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PODCAST

That"s What I Call Marketing

Conor Byrne hosts That"s What I Call Marketing meeting some of the most incredible marketing minds in our industry, CMO"s, founders and marketing leaders from across the globe, this podcast tackles the big issues facing marketers today, as well as providing inspiration by hearing the incredible stories marketing leaders share of their journey to the top. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

38:18

Vol5: The Cannes Sessions - Daily Round Up

That"s What I Call Marketing ·

2024/06/20

A bumper edition of the Cannes Sessions Daily Round Up today. I started the day over at the LinkedIn rooftop where all things B2B have been discussed all week and this morning I caught, Rita Kirwan, Lauren de Boer & Tom McAleer to get their take on the state of B2B.I then headed out (in the rain...I know can you believe it) to the RTL Ad Alliance beach where I saw a panel being hosted by Emmanuel Probst of IPSOS. And right after that Justin Reid and Lara Krug from the Kansas City Chiefs took to

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27:46

Vol4: The Cannes Sessions - Daily Round Up

That"s What I Call Marketing ·

2024/06/19

Day 3 of Cannes is over, well for me, most other people seem to be at parties! Another big day so much going on, and today's daily round up aims to catch you up on all that has happened.First up is a review of the main stage interview with Elon Musk by Mark Reed of WPP. Mark pulled no punches and it was a really engaging conversation. Colin Lewis joins me to talk about his session and also talks about Grainne Wafers session talking about reimagining Guinness.There was a session at the RTL Ad

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22:08

Vol3: The Cannes Sessions - Daily Round up

That"s What I Call Marketing ·

2024/06/18

Day Two of Cannes Lions 2024 is over and once again I caught up with Colin Lewis to bring you the low down from the festival, from the themes, to the talks we saw, to people we spoke to, this is the round up you need to keep up to date.Colin shares his experiences from delivering a keynote speech and Conor shares the interactions with industry leaders and exploring innovative work on display. The discussions cover key themes including AI's role in advertising, the intersection of technology and

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39:38

Vol2: The Cannes Sessions - Daily Round Up

That"s What I Call Marketing ·

2024/06/17

The Cannes Lions Festival of Creativity started today with a full day of events in the Palais and across the rest of Cannes, every beach, coffee shop, hotel and villa was host to multiple events. It is hard to keep up with everything that is going on so this daily round up aims to capture some of the big themes and topics from across all the content.Topics range from the restructuring of marketing teams by Colgate's CMO, partnerships between major retail media networks and tech giants, discussions

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17:29

The Cannes Sessions - Daily Round Up

That"s What I Call Marketing ·

2024/06/16

The Cannes Lions Festival 2024 is yet to start so today's round up is a preview of what is to come at the festival this year. In this episode I am joined by Colin Lewis who will be a speaker at this years festival and will join me on these daily updates. I am also joined by CarineJean-JeanVP Brand & Communications of RTL ad alliance. RTL are at the festival for the first time and are the only "legacy" media with a presence on the beach, and they have some line up. Tune in all week for updates

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48:36

S3 EP23: Building A Legacy Series, Part 2: Creativity...

That"s What I Call Marketing ·

2024/06/11

Welcome to the second episode of "Building a Legacy," a three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future. In Episode Two of this 3 part series, host Conor Byrne meets Claire O’Grady, Micheal Brennan and Aidan McLaughlin.The episode delves into the shift from traditional PR to a more integrated approach with the guests

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40:02

S3 Ep 22: Creative, Yachts and Apple Spritzers, with...

That"s What I Call Marketing ·

2024/06/04

The Mindless Marketer Seriesis back. The second episode of the series, Marc Binkley & Vassilis Douros of the Sleeping Barber Podcast, covers hot marketing topics of today. We switched things up in the episode, where this time we selected three marketing topics drawing inspiration from Tom Fishburne's Marketoonist, while we introduced a new segment that we hope you enjoy! 00:00 - Introduction01:19 - Convince Your C-Suite: The Real Impact of Creativity07:30 - The Evolution and Challenges of the

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28:02

Top of the Marketing Charts - May 2024

That"s What I Call Marketing ·

2024/06/02

Join us as we delve into the top marketing insights of May 2024, featuring pretesting debates, expert opinions, and the latest ad campaigns. From Tango's new ad which leans into their quirky heritage to McDonald's mental health initiative, and Bumble's controversial campaign, we cover it all. We also discuss the evolving role of AI in marketing, retail media trends, and Google's latest AI-driven search enhancements. Plus, tune in for a special segment on pre-testing, improving sales-marketing

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57:51

S3 Ep21: Building A Legacy Series Part 1, Building An...

That"s What I Call Marketing ·

2024/05/28

Welcome to the first episode of "Building a Legacy," a new three-part series on "That's What I Call Marketing," in partnership with Legacy Communications. In this series we will deep dive into the evolving world of communications and how Legacy Communications are shaping the future. In Episode One of this 3 part series, host Conor Byrne sits down with Bernard Brogan and Kevin Moore, of Legacy Communications, to share the fascinating journey of their agency from its inception to becoming a renowned

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50:25

S3 Ep20: Out-Thinking the Competition

That"s What I Call Marketing ·

2024/05/21

Peter Field said “Any brand with ambitions beyond its budget needs to see this”. He was referring to Bountiful Cows IPA data fueled study which analysed 256 ad campaigns, examining them for Relative Advantage. I tracked down Adam Foley, CEO of Bountiful Cow to ask him more about the analysis and the findings. The research argues that relative advantage campaigns are 15% more likely to show at least one very large brand effect. They are also 60% more likely to have a very large effect on awareness,

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52:51

S3 Ep19: Inclusion In Action, Panel Discussion Part Two

That"s What I Call Marketing ·

2024/05/14

In the 2nd part of the series Inclusion in Action I am joined byguests Dr. Camille White, Chloe Davies, and Anike Mlemchukwu shared their unique perspectives on navigating careers as black women, tackling systematic racism, and advocating for mental health and special needs within their industries. Dr. White, CEO of Inspire to Evolve, shares her journey from medicine to tech, focusing on empowering individuals for better health and career satisfaction. Chloe Davies, founder of 'It Takes a Village',

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57:15

S3 Ep18: A Fresh Take on Traditional Media: A panel...

That"s What I Call Marketing ·

2024/05/08

Traditional (or established) media is having somewhat of a resurgence, the pendulum is certainly swinging to a more balanced view. We have the likes of Nils Leonard celebrating the power of OOH, Mark Ritson telling us that if we allocate 11% of our marketing budget to radio advertising, the entire campaign’s effectiveness will double and Peter Field releasing Why TV is at the heart of effectiveness and NeuroInsight showing that a30-second cinema ad had 1.75 times more chance of having its “intended

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18:19

Top of the Marketing Charts - April 2024

That"s What I Call Marketing ·

2024/05/01

Taking a look back at the top marketing moments in April 2024 ,this episode provides a roundup of notable marketing campaigns, news and trends t discusses Weetabix's new brand campaign aimed at reclaiming market share, Burger King's 70th-anniversary celebrations, the Cairn Homes sponsorship of community games, McDonald's innovative smelling billboards in the Netherlands, a critique of B2B marketing strategies, the success of the Wild Atlantic Way tourism campaign, the complexity of fake billboards,

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56:19

S3 Ep17: IAPI Cannes Young Lions

That"s What I Call Marketing ·

2024/04/30

Today’s episode is live from Whelans in Dublin at the IAPI Cannes Young Lions competition showcase. The Young Lions competition gives the next generation of industry superstars the chance to prove themselves answering a charity brief under intense pressure. It is a fantastic opportunity to celebrate & support young creative talent in Ireland. I was delighted to go along to the winners showcase and chat to some of the amazing creative teams that participated and won. We need to celebrate

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59:19

S3 Ep16: Curiosity United, with Ellie Norman

That"s What I Call Marketing ·

2024/04/23

Today’s guest is the fascinating Ellie Norman, Chief Communications Officer at Manchester United. This is a wonderful story of embracing challenges, from diving into the marketing world without prior experience to leading innovative branding strategies at big brands. Ellie has worked for Honda, which must have been a dream job for someone who grew up loving motorised vehicles and Ellie certainly made the most of it as you will hear. Ellie totally changed direction going to Virgin Media and then the

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43:14

S3 Ep15: The Mindless Marketers Series

That"s What I Call Marketing ·

2024/04/17

The Mindless Marketers is a new segment with the Sleeping Barber podcast. So today Vassilis Douros and Marc Binkley join me in a humorous exploration of some of todays hottest marketing topics with inspiration from the wonderful work of Tom Fishburne Founder and CEO of Marketoonist. We show and explain a selection of cartoons that we like and then debate topics like changes in marketing roles, the relevance of chief marketing officer (CMO) positions, and the efficiency of different marketing

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57:35

S3 Ep 14: Inclusion in Action - Part 1

That"s What I Call Marketing ·

2024/04/09

In February Walter T Geer posted that he was going to shut down his social media and “use it to amplify the voices of Black women that needed a mega phone” Walter commented that Historically Black women “have CONSISTENTLY been called upon to help solve the worlds problems. It wasn’t too long ago that leaders and companies called upon and hired many of these women, to save their companies by addressing their diversity issues. Now only a few years later, many of those same leaders and companies seem

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59:35

S3 Ep13: The Magic of Numbers with Dr. Grace Kite

That"s What I Call Marketing ·

2024/04/02

Dr. Grace Kite is Founder and CEO of Magic Numbers and Magic Works Training. Her career is distinguished by a blend of academic excellence and practical expertise, making her a sought-after advisor and speaker on topics related to marketing effectiveness and ROI. Dr. Kite's contributions to the field are characterised by her ability to blend detailed econometric analysis with clear, actionable insights, helping businesses to optimise their marketing strategies in alignment with economic

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21:23

Top of the Marketing Charts - March 2024

That"s What I Call Marketing ·

2024/04/01

This episode of 'That's What I Call Marketing' covers the top marketing stories and campaigns from March 2024, including Heinz's ketchup insurance in the UAE, the LinkedIn-Edelman B2B Thought Leadership Impact Report, and how AI is influencing the creative process. The episode also discusses innovative campaigns from brands like Paddy Power, Kahluah, and Under Armour's AI-generated sports commercial. Additionally, it addresses TikTok's potential ban in the US and Starbucks' restructuring of its

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1:00:04

S3 Ep12: B2B Marketing: Time for a Reboot - Panel...

That"s What I Call Marketing ·

2024/03/26

In this episode of 'That's What I Call Marketing', Conor Byrne hosts a B2B Marketing panel discussion with Tara O'Sullivan CMO of Zevo Health, Caroline Kelly VP of Marketing at Johnson Hanna, and Seamus Moore CMO of Atlas. The discussion aims to delve deep into the evolving world of B2B marketing and answers the question why is B2B marketing so boring. The discussion looks at what is going wrong and what is going right in B2B Marketing, the need for it to have a more human-centric approach and the

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172 results

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