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PODCAST

The Vine Podcast

Madison Wetherill

The Vine Podcast is a show designed for food bloggers who want to spend more time creating content for their audience and less time feeling overwhelmed on how to make their brand and website work for them. Each episode is designed to give you strategies and tools to build your brand and website and get back to why you started a food blog in the first place. Join host Madison Wetherill as we explore how to build a food blog that serves you and your audience.

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All Episodes

18:16

Managing Your Time and Energy as a Food Blogger

The Vine Podcast ·

2022/11/22

It can be overwhelming to even try to tackle all of the things you need to do as a food blogger. One of the best ways you can withstand the workload is by managing your time and energy. In today’s episode I’m sharing some practical tips for how you can make sure you are managing these without burnout. In this episode, I'll cover: Setting your goals Determining your priorities Reduce your time on social media Invest in yourself and your team Instagram | Website Show Notes | Podcast Updates Web

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20:23

Is Your Blog Ready for Growth?

The Vine Podcast ·

2022/11/15

As a food blogger, you want to continue to grow to reach more people with your blog. But have you ever considered if your blog is ready for growth? Keep listening to learn how you can make sure your blog is ready for an increase in traffic and for growth. In this episode, I'll cover: Be ready for comments and email increases Be proactive about site speed and hosting Make your website easy to navigate Have an easy to find email opt in Resources: How to Double Your Pageviews with User

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12:09

How to Come Back From a Break Without Overwhelm

The Vine Podcast ·

2022/11/08

If you've ever taken a break or a vacation from your business then you know that it can be incredibly overwhelming to come back and try to get back into the swing of things. In today's episode I'm going to share how you can come back from a break to your business or your blog without overwhelm. In this episode, I'll cover: Plan your content Plan your projects Decide on your priorities Redefine your ideal week Resources: How to Plan for Time Away from Your Business (and How I Prepared for My

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42:03

How to Double Your Pageviews with User Experience

The Vine Podcast ·

2022/11/01

User experience is incredibly important as a food blogger. If you want the people who are coming to your website randomly from Google, to pay attention, then user experience is how you do that. Today I am sharing how user experience helps you to attract your ideal audience and how you can increase your traffic by focusing on your website user experience. In this episode, I'll cover: What does user experience mean? What are three things that can be done to improve user experience? How can

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16:51

Creating an Ideal Week

The Vine Podcast ·

2022/10/25

One of my favorite productivity tips is all about planning ahead for success and creating your ideal week. I’m not going to lie, I’m nerding out a little bit out having this conversation around creating your ideal week. Creating an ideal week for my business has been probably the reason that I have been able to juggle so many things in my personal and business life. In this episode, I'll cover: What is an ideal week? How to know when to reevaluate Getting back on track Instagram | Website Show

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14:52

How to Get More Out of Your Popular Content

The Vine Podcast ·

2022/10/18

Being strategic when it comes to content creation often means working smarter not harder. That’s exactly what you can do when you use these tips to get more out of your popular content! By using content that has already performed well you can double down on what’s already working. Stay tuned to hear how you can get more out of your popular content. In this episode, I'll cover: Repurposing your content Using popular content for more ideas Turning your popular content into resources Instagram |

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19:16

Organizing Your Blog Categories

The Vine Podcast ·

2022/10/11

Let’s talk about categories! One of the conversations I always seem to have with my clients is around how to properly use categories to organize their blog. In this episode, we discuss the importance of categories, how many you should have, and what to do if you’ve never considered your categories before. In this episode, I'll cover: How to organize your categories How many categories do you need? Fully fill out your category pages How to fix old categories Resources Figuring Out Your Niche as

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17:57

What I Learned from Our Website Redesign

The Vine Podcast ·

2022/10/04

We completed our website redesign a few weeks ago and in today’s episode I’m sharing what I learned throughout the process. I hope this episode is a unique behind the scenes look at what it’s like to redesign your website, even when you are someone who knows what they are doing throughout this process! In this episode, I'll cover: Strategy is the core of the redesign process Having others involved in the process makes the results better There is value in the process - not just rhe results There

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19:36

Quick Email Opt In Ideas for Q4

The Vine Podcast ·

2022/09/27

One of the exciting parts about Quarter 4 as a food blogger is the increase in your traffic which means a new audience you can draw in! The best way to do this is by having a clear and strategic freebie to capture that audience. I’m sharing some quick to put together opt in ideas for you to utilize this Q4 and capture more of that new audience! In this episode, I'll cover: Why you need an email opt in for Q4 Capturing your ideal audience 10 examples of freebies for food bloggers What to do after

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53:35

Gaining Confidence in an Accidental Niche with Allie...

The Vine Podcast ·

2022/09/20

It can sometimes feel like having a niche could put you in a box or limit your creativity as a food blogger. But what if it was the key to opening up a flood of ideas and opportunities for your business? Today I’m chatting with a food blogger who accidentally fell into a niche that has led to selling thousands of cookbooks and led to millions of people making her very specialized recipes. In this episode, I'll cover: Discovering your niche Niching down further Investing in a custom website

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18:09

Is It Time to Rebrand?

The Vine Podcast ·

2022/09/13

Have you ever wondered if it’s the right time to rebrand? If your logo has felt stale or it’s been a while since you’ve worked with a designer to create your branding, it may be time to consider a rebrand! Today I’ll share some of the reasons our clients reach out to us to rebrand and redesign their branding for their food blog. If some of these resonate with you, it may be time to consider a rebrand! In this episode, I'll cover: If your logo feels stale or outdated If you've never gone through a

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20:15

Quarter 4 Prep You Need to Do Now

The Vine Podcast ·

2022/09/06

Can you believe quarter 4 is just a few weeks away? Whether you’ve been thinking about Q4 plans already or you haven’t started, this episode will walk you through a few things you should be doing right away to prep your food blog for Q4. In this episode, I'll cover: Plan your content Optimize your website for audience conversion Check your website for major issues Maximize your RPM Schedule website work to be done Schedule your time off Instagram | Website Show Notes | Podcast Updates Web

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41:14

How to Attract and Keep Users on Your Food Blog with...

The Vine Podcast ·

2022/08/30

If you’ve ever wondered how to get your food blog to stand out in the crowded landscape of food blogging today, the answer is simple: user experience! Creating a great user experience for your website visitors is the key to helping your blog to stand out, getting new users to your website and retaining them as future raving fans. In this episode, I'll cover: Two essential pages on a food blog How to make your blog stand out in a saturated market Top tips to drive traffic to your blog The biggest

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26:03

How to Plan for Time Away from Your Business (and How...

The Vine Podcast ·

2022/08/23

Planning for time away from your blog can be intimidating! Whether it’s taking time away after a new baby, a big move, or a family vacation, keeping your blog running while you’re away IS possible, with a little preparation. In this episode I’m sharing how you can plan for time away from your business and specifically how I prepared my businesses and personal life for that time away. In this episode, I'll cover: Planning financially Planning for client work Planning your content for a break

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45:29

Knowing Your Audience and Outsourcing as Your...

The Vine Podcast ·

2022/08/16

One of the key ingredients to growing your food blog is understanding your audience. The second part though, is being able to make strategic decisions with your audience - even if they are not what you might have chosen for yourself. I often say that your blog is not about you, it’s about your audience! In today’s episode I am interviewing a food blogger about her journey of getting to know her audience and building a business around what they need. In this episode, I'll cover: Tune into your

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18:36

Time Management: 4 Things That are Wrecking Your...

The Vine Podcast ·

2022/08/09

If you’ve ever had that feeling of getting to the end of the week and not sure what you accomplished, you’re not alone! Time management as a work from home food blogger can be tricky. In today’s episode I’m sharing 4 things you might be doing that could be totally wrecking your productivity. Keep listening to learn how you can improve your time management with just a few tricks. In this episode, I'll cover: Not planning your week Avoiding CEO time Doing all the things Experimenting too often

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18:50

Three Ways to Strengthen Your Site Structure

The Vine Podcast ·

2022/08/02

Site structure is how you organize your website content. It can be a huge defining factor for not only your readers to understand your website, but also for Google to understand how all of the pages and posts on your website work together. Strengthening your site structure is something you can always be improving on. Today, I’m sharing 3 ways you can strengthen your site structure. In this episode, I'll cover: What is site structure & why is it important? Using internal linking Navigation menu

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45:26

How to Protect Your Business if Something Happens to You

The Vine Podcast ·

2022/07/26

Have you ever considered what would happen to your business if you weren’t available to run it for a few weeks or ever again? It isn’t easy to think about a catastrophe happening but it’s a reality we need to face as business owners! Whether that is because of a short term emergency or a death, protecting your business and setting up a plan for those types of situations can make your family’s lives much easier dealing with an unexpected event. Keep listening to today’s episode to learn about how you

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32:59

Redesigning Your Website When Your Brand Has Evolved...

The Vine Podcast ·

2022/07/19

The longer you have your food blog, the more your business will evolve and grow. This can be tricky sometimes as you start to have to pivot and adjust how you are running your food blog to connect with these changes. In today’s episode I’m interviewing a food blogger who redesigned her website as a result of her brand evolving over the years and feeling like it was time to create a resource for her readers. In this episode, I'll cover: How did your blog evolve over the last few years? How did you

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17:09

Do You Need a Recipe Index?

The Vine Podcast ·

2022/07/12

Have you wondered if a recipe index is necessary to have on your food blog? If you have, today’s episode is for you! I’ll be answering this frequently asked question about whether or not a recipe index is relevant for food blogs today. In this episode, I'll cover: What is a recipe index? Homepage vs. recipe index vs. category pages Which categories should you include? Tips for your recipe index Instagram | Website Show Notes | Podcast Updates Web Design for Food Bloggers

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