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PODCAST

Employer Content Marketing

Chris Le"cand-Harwood

Did you know that only 21% of employees are engaged with their work? That"s $8 trillion in lost productivity [Gallup"s State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le"cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We

business

All Episodes

00:36:30

How marketing agencies can adapt and grow

Employer Content Marketing ·

2022/11/01

The marketing world faces constant challenges, and leading an agency takes a lot. The ability to adapt and grow is a challenge for all businesses, particularly in marketing. So how can agencies keep up with the speed of change, help their clients, and keep their employees happy? The answers to these simple questions have big outcomes for agencies. In this episode, recorded during a heatwave in August, I chat with Alex Ayin. Alex is a former board member at Social Chain who was there with Steve

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00:45:25

Pitching Creativity & The Ideas Graveyard

Employer Content Marketing ·

2022/10/26

Creativity is at the heart of great agencies, and it takes a lot of work to get it right. Especially when it comes to pitching. For every idea that wins, several don't see the light of day. Do they just end up in The Ideas Graveyard? In this episode I chat with Pete Rice, Director of A Different Kind of Animal Ltd, and an Associate Creative Consultant who has been an Executive Creative Director, and Head of Brand. He's forged his creative career in ad land for 30 years, so he's well placed to talk

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00:46:14

Empathy & Employer Branding with Priti Soni

Employer Content Marketing ·

2022/10/17

Empathetic Employer Brand Lead...this is the description on Priti Soni's LinkedIn profile. Empathy is often underrated or misunderstood in the business of promoting employers and their job opportunities. But it's a true super power in employer branding - is there a truer superpower to have? Priti has worked in the world of recruitment for over 15 years and she was recently Recruitment Marketing & Employer Brand Strategy at Publicis Sapient. And she's passionate about the importance of

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00:02:01

Transforming Employer Marketing Together: Sharing...

Employer Content Marketing ·

2022/10/12

I created the Employer Content Marketing Pod because I fundamentally believe that employer branding / employer marketing is a business-critical function. Only 21% of employees are engaged with their work - that means $8 trillion in lost productivity [Gallup's State of the Global Workplace 2022] - so more needs to be done. Attracting and retaining the right talent is THE number 1 challenge facing organistions. And we're lucky to work in a space that can really play its part! Subscribe to The Employer

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00:29:42

Storytelling & Co-Production in Mental Health &...

Employer Content Marketing ·

2022/09/22

How do you use content and storytelling to support mental health and social care? Getting it right requires a lot of work but the results are far-reaching - You end up hiring the right mental health and social care professionals, and you engage the very people you care for. At the end of the day, it's about changing people's lives every single day. In this episode I chat with Raf Hamaizia, Mental Health Campaigner & Group Expert By Experience Lead at Cygnet Health Care. Raf and his team work

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00:42:50

Working in different countries, and making...

Employer Content Marketing ·

2022/08/16

What does living and working in different countries bring to your marketing career? And how do you make international marketing teams work? Welcome to Episode 58 of the Employer Content Marketing Pod. I’m chatting with Keira Pintão, Senior Employer Brand Strategist at AMS. Keira has lived and worked in several countries and worked remotely years before it became a necessity for us all. She’s worked in international marketing teams for much of her career, so she’s got plenty to share in this

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00:05:47

The EB Stars Conference with Barbara Zych [Join Uber,...

Employer Content Marketing ·

2022/08/10

In this mini episode, I chat with Barbara Zych - Barbara leads the team behind the global online festival called the EB Stars Conference. Barbara chats with me about the employer branding event that covers three regions across 6 days. There will be 80 case studies and 9 masterclasses across September, October, and November. And with big brands such as Uber Sephora, Shopify, TikTok, Meta, EY, and PwC taking part it’s certainly worth getting a ticket. And I’ve got a discount code in this episode for

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00:45:26

How data turns employer branding into a...

Employer Content Marketing ·

2022/08/08

Organisations don’t truly value employer branding without data. If only more people knew how business-critical employer branding is. Finding, and retaining, the right talent is the number 1 challenge facing organisation. Without the right people, you just don’t have a successful business. But this isn’t reflected in employer branding and employer marketing budgets. It’s serious business without a serious influence in the boardroom. This is the chat with Barbara Zych, Founder of EBnavi: an all-in-one

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00:41:07

Making your marketing meaningful on social media. And...

Employer Content Marketing ·

2022/07/29

How do you create content that truly means something to the people you want to engage with? In Episode 55 of the Employer Content Marketing Pod, I chat with Jord Muckley. Jord has been in social media since his days at Coventry University and Aston University. He’s been a head of social at a TikTok agency and he’s recently joined the social media team at Moonpig. And with Pride Month happening last month, he has a lot to say about how brands should get involved in LGBTQ+ campaigning. We provide some

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00:35:21

Unboxing Web3 and what it means for creators,...

Employer Content Marketing ·

2022/07/25

In Episode 54 we’re unboxing Web3 and what it means for creators, marketers, and the future of work 💭 And it’s HAM the Illustrator who joins me on the pod and gets his explainer boots on. He talks about his experience with big brands like Nike + the awesome opportunities available with Web3 🙌🏻 We cover a range of things in this episode: ✅ creativity through collaboration ✅ community backed content ✅ storytelling ✅ the future of learning, employability, and work ⬇️🎧 Listen to the full episode via

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00:29:32

Spend less money on your ads by using student...

Employer Content Marketing ·

2022/07/18

You should spend less money on your next ad! This was a point of view shared on stage at The Youth Marketing Strategy Summit in East London back in June. And I just had to get the person who gave this talk on to the pod! I chat with Simon Lucey, Founder & Managing Director of Hype Collective - a student marketing agency who work with some big brands in the consumer and employer marketing space. In this episode we chat about how working with students as content creators has meant their clients

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00:49:41

How leadership can solve the employee engagement...

Employer Content Marketing ·

2022/06/27

Why are so few employees engaged at work? Search for Gallup State of the Global Workforce and you'll see some shocking stats about how disengaged employees are, and how much this hits the bottom line [over $7 trillion in lost productivity!]. So finding and retaining the right talent for the right job is the NUMBER 1 issue facing organisations! This is one of the reasons I started this podcast - employer content marketing has a role to play but so does leadership. If you have an engagement problem

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00:44:06

How content marketing can solve the targeting crisis...

Employer Content Marketing ·

2022/06/13

In this episode we’re chatting about how the challenges facing digital media will affect brands, and how content marketing is the answer. Data privacy concerns are forcing platforms to restrict targeting capabilities in advertising. Brands will certainly feel the impact. And that’s on top of keeping up to date with the many platform changes and tactics at marketers disposal. But not to worry, Joshua Tumbridge - Head of Client Services at Crunch Digital Media - is the perfect guest to help us unpack

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00:14:12

How to get to 50 episodes with Chris Le'cand-Harwood,...

Employer Content Marketing ·

2022/06/06

It’s Episode 50! And a big little milestone for a podcast that’s soon to hit 50,000 streams. I love chatting with my guests about all things employer content marketing. For this episode I hand over the host mic to Conor Cotton, MD of Not Going To Uni, and I’m his guest. Conor asks me about why I set up the Employer Content Marketing Pod and what it takes to get to 50 episodes, and beyond. Thanks to the awesome guests who have helped me get to 50 episodes, and for everyone who takes the time to

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00:31:08

Vlogging for your personal brand and your business -...

Employer Content Marketing ·

2022/05/23

What can vlogging do for your personal brand and your business? And what does it take to start and maintain a vlog? Welcome to my first video podcast and the first episode shot in a studio. Good times for the podcast! I chat with Conor Cotton, Managing Director of Not Going To Uni, about why it's important for a leader of a business to have a vlog. And he chats about his sources of inspiration and how he finds the time to deliver a vlog every month. It's great to see Conor's journey as an MD -

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00:41:18

Developing a consultancy offering in an agency, with...

Employer Content Marketing ·

2022/04/27

Welcome to Episode 48 of the Employer Content Marketing Pod. I chat with With David Angus, Chief Strategy Officer at Curated Digital , about his experience in developing a consultancy offering in an agency. Business’s ability to adapt is as important now more than ever - especially in the world of marketing where agencies need to constantly add value and differentiate from their competitors. So having a consultative approach and offering is a big conversation worth having. David and I chat about the

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00:42:38

Becoming The Comedy King of LinkedIn with Rob Mayhew...

Employer Content Marketing ·

2022/03/28

What happens when you film comedy sketches about agency life on your phone and publish them on social media? You get over 25,000 followers on LinkedIn in a matter of months. And 100,000 followers on TikTok. Rob Mayhew is a stand-up comedian who has also been in the agency world for 20 years. His comedy sketches about agency life have taken TikTok and LinkedIn by storm. He really is The Comedy King of LinkedIn right now. From the trials and tribulations of pitching...to office culture...and

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00:45:00

The Magic Mindset: Develop your creative confidence

Employer Content Marketing ·

2022/03/15

How can you develop your creative confidence? Finding the answer could just change your marketing. In episode 46 of the Employer Content Marketing Pod, I chat with Jasper Marriott - dancer, actor, teacher, long-distance runner, and magician. Jasper has loads of experience on the stage that we can all learn from to help us develop our creative confidence. It’s all about having a magic mindset. We cover a whole range of topics: having confidence in yourself adaption and innovation not having all

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00:28:09

Employer Branding & The Boardroom with Emma Coleman

Employer Content Marketing ·

2022/02/22

In episode 45 I chat about employer branding and people comms having a seat in the boardroom with Emma Coleman. Emma is Employer Brand Strategy Manager at Caraffi and Talent Advisory consulting firm. Without hiring and retaining the right talent, you don’t have a business. Certainly not a successful one. So why are the people responsible for that not represented enough in the boardroom? Emma and I chat about the seat at the table, being more consultative, connecting with the bottom line of a

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00:41:16

How will AI impact how you produce content this decade?

Employer Content Marketing ·

2022/01/14

Happy New Year! We’re already 2 years deep into this decade. My goodness! In episode 44, let’s look to the future by looking at today. We’re chatting Artificial Intelligence. What does Artificial Intelligence mean for marketers and, in particular, how we produce content? I chat with Andy Lambert, Director of Growth at ContentCal, a software provider that helps marketers plan, schedule, and analyse their content. https://www.contentcal.com/ They're working on an Artificial Intelligence product at the

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143 results

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