journey so far & learnings (04:37) - Inside Jupiter's Growth Pod: The 3 Pillars of Retention (08:13) - The First Pillar: How

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0:44

E6: Snippet - Stitch your customer feedback data into...

The State of Retention Marketing ·

2023/04/12

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78:29

E5: From Temples to Phones: AppsForBharat's Retention...

The State of Retention Marketing ·

2023/03/29

In this episode, we discover how AppsForBharat is digitizing spiritual experiences for billions of Indians, with a range of digital offerings that enhance the user journey. See how MarTech plays a key role in this innovative product.(01:44) - From Employee to Entrepreneur: The Stirring Journey of Prashant (07:57) - Fighting for Funds: Trell's China Lessons (12:34) - Spiritual Revolution: The Genesis of AppsForBharat (14:54) - The Secret Sauce to Success: How AppsForBharat Masters

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1:01

E5: Snippet - The Story of How AppsForBharat came to...

The State of Retention Marketing ·

2023/03/29

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61:04

E4: The Good Glamm Group’s CRM Head on, "Why...

The State of Retention Marketing ·

2023/02/22

In this episode, we break down different elements of MarTech stacks like segmentation, engagement, personalization. It tells the story of how Good Glamm Group has carved the nuances across these stacks, & built a robust foundation that can support implementing advanced personalisation at scale.(03:05) - Good Glamm Group Companies, their USPs, Consumer Profiling & Personalization (04:19) - How Predictive Customer Engagement Has Helped Westside Improve their Retention Rates! (05:17) -

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0:39

E4: Snippet - Personalization is Analogous, not Digital!

The State of Retention Marketing ·

2023/02/22

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83:46

E3: HDFC’s VP of Growth Marketing on Why FinTechs...

The State of Retention Marketing ·

2023/02/16

In this episode, we learn the current maturity of Indian traditional banks in the martech ecosystem. Deep dive into the challenges associated with verticalized product offerings & learn how to stay relevant in a constantly evolving market.(01:00) - Revolutionizing BFSI: How MarTech is Changing the Game (13:00) - The Power Trio: People, Data, and Tech at IDFC (23:00) - Breaking Down Marketing Technology for Traditional BFSI Players (28:00) - Beyond Acquisition: How Banking Leaders

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0:39

E3: Snippet - Death by Verticalized Product...

The State of Retention Marketing ·

2023/02/16

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96:02

E2: Consumer Digital Lending Space & Credit Systems...

The State of Retention Marketing ·

2023/02/09

The State of Retention Marketing Podcast's second episode invites listeners to join a fascinating conversation between Ankur and Karan Mehta, the Founder and CTO at Kissht and Ring. This episode focuses on the company's positioning in the digital consumer lending space in India and the customer awareness and responsiveness to credit systems in the country.(01:23) - Introductions & Kishhts' positioning in the Consumer Digital Lending Space (04:00) - Kissht & Ring USP, primary

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0:55

E2: Snippet - Aspiring Young Audience in India & how...

The State of Retention Marketing ·

2023/02/09

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38:52

E1: Why Product Folks Marketing at Scaling...

The State of Retention Marketing ·

2023/01/31

Join us for the pilot episode of The State of Retention Marketing, featuring WebEngage's CEO, Avlesh Singh. In this episode, Avlesh shares his insights on the maturity of the retention ecosystem in India and provides valuable tips for brands on how to effectively implement marketing automation. From overcoming challenges and maximizing ROI to the future of a cookie-less world, this episode is a must-watch for anyone looking to scale personalization in their business. Get ready for some

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1:29

E1: Snippet - The Biggest Problem to Deploy Marketing...

The State of Retention Marketing ·

2023/01/31

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